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KDLD is Reaching More Listeners Now, Than Back Then!. Persons 6+ Weekly Cume From January 2009 to September 2010: 55% growth overall!. Source: Arbitron Los Angeles metro, Jan. 2009 and Sept. 2010 P6+cume audience Mon-Sun 6a-12m. El Gato Went From Being a Kitty to a Tiger!. - PowerPoint PPT Presentation
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KDLD is Reaching More Listeners Now, Than Back Then!
P e rs o n s 6 + We e k ly C u m eF ro m Ja n u a ry 2 0 0 9 to S e p te m b e r 2 0 1 0 : 5 5 % g ro w th o v e ra ll!
Station
January 2009
Weekly Cume
Sept. 2010Weekly Cume
2009-2010 change
KDLD 521,900 809,800 +55%
Source: Arbitron Los Angeles metro, Jan. 2009 and Sept. 2010 P6+cume audience Mon-Sun 6a-12m
El Gato Went From Being a Kitty to a Tiger!
Source: Arbitron Los Angeles metro, Hispanic AQH shares, Jan. 2009 & Sept. 2010
Hispanic Demo
January 2009
September 2010
2009-2010
change
P18-34 2.5 4.5 +80%
P18-49 2.0 3.8 +90%
P25-54 2.1 3.8 + 81%
M18-34 2.8 5.9 +111%
M18-49 2.4 4.7 +96%
M25-54 2.5 4.7 +88%
El Gato Went From Being a Kitty to a Tiger!
Source: Arbitron Los Angeles metro, Hispanic AQH shares, Jan. 2009 & Sept. 2010
Hispanic Demo
January 2009
September 2010
2009-2010
change
P18-34 2.9 4.0 +40%
P18-49 2.3 3.4 +48%
P25-54 2.2 3.5 + 59%
M18-34 3.1 5.2 +68%
M18-49 2.7 4.2 +56%
M25-54 2.6 4.2 +62%
