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LLUB Equity Research report
CHEVRON LUBRICANTS LANKA PLC (LLUB)
Sri Lankan Lubricant market Overview
Lubricants became a private monopoly in the mid 1990s after Ceylon Petroleum
Corporation privatized its Lubricants to Caltex, which is now part of the Chevron
Petroleum Group.
South Asia consumes an estimated 1,700 kilo tonnes of lubricants per year.
India is the leading lubricant-consuming country in the subcontinent by far,
accounting for an estimated 75% of the volume consumed, followed by Pakistan
and Sri Lanka
At Present the Public Utilities Commission of Sri Lanka (PUSL) is acting as the
shadow regulator for the lubricant sector by way of advising and assisting the
ministry of Petroleum Industries on policy and regulatory matters.
As at the end of year 2011, there were fourteen entities authorized to import,
export, sell, supply and distribute lubricants.
The local lube market is currently estimated at about LKR 6 Billion in terms of
Revenue.
The two authorised parties to blend and produce lubricants in Sri Lanka are
LLUB and Lanka IOC PLC.
During the year 2011, around 64% (33,440 KL) of the lubricant requirement was
produced (Blended) locally.
Around 87% of the blending was carried out at the lube blending plant of
LLUB while the balance 13% was produced by the lube blending plant belonging
to IOC. Local blending is mainly carried out in order to gain the advantage from
the prevailing import tariff differential between raw materials and finished
lubricants.
The lubricant market had a 7% YOY growth in terms of
quantity produced from 2010 to 2011.
For the Purpose of local blending requirements base oils
worth LKR 4,753 Mn and additives worth LKR. 1,244 Mn
were imported by LLUB and LIOC in 2011. While a total of
22,060 KL of finished lubricants and greases worth LKR.
3,708Mn were imported during the year of which 66%
were automotive lubricants.
During 2011, 5,180 KL of lubricants were exported to
regional markets recording a 63% growth from 2010.This
sector has contributed with LKR 52 Mn to government
revenue last year, up from LKR 46 Mn in 2010.
Company Market share %
Chevron Ceylon Limited 56.90
Indian Oil Corporation Limited 8.40
Ceylon Petroleum Corporation 8.40
ExxonMobil Asia Pacific Pte. Ltd 6.90
Laughs Holdings Limited 4.50
Lubricant Company Sinopec Corporation
3.00
Bharat Petroleum Corporation Limited 3.00
BP France S.A. 2.00
Shell Trading (Middle East)Private Limited
1.70
Ashland Inc. 1.10
Toyota Tsusho Corporation 0.90
Total Lubricants India Limited 0.20
Motul France S.A. 0.0
Gulf Oil International Limited (not renewed license for the year)
0
Total 100
Lubricant Market Sector Percentage (%)
Automotive 70%
Industrial 16%
Marine 6%
Greases 4%
Other 4%
LKR. Mn Quantity in Kilo Litres (KL)
Combined Sales in 2011 18,775 58,554
Combined Sales in 2010 14,035 54,369
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
LLUB Lanka Indian Oil
Corporation Limited
Ceylon Petroleum
Corporation
Exxon Mobil Asia Pacific
Pte. Ltd
Laugfs Holdings Limited
Rs.
00
0
Lubricant Sales Revenue ( LKR'000) by Company
2009 2010 2011
Kenanga Investment Corporation Ltd Research Report as at 10th January 2013
Prepared by Dananjaya Wijesekara & Rasheed Sheriff
Source: PUSL
Source: PUSL Source: PUSL
Market Price:
LKR 212
Recommendation:
Long Term Buy
Price Target:
LKR 245
2
LLUB Equity Research report
0
10000
20000
30000
40000
50000
60000
70000
2009 2010 2011
Vo
lum
e (
KL)
LLUB Lubricant Sales Volume Performance Vs. Competition
Total Lubricant Production LLUB Prodcution LIOC Production
Ceylon Petroleum Corporation Exxon Mobil Asia Pacific
A fall in volume of 1,935 KL for LLUB, while Total Market volume increased by 4,184 KL in 2011
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
2009 2010 2011
LLUB Market Share
Ceylon Petroleum Corporation Market Share
73.00% 56.90%
51% 49%
Chevron Shareholding Structure as of Dec 2011
Chevron Ceylon Limited Public Holding
Company Overview
Chevron Lubricants Lanka PLC engages in blending, manufacturing, exporting
Distributing, and marketing lubricant oils, greases, break fluids, and specialty products
in Sri Lanka. The company offers its products for industrial, commercial, and consumer
applications. Chevron Lubricants Lanka PLC markets its products under Chevron and
Caltex brands. The company was incorporated in 1992 and is based in Colombo, Sri
Lanka.
Caltex is the 5th most powerful brand in Sri Lanka, and its brand value is amongst the
top 11 in Sri Lanka.
LLUB has 120 Mn ordinary shares outstanding as at 10th January 2013.
LLUB is considered a high dividend paying company However; KICL foresee a fall in the
dividend payout rate due to its movement from current blending plant in Kollonnawa
to Sapugaskanda at a cost of $ 15 Mn. This plant movement will be funded internally
through its retained profits rather than looking at external financing. However from
2014 onwards KICL have predicted that the dividend payout rate will be sustained at
90% level (85% to 90%).
LLUB recorded a LKR 2 Billion Profit after tax (PAT) in 2011 compared to 2010 in
which it earned a PAT of LKR1.5 Billion. It’s a 33% PAT growth, with revenue growing
at 17%.
LLUB has further recorded a growth rate of 19.2% on its PAT, and a top line growth of 10.2% for 1-3Q 2011-2012. However, LLUB recorded a fall in top line by 2.8% QoQ for Q3 2012. And fall in bottom line by 13.5% QoQ for Q3 2012. As highlighted by CEO Mr. Kishu Gomes, this fall in both top line and bottom line is attributable to macro economic conditions faced by Sri Lanka such as an increase in duty on vehicle imports to minimise currency drain out of the country. Export Market
LLUB exports 5% of its lubricants mainly to Maldives and Bangladesh. LLUB has seen a fall in growth in its Bangladesh sales whereas it has experienced the opposite in Maldives. LLUB entered Maldives in 2003 and has been identified as a key player in the lubricant market industry as one of the major exporters and currently enjoys a 10% market share with expectation of a 5% growth in the near future. It has also announced its commitment to the Damas Company in Maldives by signing an agreement spanning 5 years to distribute Chevron’s product range.
With this new agreement Caltex will further penetrate into the Maldivian lubricant
market by focusing on marine transportation and power generation, going one step
further from supplying lubricants to the transport and fisheries sector.
Sri Lankan economy recorded a steady export growth of 4% in the past 10 to 12
years but saw a decrease of 2% last year when compared to exports ,despite the
prevailed general economic conditions, to Maldives which has grown from10 % to
12% in its lubricant exports.
LLUB Financials
Reuters Code LLUB.Cm
Bloomberg Code LLUB.SL
CSE Code LLUB.N0000
Share Price Rs. 212
Market Capitalization
Rs. 2544 Mn
All Time High Rs.233
All Time Low Rs. 35
52wk range Rs.160.00 - 231.00
Chairman Farrukh Saeed
CEO/ MD Kishu Gomes
Beta Values / ASI
0.43
Beta Values/ MPI
0.28
0
50
100
150
200
250
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Rs.
Shar
e V
olu
me
LLUB.N0000 Movement
Volume Closing Price**
Source: LLUB Annual Report 2011
Source: CSE
Source: PUSL Source: PUSL
3
LLUB Equity Research report
-0.05
0
0.05
0.1
0.15
0.2
0
2000
4000
6000
8000
10000
12000
14000
16000
Pe
rce
tan
ge
Re
ven
ue
Rs.
Mn
Segementational Revenue of LLUB
Industrial Export Automative Revenue growth %
Company Financial Performance
Top line Growth
LLUB has 3 main revenue generating sources: Automotive, Industrial
and Exports which contribute approximately 62%, 33%, and 5 %
respectively to the total group revenue .
The automotive sector -The transport and communication sector of Sri
Lanka grew by 11% in 2011 in comparison to 11.9% growth in 2010.
Considerable growth was posted by transport sector accounting to
1.3%. The Growth of the transport sub sector could be directly
attributable to the increase in new motor registration by 46.3% in 2011. As automotive sector is LLUB’s largest revenue
generating segment Sri Lanka’s Transport sector growth directly affects LLUB’s main stream of revenue.
The automotive Sector consists of the retail industry; the main factor that influences automotive revenue is the number of vehicle population in Sri Lanka. And KICL is expecting LKR 6865.75 Mn revenue from this sector in 2013.
The industrial sector will see a 10% growth considering the current economic development of the country. Reflecting the continued expansion of the domestic and external demand, the industry sector recorded a 10.3 % growth in 2011, the highest since 2002. And KICL is expecting LKR 3339.6 Mn revenue from this sector in 2013.
The export sector consists of LLUB lubricant exports to
Maldives and Bangladesh and revenue is forecasted to grow by 25% year each from this sector. However currency volatility and increased competition in the respective countries will play a huge part in revenue growth from this sector. From this sector KICL is expecting LKR 1725 Mn revenue in 2013.
Overall Total Revenue of LLUB has increased from LKR 8,654 in 2007 to LKR 11,040 Mn in 2011 and forecasted total revenue of LKR 11930.35 Mn in 2013. LLUB increased the prices of all ranges of products in order to keep prices par with the increase in raw material prices in the world market. Other Factors that have contributed to the growth in LLUB revenue are the change of product mix and product portfolio strategy, export growth, global synergies, enhanced operational efficiencies and the stable parity rate.
Further the growing awareness witnessed in the recent years of vehicle emissions as a source of air pollution is driving environment regulation, which has forced commercial fleet across the region to modernize. This in turn has created a small but growing demand for higher performance engine oils. This enabled chevron to increase the revenue contribution from its premium brands. KICL believe that with rapid growth in sectors such as power and energy, agriculture, fisheries, ports and infrastructure will contribute to top line growth of LLUB.
Total Revenue
Industrials 33%
Exports 5%
Automotive 62%
0.00
2,000.00
4,000.00
6,000.00
8,000.00
10,000.00
12,000.00
14,000.00
16,000.00
0
1000000
2000000
3000000
4000000
5000000
6000000
2007 2008 2009 2010 2011 2012 2013 2014 2015
Re
ven
ue
Rs.
Mn
Ve
hic
le U
nit
s
Vehicle Population LLUB Sales
Forecasted
Fall in new vehicle registration by 64,682 vehicles in 2009
A 157% increase of new vehicle registatrions from 2009 to
Fall in import duty in 2010 increased SL vehicle population (+17% in 2010
0.117
0.118
0.119
0.615
0.620
0.625
0.630
0.635
MV
R
BD
T
Bangladesh (BDT) and Maladivian (MVR) against LKR movement
BDT MVR
Source: LLUB Annual Report 2011 & KICL Research
Source: Forex report & KICL Research
Source: LLUB Annual Report 2011 & KICL Research
4
LLUB Equity Research report
Bottom Line Growth
LLUB enjoys a 9% tariff benefit from blending
their products locally, an advantage they share
with their competitor Lanka IOC who currently
has an 8.4% percent market share of the Sri
Lankan Lubricant Market.
The main driver of LLUB cost of sales are the
base oil prices, where base oil is the main
ingredient in lubricants, and has a strong
correlation with crude oil prices with a lag of a
few months.
LLUB Cost of Sales was LKR 6,368 Mn in 2007
and increased to LKR 7,565 Mn in 2011( a
growth of 19%), with slight volatility in the
years in-between attributable to the volatility
experienced of the crude oil prices from US $
72.34 per barrel in 2007 to US$ 94.89 in 2011.
We forecast LLUB Cost of sales to further
increase to LKR 9719 Mn in 2015.
Gross profit margins could come under
pressure if base oil prices rise which could
lower LLUB’s gross profit margin in the future.
However base oil prices and crude oil prices have a strong correlation, with a lag of only a few months. Chevron’s global
sourcing capabilities give rise to LLUB to benefit from pricing opportunities that arise as a result of this lag.
However according to KICL forecast we believe that Crude oil prices will be stable around US $ 90 levels from 2013 to
2015, which will stabilise LLUB’s gross profit margins at 33.33% during the period from 2013 to 2015. Since any changes
in crude oil prices that affect LLUB cost of sales will be partially passed on as price increases to its customers.
LLUB recorded a Gross profit of LKR 3,475 Mn in 2011 an increase of 14% compared to LKR 3,045 Mn recorded in
2010.However gross profit margin has fallen from 32.15% in 2010 to 31.48% in 2011,an approximate fall of 4.14% fall in
gross profit margin when compared with 2009. This is mainly due to the rise in crude oil prices from US $ 61.95 in 2009
to US $ 94.89 in 2011.
With regard to LLUB Earnings before interest and taxation (EBIT), the company has done well to manage its EBIT margins despite the increase in its distribution networks. The company recorded an EBIT margin of 24.68% in 2011 compared to 23.94% in 2010.
The company has managed ito maintain its SG&A at low levels, resulting in its EBIT margins remaining healthy.
0.00
20.00
40.00
60.00
80.00
100.00
120.00
0
2,000
4,000
6,000
8,000
10,000
12,000
US
$ P
er
Bar
rell
LKR
Mill
ion
Cost of Sales Average Yearly Cost of Crude Oil per Barrel
FORECASTED
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
0
1000
2000
3000
4000
5000
6000
2007 2008 2009 2010 2011 2012(E) 2013(E) 2014(E) 2015(E)
Pe
rce
nta
ge
LKR
Mill
ion
Gross Profit Gross profit margins on revenue
Fall in base Oil Prices
Stable GP margin at 33.33%
4.31%
19.98%
-8.58%
-3.60%
15.44%
6.02% 5.86%
5.90%
-0.15
-0.1
-0.05
0
0.05
0.1
0.15
0.2
0.25
0.3
0
1000
2000
3000
4000
5000
6000
2007 2008 2009 2010 2011 2012(E) 2013(E) 2014(E) 2015(E)
LKR
MN
Operating Profit(EBIT) Gross Profit
Distribution and Administration Cost Growth YoY % EBIT Margins
Source: Oil Report& KICL Research
Source: LLUB Annual Report 2011 & KICL Research
Source: LLUB Annual Report 2011 & KICL Research
5
LLUB Equity Research report
Overall EBIT grew by 24.68% YoY to LKR 2,725 Mn in 2011. KICL forecast an EBIT of LKR 3,830 Mn in 2015. KICL further foresee an EBIT margin of 26.27% in 2015.Positive Volume growth coupled with price increases are expected to drive EBIT margins.
LLUB’s healthy cash position paid off with a finance income of LKR 52.5Mn in 2007 to a high of LKR 99 Mn in 2009 and thereby a sudden fall to LKR 43 Mn in 2011, attributable to a fall in interest income from LKR 79 Mn in 2010 to LKR 35 Mn in 2011.
The company achieved a net profit of LKR 2,001 Mn in 2011, which
was the highest net profit recorded during LLUB’s presence in the SL lubricant market. This is partially attributable to the reduction in the corporate tax from 35% in 2010 to 28% in 2011.
In line with our forecasts we foresee net profits of LLUB to increase
to LKR 2,408Mn in 2012, LKR 2,553Mn in 2013, LKR 2, 703Mn in 2014 and LKR 2,862 Mn in 2015.
LLUB net profit margins increased from 12.46 % in 2007 to 18.13% in 2011. We foresee net profit margins of LLUB to be stable around the level of 19% for the year 2012 and going into 2015.
2007 2008 2009 2010 2011 2012(E) 2013(E) 2014(E) 2015(E)
(LKR ' Mn) (LKR ' Mn) (LKR ' Mn) (LKR ' Mn) (LKR ' Mn) (LKR ' Mn) (LKR ' Mn) (LKR ' Mn) (LKR ' Mn)
Turnover Rs. 8654.30 8900.30 8691.00 9,471.00 11,040.00 12265.96 13,004.09 13,765.85 14,578.06
Net Profit Rs. 1078.30 948.00 1495.00 1501.00 2001.61 2408.49 2553.42 2703.00 2862.48
YoY % - -12.08% 57.70% 0.40% 34.25% 19.52% 6.02% 5.86% 5.90%
EPS Rs. 8.99 7.9 12.46 12.51 16.79 20.07 21.28 22.53 23.85
YoY % - -12.08% 57.70% 0.40% 34.25% 19.52% 6.02% 5.86% 5.90%
PER – at LKR 212 /= (X) 26.84 12.46 16.95 12.71 10.56 9.96 9.41 8.89
PEG (X)
-2.22 0.22 42.23 0.38 0.52 1.66 1.61 1.51
DPS Rs. 6.25 5.25 12.00 12.25 9.00 10.04 18.09 20.27 21.47 Dividend yield at LKR 212/=
% 33.92 40.38 17.67 17.31 23.56 21.13 11.72 10.46 9.87
ROE % 0.00 0.44 0.68 0.67 0.63 0.55 0.54 0.54 0.54
Book value per share Rs. 15.28 17.93 18.39 18.65 26.32 36.36 39.55 41.80 44.19
PBV (X)
8.05 5.83 5.36 5.07 4.80
Profitability ratios
Gross Margin % 26.41% 23.53% 35.62% 32.15% 31.48% 33.33% 33.33% 33.33% 33.33%
EBIT Margins % 18.55% 15.56% 25.83% 23.94% 24.81% 26.27% 26.27% 26.27% 26.27%
EBT Margins % 19.16% 16.66% 26.97% 24.64% 25.20% 27.27% 27.27% 27.27% 27.27%
Net Profit Margins % 12.46% 10.65% 17.20% 15.85% 18.25% 19.64% 19.64% 19.64% 19.64%
26%
33%
12%
20%
0%
5%
10%
15%
20%
25%
30%
35%
2007 2015 (E)
Gross profit margins on revenue Net Profit Margins
0%
20%
40%
60%
80%
100%
120%
1 2 3 4 5 6 7 8 9
Rs.
Mn
Retention ration Dividend payout
Fall in Dividend payment and rise in Retention rate due to the movement of the Lubricant Blending Plant.
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00 R
s.
EPS DPS Book value per share
Fall in dividend payout rate
Source: LLUB Annual Report 2011 & KICL Research
Source: LLUB Annual Report 2011 & KICL Research
Source: LLUB Annual Report 2011 & KICL Research
6
LLUB Equity Research report
Chevron Lubricants Lanka Financial Performance for the Year 2012 Quarter 1 – Quarter 3.
Top line reduced by 2.87 %
LLUB revenue fell by 2.87% from 3QFY11 (LKR.3, 184 Mn) to
3QFY12 (LKR 2, 995 Mn). The reduction in the top line was
primarily due to high competition faced in the lubricant market as
well as due to macro economic factors that affected the market.
Vehicle purchases are comparatively lower than other economies
due to high taxation policies introduced by the government.
Limited access to fuel station has also had an impact on revenue.
This has directly affected their top line. However we foresee that
LLUB will increase its revenue stream in the last quarter in 2012
due to increase in tourism and also seasonal effects where people
tend to travel more during the last quarter of the year which will
have a positive impact on the top line.
Gross profit reduced by 8.66% due to high cost of sales
Even though LLUB’s top line has decreased by 2.87% the cost of sales remain at almost same levels (Q32012).LLUB was
unable to reduce their heavy cost of sales due to high fixed cost and running cost in order to maintain their blending plant
situated at Kolonnawa (Which is producing 50000 MT capacity).Further LLUB has increased inventory by 20% (as at Sep
30th 2012) compared to last year. This is a clear indicator that their stocks are not moving as swiftly as during periods
when they were operating as a monopoly.
Due to high cost of sales LLUB was unable to maintain profit margins. By looking at past trends LLUB has always been
able to pass on the increase in cost of the inputs to their customers in terms of higher prices. But in 3QFY2012 LLUB
might have not been able to pass these above mentioned costs due to high competition in the Sri Lankan market which
created high amount of stagnant inventory.
LLUB Quarterly Financial Performance 2012
3QFY12 3QFY11 Change % 1-3QFY12 1-3QFY11 Change %
Revenue 2,995,884.00 3,084,346.00 -2.87 8,892,260.00 8,065,848.00 10.25
Cost of Sales -2,066,055.00 -2,066,357.00 -0.01 -5,982,627.00 -5,500,742.00 8.76
Gross profit 929,829.00 1,017,989.00 -8.66 2,909,633.00 2,565,106.00 13.43
- Distribution costs -129,225.00 -100,798.00 28.20 -302,706.00 -305,216.00 -0.82
- Administrative expenses -127,625.00 -97,600.00 30.76 -357,415.00 -292,858.00 22.04
Other income 2,528.00 104.00 2,330.77 6,676.00 12,837.00 -47.99
Operating profit 675,508.00 819,695.00 -17.59 2,256,188.00 1,979,869.00 13.96
Finance income 46,647.00 15,547.00 200.04 134,360.00 22,595.00 494.64
Finance costs -230.00 -291.00 -20.96 -17,261.00 -11,004.00 56.86
Profit before Income tax 721,925.00 834,951.00 -13.54 2,373,287.00 1,991,460.00 19.17
Income tax expense -199,938.00 -231,509.00 -13.64 -657,025.00 -552,283.00 18.97
Profit for the period 521,987.00 603,442.00 -13.50 1,716,262.00 1,439,177.00 19.25
Total comprehensive income for the period 521,987.00 603,442.00 -13.50 1,716,262.00 1,439,177.00 19.25
Basic earnings per share 4.35 5.03 -13.52 14.30 11.99 19.27
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
3QFY11 3QFY12 1-3QFY11 1-3QFY12
Mill
ion
s
Revenue Performance
-2.87% QoQ
10.25% QoQ Sharp duty increases on vehicles, and price increases to recover cost escalations
Source: LLUB Quarter 3 report & KICL Research
Source: LLUB Quarterly Report 2012 & KICL Research
7
LLUB Equity Research report
High Distribution and Administrative expenses
LLUB was unable to reduce the cost structure along with drop in revenue due to high cost of sales. The operational cost is
high due to higher volume handling cost as well as high distribution cost which were unable to pass on to the customers
which resulted in low revenue in 3QFY2012.
Operating Profit has reduced by 17.6%
compared to 2.87% reduction in revenue.
Despite the economic situation in the
country LLUB was unable to increase
operating profit margins in 3QFY2012
compared to 3QFY2011 period. But
considering the 1-3QFY2012 LLUB has
managed to increase profit margins by
13.96%.Contribution from the 3QFY2012 to
the 2012 operating margin accounted only
for 30% compared to 41% contribution in the
previous year during the same quarter. This
clearly indicates that LLUB has a challenge in
retaining their customers and to maintain
market share.
Finance income grew by 200%.
LLUB was able to increase finance income by a considerable percentage due to upward movement of the current
interest rates in Sri Lanka during the 3rd quarter of 2012
Considering the current movement in Sri Lanka interest rates we can expect an upward trend of the interest rates in the
short term which will have a positive impact on LLUB’s finance income.
Profit for the period and net profit
margins has reduced.
Due to negative impact created in the
market share and macro economic
factors, LLUB was unable to achieve
expected profit target in 3QFY2012.
Considering the cumulative
performance in 2012, LLUB has
managed to increase their net profit by
19.25% which is a positive outlook for
the company’s performance in 2012.
-
1.00
2.00
3.00
4.00
5.00
6.00
Q1 2012 Q2 2012 Q3 2012
Mill
ion
s
Revenue Gross Profit Net Profit
-19%
-19%
-23%
-2%
5%
17%
182.00 185.00
197.00
183.50
172.00
165.50
140.00
150.00
160.00
170.00
180.00
190.00
200.00
Q1 Q2 Q3
Rs.
LLUB Share Price Movement : Quartely
Highest Price 2012 Highest Pric 2011
Source: LLUB Quarter 3 report & KICL Research
Source: LLUB Quarter 3 report & KICL Research
8
LLUB Equity Research report
LLUB: Risk Management
Loss of market share due to the competition
In the recent past LLUB has lost their conventional distributional channel which was refuelling stations which was one of
significant channels that gave LLUB the ability to increase their volumes. However, currently LLUB is
trying to increase their distribution network through their own automobile
service stations which will give an opportunity to other competitors to increase
their market share by looking at locations where LLUB has not entered yet such
as some parts of the North and East provinces.
Meanwhile the local government has opened up doors to foreign and local
lubricant providers which will have a direct impact on LLUB’s market share due to
low switching costs. Customers can always switch to another lubricant product
without any cost.
Unlicensed operators
Even though there are only 14 legal players in the market there are number of other sellers who sell lubricant products
without obtaining a license. This is a common issue faced by the industry as a whole. Still there is no effective regulatory
framework in order to stop these illegal operations.
Operational activities are outsourced
LLUB has outsourced most of their important operational activities such as warehousing, distribution as well as drum
fabrication in order to reduce administrative hassle as well as to obtain cost effective methods from economies of scale
obtained by outsourced party. However, there is always risk element attached with outsourced activities.
Improper service by one outsourced party will have a huge impact on the whole production process which will result in a
negative impact on LLUB’s performance in the long term. Smooth production processes are always expected in order to
face the strong competition. Therefore LLUB should maintain their strong and healthy relationship with outsourced
parties and also their contingent plans should be accurate and up to date in order to facilitate any emergency.
Exchange Rate Risk
Most of the raw materials for the production are imported and any exchange rate movements will directly impact to the
cost of production. Any depreciation of rupee would lead to increase cost of production which will ultimately result
reduction in bottom line. Therefore LLUB might require moving into hedging instrument in order to mitigate exchange
rate fluctuation risks.
Regional Warehouses
Sales Outlets Regional Outlets
9
LLUB Equity Research report
LLUB: Future Direction
Currently LLUB owns 65% to 60% of the market share and still remains as market leader in the lubricant industry.
KICL assume that LLUB is focusing more on their profit margins rather than focusing on market share due to high competition created in the local market. KICL believe LLUB will maintain their market position in the near term due to high level of satisfaction of the customers and quality of the products.
With the expected increase in vehicle population, potential industrial growth as well as expected export growth, KICL assume that revenue will grow by 7% YOY up to 2015.
There are significant opportunities in the industrial business segment due to high expected foreign investments as well as future industrial expansion projects done by government.
Furthermore, with the economic crisis faced in developed countries KICL expect crude oil prices to dip in the world market which will directly impact to LLUB’s main raw material which is base oil. Due to high correlation with base oil and crude oil KICL expect a positive impact on LLUB cost structure in the near future.
However, KICL don’t expect any dramatic change on LLUB administrative and distribution activities in near future.
As a good dividend payer KICL does not expect any drastic change in the dividend policy in near future. Due to the movement of the manufacturing plant KICL expect reduction in the dividend payout ratio in order to facilitate investment requirements. KICL expect LLUB will maintain 90% levels retention ratio after 2014.
Valuation
KICL valuation is based on the Dividend Discount Model (DDM). We considered DDM model due to the high dividend payout ratio of LLUB. KICL expect that LLUB will continue to maintain the current dividend payout ratio because it is a one of the reasons why investors are attracted to this stock.
KICL has improved our forecast for year 2012(E), revenue to be LKR 12,265 Mn and to improve further to LKR 13,004Mn in 2013(E). KICL has anticipated that crude oil prices will remain at the same level or even dip in the world economy resulting in a favourable outcome for the lubricant market which will ultimately impact LLUB’s bottom line.
In our valuation model we have assumed that the company will have 5% long term growth considering LLUB retention ratio and return on equity. We have used 12.89% as cost of equity in order to discount the dividends. We have calculated 12.89% of cost of equity considering risk free rate, beta and market risk premium.
Risk free rate -10.74% (5 year Treasury bond rate) Beta -0.43 (based on ASPI and LLUB stock prices) Market risk premium - 5%
Based on forecasted values net profit of LKR 2408.49 Mn for FY12E amounts to a PE of 10.56 X at the current price of LKR
212.Based on 2013E and 2014E expected earning we expect a PE of 9.96X and PE 9.41 X respectively. The sector PE stands at 10.3X.Based on sector market capitalization almost 22% of the total sector market capitalization is contributed by LLUB which is the best contributor to the sector. This is a clear indicator that LLUB’s performance has had a direct impact to the Manufacturing sector index performance.
Based on KICL forecasted figures LLUB’s stock has a target value of LKR 245/=.Based on valuation KICL have concluded
that LLUB counter is undervalued. Considering the macro economic factors as well as qualitative and quantitative
factors KICL is likely to provide Long term buy recommendation.
0
1000
2000
3000
4000
5000
6000
7000
8000
0
1000000
2000000
3000000
4000000
5000000
6000000
Rs.
Mn
Ve
hic
le U
nit
s
Vehicle Population Automotive Revenue
Fall in Automotive revenue due to loss of marketshare
Source: KICL Research & ministry of Finance
10
LLUB Equity Research report
Annexure 01
Shareholder Information
20 Largest Shareholders as at 30th
September 2012
Name of Shareholder Number of
Shares
%
Chevron Ceylon Limited 61,200,000 51.00
HSBC International Nominees Ltd-BPSS Lux -Aberdeen Global Asia Smaller
Comp
10,629,700 8.86
HSBC International Nominees Ltd-BPSS Lux -Aberdeen Global- EME 4,563,700 3.80
HSBC International Nominees Ltd-BP2S London -Aberdeen Asia Smaller Comp 3,580,800 2.98
Caceis Bank Luxembourg S/A Barca Global Master Fund LP 3,414,600 2.85
Employees Provident Fund 3,310,800 2.76
Cargo Boat Development Company Limited 2,000,000 1.67
Renuka Hotels Limited 1,400,000 1.17
National Savings Bank 1,155,135 0.96
Bank of Ceylon No 1 Account 1,144,800 0.95
Crescent Launderers & Dry Cleaners (Pvt) Ltd 1,000,000 0.83
HSBC INTL NOM LTD-BP2S LUXEMBOURG-ABERDEEN GLOBAL FRONT 953,597 0.79
Danske Invest- Global emerging markets small cap 874,000 0.73
Mellon Bank N.A.- Florida Retirement system 770,000 0.64
Danske Bank A/S 650,000 0.54
DFCC Bank- Account No 1 609,400 0.51
AVIVA NDB Insurance PLC A/C No 07 594,800 0.50
Northern Trust CO S/A National Westminister Bank PLC as trustee of Jupiter
India
500,000 0.42
Mr. Udabage 476,500 0.40
Bartleet Finance Plc 400,000 0.33
99,227,538 82.69
DISCLAIMER: This document is a research report prepared by Kenanga Investment Corp Ltd based on the information contained in the
document the report has been compiled from sources that we believe to be reliable: however we do not hold ourselves responsible for its
completeness or accuracy. All opinions and estimates included in this report constitute of our judgment to this date and are subject to change
without notice. Information contained in this document is not and should not be construed as an offer, or a solicitation of an offer, to buy or sell
any security or other financial instruments. Kenanga Investment Corporation Ltd, or its affiliates and/ or its directors, officers and employees
shall not be in any way be responsible or liable for loss or damage which any person or party may sustain or incur by relying on the content of
this document.
Source: LLUB Annual Report 2011