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An Introduction to the #1 most-visited site devoted to children’s health

KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

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Page 1: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

An Introductionto

the #1 most-visited site devoted to children’s health

Page 2: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

• KidsHealth creates engaging, family-friendly online, video, and print media for parents, kids, and teens

• KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians, and the media

• KidsHealth’s physician-led editorial staff is expert in communicating complex information in language that is easy to understand

• KidsHealth is created by Nemours, one of the largest nonprofit organizations devoted to children’s health

About KidsHealth

Our Mission: To positively impact the health of children by providing knowledge, perspective, advice, and comfort

Page 3: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

KidsHealth: Engaging Health Media

Page 4: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

KidsHealth.org is the #1 most-visited site devoted to children’s health in English & Spanish

KidsHealth Reaches Consumers Online

Typical Monthly Stats for KidsHealth

21,640,000 page views

14,145,000 visits

9,679,000 unique visits

917,000 searches performed

915,000 articles printed

83,000 articles sent to a friendSource: WebTrends

Page 5: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

The Power of Search: Google

KidsHealth consistently ranks #1in Google for children’s health and parenting topics

The Power of Search: Google

Keyword Search:Exercise & Kids – KidsHealth ranks #1 & #2Healthy Eating & Kids –#1 Pregnancy & Newborns – #1 & #2Feeding Your Newborn − #1 Hacer eructar al bebé (Burping your baby) – #1Cambio de pañales (Diapering your baby) – #1Kids & the Flu - #1 & #2Periods - #1 & #2Chickenpox - #1Recipes for Kids - #1

Page 6: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Good HousekeepingBest Family Health for Parents & for Teens

Webby Awards4x Winner - Best Family/Parenting & Best Health Website

TIME Magazine - 50 Coolest Websites

Parents’ Choice Gold Award Best Site for Kids

U.S. News & World ReportOne of the 30 Best Sites on the Web

Recent Awards & Honors

Page 7: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

For Parents

KidsHealth – For Parentsprovides medical, emotional, behavioral, and developmental information in an engaging, clear, and family-friendly style

Page 8: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Connect with expectant and new moms through KidsHealth’s trusted, doctor-approved articles and resources

Pregnancy & Newborns

Page 9: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Nutrition & Fitness

Practical tips, recipes, and healthy ideas for the whole family help parents raise fit and active kids

Page 10: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Positive Parenting

KidsHealth is more than just “health” –it provides positive parenting content and tips for kids of all ages, from birth to teens

Page 11: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Medical & Condition-Specific

Easy-to-understand articles, interactive tools, and printables provide parents with knowledge and comfort

Page 12: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Medical, Emotional, Behavioral & Developmental Information For Kids

Page 13: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Medical, Emotional, Behavioral & Developmental Information For Teens

Page 14: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Trusted Resource For EducatorsKidsHealth En Español

KidsHealth En Español is the largest & most-visited online resource for health information written in Spanish for parents, kids, and teens

Source: WebTrends

“Calendario semanal del embarazo"was a top 10 article for parents in 2008 with more than 3.73 million page views

Page 15: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

All 3 sections are packed full of interactive content, including videos,mini-movies, games, experiments, quizzes, calculators, recipes & more

Interactive Content

Driving Pet Peeves

Cal Ripken Jr.

Page 16: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

• Over 50 of the nation’s leading children’s hospitals and 250+ hospitals come to KidsHealth for their familyhealth information

• Pediatric content partner of the AAFP (FamilyDoctor.org)

• MedlinePlus favorite: The National Library of Medicineincludes over 2,000 links to KidsHealth in English andSpanish

KidsHealth is a trusted resource for the nation’s leading health organizations

Trusted Resource For Health Professionals

Page 17: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

KidsHealth’s Medical Experts are frequently featured in the media on a wide range of parenting & children’s health topics

Trusted Resource For Media

Page 18: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

KidsHealth has been a trusted partner to consumer products companies, insurers, and media groups – providing unbiased, doctor-

approved content and expertise for multi-platform pro-social campaigns

KidsHealth Partners

Page 19: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Medical, Emotional, Behavioral & Developmental Information

For the first time ever, KidsHealth.org is accepting limited sponsorships within its parents and teens sections

Sponsorship revenue will be used to support the development of KidsHealth educational programs for families

Sponsorship Opportunity

Page 20: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Sponsorship Opportunity

KidsHealth – For Parents

7.3 million+ impressions/month

• Clean, uncluttered environment

• Exclusivity – one sponsor/page

• Strong SOV

• Brand presence within a trustednonprofit

• Targeted sponsorship in relevant topics/categories

Source: WebTrends

160 x 600

Page 21: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Sponsorship Opportunity

TeensHealth.org

6.6 million+ impressions/month

• Trusted answers and advice ontopics top-of-mind with teens

• Targeted sponsorship in relevant topics/categories

Source: WebTrends160 x 600160 x 600

Page 22: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

A strategic partnership with KidsHealth brings…

ExpertiseKidsHealth‘s unbiased, doctor-approved, easy-to-understand content andresources provide knowledge, advice, perspective, and comfort

Trusted RelationshipsAs the #1 website devoted to children’s health, KidsHealth has strongrelationships with parents, teens, kids, educators, health professionals, andthe media

CredibilityKidsHealth is a trusted, award-winning nonprofit that has been a resource fornearly a billion visitors since 1995

In Conclusion

Page 23: KH intro 2009 - Online - KidsHealth...kids, and teens • KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians,

Thank you!

For more information about KidsHealth partnership

opportunities, please contact:

Kira TheesfeldDirector, Partnerships

[email protected](908) 232-5323