Ken Adams Marketing Manager, 20 Years of Experience Phone: (916) 705-7845 | Email: ken_adams24@yahoo.com | Twitter: @Ken_Adams24 LinkedIn: https://www.linkedin.com/in/ken-adams-11b27b6

SPECIFIC QUALIFCATIONS

• Field Marketing Manager. Exceeded all annual financial goals including:

pipeline: $300M (Marketing Influenced) / $100M (Marketing Generated), Marketing Influenced Revenue, $235M, Marketing Generated Revenue $11M and Marketing Total Revenue Goal of $146M.

• Networking. Eight years of experience as an Enterprise Networking Marketing Manager.

• Web Architect. Architect behind numerous web based selection tools including: networking, wireless and router selectors used to increase awareness and drive demand.

• Writer. Content contributor to multiple enterprise group web sites including: servers, storage, networking, converged infrastructure and alliances.

RELATED QUALIFICATIONS

• Drives Demand. Architect of digital assets such as infographics, electronic direct-mail, videos, podcasts,

newsletters, webcasts, articles, tools and social media publications to help partners and customers make informed decisions along their buyer’s journey; with the primary of objective of partner and customer satisfaction, while driving marketing generated opportunities for sales.

• Research Analyst. Extensive experience in researching, analyzing and reporting on usage data; proceeded by improvements recommendations and implementation plans.

• Organizational Leadership. Possess the strategic, technical, and operational skills to identify business needs and deliver improved processes that have a direct, positive impact on the business.

• Strategic Marketing Manager. Developer of Marketing plans which align to business priorities and include tactics for reaching key audiences; end users, influencers, channel partners, OEMs, and strategic alliance partners such as HP, Microsoft, SAP and VMware to name a few.

• Team Performance Management. Effectively recruit, hire, train, manage, retain and motivate high performance teams to meet business and financial objectives; establish goals and monitor performance to ensure continued success.

• Certified in Human Factors (Usability Expert). Grounded in science, inspired by creativity, and guided by strategy,

all digital assets are of the highest quality, intuitive interaction and easy to comprehend.

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TRACK RECORD AND MILESTONES

Serving as Hewlett Packard Enterprise, Senior Communications Manager, Strategic Alliances, delivered on a communication strategy which increased executive council, business groups and sales awareness of the function and success of HPE Strategic Alliances. Defined a mechanism to communicate/translate market intelligence derived from partner interactions. Increased partner understanding of the power and success of HPE Strategic Alliances. Increased the market’s understanding of the success of HPE Strategic Alliances, expanded social media followers by 500%, drove higher web traffic through SEO/SEM and stickier content by 200% and increased newsletter subscriptions by 150% through a clean design and strict guidelines which ensured audiences received the type of news that helped them sell. Served as, Hewlett Packard, Field Marketing Manager, Americas Networking, exceeded all annual financial goals including: pipeline: $300M (Marketing Influenced) / $100M (Marketing Generated), Marketing Influenced Revenue, $235M, Marketing Generated Revenue $11M and Marketing Total Revenue Goal of $146M. Served as, Hewlett Packard, Web Marketing Manager, Networking first to deliver a fully translated site into 10 languages, across 70 countries. First to provide visitors a mobile friendly experience. Reached an excess of one-million page views per month. Provided direction and expertise to the web team to enable faster production cycles. Ensured all products were well represented in the ecommerce store. Served as a the Social Media Manager for HP Networking and Strategic Alliances increasing Twitter followers from 5,000 to 20,000 and 500 to 3,000 respectively. Developed a Social Media Strategy to drive traffic and demand, increased attendance at tier one events as well as kept those who could not attend well informed. Served as the Senior Web Manager for UC Davis Health System, worked with the Dean of the School of Medicine and numerous Medical Chairs to establish a consistent, cohesive web experience across 150 departments. Served as the Hewlett Packard, Alliance Partner Manager for Intel, ensured that Intel, a platinum level partner, was well positioned at key HP events, such as Discover, through prominent floor location, high-energy booth environment, keynote opportunities, digital display ads throughout the venue, interactive demonstrations, giveaways and fun social media challenges to create buzz.

PROFESSIONAL EXPERIENCE

Hewlett Packard Enterprise, Roseville, CA 12/06 – Present Marketing Manager. Developed marketing plans which drove demand in excess of $10M in total annual revenue. Responsible for the user experience of five separate internal and external business unit websites including, Networking, Servers, Storage, Converged Infrastructure and Alliances. Migrated thousands of pages from old servers to new and into content management systems. Successfully updated multiple sites in support of new brand guidelines. Other accomplishments include: Orchestrating bi-annual Partner Advisory board, which has the HPE CEO as a member as well as senior executives from partner companies, such as HP, Microsoft, SAP, Deloitte, Accenture and VMware to name a few. Developed, analyzed and reported out on Key Performance Indicators, delivered quarterly business reviews to senior executives, hired, recruited and trained numerous direct reports.

Ken Adams RESUME Page | 3

SureWest Communications, Roseville, CA 8/04- 12/06 Senior Web Manager. Designed, developed and branded all SureWest websites. Managed the web design team. Developed a 5 year, $3 million web budget. Created electronic marketing campaigns, such as banner ads, email marketing and interactive flash tutorials. Designed internal/external web applications which brought in well over $5 million in 2005-2006, reduced calls to the call center by 25% and increased customer satisfaction by creating an email response system which ensured all customers received a response to support inquiries within 24-hours. Analyzed and presented web statistics, including campaign results, market segmentation and e-commerce information to senior management. UC Davis Health System, Sacramento, CA 11/01– 08/04 Senior Web Manager. Converted 150 non-compliant websites into one, easy-to-use site. Established a web oversight committee. Developed electronic Marketing campaigns to support strategic objectives. Liaison between content providers, web designers and IT programmers. Analyzed and presented web statistics to senior management. PaperFly Corporation, Sunnyvale, CA 12/99– 11/01 Web Application Manager. Managed two web developers and one web content specialist. Designed, produced and maintained internal/external websites. Built numerous Flash demos based on the PaperFly application. Designed and developed the user interface for the PaperFly application. Developed Received ASPWORLD Class Award For Best Enterprise Service - October 2000. DiviCom Inc., San Jose, CA 10/97 - 4/99 Web Designer. Graphic Designer. Designed, produced and maintained the corporate website. Developed a 300 page competitive analyses Intranet site. Designed an interactive CDROM based on the extranet area of the DiviCom website for partners. Created banner Ads, brochures and graphics for all major Trade Shows. Ensured high-quality performance across all browsers. Macrotron Systems, Inc., Fremont, CA 1/95 – 10-97 Marketing Communications Manager. Positioned, branded, and developed core company communications for a memory module manufacturing company. Designed, developed and maintained the corporate website. Created a variety of marketing materials, including press releases, magazine and Internet advertisements, presentation materials, direct mail pieces, manuals, warranty cards and data sheets.

EDUCATION

San Jose State University, San Jose, CA Degree: Bachelor of Science in Advertising with a minor in Psychology

Graduated Cum Laude Certificates: Human Factors Usability Analyst (UX/UI) Software Skills: Photoshop, Illustrator, In Design, Flash, Premiere, Dreamweaver, Excel, PowerPoint and Word