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Kelli Alexander
A Perfected Event
“Inspiring others to create memorable and perfected events”
About Kelli...● Public Relations Major● Marketing Minor● University of Northern Iowa● Graduate: Spring 2016
“A Perfected Event” BlogBlogger About Me
Twitter Profile
Personal Brand Statement
“I am an aspiring event planner interested in all types of
event planning hoping to inspire others to create
memorable and perfected events.”
Profile LinksKelli Alexander: A Perfected Event http:
//aperfectedevent.blogspot.com
Linked in: Kelli Alexander https://www.linkedin.com/in/kellivalexander
Twitter: Kelli Alexander (@aperfectedevent) https://twitter.com/aperfectedevent
Digital Identity
Personal Brand Logo
Blogger Profile includes about me
and brand statement.
Twitter Profile includes brand statement and a link
to my blog.
My signature for all of my blog
postings.
My Goals/FocusDevelop a brand that focuses on event planning and event planning tips and tricks.
Inform non-event planners of easy and effective tips that are intriguing.
Engage an audience that is not the typical audience for this brand.
Schedule of Blogs/Blog topic generator
Successful Blog - Top 5 Best Super Bowl Party Dishes
This post was one of my first posts. I tried to engage readers by posting to my facebook, getting 16 likes. You can also notice from above a spike in my page views, with 98 pages views on February 5th and 88 on February 6th according to my Google Analytics.
Successful Blog - 6 Ways to Incorporate Peeps into Your Easter Festivities
My other most successful blog post attracted many pageviews including 44 on March 25th and 24 on March 30th. I received pageviews by posting to my facebook. I received a few comments and even a comment to my blog from someone unknown!
Blogger Metrics
My goal for my pageviews was to be over the class average last semester. The class average last semester was 405 pageviews and I have ended with 552!
Blog Interaction
Blog comments and post with the most Facebook comments. Great feedback!
Blog Interaction Cont.
These are the Facebook shares and comments I got on my blog. I even got a personal comment!
Blogger12 Blog Posts
1. A Little Bit About Me!2. Top 5 Best Super Bowl Party Dishes3. Your Budget is Your Best Friend4. Spark Ideas for Your Event5. 6 Ways to Incorporate Peeps into Your
Easter Festivities6. 10 Instragram Accounts for Event
Planners to Follow
7. The Importance of a Hashtag8. Top 5 Farmers Market Events to Visit in Iowa9. Make or Break Your Event with Music Selection10. Pinspiration11. Top 5 Healthy Foods to Serve at an Event12. The Importance of a Thank You
Blog #2
Too much school
Google Ad WordsBlog #8 and Promotion
Blog Pageviews
As you can see most of my pageviews came
from Facebook. It was a great resource to
also get engagement to my blog!
Blog Visitors
As you can see I had a 17% return rate for visitors. I feel as sometimes it can be hard when starting a new blog to get returning readers but I am proud to have 17.6% come back to read post after post!
KloutBeginning this project, I
had never heard of Klout or have ever used it. I
started off with a score of 10 and at the end of my project I am now at 45!
At the beginning of my social media project I had 328 connections. I have
now ended with 409 connections, gaining 81 connections! I also have
increased my skills and endorsements. I have 3 for event planning, yay!
LinkedIn Recommendations
I have one LinkedIn recommendation from a fellow peer who I have worked closely with in a student organization I am involved in, Pi Sigma Epsilon. My
other two recommendations are from fellow executive members of my
sorority Gamma Phi Beta.
LinkedIn Recommendations
At the beginning I began with 0 tweets and ended with 65. Honestly Twitter
was the hardest part of this project for me. I am not a Twitter person and
realized I should have used Hootsuite and would advise that to future
students!
Twitter FollowersI started off with 0 Twitter followers and in the end had gained 139. My
goal was 72 as that was the average last semester. I met my goal and
exceeded it! Here are some of the cool people and accounts that followed
me!
Twitter Interaction
As Twitter was my biggest struggle with this project, I did not have much
interaction. It was a great way for people to see when I had uploaded a
new blog or to receive event tips. I did receive 9 personal Twitter messages
from accounts I did follow!
Lessons Learned● Overall the Social Media Project was a huge learning experience. I think this is one of the best class
projects I have ever done. I was able to learn first hand how to develop a personal brand while using a blog, Twitter and other social media outlets.
● I learned that blog posts are not hard to write when you are writing about something you enjoy. I chose a topic I knew I enjoyed and it was easy to come up with topics for posts. The tricky part was getting interaction with those posts.
● Twitter was my downside to this entire project. If I would have kept up better with my Twitter I would have been able to build my brand more.
● I am happy with my turnout but I do know if I would have done a few other things to promote my blog or increased my Twitter usage I would have had more engagement.
Goals Met/Accomplishments● My goal for pageviews was to be over the class average last semester of 405 pageviews. I achieved
my goal with 552 pageviews!! ● My goal for Twitter followers was again to be over the class average last semester. The class
average was 72 last semester. With my Twitter I earned 139 Twitter followers, again I achieved my goal!!
● When beginning this project, I thought writing 12 blog posts was going to be extremely hard. I have never once had a blog before but again I did achieve my goal of writing 12 posts during the project timeframe.
For the FutureLike I have said, overall I believe I did have a successful social media project. While there is always flaws I think the main point of this project was to develop a personal brand. I believe I have done that by creating content that fits my personal brand stated below. When analyzing my blog topic choices and tweets I feel as they were all intended to inspire others to create memorable and perfected events. I provided tips and tricks for various topics of event planning. I tried to target an audience that was not just event planners but topics that drew in a larger audience. Moving forward I would recommend students to use Hootsuite and to really take time developing a personal brand. Because of the time I spent on my personal brand I enjoyed the semester writing about event planning!
Happy Planning,Kelli
“I am an aspiring event planner interested in all types of event planning
hoping to inspire others to create memorable and perfected events.”
