Redefining Philanthropy

Hypotheses & Takeaways

Affinity for the cause important to follow+donateEasy to understand the social aspectUnderstand that SM engine powers fundraising abilities"How this Works" section was helpfulUsers are likely to shareActivity updates ties them emotionally to the causeThey like being referred to as a philanthropistUsers understand the value of points

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6 Users, 16-31 y/o:

User Interactions

Unique Users: 23

Points

Likes: 119 Comments: 43Shares: 332Donations: 40,825

Total Points: 41,319

Like CommentShare

65,450

Market Size1.19M

TAM

US Travelers to India in 2014

654,500SAM

Reached through Facebook

SOM

FinancialsMonth 6Month 6 Month 7Month 7

USERSFacebook Converted

users 15 15

Twitter Converted users 3 3Organic Users 307 489

Total Users 325 507Donors 33 51

REVENUESakrupa Revenue $1,219 $1,902Kliink Revenue 406 634

COSTSFacebook Ads $60 $60Twitter Ads 20 20Developer costs 400 400Server costs 50 50Payment services 45 70Office (Nikhil's Garage) - - Travel / NGO acquisition - -

Total Operating Costs $575 $600Contribution (168) 34

Assuming •$2,100 every 6 months to travel to India to visit and recruit new NGOs.

•Developer costs of $5,000 in Month 1

Organic user volume must reach 5,000 within a year, or grow by 60% per month to breakeven.

Demo