Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

Pay to Play Gamer Demographics

Q: What countries have the most paying customers for games and pay-to-play game subscriptions?

In other words : Where do we expand, globally?

Methodology: Obtain sales figures for console games, obtain user demographics relevant to MMO games.

Goal: Get solid numbers. Understand industry globalization decisions made by the most important, and relevant gaming companies in the world. Stop. Make strategic decision. Go.

Pay to Play Gamer Demographics

Q: What countries have the most paying customers for games and pay-to-play game subscriptions?

In other words : Where do we expand, globally?

Methodology: Obtain sales figures for console games, obtain user demographics relevant to MMO games.

Goal: Get solid numbers. Understand industry globalization decisions made by the most important, and relevant gaming companies in the world. Stop. Make strategic decision. Go.

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

World of Warcraft Players By Country Q4, 2011

http://www.wowwiki.com/WoW_population_by_country 1. China, Asian Realms: 3.2 million players2. United States and Canada, North American Realms: 3.0 million players3. United Kingdom, European Realms: 1.0 million players4. South Korea, Asian Realms: 800,000 players5. Germany, European Realms: 600,000 players6. Taiwan, Asian Realms: 350,000 players7. France, European Realms: 200,000 players8. Russia, European Realms: 150,000 players9. Australia, North American Realms: 120,000 players10. Latin America, North American Realms: 100,000 players11. Spain, European Realms: 80,000 players12. Other, NA/EU/Asian Realms: 800,000 players

World of Warcraft Players By Country Q4, 2011

http://www.wowwiki.com/WoW_population_by_country 1. China, Asian Realms: 3.2 million players2. United States and Canada, North American Realms: 3.0 million players3. United Kingdom, European Realms: 1.0 million players4. South Korea, Asian Realms: 800,000 players5. Germany, European Realms: 600,000 players6. Taiwan, Asian Realms: 350,000 players7. France, European Realms: 200,000 players8. Russia, European Realms: 150,000 players9. Australia, North American Realms: 120,000 players10. Latin America, North American Realms: 100,000 players11. Spain, European Realms: 80,000 players12. Other, NA/EU/Asian Realms: 800,000 players

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

EVE Online

May 2008Source: http://community.eveonline.com/ingam...readID=1458477Country & % of subscribers responding to a community survey.May 2008Country % of subscribersUnited States 37.06%United Kingdom 13.92%Germany 8.05%Russia 5.54%Canada 4.84%Australia 3.04%Netherlands 2.30%Sweden 2.28%Denmark 2.24%France 2.47%Finland 1.05%Norway 1.43%Brazil 0.31%...

EVE Online

May 2008Source: http://community.eveonline.com/ingam...readID=1458477Country & % of subscribers responding to a community survey.May 2008Country % of subscribersUnited States 37.06%United Kingdom 13.92%Germany 8.05%Russia 5.54%Canada 4.84%Australia 3.04%Netherlands 2.30%Sweden 2.28%Denmark 2.24%France 2.47%Finland 1.05%Norway 1.43%Brazil 0.31%...

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

EU states = 19%

EU states = 19%

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

Runescape

http://runescape.wikia.com/wiki/Community

Players represent a wide range of nationalities, with local servers already available in five continents, namely North America (the United States, Canada, and Mexico), South America (Brazil), Europe (the United Kingdom, Lithuania, Poland, Ireland, Belgium, Finland, the Netherlands, Norway, and Sweden), Oceania (Australia and New Zealand), and Asia (India).

The game itself is currently available in four languages: English, German, French, and Brazilian Portuguese)

Runescape

http://runescape.wikia.com/wiki/Community

Players represent a wide range of nationalities, with local servers already available in five continents, namely North America (the United States, Canada, and Mexico), South America (Brazil), Europe (the United Kingdom, Lithuania, Poland, Ireland, Belgium, Finland, the Netherlands, Norway, and Sweden), Oceania (Australia and New Zealand), and Asia (India).

The game itself is currently available in four languages: English, German, French, and Brazilian Portuguese)

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

World of Warcraft.com – Follow the moneyhttp://us.battle.net/wow/en/services/game-purchase/Special payment methods cater to Germany and Denmark.

World of Warcraft.com – Follow the moneyhttp://us.battle.net/wow/en/services/game-purchase/Special payment methods cater to Germany and Denmark.

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

XBOX 360 Follow The Money

source: http://en.wikipedia.org/wiki/Xbox_360

“The Xbox 360 was released in United States and Canada;Then Europe and Japan.Later launched in Mexico, Brazil, Chile, Colombia, Hong Kong, Singapore, South Korea, Taiwan, Australia, New Zealand, South Africa, India, and Russia.

By year's end, Microsoft had shipped 1.5 million units, including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan.”

Financially speaking, Microsoft Xbox tells us that EU gamer spending is half of North America

XBOX 360 Follow The Money

source: http://en.wikipedia.org/wiki/Xbox_360

“The Xbox 360 was released in United States and Canada;Then Europe and Japan.Later launched in Mexico, Brazil, Chile, Colombia, Hong Kong, Singapore, South Korea, Taiwan, Australia, New Zealand, South Africa, India, and Russia.

By year's end, Microsoft had shipped 1.5 million units, including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan.”

Financially speaking, Microsoft Xbox tells us that EU gamer spending is half of North America

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

Nintendo Wii: Follow the Moneysource: http://en.wikipedia.org/wiki/Wii#Launch

“The Wii was launched in the United States on November 19, 2006 at $249.99.[25] It was later launched in the United Kingdom on December 8, 2006 at £179.[26] The United Kingdom suffered a widespread shortage of Wii units in many high street and online stores; they were unable to fulfill all pre-orders when it was released.[27] The Wii was launched in South Korea on April 26, 2008 and in Taiwan on July 12, 2008.[28][29]”

Nintendo Wii chose Taiwan as a primary choice for global expansion.

Nintendo Wii: Follow the Moneysource: http://en.wikipedia.org/wiki/Wii#Launch

“The Wii was launched in the United States on November 19, 2006 at $249.99.[25] It was later launched in the United Kingdom on December 8, 2006 at £179.[26] The United Kingdom suffered a widespread shortage of Wii units in many high street and online stores; they were unable to fulfill all pre-orders when it was released.[27] The Wii was launched in South Korea on April 26, 2008 and in Taiwan on July 12, 2008.[28][29]”

Nintendo Wii chose Taiwan as a primary choice for global expansion.

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

PS3: Follow the MoneySource: http://en.wikipedia.org/wiki/PlayStation_3

“Sony announced that the PlayStation 3 would go on sale on March 23, 2007 in Europe, Australia, the Middle East, Africa and New Zealand.[8][9] On March 7, 2007, the 60 GB PlayStation 3 launched in Singapore”

PS3: Follow the MoneySource: http://en.wikipedia.org/wiki/PlayStation_3

“Sony announced that the PlayStation 3 would go on sale on March 23, 2007 in Europe, Australia, the Middle East, Africa and New Zealand.[8][9] On March 7, 2007, the 60 GB PlayStation 3 launched in Singapore”

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

Dear Google,

Who plays World of Warcraft?

Dear Google,

Who plays World of Warcraft?

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

We make money from Runescape. Runescape is important. Who Plays ”Runescape”?

We make money from Runescape. Runescape is important. Who Plays ”Runescape”?

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

Google Searches for “Diablo 3”

Trend: (‘Sweden’,’Denmark’,’Norway’,’Germany’)

Google Searches for “Diablo 3”

Trend: (‘Sweden’,’Denmark’,’Norway’,’Germany’)

Klancy Kennedy

Product Development – Weekly Task Report8_13_2012

Best Selling Console Gameshttp://en.wikipedia.org/wiki/List_of_best-selling_game_consolesForget what you think you know, and read the facts from the picture below:

Anything on this list is big. Period.Brazil is big.

Best Selling Console Gameshttp://en.wikipedia.org/wiki/List_of_best-selling_game_consolesForget what you think you know, and read the facts from the picture below:

Anything on this list is big. Period.Brazil is big.

Klancy Kennedy

Conclusion8_13_2012

I suggest we expand as follows:

1. Germany2. Hong Kong (banking and marketing only = fast/easy)3. Singapore (banking and marketing only = fast/easy)4. Brazil5. Sweden6. Denmark7. Taiwan8. Netherlands & Sweden (tie)9. France10. Czeck Republic

I suggest we expand as follows:

1. Germany2. Hong Kong (banking and marketing only = fast/easy)3. Singapore (banking and marketing only = fast/easy)4. Brazil5. Sweden6. Denmark7. Taiwan8. Netherlands & Sweden (tie)9. France10. Czeck Republic