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Information Literacy and Young People
The National Youth Information
& Citizenship Charity
Kirsten Urquhart
Information Services Manager
T: @KirstenUrquhart
Hilary Kidd
Digital Academy Manager
T: @hilarykidd87
What do we do?
Provide young people, aged 11 - 26, with a mixture of
information, ideas and opportunities to help them get the most of
their lives (UNCRC)
Inform >> Access >> Engage >>
How do we do it?
Progress >> Celebrate >>
How do we do it?
T.M.I
• There is a lot of information out
there...
• On multiple digital platforms…
• Not just factual information >
opinion, comment, and many
inaccuracies!
• A requirement to equip young
people with the tools & knowledge
to navigate content
• But we need to do our bit too…
Young people have a lot to think about…
Young Scot
Digital Information Strategy
• Responsive
• Reactive
• Engaged
• Collaborative
• Quality assured
• Multi-platform
• Device first
• Data driven
• Service driven (geo-location)
• Affordable
Multi-platform content
Responsive & Reactive Content
Data driven decisions
• Wealth of data of how young people are using Young Scot information content & services
• Allows us to understand user intent – why are young people using our services?
• Gives us insights into behaviour
• Using data to make informed decisions about the content we collectively produce:
– Tone & language
– Popularity
– Relevance & scheduling
– Impact
– Device/access
– Referrals & partners
Data & Monitoring Tools
Search Engine Optimisation
Paid Search & Digital Marketing
Personalisation & Localisation of Content
• Audience demand for local, authentic
content is growing
• Growing importance of hyper-local
information content & services
• Driven by use of data & device
(smartphone/tablet) technology to serve
localised content
• Evolving Young Scot Local Digital
Platforms to meet the needs of young
people in your area
• New Young Scot Digital Platform due
early April 2015
• Ensure that young people can access
local information & services
Give a helping hand
• Don’t rely on young people putting in the “correct” search term – help them out!
• Make your content ‘findable’ using all the data, insights & tools that you may have at your disposal
• Do some social listening – it’s out there!
• Provide content in the right format, on the right platform
• Optimise your content & consider digital marketing options
• Listen to feedback from young people & take action
Challenges (and opportunities) we
face
- Ensuring we stay at the cutting edge of digital
developments, whilst at the same time ensuring that no
young person is left behind.
- A constant process of review and renewal, working
alongside the young people we serve, who we see as both
experts of their own experience and agents of change.
Digital Literacy
• Young Scot is “Digital by Design” –because that’s what young people told us they wanted
• However, we cannot leave any young person behind – we have a responsibility to support them (particularly the most vulnerable) to be digitally literate
• Research - what do we all need to do to help kick-start their participation? What are the barriers they face? Is it about hardware? Is it about capability?
iRights Coalition
• Children and young people must be empowered to access the digital world creatively, knowledgeably and fearlessly.
• The right to digital literacy: to access the knowledge that the internet can deliver, children and young people need to be taught the skills to use and critique digital technologies, and given the tools to negotiate changing social norms.
• To be a 21st century citizen means being digitally literate - young people should be enabled to engage with the digital world not just as users and consumers but also as digital makers. Equally they should have the chance to learn about the realities of the digital world, with a grasp of the underlying motivations of actors in digital spaces, and the ability to manage new social norms and their own reputation/identity online.
Leaders of Learning
“DIGITAL TECHNOLOGY AND
LITERACY SHOULD BE A
CONSISTENT, INTEGRAL PART OF
LEARNING”Leaders of Learning Phase 1
