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Bridging Design and InnovationFuture of Software & Services
The 1st International Software Factory Seminar 2011
Keynote Juhani Risku
How to create great productsBolzano, Italia
Free University of Bozen/Bolzano
ideasBetter
through
paradigm shift
Juhani Risku
Slogans
Less is more
Don´t re-invent the wheel
This is not rocket science
How to lose with slogans?
Apple re-invented the mobile phone. And superseded Nokia, Motorola, Sony-Ericsson…
Ludvig Mies van der Rohe, architect
Rocket science is possible as Dean Kamen and Steve Jobs have shown us. Make rocket science as standard for basic work.
Interpretation: ”Less is more means that making less nonsense you can concentrate on meaningful substance.”
1 3 5 7 9 N O P Q R S T U V W X Y Z2 4 6 8 . A B C D E F G H I J K L M
QWERTYDesign depth
1867 Sholes piano-like keyboard withtwo rows of characters arranged alphabetically
Typewriter gets jammed often.
1 3 5 7 9 N O P Q R S T U V W X Y Z2 4 6 8 . A B C D E F G H I J K L M
QWERTYDesign depth
1867 Sholes piano-like keyboard withtwo rows of characters arranged alphabetically
1878 Amos Densmore suggested splitting up keys for letters commonly used together to slow down typing.
Boxfish as…… designer
Evolution 1950 – 2010 Ferrari
Revolution 1950 – 2010 From Saab 91 to Segway
Tuning 2011 Adding Ferrari to Segway
From
birdsto new
Disney
From
bird sketchesto
Angry Birds
processesArts & Crafts approach
Leonardian approach
in
A Camel Is a Horse Designed by Committee
Junior specialists are our innovators. Emeritus equals with mentor.
Innovation?
CIICPDILidea innovaation
CIICPDIL chain
concepting prototyping design
implementation launch
conceptionA
B
C
individual
team
corporation
1 2 3
4 5 6
7 8
There is no such thing as innovation. It is always a total complex combination of CIICPDIL.
Zooming into understandingOverview Zoom Filter Details
on Demand
Prim
Trad – Mod – Fut 20
Evolution of phenomena
Prim FutTrad Mod
Abstraction shift = mutation in evolution
Primitive FutureTraditional Modern
Prim FutTrad Mod
fashion
education as decadence driver
Primitive FutureTraditional Modern
Evolution of phenomenaAbstraction shift = mutation in evolution
Ask the
User?
What kind of vehicle do you want?Henry Ford
Longer horse for whole family. Six feet = faster horse.
Ask your company´s people?
Don´t ask your staff. They don´t have any ideas what you could not create in 10 minutes alone. They can give 1-2 % in addition to your visions and plans with 2 weeks work. Would it really be necessary?
Everybody just is not creative.
What would you ask the
userin this case?
feminineMasculine
We don´t know anything about.
&
Do we profit from the difference?Masculine – feminine
conseptionbirthsketchingwholenesspackaging
Man stealing and poaching ideas
femininemasculine
sketch/idea
return of man
Idea – Patterns – Composition
HarmonyFibonacci
HarmonyContraposto
Symmetry
ScaleContextual relation
SizeComparison
Proportionin relation to human
Golden Section
Motion Structure Texture Seven +/- 2
Quantitynumber of…
azertyuiopqwertyuiopågwynethjklöä
Better Engineering
Design morphology is a meta-level solution for understandability. Criticism is based on morphologies.
Patterns – Takete & Malumba
Structure – Escher´s drawingsComplexity is simple when you are the structure-first person.
If you add understandability to structures you are the inventor of future products.
If you sketch and compose daily ideas and concepts like Escher you are well prepared for innovation, creation and design.
Otherwise stay away.
Maurits Cornelis
Concepting = artistic engineering
New…
Mathematics,how come ?
Beauty of mathematics entitles future life for engineers.
Formula of Beauty:
New…
MathematicsBeauty is synonym for good and better products, services and content. If you don´t understand the formula and can´t act with it, stay out of creation.
+ =
Formula of conquest:
( )Innovation
Implementation
Con
ques
t
Stre
ngth
en
New…
Mathematics
Why didn´t Nokia go to America?
Because they had no formula for the complexity of efforts and no person to understand it.
New…
142 857
142 857 x 1 = 142 857142 857 x 2 = 285 714142 857 x 3 = 428 571142 857 x 4 = 571 428142 857 x 5 = 714 285142 857 x 6 = 857 142142 857 x 7 = 999 999
1/7 = 0,142857 142857 142857 …
Hidden beauty in products – Mathematics in applications and games
Mathematics
Why don´t we create clever and beautiful games and content?
Because we don´t understand mathematics anymore.
There is a billion dollar business waiting for us when applying the beauty of mathematics.
( )FrFriction
iPintended efficiency
( ) =
Intention
ChairFormula of
xxxphenomenon= SkWI CA+ +
Will SkillsContextual
Assets
a ChairMeaning in designing
OrganisationAgile
Creative approach
Creative Organization
Flat organizationDirect communication
Motivation
Old criteria of Creative Organization: the biggest corporations failed with those keywords (Philips, IBM, Nokia, Sony, Xerox, GM…)
… Why? Because the keywords above cause only management by jargons, incompetent people colonize the company and HR dodos as missionaries for stupidiest slogans.
Creative Organization
Flat organizationDirect communication
Motivation
No!
Creative Organization CriteriaMorphological entity
Richness (fruitness) of birthConstructing and outlining phenomena.
Creating wholeness as structureForm and order
Chaos as structureImpact and Effect to impove understanding
Order of magnitudeUser Centered Design
MaturityUniqueness
DiversityDynamics
Direct communicationPhilosophy and communication
Management by panic – Dammed decisions Wholistic models
Communication atmosphereSignals – strong and weak
Reasoning as method Critical paths
Association Concepts and notion
Ideal as pattern
Managing complexityRapid prototypingNon-conceptual thinkingArt of prioritasingAmition to clarityInertiaVisualisationMotivationArt as creation process Fuzzy systems System Cross-check Civil Courage SOM Self-Organizing-Maps Small-big entity All is EnoughFlow Why – why – why chainFuzzy ToolsFunction Recruitment Rewarding Top management commitment Rotating job roles
Every person in the organization has to own 80 % of skills and competences needed in Creative Organization.
Winners always stand for the list-
Everyone is not a winner.
Make difference by transforming your company or university to Creative Organization.Otherwise you are
in stagnation.
StudioDaimler-Benz
Simple
Things?Skeleton Brawn Circulation Nervous system
Tell me about simple thing!45
Challenger 1986
Apollo 11 1969
Internet
Sexual contacts
Mobile Network
System Complexity
Des
ign
Com
plex
ity
Architecture
Web site
House
Family
Nation
SW
Mobile Business Ecosystem
Lose control to design and system
Baukunst
HW
System Complexity
There are only complex things.
You just need to manage complexity.
Typically you lose control. Why?
Because of your brain structure.
System complexity
Xerox – copier service instructions
Design complexity
Phone vs. car
Good Design
WedgesApplied triangle
Book as UIHandy package
RecyclingVery natural system
CirculationClub of Rome
Products
Concepting
Companies Bolzano
in
for
Concepting for CompaniesCase Bolzano
Joint program between companies & university faculties
Concepting for 50 companies à 2000 € and 200 000 €from the Province = 300 000 € turnover annually
School of Economics and ManagementFaculty of Computer Science Faculty of Design and Art Faculty of Education Faculty of Science and Technology
Concepting Factory
Creative ConsortiumCase Bolzano
Center the Alps
a
b
c
Global partners
Innovation & Technology Center
Futureand
PatternsFuture computing is about relevance, background activities, profiling, understandability, structures, visualization and local actions.
Search relevanceBackground processingProfilingUnderstandabilityStructuring knowledgeInformation VisualizationGenius Loci – Local Interactions
c MIST UI, Juhani Risku 2006, Divalo ltd
paradigmsNew
Abstraction shift in idea and meaning arts & dramaLeadership how would Leonardo lead corporations?Design look how Steve Jobs leads designAltruism free & open & voluntary, business followsBrand product & service first, business followsConcepting main asset like patents, individuals ruleCreation problem or delight and joy first? Quality quality first, loyalty follows
Thank you.
Juhani RiskuFacts
Juhani Risku’s biographyJuhani Risku has a career in arts & crafts, drama and technology. He started as a toolmaker in a power plant, continued as an architect where he planned and constrcuted buildingins according to his own theory of architecture He has engineered several concert halls and music studios as an acoustician, and finally he run his own carpenter´s workshop as cabinetmaker. Beside arts & crafts Risku has been teaching scenography, stage and costume design at Tampere university´s Drama studio for seven years. He has worked at several public theaters and directed documentary films.
Architect Risku´s nine years at Nokia consisted of Usability, User Experience Design and Innovation management. During some Nokia years he executed training for 3,5 million Forum Nokia developers and run Nokia showroom supporting operator, investor, analyst and journalist relations. After leaving Nokia in 2009 he wrote a book "New Nokia - the manuscript" which describes Nokia´s biggest problems and how to solve them. Risku has his own concept of Creative Organisation for future product creation.
Today Risku acts as strategist for companies in design and consumer product based businesses. He is Chief Creative Officer at Divalo ltd.
Juhani Risku, CCO, architect SAFA, designerInari – Lapland, FinlandTel +3585062326 [email protected]://uusinokia.livejournal.com
Photo: Bohyun Han
Nokia Innovation Center, concept 2006 by RiskuMaison Björk, Iceland, concept 2006 by Risku
Juhani Riskuarchitect SAFA, designer
Inari, Lapland – Finland
Riding Segway i2 and sketching with Staedtler Mars. Sept. 2010
