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Cross-Device Measurement CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com Optimize the journey with a complete consumer view Establish user identities via unique identifiers and algorithmic-driven matching Balance accuracy of deterministic matching with scale of probabilistic methods Connect desktop and mobile click and conversion activity to one another Measure your key performance indicators and customer lifetime value Enhance digital marketing campaigns and cross-device investments

Kenshoo Cross Device Brochure web · 2020-01-22 · CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com Scale cross-device identification without relying on consumer login data + Expansive

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Page 1: Kenshoo Cross Device Brochure web · 2020-01-22 · CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com Scale cross-device identification without relying on consumer login data + Expansive

Cross-Device Measurement

CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com

Optimize the journey with a complete consumer view

Establish user identities via unique identifiers

and algorithmic-driven matching

Balance accuracy of deterministic matching with scale of probabilistic methods

Connectdesktop and mobile click and

conversion activity to one another

Measureyour key performance indicators

and customer lifetime value

Enhancedigital marketing campaigns and cross-device investments

Page 2: Kenshoo Cross Device Brochure web · 2020-01-22 · CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com Scale cross-device identification without relying on consumer login data + Expansive

CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com

Scale cross-device identification without relying on consumer login data

+

Expansive Reach Tap into the Drawbridge Connected Consumer GraphTM

of more than 1.2 billion consumers probabilistically connected across more than 3.6 billion devices while benefiting from

Kenshoo’s access to nearly 90% of mobile advertising inventory.

Validated Accuracy Rely on Drawbridge’s 97.3% accuracy rating from Nielsen at connecting consumers across devices.

Seamless Activation Simply deploy a lightweight on site pixel to activate

the cross-device data and feed into Kenshoo.

Kenshoo’s cross-device measurement solution is currently in alpha for select clients. For more information, contact [email protected].