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KELLI BENSONASHLEY BOROWIAK
JENNIFER CARTWRIGHTSTACI LEYKO
FERRIS STATE UNIVERSITY
Just Kidding Fitness
Just Kidding Fitness-Overview
Just Kidding Fitness is a school-based health and exercise program for children grades K-5
Improves efforts to decrease childhood obesity and poor nutrition in the greater Lansing, MI area
Based at Sheridan Road Elementary School in Lansing, MI
Leads to healthy lifestyle behaviors and long and healthy lives
Just Kidding Fitness-Michigan Statistics
16.3% of Michigan children, ages 2-5, are overweight Greater than the 85th percentile and less than the 95th
percentile13.3% of Michigan children, ages 2-5, are obese
Greater than the 95th percentile14.2% of Michigan adolescents are overweight
Greater than the 85th percentile and less than the 95th percentile
11.9% of Michigan adolescents are obese Greater than the 95th percentile
Center for Disease Control and Prevention (CDC). (2012). Overweight and Obesity [PDF document]. Retrieved from http://www.cdc.gov/obesity/stateprograms/fundedstates/pdf/michigan-state-profile.pdf
Just Kidding Fitness-Michigan Statistics
Only 25.3% of Michigan adolescents are physically active for 60 minutes per day for 7 days of the week
14.2% of Michigan adolescents do not participate in at least 60 minutes of physical activity on any day of the week
Only 31% of Michigan adolescents attend daily physical education classes in school
Unhealthy dietary behaviors of Michigan adolescents 68.4% at fruits or drank 100% fruit juice less than 2 times per
day 88.4% ate vegetables less than 3 times per day 27.6% drink soda pop at least one time per day
Center for Disease Control and Prevention (CDC). (2012). Overweight and Obesity [PDF document]. Retrieved from http://www.cdc.gov/obesity/stateprograms/fundedstates/pdf/michigan-state-profile.pdf
Just Kidding Fitness-Mission and Goals
Our Mission: To improve the health and nutrition of school aged children in the Lansing, MI area
We will achieve this mission with the following organizational goals: Just Kidding Fitness will assist children in learning lifestyle
behaviors to lead healthier and longer lives Just Kidding Fitness will provide support to children who are
dealing with the stress and negative effects of being overweight and/or unhealthy
Just Kidding Fitness will provide education on health and disease, including age appropriate activities and behaviors, to improve attitude, knowledge, and skills related to overall lifelong health
Just Kidding Fitness will increase fitness and nutritional education that is age appropriate to help reduce childhood obesity
Just Kidding Fitness-Organizational Objectives
Just Kidding Fitness will meet its mission and goals with the following organizational objectives: To improve student knowledge of choosemyplate.gov and
recommended daily allowances of fruit and vegetable consumption
To identify 3 community support programs which practice proper nutrition and fitness for school aged children who are at risk for childhood obesity by April, 2015
To define fitness activities, recommended time of activity of 60 minutes per day, and nutritional requirements for each individual child in the program within the first month of the child entering the program
To provide school aged children with safe methods of exercise in their own community
To provide school aged children with the knowledge of how to live a healthy life into adulthood
Services Provided-Healthy Activities
• Walking groups: pedometers given out to kids, weekly meetings to track progress
• Monthly fitness day: walking, running, jump ropes, hula hoops, jumping balloon
• Spring family fitness day: YMCA pool and fitness fun for everyone
Services Provided- Healthy Eating
• Meet the Dietician: Kids will learn about healthy eating choices
• School Garden: each walking group will plant and care for a section of the garden, community members can volunteer to help teach gardening techniques
• Spring Picnic: kids will learn how to cook with vegetables they grow and have a healthy family picnic
Just Kidding Fitness-Organizational Chart
President/ CEO
Dietician Social Worker
Nurse Practitione
r
Registered Nurse
Fitness Trainer
Just Kidding Fitness-Job Descriptions
The president of the company will receive $500.00 per session The Nurse Practitioner (NP)/Physician Assistant (PA), staff registered nurse,
social worker dietician, and fitness trainer will all be volunteer positions. Main Duties
President: Oversees daily operations and ensure all members collaborate.NP/PA: Complete physical assessment prior to each child enrolling in the programSocial Worker: Hold individual and group sessions to help the children and their families adjust to incorporating fitness and healthy nutrition. Dietitian: Will collaborate with the rest of the team to evaluate nutritional requirements.Staff Nurse: Assess and monitor the children through out the program and report any concerns to the NP/PA.Fitness Trainer: Will collaborate with the healthcare team and evaluate the children's exercise needs.
Just Kidding Fitness-Marketing Plan
Advertisement Strategies Advertisements in the Lansing State
Journal School handouts Handouts at Ingham County Health
Department Radio advertisements
Just Kidding Fitness-Budget Revenues
Grant monies for after school programs that promote nutrition and fitness in children:
1) U.S Department of Education: Carol M. White Physical Education Program Grant.
Award amount: varies between $100,000-$750,000 2) Humana Award amount: greater than $10,000 Program Participation Fees: Estimating a 20% participation rate from
children at Sheridan Elementary Two sessions a school year
September-December $40/student Gross Revenue: Approximately $2, 360.00
January-June $40/student Gross Revenue: Approximately $3, 560.00 Total Yearly Revenue for first year from participation fees: $5,
920.00
Just Kidding Fitness-Budget Expenditures
Salaries and Wages: CEO- $500 per session NP/PA- Student intern from Michigan State University Staff RN- Volunteer from Ingham County Health Department Dietician- Student intern from Michigan State University Fitness Trainer- Volunteer
Supplies, lease, and equipment: Printing for educational materials , handouts, and advertisements: $100.00 Paper, pens, folders, and office supplies: $75.00 Building Lease: Sheridan Elementary School Gym: Free (includes gym
equipment) Court One Athletic Club: $150.00 for two hours,
discounted rate if booked regularly (includes use of gym and equipment)
100 Jump ropes: Donation from Dick’s Sporting Goods Snacks, bottled water: Weekly donation from Meijer in Dewitt Township
Just Kidding Fitness-Future Plans
Increase the number of locations Lewton , Forest G. Averill, Elmwood, and Attwood
Schools Offer classes at local gyms and fitness centers
Increase enrollment rates When enrollment increases, revenue will increase,
hence allowing the company to have more paid staff Continue current marketing strategies and expand
coverage area to outside of Lansing.Provide fitness for all ages
Expand fitness classes to middle and high school students
Just Kidding Fitness-Future Plans
Purchase building Purchase buildings to house Just Kidding
Fitness and offer numerous fitness and educational classes, focusing on a full schedule throughout the summer.
Build classrooms in our facilities to provide educational classes to parents on weight loss strategies, exercise, and health conditions
Just Kidding Fitness-Contact Information
Kelli [email protected]
Ashley [email protected]
Jennifer [email protected]
Staci [email protected]
Just Kidding Fitness-References
Yoder-Wise,P.S.(2014).Leading and managing in nursing. (5th ed. Rev). St. Louis,MO: Elsevier
