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Cross-Device Measurement
CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com
Optimize the journey with a complete consumer view
Establish user identities via unique identifiers
and algorithmic-driven matching
Balance accuracy of deterministic matching with scale of probabilistic methods
Connectdesktop and mobile click and
conversion activity to one another
Measureyour key performance indicators
and customer lifetime value
Enhancedigital marketing campaigns and cross-device investments
CO-01-1114-EN © 2015 Kenshoo Ltd. Kenshoo.com
Scale cross-device identification without relying on consumer login data
+
Expansive Reach Tap into the Drawbridge Connected Consumer GraphTM
of more than 1.2 billion consumers probabilistically connected across more than 3.6 billion devices while benefiting from
Kenshoo’s access to nearly 90% of mobile advertising inventory.
Validated Accuracy Rely on Drawbridge’s 97.3% accuracy rating from Nielsen at connecting consumers across devices.
Seamless Activation Simply deploy a lightweight on site pixel to activate
the cross-device data and feed into Kenshoo.
Kenshoo’s cross-device measurement solution is currently in alpha for select clients. For more information, contact [email protected].