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placement trining report
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OBJECTIVES OF THE STUDY
1) To get an idea about the organization.
2) To familiarize with different management activities.
3) To get an idea about the authority structure and effectiveness of various
departments
4) To analyze the strengths, weaknesses, opportunities and threats of the
Company.
5) To fulfill the requirement of the curriculum.
6) To study the functional aspects of the departments of KSE LIMITED.
Placement Training Report University of Calicut 1
INTRODUCTION
Placement Training Report University of Calicut 2
INTRODUCTION
Kerala Solvent Extraction was registered as a
public limited company on 25th September; 1963.The Company was later
renamed as KSE Ltd and listed in the stock exchanges of Mumbai, Chennai and
Kochi. KSE, a Company having an annual turnover of RS 187 crores, is the
largest manufacturer of cattle feed.
It is marketing annually about 1.8 lakh tones of superior quality cattle feed
KSE is in the oil extraction Industry for the past 31 years
The Company has secured the National Productivity Award for the year 2001-
2002 for being first in terms of production efficiency in the animal feed sector.
This is the sixth time in a row that the Company is being selected for this most
coveted award.
KSE, with a capital base of Rs.36Crores embarks on an expansion to double its
Solvent Extraction capacity and add a most modern eco friendly vegetable
refining plant.
Placement Training Report University of Calicut 3
INDUSTRYPROFILE
Placement Training Report University of Calicut 4
INDUSTRY PROFILE
The solvent industry has achieved a phenomenal progress and at present there
are 520 units having overall oil cake or oil seed processing capacity of more than
24.6 million tones/year, which included rice bran processing capacity of more
than 9.9 million/year. The solvent extraction plays important role in the oil
economy. Solvent extraction in India was started in 1945.It had to struggle for
more than 20 years to establish itself.
Crisis of coconut industries in Kerala in 1960`s In the 1960`s there was a crisis in coconut oil extraction
industry in Kerala. After conversion from wooden ghani`s to rotaries the cost of
the production had increased considerably. By using this new method, they were
able to extract more oil from the coconut cake. Earlier 20% of oil was retained in
the coconut cake, now it has reduced to 12%
Although Kerala produces 80% of total copra produced in the
country, large part of it was sold to other states as copra itself and they were
earning good profit when mills in Kerala wasn’t able to get enough copra for
their daily needs. When oil industry in other parts of the country was thriving, in
Kerala it was struggling. So they understood the need for modernization of their
mills. At that time Dr.P.S.Loknathan committee setup to study the feasibility of
Placement Training Report University of Calicut 5
starting new industries in Kerala, recommended of establishment of 3 solvent
extraction plant in Kerala and it was also proposed that one should be located in
Thrissur itself.
Coconut oil miller’s co-operative society
Lion share of copra went to mills in Bombay and they were able to generate
good profits. To overcome this situation a co-operative society was formed by
name coconut oil miller’s co-operative society and it was decided that this society
would act as an agent of state trading corporation for distribution of copra.
By the seeing the performance of the Bombay group
an investigation department was assigned to investigate it. Then they found
out that they were using expeller mills for extracting oil and was able to
reduce the oil content up to 6%. The industries in Kerala later began to follow
it.
Placement Training Report University of Calicut 6
COMPANYPROFILE
Placement Training Report University of Calicut 7
COMPANY PROFILE
THREE DECADES OF QUALITY
It was in 1963 Kerala Solvent Extraction Limited now
known as KSE Ltd. entered the solvent extraction industry, setting up the very
first solvent extraction plant in Kerala.
The traditional coconut oil industry in the State was facing a decline then.
Though the largest producer of copra in the country. As much as 80% of it,
Kerala lacked the infrastructure to exploit the potential of its abundant produce.
While the oil industry in other parts of the country was thriving, in Kerala it was
struggling. The Dr. P.S Lokanathan Committee, set up to study the feasibility of
starting new industries in Kerala, recommended the establishment of three
solvent extraction plants. And one of them, in Thrissur district. The oil mill
owners in and around Irinjalakuda, who where thinking in similar lines saw the
opportunity and took the initiative to establish a solvent extraction unit. Thus was
KSE born.
On the road to success, there were many hurdles.
Initially, the mobilization of capital posed the greatest challenge. The future
looked grim. But determination and optimism paid off. The solvent extraction
plant went on stream in 1972 and in 1976 a new plant was set up to manufacture
ready mixed cattle feed, which was pioneering step. Since then there was no
Looking back.
Placement Training Report University of Calicut 8
The last three decades have seen KSE emerging as the leader in solvent
extraction and ready mixed cattle feed in the country. And through these years of
consolidation and diversification, KSE has created a niche for itself.
Today KSE commands the resources, expertise and
infrastructure to manufacture a range of live stock feed, in high volumes, coconut
oil from coconut oil cake, and refined edible oil. Driven by a commitment to high
standards of quality, KSE has not only won customer confidence but also
national recognition through several awards and accolades.
KSE had computerized its operations way back. In the year
1999, KSE went on to upgrade its EDP setup further. A custom made ERP
software was developed for its units and head office through M/s.R.R.Software
Pvt Ltd, Cochin and Online computerization was fully implemented at all its
plants. Being custom made for KSE this ERP software, with SQL RDBMS, front
end on Visual Basic and Windows NT OS, seamlessly had integrated all
functions of the organization viz FA, Inventory, Billing, Payroll, PPC, MIS,
Share Accounting etc.
The Head office at Iringalakuda has 2 Servers and 40 Nodes running the
application. Other units, in all, have about 8 Servers and about 50 Nodes. Their
latest plant at Vedagiri, Kottayam has a computerized control room for
monitoring, homogenization, size reduction, batching, pelletisation, pellet cooling
and aspiring systems.
Placement Training Report University of Calicut 9
From a single unit, solvent extraction plant, KSE has
grown into a multi-unit, multi-product organization. Infrastructure for growth has
always been viewed as a priority at KSE. With modern manufacturing facilities
spread over three states, KSE caters to a vast belt stretching across Southern
India.
With a strong commitment to customers and product
quality and being cost competitive, KSE stands poised to meet new challenges.
Placement Training Report University of Calicut 10
GROWTH CHRONICLE
1972
Solvent plant commences operation
1976
Mixed cattle feed production begins
1987
Cattle feed production reaches 180 tonnes & Introduction of computers in the
factory and office
1988
A new mixed cattle feed plant starts operation at Swaminathapuram, in
Tamil Nadu with a daily production capacity of 180 tonnes
1989
A solvent unit with a capacity of 120 tonnes per day commences operation at the
Tamil Nadu plant
1990
Introduction of KS Supreme Pellets, a bypass protein cattle feed in the market
1991
Opens its Palghat branch
1992
Cattle feed manufacturing begins in third party units
1993
Enters export market
Placement Training Report University of Calicut 11
1994
Introduction of feed supplement KS Forte
Public issue and listing of shares
1995
Vegetable oil refining plant commissioned
KS Supreme - Sunflower Refined Oil launched
Calicut branch opens
1996
240 TPD cattle feed commences at Vedagiri, Kottayam Dist., Kerala
1997
Company renamed as KSE Ltd.
1998
Fourth feed production unit at Palghat
Launches Dairy project
1999
A modern Children’s' Park and Information Center have been completed at
Irinjalakuda for the benefit of the public.
Company introduces KS Deluxe Plus the new pellet feed in HDPE bags for
Kerala market.
2000
Company starts production and distribution of milk and milk products from
Konikkara and Thalaysthu Dairy Units
Placement Training Report University of Calicut 12
PRODUCTION UNITS
KERALA
1) KSE LIMITED
IRINJALAKUDA UNIT
2) KSE LIMITED
VEDAGIRI UNIT
3) KSE LIMITED
PALAKKAD UNIT
4) KSE LIMITED
EDAYAR UNIT, KOCHI.
5) KSE LIMITED
KONIKKARA (DAIRY UNIT)
TAMIL NADU
1) KSE LIMITED
SWAMINATHAPURAM UNIT
2) KSE LIMITED
THALAYATH (DAIRY)
3) KSE LIMITED
MODAKURICHI, ERODE
KARNATAKA
1) KSE LIMITED
MYSORE UNIT
Placement Training Report University of Calicut 13
AWARDS AND RECOGNITION
Kerala's first solvent extraction plant
No: 1 in processing coconut oil cake through solvent extraction in India
Winner of S.E.A. National Awards and State Productivity and Safety
Awards continuously for 14 years including the current year
Front-ranker in mixed cattle feed production in India
Recognition from Animal Nutrition Society for contributions in cattle feed
Manufacturing
Kerala's first export mixed cattle feed
Tamilnadu productivity council safety award
Kerala state productivity council award
Placement Training Report University of Calicut 14
BOARD OF DIRECTORS
CHAIRMAN AND MANAGING DIRECTOR
M.C.PAUL
EXECUTIVE DIRECTOR
T.O PAUL
WHOLE- TIME DIRECTOR
P.K. VARGHESE
DIRECTOR AND LEGAL ADVISER
A.P.GEORGE
DIRECTORS
K.P.JOHN
T.C.MATHEW
P.D.ANTO
Dr. K.C.VIJAYARAGHAVAN
JOHN FRANCIS K.
T.R. RAGULAL
CHIEF GENERAL MANAGER
ANAND MENON.
SECRETARY-CUM-CHIEFFINANCE MANAGER
R.SANKARANARAYANAN
Placement Training Report University of Calicut 15
VISION
We shall endeavor to maintain leadership through
quality products, explore new avenues in product
development and marketing, create a stronger bond
between the management, work force, dealers and
customers, contribute to social development and
rural upliftment, and constantly strive for
excellence in all spheres of our activities
Placement Training Report University of Calicut 16
PRODUCT PROFILE
Placement Training Report University of Calicut 17
PRODUCT PROFILE
The main products marketed are
1) K.S CATTLE FEED It includes six types. They are: -
A) K.S – MASH
B) K.S SPECIAL—MASH
C) K.S SUPER –MASH
D) K.S DELUX PELLETS
E) K.S DELUX PLUS PELLETS
F) K.S SUPREME PELLETS
2) KS SUPREME (Refined sunflower expeller oil)
3) KEYES FORTE
4) MILK PRODUCTS WHICH INCLUDES
A) K.S PAAL.
B) K.S GHEE.
C) K.S CURD.
D) BUTTER MILK.
E) VESTA ICE CREAM.
Placement Training Report University of Calicut 18
ORGANIZATION
STRUCTURE
Placement Training Report University of Calicut 19
ORGANIZATION STRUCTURE
Placement Training Report University of Calicut 20
BOARD OF DIRECTORS
EXE.DIRECTOR MAG.DIRECTOR WHOLETIME DR
GENERAL MGR
FINAN.MGR PUR. MGR PER.MGR MKT.MGR QTY.MGR PRO.MGR
CHIEF.NUTRI
ASST.MGR
CHEMIST
LAB.ATTEN
ASSTA/C MGR SHARE.DEPT
ASST.FIN.MGR
EXE.OFFICER
OFFICE.ASST
CLERK
EXE.OFFICER
OFFICER
OFFICE.ASST
CLERK
EXE.OFF SECUTIY.OFF
OFFICER
CLERK
SECU. SUPER - VISION
SECU.GUARD
ASST.SALESMGR
SALES.EXE
OFFICE.ASST
CLERK
CUSTOMER SERVICE
SALES SUPERVISOR
OFFICER
Placement Training Report University of Calicut 21
SALES REPRESENTATIVE
WORKER
WORKER
MAINTENANCE FOREMAN
STORES OFFICER
BOILER OPR MAIN.OPR
ASST.OPR ASST.OPR
PLANT ATTN WORKER
ELE. SUPERVISOR
ELECTRICIAN
ELE.ATTEND
STORES SUPERVISOR
STORES CLERK
WORKER
ENGINEER
ASST.PLANT.ENGRRR
ELECTRICAL FOREMAN GODOWN EXE
SHIFT ENGR
CATTLE FEED OPR
REFINING PLANT OPR
ASST.OPR
ASST.OPR
ASST.OPR
SOLVENTOPERATOR
GODOWN SUPERVISOR
GODOWN ASST
WORKER
WORKER
HUMAN RESOURCE DEPARTMENT
Placement Training Report University of Calicut 22
HUMAN RESOURCE DEPARTMENT
FLOW OF AUTHORITY
Placement Training Report University of Calicut 23
HUMAN RESOURCE MANAGER
EXECUTIVE OFFICER SECURITY
OFFICER
SECURITYSUPERVISOR
SENIORSECURITY GUARD
OFFICER
JUNIOROFFICER
SECURITYGUARD
SENIORASSISTANT
WATCHMANOFFICEASSISTANT
CLERK
The Personnel department was seen as a place where the lesser productive
employees could be placed with minimal damage to the organization ongoing
operation. Individuals in the personal department were perceived as those
responsible for planning company picnics, vacation schedules and retirement
parties. Personnel as an activity were seen as a necessary but unimportant part of
the organization. Fortunately things have changed for the better and the status of
the personnel department has improved enormously over the years.
Personnel department is the main and most important
department of a manufacturing concern.
FUNCTIONS OF PERSONNEL DEPATMENT
1. Recruitment
2. Man power planning
3. Welfare functions
4. Grievance handling
5. Discipline
6. Industrial relations
7. Public relations
8. Job description
9. Job analysis
10.Job specification
11.Training
12. Performance appraisal
EMPLOYEE SELECTION PROCEDURES
Placement Training Report University of Calicut 24
Employees are selected strictly based on their educational
qualification, work experience technical know-how and age. Company will do
the recruitment by giving ads in newspapers, through employment exchange, and
by promoting its on employees based on their performance.
REMUNERATION
There are three types of wage earners: -
A) UNSKILLED BUT PERMANENT WORKERS – GETS DAILY WAGES
B) BADALI WORKERS—WAGES ON WEEKLY BASIS
C) OFFICE STAFF—SALARY ON THE LAST WORKING DAY OF
EVERYMONTH
SALARY CONSIST OF
1) BASIC PAY
2) FIXED DEARNESS ALLOWANCE
3) VARIABLE DEARNESS ALLOWANCE
Placement Training Report University of Calicut 25
ALLOWANCES
1) DEARNESS ALLOWANCE
This is given to permanent employees. D.A is divided into two
Classes:-
a) Fixed DA: Calculated at the rate of 15% of basic salary
b) Variable DA: Based on cost of living index published by govt of
Kerala
2) CONVEYANCE ALLOWANCE
3) WASHING ALLOWANCE
4.) CANTEEN SUBSIDY
5.) LEAVE & TRAVEL ALLOWANCE
6.) HOUSING SUBSIDY
7) SHIFT ALLOWANCE
8) OVERTIME ALLOWANCE
9) SCHOLORSHIP FOR EMPLOYEES CHILDREN
10) EMPLOYEE WELFARE FUND
STATUTORY LIABILITIES
Placement Training Report University of Calicut 26
1) PROVIDENT FUND: From the basic salary the company and the
employee channelise 12% into the provident fund a/c equally. Out of the 12%
contributed to P.F fund 8.33% are transferred to the pension a/c.
2) EMPLOYEES STATE INSURANCE: The Company pays about 4.75% of
total salary of employees to E.S.I. The employee pays a contribution of 1.75% of
total salary.
3) GRATUITY: An employee needs minimum 5 years of service to avail this
fund
4) BONUS: It varies according to their grades.
TRADE UNION
Placement Training Report University of Calicut 27
In this company there are 4 recognized trade unions like INTUC, CITU,
BMS.
A committee consisting of Chairman, Managing director, Whole time Executive
Directors, General Manager, Works Manager and Personal Manager approve the
demands of workers.
WORKERS WELFARE ACTIVITIES
The company established a trust known as Employees welfare trust in which 20
Rs is paid both by the employees and the company every month. Additional
funds are provided to employees during the death of employee, or in case of
employees’ sibling’s marriage.
SAFETY MEASURES
FOR SAFETY OF WORKERS AT PLANT, THEY ARE PROVIDED WITH
1) MASK
2) FIRST AID FACILITY
3) DUST EXTRACTION SYSTEM in plant, which helps to suck the dust
arising at the time of production.
Placement Training Report University of Calicut 28
LEAVE
1) CASUAL LEAVE: 9 DAYS FOR WORKERS AND FOR STAFF IS 11.
2) PRIVILAGE LEAVE: 15 DAYS PER YEAR.
3) SICK LEAVE: UPTO 90 DAYS.
RETIREMENT
Retirement age of employees is 58 years.
Placement Training Report University of Calicut 29
MARKETING DEPARTMENT
Placement Training Report University of Calicut 30
Placement Training Report University of Calicut 31
MARKETING MANAGER
SALES MANAGER
MANAGER
CUSTOMER SERVICEMANAGER
SALES EXECUTIVESALES
EXECUTIVE
SENIORASSISTANTSENIOR
ASSISTANT
OFFICE ASSISTANT
OFFICE ASSISTANT
CLERK CLERK
The company must design a marketing organization that can carry out marketing
strategies and plans. If the company is very small, one person might do all of the
research, selling, advertising, customer service and other marketing activities. As
the company expands a marketing department emerges to plan and carry out
marketing activities.
The most common form of marketing organization is
the functional organization in which a functional specialist heads different
marketing activities are headed by a functional specialist, a sales manager,
advertising manager, marketing research manager, and customer service
manager.
Managing the marketing function would be hard enough
if the marketer had to deal only with the controllable marketing mix variables.
But the company operates in a complex marketing environment consisting of
uncontrollable forces to which the company must adopt. The environment
produces both threats and opportunities. The company must carefully analyze its
environment so that it can avoid the threats and take advantage of the
opportunities.
Placement Training Report University of Calicut 32
IN THE COMPANY
The department headed by marketing manager and under him there are two
assistant managers one for sales dispatch and other for customer service and sales
promotion.
The company incurs less advertisement cost. As for the
kind of products its advertisement needs a different way of promoting its
products.
The company gives dealer board to dealers as an advertisement for their product.
The other advertisements used are
1) Product pamphlet
2) Notices
3) Cinema slides
4) Cloth banners
5) Wall paintings
6) Yearly calendars.
SELECTION OF DEALER
Placement Training Report University of Calicut 33
The field staff under assistant customer service and complaint manager will
evaluate the dealer on the basis of his financial capabilities and the scope of
demand of products in the area. If the dealer doesn’t buy at least one load of
cattle feed in row of 3 month, automatically the company will terminate his
dealership.
PRICING METHOD
In the case of oil price is based on Cochin market .the price is based after
evaluating of raw material and procurement and storage costs plus profit.
DISTRIBUTION
There are two types of distribution
1) EX FACTORY RATE --- company need not bear the transportation and
insurance cost.
2) RATE AT DESTINATION --- company need to bear the transportation &
insurance cost.
Placement Training Report University of Calicut 34
Placement Training Report University of Calicut 35
SWOT ANALYSIS
STRENGTH
1) Experience in the field over 25 years
2) Leadership in the market
Placement Training Report University of Calicut 36
3) Reputation & brand image of the co. & consistent quality of its products
4) Good network of dealership
5) Capable marketing personnel
6) Financial strength of the company
7) Acceptability of the feed & its quality standards in the market
8) Fully computerized plant
9) Efficient employer –employee relationship
10) Excellent infrastructure for manufacturing products.
WEAKNESS
1) As industries are importing cheaper oils which affects the demand of
solvent extracted coconut oil.
2) Inadequate promotional activities for dairy products.
3) Stagnant numbers in cattle population affecting market growth in future
Placement Training Report University of Calicut 37
OPPORTUNITIES
1) Expanding its distribution areas
2) Growing demand of its products
THREATS
1) Competition from other manufactures of organized and unorganized sectors
2) Probable entry of foreign entities
3) Indirect control by government over price of milk
4) Import of cheaper oils for industrial consumption leading to fall in demand for
solvent extracted coconut oil
SOCIETAL ETHICS
PROPER DISPOSAL OF WASTES THEREBY CONTROLLING
ENVIRONMENT POLLUTION
PROVIDING DIRECT AND INDIRECT EMPLOYMENT
Placement Training Report University of Calicut 38
25 LAKHS donated to Tsunami Relief fund
10 LAKHS DONATED TO EARTHQUAKE RELIEF FUND
OPENING OF K.S PARK
Children’s Park and Information Centre has been opened for the benefit of the public
SUGGESTIONS
1) Use of more board display advertisement.
2) Reference group should be formed to educate consumers.
3) Give timely rest to workers in order to produce consistent performance.
Placement Training Report University of Calicut 39
4) To increase the productivity to meet the growing demands.
5) Providing proper safety equipments to protect them from hazards.
6) Company can earn more profit by expanding the market.
CONCLUSION
KSE, a Company having an annual turnover of Rs. 187 Crores, is the largest
manufacturer of cattle feed. It provides employment to around 1500 numbers
directly and another 5000 indirectly. Its shares are being listed in three stock
Placement Training Report University of Calicut 40
exchanges in Cochin, Chennai and Mumbai. The Company commenced its
production in the year 1972.
It is marketing annually about 1.80 lakh tones of superior quality cattle feed. KSE
had successfully launched its Vesta Brand Ice Cream which has been well
accepted in the market for its matching international quality standards. KSE plans
to add more ice cream production units across Kerala in the coming years to
serve all pockets.
KSE is in the oil extraction Industry for the past 31 years. It is having two solvent
plants with processing capacity of 100 tonnes per day. The Company has also a
chemical oil refining plant of 20 tonnes per day.
The Company has secured the National Productivity Award for the year 2001-
2002 for being first in terms of production efficiency in the animal feed sector.
This is the sixth time in a row that the Company is being selected for this most
coveted award.
It is pertinent to note that in the Kerala industrial scenario, where many
Companies are closing down, either due to labour unrest or due to other
economic reasons, KSE continues to commence new ventures each year and run
them successfully. The Company is having six Units at different locations. The
relation with the labour Unions of all these Units is very warm and cordial.
KSE, with a capital base of Rs. 36 Crores embarks on an expansion to double its
Solvent Extraction capacity and add a most modern ecofriendly vegetable
Placement Training Report University of Calicut 41
refining plant. The Company has already identified Six Acres of land in the
KINFRA Small Industries Park, Koratty for this expansion.
In the first phase the Company plans to install one 200 MT per day solvent plant
for processing Oil Cakes and also a 100 MT per day physical refining plant. Both
these plants will be of international standard using most modern technologies,
where the process loss is kept to the minimum. The project will generate direct
employment to 125 and indirect employment to another 500 numbers. In the
second phase, a 100 MT per day oil fractionation unit will also be added.
As a pioneer in the solvent extraction industry, leader in cattle feed manufacture,
and an emerging force in ice cream and a resourceful new entity in dairy
development and milk products, KSE is determined to move with the times,
taking on new challenges, achieving new milestones.
BIBLIOGRAPHY
REFERENCE BOOKS
Placement Training Report University of Calicut 42
Marketing Management Philip Kotler
Human Resource Management Ashwathappa .K.
Production and Operation Management Ashwathappa. K.
WEBSITE
WWW.KSELIMITED.COM
Placement Training Report University of Calicut 43
Placement Training Report University of Calicut 44