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Press release Paris, 7th March 2007
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KEYRUS goes on the road as Business Objects key partner
in its mid-market conquest
strategy________________________________________________________________
Paris, 7th March 2007 KEYRUS, a major international player in
decision information systems consultancyand integration and
Business Objects top VAR Platinum Partner for three years in
succession, announced that ithad been selected by the publisher to
provide it with active support with the launch of Business Objects
CrystalDecisions, its new product line meeting mid-market companies
reporting and analysis needs. KEYRUS will
be accompanying Business Objects on its tour of seven major
French cities presenting the new offering, whichwill take place
from 8th March to 24th April 2007.*
Mid-market companies, like major accounts a few years ago, have
increasing needs in terms of reporting
solutions and management indicators to manage their business
efficiently, says Florence Caillat, marketingdirector of Absys
Cyborg, a KEYRUS subsidiary that has specialised in the French
mid-market segment formore than twenty years. With its proven
experience of this market segment (currently more than six
thousandactive clients), the group, via its subsidiary, has been
alerting its mid-market clients since the year 2000 to the
benefits of using business intelligence solutions adapted to the
specific characteristics of their market to optimiseperformance.
Although SMEs were initially a little nervous about these
solutions, the relevance of business
intelligence for their market is now unquestioned, as shown by
the increasing number of decision projectsconducted successfully
over recent years. Many SMEs have already taken the first step,
e.g. by combining theirexisting ERP systems with business
intelligence solutions in order to make the best use of the data in
theirsoftware by acquiring tools enabling them to manage their
businesses strategically. As the French market leaderin ERP and
business intelligence solutions consultancy and integration, KEYRUS
helps medium-sized
businesses to define relevant and personalised business and
management indicators and to choose and implementeffective
management tools. Another advantage for this market segment is that
decision projects can beimplemented in just a few days in SMEs,
whereas a business intelligence project in a large corporation
takesseveral months.
The new Business Objects Crystal Decisions range, designed for
companies generating annual turnover of lessthan $1 billion or
employing fewer than 2,500 people, confirms the relevance of this
approach and will providemid-market companies with a packaged
offering including all the components that have made
BusinessObjects
Entreprise so successful, at rates tailored to mid-market
companies. Exploiting a companys information capitalrequires
business intelligence tools, explains Jean-Michel Jurbert, EMEA
Mid-Market Product Manager atBusiness Objects. Our approach has
been to retain just the key components and give the priority to
userautonomy through integration with Office tools, with the
possibility of integrating dynamic data and thereby
creating dynamic management indicators that can be used for
simulations, all using the Web platform from
Crystal, which is also the basis of BusinessObjects XI. The
Business Objects SME range will be completed inthe next few months
with two premium versions, one including the Data Integrator
solution and the otherintegrating score card and metric
capacities.
KEYRUS, backing up Business Objects mid-market strategy
As a major Business Objects ally since 1998, top VAR platinum
partner, licensed training centre and, morerecently, the first
partner to be certified for the BusinessObjects Release 2 platform,
KEYRUS is the natural
partner to provide effective backup for the launch of Business
Objects Crystal Decisions via its many regionalbranches, notably in
Lyons, Marseilles, Lille, Nantes, Rennes, Strasbourg and Toulouse.
The partnership withBusiness Objects is globally strategic for
KEYRUS. We are putting together joint development plans in
France,
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Spain, Belgium and Switzerland, with North America following
soon, says Sbastien Ricard, businessintelligence development
director at KEYRUS. We will be accompanying Business Objects around
all theregions to back up the launch of Business Objects Crystal
Decisions. This is an opportunity to reinforce our
relationship and offer our clients comprehensive business
intelligence solutions integrating licences,
consultancy, training and maintenance. KEYRUS will be one of the
partners enabling us to increase ourpresence in the middle market,
adds Jean-Michel Jurbert. KEYRUS is a special partner because, with
its local
contacts with SMEs in the regions and its organisation dedicated
to this market segment, it is particularly wellpositioned to help
us deploy our new solutions.
* More info on the Business Objects Crystal Decisions roadshow
at
www.france.businessobjects.com/evenements/roadshow_midmarket/index.html.
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About KEYRUS
KEYRUS is a major player in business intelligence solutions
consultancy and integration. Since 1996, it has beenhelping its
clients optimise their performance by offering them a comprehensive
range of services in thefollowing fields:
BI/DW consultancy and strategy, roadmaps and project
management
Technology and designing solutions: audits, scope and POC (proof
of concept)Development, implementation, testing and deliveryChange
management, training and skills transferKEYRUS currently employs
more than 1,300 people in nine countries: France, Belgium, Brazil,
Canada,Luxembourg, Mauritius, Spain, Switzerland and Tunisia.
KEYRUS is approved by the Anvar (national agency for the
promotion of research) and is a target company forinnovation mutual
funds.
For more information, visit www.keyrus.com.
About Business Objects
Business Objects is the world leader in BI software publishing,
with more than 42,000 clients around the world,of which more than
80% are companies ranked in the Fortune 500. Business Objects helps
organisations of allsizes build reliable foundations for their
decision-making, raise the profile of their activities and optimise
their
performance. The innovative business intelligence suite offered
by the group, BusinessObjects XI, is the mostadvanced and
comprehensive solution on the market in terms of performance
management, scheduling,reporting, query and analysis management and
enterprise information management. BusinessObjects XIincludes the
Crystal data reporting and display software range, which has won
lots of awards. Business Objectshas created the most powerful and
diversified community of partners in the sector and also offers
consultancyand training services to help clients optimise the
deployment of their BI projects.
Business Objects has two parent companies, one in San Jos,
California, and the other in Paris, France. Its shares
are traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN:
FR0004026250 - BOB). Readers can find moreinformation about
Business Objects at www.france.businessobjects.com.
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Contacts
Keyrus press attach
Mig Gauchet+33 (0)1 39 20 07 [email protected]
Keyrus Marketing & Communications Department
Jean-Eudes Oumier+33 (0)1 41 34 10 [email protected]
