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KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ENGLISH for MARKETING & ADVERTISING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Part 1
Focus on Marketing
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
DEFINITIONS
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
MARKETING
Tìm kiếm khách hàng ?
TIẾP THỊ ?
Bề nổi của doanh nghiệp?
QUẢNG CÁO?
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
72Value
Value
Value
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING(quảng cáo)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISINGLà hình thức truyền thông phi cá nhân thông qua phương tiện truyền thông
trả phí giúp doanh nghiệp giới thiệu thông tin (s.phẩm, d.vụ, …)
Television Newspapers & Magazines
Internet (website, forums …)
Offline(road show, trade show …)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
TỐN KÉM? (costly?)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING 8:00pm/9:00pm 80,000,000 VND / slot
10:30-00:00pm New Year’s Eve 160,000,000 VND / slot
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)
Tổ chức quản lý hình ảnh trong
mắt công chúng thông qua 1 tiếng
nói thứ ba
Trong PR, tổ chức không hoàn toàn làm chủ những
thông điệp về hình ảnh của mình
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)
Trong PR, tổ chức không hoàn toàn làm chủ những
thông điệp về hình ảnh của mình
Bad image
Minimize Effects
Good image
Let the public decide
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)Bad image
Minimize Effects
Good image
Let the public decide
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)Bad image
Minimize Effects
Good image
Let the public decide
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)Bad image
Minimize Effects
Good image
Let the public decide
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION (PR)
Quản lý danh tiếng với mong muốn có được sự thấu hiểu của công chúng tạo ra ảnh hưởng tới hành vi của mọi người
Good image
Let the public decide
CUSTOMER
GOVERNMENT
PRESS
INVESTORS
EMPLOYEES
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
BRANDING(thương hiệu)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
MARKETINGADVERTISING
PUBLIC RELATIONS (PR)
BRANDING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
LAUNCH (v) We have just launched our marketing campaign last month.
IMPORTANT
CONCEPTS/TECHNICAL WORDS
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
CLIENT (n)
IMPORTANT
CONCEPTS/TECHNICAL WORDS
CUSTOMER (n)
CONSUMER (n)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Inbound Marketing
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Outbound Marketing
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Outbound Marketing
Tradeshow
Conferences (hội nghị chuyên đề)
Emails/Letters
Telesales
Advertising (TV, blog, website,
newspapers …)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Inbound Marketing
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Inbound Marketing
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
line (n)
- product line stretching
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Product period (n)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Pricing Strategy / Policy
Price Skimming hớt váng
Penetration Pricing xâm nhập
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Part 2
Focus on Advertising
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Advertising Market
Group 1: Advertiser
Group 2: Advertising Service Supplier
Group 3: Advertising Service Agency
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Group 1: Advertiser
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Group 2: Advertising Service Supplier
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Công ty thiết kế, in ấn (design & print)
Bao bì (packaging), Nhãn hiệu (Trademark), Logo
Ấn phẩm quảng cáo (marketing printed matters) Eg: poster, leaflet, ticket, namecard
POSM (point of sales material)
Group 2: Advertising Service Supplier
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Printed Matters Sample
Group 2: Advertising Service Supplier
Advertising Market
Poster
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Printed Matters Sample
Group 2: Advertising Service Supplier
Advertising Market
Leaflet
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
POSM sample
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Công ty quảng cáo ngoài trời (Outdoor Advertising)
Panel / Billboard
Bảng hiệu (fascia)
Group 2: Advertising Service Supplier
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Bus advertising (transit advertising)
Group 2: Advertising Service Supplier
Advertising Market
Banner, bandroll
Công ty quảng cáo ngoài trời (Outdoor Advertising)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Công ty làm phim quảng cáo (TVC) (broadcast advertising)
Group 2: Advertising Service Supplier
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Phòng chụp ảnh chuyên nghiệp (Photo Studio)
Group 2: Advertising Service Supplier
Advertising Market
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Công ty tiếp thị trực tiếp (direct marketing)
Group 2: Advertising Service Supplier
Advertising Market
Direct email TelemarketingE-Marketing
D2D Marketing
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Công ty nghiên cứu thị trường(market research)
Group 2: Advertising Service Supplier
Advertising Market
Cimigo AC-Nielsen
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Group 3: Advertising Service Agency
Advertising Market
Vietnam Media Agency
