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Keywords and Search Results&
Upcoming Updates
August 30, 2011
The Big Three
Search Engines
Google, Bing and Yahoo!
Algorithmic crawling
Not every page is looked at
Distance from root may determine whether or not a page is crawled
MSN - Bing
Fairly new Bad at differentiating between natural/artificial
links Analysis sucks, so place too much weight on
page content Likes recent links
Yahoo!
Better than MSN but not as good as Google at determining if a link is natural/artificial
Ton of internal and paid content biased toward commercial results
Better than the other engines at determining if a link trueness
Biased towards information resources Old sites trusted too much Aggressive filters for duplicate/similar content Pages with heavy keyword focus, e.g. keyword
spamming, cause page to rank lower than pages with single or few references.
Search Results
‘michigan driver license’ Each of the three had Ad as first resultMichigan Drivers License
Get the Test Questions & Answers All 50 States. See what others say!
www.TestQuestionsAndAnswers.com
Google and Yahoo! had correct link listed second Bing had news articles second and correct link third
MSFT, GOOG, YHOO are for-profit
Keywords and SEO
Search Engine Optimization ‘michigan food stamps’ example
Domain PR AllInTitle Pages Indexed Inbound Links Google Yahoo Binghttp://www.michigan.gov/ 7 1 244000 2050 1 8 2http://foodstamphelp.org/ -1 4 92 12 0 1 1http://www.foodstamphelp.org/ 4 4 83 12 5 0 5http://www.ehow.com/ 7 20 2560000 760 0 4 8http://gss.hubpages.com/ 0 1 374 0 7 0 9http://guides.gottrouble.com/ -1 1 777000 19 0 3 0http://www.foxnews.com/ 8 2 456000 5980 4 0 0http://www.mibridges.michigan.gov/ 0 null 3 0 0 0 4http://atlantapost.com/ -1 3 54200 149 6 0 0
Black vs White
Spamdexing Hidden text/keywords Cloaking BMW and Ricoh (2006)
Conform to SE guidelines Create content for users not search engines Make content easily accessible crawlers
Google Search Appliances
Google Search Tool can Provide Reports on Top Search Terms
How to Make Search Better: Tagging Content using Keywords and
Descriptions Add Metadata to Documents
Content Keywords
Category Keywords
Documents
Add Metadata to Documents
2004 presentation
‘Documents and Settings’ – a user feature
Public – spell-check goes a long way, but …
Michigan.Gov GSAs
Implement XML feed imports in the GSA to add more information to documents (PDF, DOC, XLS etc) returned in the results.
Setting up the Duplicate Hosts configuration to recognize crawled servers.
Use the correct Meta tags for Document Dates. Using an intelligent switch so that it will
automatically switch to the other GSA if the Primary fails.
On the Feature Horizon
What is coming? (Q4 2011)
New version of the mobile site New video player Forgot Your Password for CMA Content versioning Extended user management for Site Admins
