Kira Plastinina

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PinkyInspired by

Name: Akmaral Tulekova ID number: 017F5710Course: Construction Studies 2 Lecturer: Arch. Prince F.Isip


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Content

Cover________________________________1Content ______________________________2M y company__________________________ 3

o Name of the companyo Companys logooVision of the companyo Target client

Design concept __________________________4Kira Plastinina__________________________6

o The companyo The Brand

Inspiring DesignMood Board-1______________7 Kira Plastinina Products

Baby Phat____________________________17

The company The History

Inspiring DesignMood Board -2_____________19Reference_______________________________2


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Name of the companyI am pleased to present you a new fashion line - Pinky!

This stylish new brand for girls and women leading an active urban lifestyle.

The brand name drops off the mouth easily and comfortably as our products, when you heaabout Pinky you evoke vivid images of fluffy pink positive! Pinky is a bright, fashionable ancomfortable.

Companys logo

Pinky

Vision of the CompanyWe live in the 21 century, where all young people are not behind the fashion. Our compa

and our clothing line will help you to always be in style. This is a comfortable casual, spoand youth clothing line, which also corresponds to the urban fashion.


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Target clientTarget Audience of Pinky brand are girls from 8 to 16 and women not over 35-40 yePinky for those who want to wear comfortable clothing and look fashionable.

Design conceptThe store of Pinky brand will give a modern feeling for the customers once they step in.There are two different sections in the store, one is for women clothing and another one is

girls (baby) clothing.

Lightning

Many spotlights to highlight our products in the best way.

We choose cool pink colour for the lightning.


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Flooring materials

We use white marble flooring in some area to give aglamorous look and pink carpet to give a warm and

comfortable feeling to our customers.

Colour scheme

We use white and pink colour for ocolour scheme. White colour to mour store look expensive and clean.Pink to create associations with oubrand's colour.

Display Furniture Design


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The companyKira Plastinina is a youngRussian fashion designer. . She has more than 120 stores inRussia, Ukraine,Kazakhstan, Belarus, China and Philippines , her first boutique open inNew York in 2008 at the age of 15. On September 27, 2008Kira debuted atMilanFashion Week with her new high-end line calledKira Plastinina Lublu.

Kira Plastinina has shown her collection to high profile celebrities such as Paris Hilton.

Plastinina's U.S. company,KP Fashion Co., filed for bankruptcy on December 31, 2008The company was set up by her father to sell clothes in United States.2

The BrandKira Plastinina collections cater to teens and Hollywood starlets with its 80s throwback T-

shirts, short-shorts, outsized bows, rhinestone-studded denim miniskirts cobalt blue patentleather handbags with tortoise handles and lots and lots of hot pink.


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Inspiring Design Mood Board -1


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Kira Plastinina Products


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Shoes

Accessories


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The companyIn less than a decade, Baby Phat has positioned itself in the world of fashion as a premieremetropolitan brand. Baby Phat first hit the scene when tiny tees with the clever name BabyPhat were produced to electrify a Phat Farm runway show. When celebrities, supermodels

and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was madto launch an entire Baby Phat sportswear collection. A lifestyle brand was born.

Baby Phat represents everything todays metropolitan woman isbold, playful, outgoing--with the sparkle and sizzle that reflect a young woman whose living life with flair. Editoricredits and features in magazines including People StyleWatch, Harpers Bazaar,CosmopolitanMagazine, Gotham, Seventeen, Latina, Star and Essence represent the

diversity of this lifestyle brand. Influential photographers Steven Klein, David LaChapelleand BrettRatner have all been called upon to shoot the lifestyle ad campaigns.

Baby Phat's feline logo has become an internationally recognizable fashion symbol and issynonymous with the brand. The eye-catching hip-hugging signature jeans representeverything that is feminine and fun, glitzy and glamorous, sensuous and sumptuous aboutthe Baby Phat woman. Denim separates, leather, outerwear, handbags, shoes, and lingerie

are tailored for the girl intent on raising brows and making the city her own.


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The HistoryLaunch of Phat Fashions: 1992

Simmons created Phat Fashions in 1992 and began selling his Phat Farm line of clothing

at a small shop located on Prince street inM

anhattan's trendy SoHo district. To help himin an unfamiliar business he teamed withMarc Bagutta, who owned his own Sohoboutique. The line's designers, neither formally trained, were a pair of 22-year-old former

skateboarding graffiti artists named Alyasha Jibtil Owerka-Moore and EliMorganGesner, who grew up together in New York. Perhaps Simmons's most importantcontribution to the venture was his ability to put prominent rap artists in Phat clothes.

Nevertheless, both he and the designers shied away from the hip-hop tag or beingpigeonholed simply as makers of clothes for urban teens.Rather, they suggested the lineoffered classic clothes, and in truth the designers were clearly influenced byRalph Lauren,Timberland, and Tommy Hilfiger. This connection was not surprising, however, becausethese were the clothes, albeit sized too large, that teenagers from Brooklyn and the Bronxwere wearing when the hip-hop style evolved. Phat Fashions, no matter what its philosophywas successful from the outset, generating some $2 million in sales during its first year ofoperation, and subsequently was picked up by specialty stores across the country.


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Inspiring Design Mood Board -2


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Baby Phat Products

For women:


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For girls:


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Shoes

Sport Shoes


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Accessories


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References:

yhttp://en.wikipedia.org/wiki/Kira_Plastininayhttp://www.kiraplastinina.com/yhttp://en.wikipedia.org/wiki/Baby_Phatyhttp://www.babyphat.comyhttp://nymag.comy

http://www.google.com

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Kira Plastinina