Kế hoạch kinh doanh thức ăn nhanh_lớp kntt 1

7/29/2019 K hoch kinh doanh thc n nhanh_lp kntt 1

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Nhm Thuyt trnh..

GROUP MEMBERS

Hong Th Thy TinTrn Khc Thun

NguynTh Kiu Trang

NguynTh Hi Yn

Hong Minh T

Bi Th Ha

NguynVn Tng


2/70


3/70

NI DUNG D N KINH DOANH

TNG QUAN TNGI

M T CHUNGII

PHN TCH K HOCH KINH DOANHIII

K HOCH KINH DOANHIV


4/70

Thtrngthcn nhanhVit Nam

I.TNG QUAN TNG

Hong Th Thy Tin


5/70

Hong Th Thy Tin


6/70

Hai i gia cathtrngthcnnhanh Vit Nam

I.TNG QUAN TNG

Hong Th Thy Tin


7/70

I.TNG QUAN TNG

Th phn G rn VN

G rnKFC

Mt skhc

60%40%

Th phn hamburger VN

Lotteria

Ccthng

hiu khc

35%65%

Hong Th Thy Tin


8/70

I.TNG QUAN TNG

Nguyn Nhn

Trnh qun l

Timlc ti chnh c th mn nVit

Khng kh v phong cch

cathnghiuVit

Hong Th Thy Tin


9/70

Mn ncmkp theo phongcch Vit

Kthprpchiu phim mini

itnghngti l sinhvin, nhn vin cng s vnhngngi yu thch mnn

Ph hpvi nhu cuthtrng

Ntcoca tng

I.TNG QUAN TNG

Hong Th Thy Tin


10/70

ngha tn ca hng

I.TNG QUAN TNG

Hong Th Thy Tin


11/70

A.GII THIU CHUNG V CA HNG V THIGIAN KHAI TRNG

-aim: s 86 TrniNgha,Hai B Trng, H Ni

-Din tch: 120m2, mttin 6m

II.M T CHUNG

Nguyn Th Hi Yn


12/70

-Thi gian khai trng: thng1/2013

-Ngun hng: Nguyn liuti ngon cnhpt cc

nh cung cp c uy tn.

II.M T CHUNG

Nguyn Th Hi Yn


13/70

B.M T CHUNG V SN PHM

Rice burger hay cn gi l CmKp.

Riceburger nhn nhmtchic bnh hamburger

II.M T CHUNG

Nguyn Th Hi Yn


14/70

Ph hpvic khch hng l ngin king v bingn

Hay nhngngin chay

II.M T CHUNG

Nguyn Th Hi Yn


15/70

CHNGO

II.M T CHUNG

Nguyn Th Hi Yn


16/70

X L BNH CM

II.M T CHUNG


17/70

SALAD

Chng ta c th v von nhCmtthgiivgiccthu nh trong nhnglt salad mng.

II.M T CHUNG

Nguyn Th Hi Yn


18/70

6 loi nc xt c bit

II.M T CHUNG

Nguyn Th Hi Yn


19/70

Cmkp l mt mn nmi, mtdngthcn nhanh cangiVit

II.M T CHUNG

Nguyn Th Hi Yn


20/70

S hilng nht

Khng

gian yntnh

mthc

cbit

M T DCH V

Nguyn Vn Tng


21/70

Ngunthttisng

Rauch

Gochtlng

ubpniting

M T DCH V

Nguyn Vn Tng


22/70

Phcv theo nhu cu, s thchKhch hng c thchnnnhoc theotpthThanh ton tiquy thu ngn nhanh gn

tinli

Phongcch phc

v

Khch hngl thng

M T DCH V

Nguyn Vn Tng


23/70

Phngchiuphim

Khnggian

Tng 2 Thong ng, ytin nghi

Phc v Tn tnh

Chtlngphim

Hnh nh r nt

Phim micpnhttng ngy

M T DCH V

Nguyn Vn Tng


24/70

Phcvbngstntm, tn tnh nht

Trtrung

Nngng

M T DCH V

Nguyn Vn Tng


25/70

emnstin tng

tuyti

M T DCH V

Nguyn Vn Tng


26/70

III.PHN TCH K HOCH KINHDOANH

PHN

TCH THTRNG

PHNTCH

SWOTCA D

N

NI DUNG


27/70

1.Phn tch thtrng

A.Nhu cuthtrngn nhanh

Bi Th Ha


28/70

n nhanh ncngoi

Gi c kh t vkhng mbo dinhdng: sandwish,

humbeger, g rn

n nhanh Vit

Gi chp l nhngkhng mbovsinh an ton thc

phm: bnh mkp,bnh bao,.

1.Phn tch thtrng

Bi Th Ha


29/70

1.Phn tch thtrng

Bi Th Ha


30/70

B.Nhu cuthtrngphim nh Nhu cugii tr ngy cng tng.

Tuy nhin thtrng khu vcTrniNghachathcs si ng

RICE BURGER STYLE s l mtaimgii tr

quen thucvi sinh vin KTQD, Xy Dng, BchKhoa v khu vc ln cn

1.Phn tch thtrng

Bi Th Ha


31/70

u im: Thnghiu kh quen thucvi

giitr Phcv nhanh chng v cht

lngv sinh mbo.

Nhcim:

Cha ph hpvikhuvngiVit Nhiucht bo t chtbt v x Gi cao

1.Phn tch thtrng

Bi Th Ha

C.i th cnh tranh


32/70

u im: Thnghiun nhanh mnh

ti VN. Thcnl, adng kh ph hp

vikhuvngi Chu (Cmb, cm g.)

Nhcim:t, chathcs ph hpvikhuvngiVitcbitvingi trung tui. Lng Calo trongcc snphmcngcha cao.

1.Phn tch thtrng

Bi Th Ha


33/70

1.Phn tch thtrng

Bi Th Ha


34/70

25000-50000VN

30.000 VN

120.000 VN

35.000 VN

1.Phn tch thtrng

Bi Th Ha


35/70

Nhiu ca hng n nh trccc cng trng i hc phc v20/24h vi kh nhiu loi n

phong ph, phc v nhanh, gn

Gi c ph hpvi sinh vin,ngi lao ng ngho

Khng mbo dinh dng v anton v sinh thcphm

1.Phn tch thtrng

Bi Th Ha


36/70

Chtlng phim tt, ph hpvithhiugiitrhin nay

Phcv nhanh chng, hiuqu, chuynnghip

Gi c kh cao,lng khch ngthngb qu ticbit vo ngy ngh

V tr xa khu vcTrniNgha

Mtsrphin nay: Rp thng Tm,MEGASTAR, rp Cng nhn, rp Kimng

1.Phn tch thtrng

Bi Th Ha


37/70

2.Phn tch swot d n


38/70

Khi qut chung

Khch hng timnng l sinh vin, hcsinh, nhn vin cngs

Li th v tr gn cctrng i hc lnnh Bch Khoa, XyDng v Kinh TQuc Dn

Trn Khc Thun


39/70

Khi qut chung

Nittp ni chuyn.

Ninungthuntin.

C skthpcovirpchiuphim mini

Khng gian yn tnhv schs, khng bibmnhnhng qunva h

Trn Khc Thun


40/70

Trn Khc Thun


41/70

immnh

Gi cphichng.

Tndngttthtrngytimnng Vit Nam.

Trn Khc Thun


42/70

immnh

Khng gian yn tnh manglicm gic thoi mi chokhch hng.

Nhn vin nhit tnh nngng.

Trn Khc Thun


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Trn Khc Thun


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imyu

Kh khn trong khu chm sckhch hng, tnh ton doanh

thu v chi ph

Ca hng mi thnh lp, tngibitn.

Trn Khc Thun


45/70

imyu

Dbnhmln thnhn nhanh canc ngoi

NgiVitchaquen visdngn nhanh

Trn Khc Thun


46/70

Trn Khc Thun


47/70

Chi

Nhu cu n ung ngycng cao

Mn n mi l, v chac pht trin thnh hthng.

Trn Khc Thun


48/70

Trn Khc Thun


49/70

Thch thc

L mtloi hnh mthcmi.

Mn nmil, khngbit r phnngcakhch hng.

Trn Khc Thun


50/70

Kh cnh tranh vinhng qun ntruynthng vnhngthnghiuniting khc.

Thch thc

Trn Khc Thun


51/70

IV.K HOCH KINH DOANH

M T NI DUNG

Khoch tichnh

Khochmarketing

Khochnhn s


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1.K hoch ti chnhVn khi im: 900 triu ng

STT Khonmc S tin(Tr)

1 Vnut ban u 600

2Vn hot ng kinh doanh 200

3Vnd phng 100

Tng900

Nguyn Th Kiu Trang


53/70

1.K hoch ti chnh

Chi ph u t ban u

STT KhonmcStin(Tr)

1Tin thu ca hng(tcc 3 thng mtln,40triu/thng)

120

2 Giy php ng k kinh doanh, thu, cc chi khc 53 Sa sang, trang trca hng v binhiu 90

4 Mua sm ti sncnh cho tng 1 200

5 Mua sm ti sncnh cho tng 2 150

6 Chi ph qung co 20Chi ph lp v qun l website 7Chi ph qung co trn bo in t v mng x hi 10Chi ph qung co khc(pht t ri) 3

7 ngphc nhn vin 5

Tng 590Nguyn Th Kiu Trang


54/70

1.K hoch ti chnhChi phthngxuyn hng thng

STT Khon mc S tin(Tr)

1 Chi ph thu mt bng 40

2 Nguyn liu ch bin 60

3 Chi ph qung co 20

4 Tin lng nhn vin 51,5

5 Tin in, nc 7

6 Thu 2,5

7Chi ph khc

3,5

Tng184,5

Nguyn Th Kiu Trang


55/70

D tnh doanh thu hng thng catngphcvn

nhanh

-Gi thnh nguyn liu ch bin mn n v gia v: 60triu.

1.K hoch ti chnh

Nguyn Th Kiu Trang


56/70

- Gi thnh ung

1.K hoch ti chnh

Nguyn Th Kiu Trang


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D tnh doanh thu hng thng catngphcv xem phim.

-Slng khch trung bnh 30 ngi/1 lnchiu vs gi v sinh vin l 25.000/1 ngi,

dkin doanh thu tkhong 750.000 1ltchiu.

-Thiimchiu: Sng: 7h-9h, 9h-11h Chiu: 2h-4h, 4h-6h

1.K hoch ti chnh

Nguyn Th Kiu Trang


58/70

-Li nhun rng hng thng:128+4,5+102,25-184,5=50,25

-T sut li nhun: 27,26%

-Thi gian hon vn dkin: 2,5-3 nm

1.K hoch ti chnh

Nguyn Th Kiu Trang


59/70

K hoch rt lui

Lin kt hp

tc kinh doanh

Chuynnhngcahng

Thanh l cc ti sn

Bn bnquynkinh doanh

Nguyn Th Kiu Trang


60/70

2.Chin lc marketing

Mc Tiu

AKch hot thng hiu, qungb ti tt c khch hng

BTng mc nhn bit v rp chiu

phim mini

CThu ht khch hng, to nim tin, s licun ring

DDTng doanh thu v li nhun

Hong Minh T


61/70

2.Chin lc marketing

Chnhsch p

dng


62/70

2.Chin lc marketing

Chnh sch

ivikhch hng

Hong Minh T


63/70

2.Chin lc marketing

-Truyn thng trctuyn:

Trn 1 s cc trang bo in t: hoahoctro.vn;baomoi.com; sucsongmoi.net;

Hong Minh T


64/70

2.Chin lc marketing

Qua cc mng x hi: facebook,zingme,twiter,

Hong Minh T


65/70

2.Chin lc marketing

ngqung co trn nhngtp ch mthc,tpch achcc mn n ngon,

Hong Minh T


66/70

2.Chin lc marketing

-Truyn thng trctip: Qung co bngnhngtri,qungco qua khch hng v tnhngchngtrnh,skinkhuynmi,

Hong Minh T


67/70

3.K hoch nhn s

1

ngi

NV Bov

2

ngi

Qun l

1

ngiNhn vinmarketing

4

ngi

ubpB my nhn s

5-7ngi

Nhn Vinthu ngn v

phcv

Hong Minh T


68/70

3.K hoch nhn s


69/70

+itng : Sinh vin

+Yu cu: nngng, phcvnhit tnh, khnngx tr tnh hungnhanh, ngoi hnh a nhn, c tuit 18-30.

+Slng nhn vin trn chl d tnh tmthitrcmt.

Bnglngcho nhn vin: (nv:VN)

3.K hoch nhn s

Hong Minh T


70/70

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Kế hoạch kinh doanh thức ăn nhanh_lớp kntt 1