September September & October& October

502-584-2720WWW.INTEGRATEDMEDIACORP.COM

12345

6-78-9101213

PLACES AROUND THE ARENA

MAJOR EVENTS NEAR THE ARENA

GET BLOWN AWAYKFC YUM! CENTER EVENTSLONDON COMES TO LOUISVILLE

SEATING CHART

ARENA INFOBATTLE FOR THE GOVERNOR'S CUPBASKETBALL IS COMING

TICKETING INFORMATION

thetheKFC Yum! Center gets KFC Yum! Center gets

Blown Away!Blown Away!

12

Br

own

Hot Hot

The Louisville Original FOURTH & BROADWAY

(502) 583-1234brownhotel.com

Since 1926

Br

own

ThisThis

QR CodesAn Interactive ExperienceOur Fan Guide is designed to live

beyond the paper. The QR codes throughout this guide will link you to supplemental content behind the text--videos, coupons, pictures, and more. The QR content will change periodically, so hang on to your Fan Guide because it tells a story. It is your gateway to UofL basketball and football updates and highlights, video sneak peeks of coming attractions, contests, and updates on Arena news and events. This multimedia guide will better connect fans to everything they love at the KFC Yum! Center through its interactive capacities, creating a thriving Arena community.

1

Places Around The Arena

Waterfront ParkLouisville’s scenic Waterfront Park borders the Ohio River just northeast of the KFC

Yum! Center. The Waterfront Development Corporation completed construction in the 90s, and the park has been a vital part of the effort to revive downtown Louisville. The park acts as “the front door to Kentucky, a playground for people of all ages, and a gathering place for folks from all over the community.” A popular venue for concerts--including Louisville’s annual Forecastle Festival--the Waterfront Park fronts a reinvigorated downtown district with booming entertainment centers like Nulu and Fourth Street Live!

Waterfront Park hosts more than 120 events every year, everything from concerts, festivals and the Fifth Third Waterfront Independence Festival, to charity walks, volleyball tournaments, weddings, and corporate picnics. There are organized events going on every weekend, Spring through late Fall, and a number of events all week long during the Summer. It is also a great place to take a relaxing, late-night walk or play some soccer and frisbee. Be sure to visit while the weather is warm!

Main StMarket St

Liberty St

Muhammad Ali Blvd

Jefferson St4t

h St

5th

St

2nd

St

6464

65

65

71

The Arena isn't just an event site

It's the Focal Point of a Beautiful City!

1

Visit the SunnySide of Louisville

Just acrossthe river!

Museum Row on Main

Fourth Street Live!

Restaurant Square

Southern Indiana

Nulu

Whiskey Row

Waterfront Park

2

IdeaFestival, September 17 - 21Founded in 2000, the IdeaFestival is a world-class

event that attracts leading and highly diverse thinkers from across the nation and around the globe to explore and celebrate innovation, imagination and cutting-edge ideas. Held at the Kentucky Center for the Performing Arts, from 7:30 am - 10 pm.

NuLu Festival, September 22NuLu Festival is a celebration of the NuLu

neighborhood and the offi cial after party of Idea Festival. NuLu best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants. Located on the 700 block of East Market Street.

Major Events Near The ArenaKen-Ducky Derby Festival, September 22

Waterfront Park-Festival Plaza. Beginning in August, citizens of metro Louisville have been able to adopt rubber ducks from various locations throughout Louisville, which will be entered in a duck race—the Ken-Ducky Derby. The winning duck wins a new car and gas for a year, with many other prizes available. Each duck costs $5, or a “fl ock” of six ducks for $25. Proceeds from the event benefi t Harbor House of Louisville, a non-profi t training and development center that empowers individuals with disabilities and their families to lead fulfi lled and productive lives.

Louisville Kidney Walk, September 23The Kidney Walk is a fun, inspiring community

fundraiser that calls attention to the prevention of kidney disease and the need for organ donation. The Walk is a noncompetitive 2-mile, marked route at Waterfront Park. It’s an opportunity for patients, family, friends and corporations to come together to support the 26 million Americans affected by chronic kidney disease.

3

Get Blown AwayCarrie Underwoodat the KFC Yum! Center, The “reigning Queen of Country Music” Carrie Underwood will bring her chart-topping hits to Louisville’s KFC Yum! Center on September 22. Underwood broke on to the country music scene in 2005 after winning the fourth season of American Idol, the network television talent-telescope that turns everyday Americans into rockstars overnight. In just seven years, she has released four full-length albums, received numerous Grammy and American Music Awards, and become a member of the Grand Ole Opry--an impressive resume for an artist under 30. True to country music tradition, Underwood croons about love and heartbreak, God and country; her personal interests, however, are more broad. Underwood, a self-professed animal lover, observes a vegan diet and has been twice-named the world’s “sexiest vegetarian” by PETA. In addition, she dabbles in philanthropy, specifi cally benefi ting cancer research. In 2008, Underwood collaborated with female powerhouses Beyonce, Mariah Carey, and Mary J. Blige to record the song “Just Stand Up!,” the proceeds of which were donated to the Stand Up to Cancer program. The effort was wildly successful and resulted in nearly 75 million dollars being directed towards groundbreaking research.

This show is a part of Carrie Underwood’s “Blown Away” tour. Country artist Hunter Hayes will open for Underwood at the KFC Yum! Center show. Hayes is a twenty-year old singer-songwriter and multi-instrumentalist signed to Nashville’s Atlantic Records and is touring in support of his newest self-titled album.

Tickets are between $42.50 and $62.50 and may be purchased at the KFC Yum! Center. Tickets may also be purchased at all Ticketmaster outlets, through Ticketmaster Charge by Phone at 1-800-745-3000 and online at www.ticketmaster.com. The show begins at 7:30 pm.

Scan for a video of Carrie'sScan for a video of Carrie's2012 Billboard Music Award performance

3

s

4

Sept 22Carrie Underwood

Sept 27 - 30Disney on Ice:

Worlds of FantasyOct 6

Royal Comedy TourOct 14

Eric ChurchOct 25

Tour of GymnasticsChampions

Nov 3Bruce Springsteen

Dec 13NCAA VolleyballChampionships

KFC Yum! Center Events

November 2

Justin BieberJustin Bieber

Name: ___________________________________________

Address: __________________________________________

Phone #: _________________________________

Email: ______________________________ Age: ______Circle the artist you want to see:

Carrie Underwood Eric ChurchCarrie Underwood Eric ChurchSend to Integrated Media Corp.: Info@integratedmediacorp.com

or KFC Yum! Center Arena Fan Guide:12305 Westport Rd., Suite 4, Louisville, KY 40245

* In order to be considered for the drawing, all info must be completed and received for Carrie Underwood by September 14,

and October 5 for Eric Church.

Win Two Tickets toCarrie Underwood or Eric Church

Scan for a video of Justin performing "Boyfriend" live!

5

London Comes to Louisville

Justin Bieber at the KFC Yum! CenterYou better belieb it: Justin Bieber is coming to Louisville on Friday, November 2

at 7 pm. In 2008 talent manager Scooter Braun discovered the Canadian singer-songwriter on YouTube and immediately arranged a meeting with American R&B sensation Usher Raymond; the rest is history. Bieber’s meteoric rise to prominence illustrates a trend among up-and-coming artists of using the internet to facilitate their careers. With over 15 million albums sold and several world tours under his belt, Bieber has established an undeniable public presence and garnered a global fan base. His Twitter account is the second most popular behind Lady Gaga’s; his YouTube channel has attracted millions of views. In 2012 Forbes named Bieber the third most powerful celebrity in the world--and he’s only 18. Bieber’s rapid success is sort of unprecedented, and one hopes that the constant pressure of the public eye does not overwhelm and wreck someone so young and full of potential. For the moment, however, the teen heartthrob’s potential seems unlimited.

Bieber sold out the KFC Yum! Center when he performed here in November of 2010 to a crowd of 22,000 Beliebers (the portmanteau used to designate a Bieber fan). For his 2012 “Believe” tour, which the Yum! Center show is a part of, Bieber is supported by fellow Canadian pop-sensation Carly Rae Jepsen, whose song “Call Me Maybe” will be stuck in people’s heads for years to come. Check out the QR code below for a sneak peak.

Tickets are $85, $69.50, $59.50, and $39.50, reserved. This price includes the facility fee. There is a ticket limit of eight per person for the fi rst day of sale. Tickets may be purchased at the KFC Yum! Center. Tickets also may be purchased at all Ticketmaster outlets, through Ticketmaster Charge by Phone at 1-800-745-3000 and online at www.ticketmaster.com. A number of VIP packages will also be offered on the upcoming tour. For more information, visit www.aeglive.com.

Kellogg’s Tour ofGymnastics Champions 2012

The Olympic fervor continues at the KFC Yum! Center on October 25 when the Kellogg’s Tour of Gymnastics Champions comes to Louisville. The 2012 tour is “bigger and better than ever,” featuring men and women gymnasts from the 2008 and 2012 Olympics. Notable gymnasts include fi ve-time Olympic medalist and 2008 Olympic all-around champion Nastia Liukin, 2012 Olympic all-around and team gold medalist Gabby Douglas, 2012 Olympic team gold medalist and vault silver medalist McKayla Maroney, 2008 Olympic team bronze medalist and horizontal bar silver medalist Jonathan Horton, and many more. In addition, the performance will conclude with a Meet & Greet where platinum ticket holders will have the chance to meet members of the tour cast. Ticket prices: $206.00, $130.00, $79.00, $48.00, $38.00, $28.00; ticket price includes facility fee. Tickets are available at the Yum! Center ticket offi ce and all Ticketmaster outlets. Tickets are also available by calling 1-800-745-3000 and online at www.ticketmaster.com.

6

For specifi c show

information g

www.kfcyumcent

FLOOR

LOWER LEVEL

200 LEVEL

UPPER LEVEL

7

c show seating

ation go to

umcenter.com

SEATING CHART

www.PreslarsWarehouse.com3299 Fern Valley Rd. 502-969-9019

PRESLAR’S WESTERN SHOP

www.goloucab.com

TEXT: 502-416-1119 CALL: 502-636-5511

Serving the Kentuckiana Area

Since 1893

gg

8

Arena Info

Main Concourse LevelStair A

Stair C

Stair B

Front Plaza

= Bowl Seating= Elevators/Escalators/Stairs= Restrooms= Support Services= ATM= Concessions/Novelties/Bar

North(River)

East(2nd Street)

South(Main Street)

West(3rd Street)

Stairs & Escalatorto Plaza Lobby Level

$

Entrance

= First Aid

101

102

103

104 105 106 107 108

109

110

111

112

113

114115116117118

119

120

+Burnett’s V LoungeUnder Club Seats

AccessibleRamp

AccessibleRamp

AccessibleRamp

Kentucky Athletic Hall of Fame WallConcourse

ConcourseKentucky Athletic Hall of Fame Wall

+FirstAid

Stairs to

Lower Suites

$

MetroGrill

Cardinal

Gift Shop

PapaJohn’s

KFC

FanAssist

MetroGrill

Card

inal

Gift

Sho

p

Main St.Franks

FanAss

ist

Kentucky AleTap Room

Terrace

KFC

TacoBell

Wing Street

WoodfordReserve

Club

Escalator to UpperSuite Level

Stairs toLower Suites

Stair D

Evan Williams Bourbon BarUnder Club Seats

PapaJohn’s

AccessibleRamp

Third Street

Second Street

River R

oad

Main S

treet

AEG Facilities Takes Over Managementof the KFC Yum! Center

AEG Facilities and the Louisville Arena Authority (LAA) concluded negotiations to contract for a 10-year management agreement for the KFC Yum! Center. The Los Angeles-based sports, entertainment and venue organization has been a partner of the 22,000-seat multi-purpose arena since it opened in October 2010.

AEG Facilities’ Dennis Petrullo, who has worked at the venue for the last two years as the director of booking and event development, will be the facility’s general manager.

The KFC Yum! Center has achieved great success in attracting high profi le events to Louisville since it opened in 2010, and was ranked 48th worldwide and 22nd in the U.S. in Pollstar magazine’s 2011 year-end Top 200, recognizing arenas for concert and show ticket sales. It jumped to 39th worldwide and 16th in the U.S. at end of the fi rst quarter of 2012.

“We are thrilled to further support the KFC Yum! Center and are truly honored to have this long-term partnership with the Louisville Arena Authority,” said AEG Facilities President Bob Newman. “For the past two years, we’ve shared in the arena’s success, starting with its opening in 2010. It has quickly become one of the nation’s top venues, and along with Dennis’ leadership, we look forward to building upon its foundation, and to many years of continued growth.”

A 30-year industry veteran, Petrullo has been responsible for coordinating AEG Facilities’ activities at the KFC Yum! Center, plus other AEG Facilities regional venues, since 2010. Prior to joining AEG Facilities, Petrullo was the senior vice president and general manager for the Scottrade Center in St. Louis, Mo. for 10 years.

“I’m honored to continue working with the people of Louisville, and serve as the arena’s general manager,” said Petrullo. “In the past two years, I have worked to develop a positive relationship with the city, and the entire AEG Facilities family is excited to expand partnerships with and support all of the area residents and community stakeholders.”

The 22,000-seat, state-of-the-art arena is home to the University of Louisville Men’s and Women’s Basketball programs, University of Louisville Women’s Volleyball program, and has hosted a diverse lineup of events. This summer and fall, the venue will host major tours by artists including Carrie Underwood, Big Time Rush, Eric Church and teen superstar Justin Bieber.

9

Suite Level 2Stair A

Stair C

Stair BFront P

laza

= Bowl Seats-Main Lower Level= Elevators/Escalators/Stairs= Restrooms= Support Services

North(River)

East(2nd Street)

South(Main Street)

West(3rd Street)

Escalator to PlazaLobby Level

= Suites

Open to Below

Ope

n to

Bel

ow

Open to Below

Open to Below

Hallway

Hallway

= Terrace & Premium Box Seats= Concessions/Novelties/Bar= Meeting Rooms

36 55

393837484746454443424140

545352515049

75 56

727374636465666768697071

575859606162 President’sRoom

HickmanCampRoom

Terrace

CarvingStation

CarvingStation

Mill

er L

iteTe

rrac

e C

lub

Loun

ge

Open to B

elow

209

210

211

212

Terrace Seats

Premium

BoxLou

nge

217218

219

220

201

202

203204

Pre

miu

m B

ox S

eats

Escalator to Main

Stair D

Prem

ium

Box

Loun

ge

Terrace & Premium Box Seats

Stair A

Stair C

Stair B

Front Plaza

= Bowl Seating= Elevators/Escalators/Stairs= Restrooms= Support Services= ATM= Concessions/Novelties/Bar

North(River)

East(2nd Street)

South(Main Street)

West(3rd Street)

Escalators to Plaza Lobby Level

$

Entrance Doors

= First Aid+

Concourse

Concourse

+FirstAid

$ATM

MetroGrill

MetroGrill

Terrace

Spirit Room

Stair D

= Meeting Rooms

306 307 309308

312

311

310

313314

315316

317

318

319

320

321322323324325326

327

328

329

330

301

302303

304305

PapaJohn’s

KFC

Fan

Ass

ist

SpiritDepot

SpiritDepot

Shadow Wall

Conc

essio

ns

SpiritDepot

SpiritDepot

Washington

St. Deli

PapaJohn’s

GatewayGrill

Taco Bell Main St.Franks

GatewayGrill Pizza Hut

Main St.Franks

Ope

n to

Bel

ow

Upper Concourse Level

10

Battle for the Governor's Cup

U of L Stomps UKThe contest for the Governor’s Cup became a bloodbath when UofL defeated UK with

a score of 32-14. The annual game, played this year at the University of Louisville’s Papa John’s Cardinal Stadium on September 2, was a sight to see. The Cards took the cup last year with a 24-17 win over the cats at UK’s own Commonwealth Stadium.

The Louisville/Kentucky rivalry of course has a long, sordid past; one without a clear champion. In general, Kentucky seems to have the upper hand in basketball, while Louisville usually outperforms the Cats in football. Though hugely popular in the state, ESPN also broadcasts coverage due to the rivalry gaining national attention.

Scan for a highlight video of theScan for a highlight video of the2011 Louisville vs. Kentucky football game!2011 Louisville vs. Kentucky football game!

11

9816 Linn Station RoadPlainview Village 502-565-1220

www.pitapitusa.com

10 %off any

item

12

The Royal Comedy TourThe Royal Comedy Tour is coming to the KFC Yum! Center on October 6 at 8 pm. The

group is composed of Mark Curry, Earthquake, Tony Rock, Bruce Bruce, and Sommore and is known for its “raw, in-your-face emotion.” Designed to celebrate comic pioneers and showcase new talent, The Royal Comedy Tour places veteran comedians alongside current voices of the industry--with hilarious results. The tour was inspired by the tradition set forth by Def Comedy Jam and Comic View, and since its start in 2009, The Royal Comedy Tour has become the longest-running, most successful urban comedy tour ever with a quarter of a million people having seen live performances. These comedians have sold out shows across the country, and this is defi nitely something not to miss.

“The Royal Comedy Tour gives us an opportunity to discuss issues of today from our perspective,” said Sommore. “There is nothing like hearing what we as comedians think is funny. When all is said and done, people will always appreciate funny. When all else fails for them in life, they will always appreciate what’s funny. It’s the one constant they can always count on. And on this tour, we will consistently be coming with ‘the funny.’”

Tickets are between $44.50 - $52.50. Tickets may be purchased at the KFC Yum! Center Ticket Offi ce and any Ticketmaster outlet. The KFC Yum! Center Ticket Offi ce is located inside the arena (to the right). The physical address is 1 Arena Plaza.

Basketball is ComingBasketball Kicks Off With

Battle 4 AtlantisFans gearing up for the UofL Men’s basketball season will be excited to watch the

Cards battle it out in the Bahamas November 22-24 at the Battle 4 Atlantis, one of the most exciting pre-season college basketball tournaments. The Cards square off at home on November 15 against Samford then travel to the Bahamas the following week to take on Northern Iowa in the fi rst round of the tournament. Other teams competing in the tournament include Duke, Memphis, Missouri, the 2012 NIT champions Stanford, and more. Once again, the state of Kentucky--and the Kentuckiana region--promises grade-A, entertaining college basketball this year with UofL, UK, and IU all in the preseason top 25 rankings and UofL and UK in the top 5. The Cards are returning with several experienced veterans who will surely carry over the momentum from last year’s Final Four appearance to this season. A sneak peek for all the fans, the annual red and white scrimmage is held in October at the KFC Yum! Center; be sure to check it out and come cheer on the Cards at home this year! Scan the QR code to check out the 2012 Battle 4 Atlantis preview.

s yed

ear! ea

Scan for video ofBruce BruceBruce Bruce

videooo ooofffvideooo oofffeo

Ticketing InformationIn Person

Tickets may be purchased at the KFC Yum! Center ticket offi ce and ticketmaster.com. The KFC Yum! Center ticket offi ce is located inside the arena (to the right) at 1 Arena Plaza.

Weekday Ticket Offi ce Hours: Monday-Friday 10 am - 5 pm

Weekend Ticket Offi ce Hours*:* The ticket offi ce is open the following

hours ONLY when tickets are scheduled to go on sale on a Saturday or Sunday for an event at our facilities. Saturday 10 am-5 pm, Sunday noon-5 pm.

* Times subject to change during holidays.

By Phone or OnlineCharge tickets by phone through

Ticketmaster at 800-745-3000, or onlineat www.ticketmaster.com.

Paperless EventsFor information on Ticketmaster's Paperless

Ticketing, please visit www.ticketmaster.com/paperless. A video demonstration of the process is provided.

VISA, MasterCard, Discover, American Express and cash are accepted forms of payment.

All tickets are subject to availability.For more information, including information

on ADA Accessibility Seating, call the Ticket Offi ce at 502-690-9090.

2012 NCAA Volleyball Championships, December 13, 15

The University of Louisville women’s volleyball season is in full throttle. The Cards will play a series of home games at the KFC Yum! Center throughout August, September, and October. In addition, the 2012 NCAA Women’s Volleyball Championships will be held at the KFC Yum! Center on December 13 and 15; the time is to be announced. Will UCLA defend their 2011 title? Don’t miss out! Get your tickets and see some of the best volleyball players in the world vie for the championship.

Tickets are available at www.NCAA.com and at the KFC Yum! Center Ticket Offi ces. All Session Tickets are $62.00, reserved.

WHEN YOU JUST CAN’T WAIT

TO FEEL BETTER.

When you need care right away for a minor illness or injury,

stop by your neighborhood Norton Immediate Care Center

or our newest location inside the KFC Yum! Center.

Norton Immediate Care Centers are staffed with

experienced physicians and nurse practitioners, and offer

the convenience of on-site X-ray and lab diagnostics.

No appointment is necessary, so when your doctor is not

available and you “just can’t wait to feel better,” visit a

Norton Immediate Care Center. For more information or

to find a center near you, call (502) 629-4444 or visit

NortonHealthcare.com/icc.