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MEDIA GUIDE
Connecting Local Businessesto neighborhoods.
Version 0612
PAGE 2 PAGE 3
Get to know us.
KDA Communications Connects NeighborhoodsFor 30 years, KDA Communications has connected Homeowners Associations and local businesses to the residents they serve through our customized print, web, and mobile media products. We enable HOAs, Property Managers, Developers, and Builders to effectively communicate with their residents, while simultaneously connecting those residents to local businesses.
Our communication tools are utilized in over 300,000 homes and seen by an estimated 500,000 affluent single-family homeowners each year. Partnering with homeowners’ associations gives our advertisers preferred provider status within each community. Not only will your message get through the front door of your target market, it will stay at homeowner’s fingertips all year long.
• Currently publishing for over 50 Metro-Atlanta & north Georgia neighborhoods
• Neighborhoods vary in size from 175 to over 6300 homes.
• Home values range from $150,000 to $2M+
• Home ages range from newly built to 50+ years old
KDA Offers Multi-channel Marketing that is Laser FocusedAs a small to mid-sized business, it’s hard to reach 100% of your audience. Communicating through a single channel alone is often ineffective and response rates can be alarmingly low. KDA marketing services allow you to easily integrate traditional media, like print, with Internet, Mobile Text, Email and Social Media, enabling your business to dramatically increase sales, brand awareness, and return on investment.
There is no more efficient or effective way to reach the affluent neighborhoods in your market than through a KDA media product. Getting your advertisement in front of the right buyer at the right time is the key to finding and keeping new customers – KDA has the tools to unlock your success!
Connecting Your Business to KDA NeighborhoodsOur business growth tools are designed to work togeth-er to maximize and extend the value of your advertising investment.
Print:• Newsletters – Our highly engaging newsletters
are mailed monthly, bi-monthly or quarterly, cre-ating a direct link between residents and their HOA or Property Manager. KDA’s professional designers create these magazine-style newslet-ters, which arrive in full color on glossy paper in each homeowner’s mailbox.
• Directories – Annual phone directories that in-clude resident contact information, as well as important neighborhood and HOA forms and policies, give you 12 months of continuous expo-sure to homeowners.
Internet:• HOA Websites – Forget traditional, boring and
rarely visited HOA websites. Our HOA websites combine the business functions of an HOA web-site with the entertainment value of social net-working, giving residents many more reasons to visit their site, interact with their neighbors, and get exposed to your advertising.
• Social Media Marketing – More and more, so-cial media is an advertising medium that small to mid-sized businesses need to take seriously. KDA will help craft a meaningful social footprint for your business by coordinating your current marketing efforts (print and/or website) with the latest tools on Facebook, Twitter, Linked In, and You Tube.
Mobile - COMING SOON:• Text Alert System – Allowing HOAs to communi-
cate in ‘real-time’ with their residents. Residents opt-in to receive important information from their neighborhood, ranging from routine events, meetings, and memos to urgent notices about school closings, pool and amenity updates to emergency alerts concerning severe weather or police and fire department activity. Advertis-ers can use this system to push out special offers to these residents on their smart phones. Imag-ine being a roofing contractor who, within 30 minutes of a severe hailstorm passing through a neighborhood, can text every homeowner with a special on roofing repairs.
Full color, glossy newsletters are mailed directly to our HOAs residents monthly, bi-monthly, and quarterly.
Our HOA Annual Directories are plastic-coil bound which makes them durable for year-round use.
Our HOA Websites are designed to give our advertisers maximum exposure over and over again.
Reach our residents at home, at work, or on the go through our Text Alert System.
Let our Social Media Expert get your business plugged in to the latest Social Media plans the internet has to offer.
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Cherokee County
Arbor ViewNewsletter365 homesAge of homes: 12-15Home values: $250,000-$400,000
Bradshaw FarmNewsletter, Directory621 homesAge of homes: 5-15Home values: $250,000-$550,000
BrookshireDirectory635 homesAge of homes: 10-15Home values: $250,000-$800,000
Copper CreekNewsletter, Directory285 homesAge of homes: 10-15Home values: $200,000-$350,000
Deer RunNewsletter, Directory844 homesAge of homes: 15-20Home values: $200,000-$450,000
Eagle WatchNewsletter, Directory1316 homesAge of homes: 15-20Home values: $175,000-$700,000
Great SkyNewsletter, Directory485+ homesAge of homes: 1-7Home values: $300,000-$750,000
Harmony On The LakesNewsletter957+ homesAge of homes: 1-5Home values: $300,000-$800,000
Holly MillNewsletter658 homesAge of homes: 8-12Home values: $150,000-$250,000
Lake ArrowheadNewsletter, Directory1,622+ homesAge of homes: 2-20Home values: $200,000-$650,000
Mill CreekNewsletter458 homesAge of homes: 8-12Home values: $200,000-$500,000
Orange ShoalsNewsletter310 homesAge of homes: 8-10Home values: $275,000-$450,000
River GreenNewsletter, Directory642+ homesAge of homes: 1-5Home values: $160,000-$600,000
Soleil At Laurel CanyonNewsletter447 homesAge of homes: 1-5Home values: $200,000-$450,000
The Falls Of CherokeeNewsletter300 homesAge of homes: 10-18Home values: $250,000-$500,000
Towne Lake HillsDirectory925 homesAge of homes: 12-15Home values: $400,000-$1mm
Towne Lake Hills SouthNewsletter, Directory535 homesAge of homes: 12-15Home values: $250,000-$500,000
Woodmont Golf & CcNewsletter, Directory918 homesAge of homes: 1-5Home values: $350,000-$1mm
WyngateNewsletter, Directory898 homesAge of homes: 12-18Home values: $300,000-$750,000
Cobb County
Abbotts GlennNewsletter308 homesAge of homes: 12-15Home values: $130,000-$210,000
BentwaterNewsletter, Directory, Website1665 homesAge of homes: 5-10Home values: $200,000-$500,000
KDA NeighborhoodsBrookstone I, II & IIINewsletter, (Directory - I only)2296 homesAge of homes: 12-25Home values: $250,000-$500,000
Carriage OaksNewsletter, Directory203 homesAge of homes: 10-15Home values: $350,000-$550,000
Chimney LakesNewsletter396 homesAge of homes: 10-25Home values: $250,000-$550,000
Governor’s Towne ClubNewsletter167+ homesAge of homes: 1-5Home values: $700,000-$3mm
Highland ViewNewsletter225 homesAge of homes: 10-12Home values: $200,000-$275,000
Jacksons CreekNewsletter250 homesAge of homes: 18-20Home values: $425,000-$570,000
Loch HighlandNewsletter, Directory363 homesAge of homes: 20-25Home values: $300,000-$750,000
ProvidenceNewsletter395+ homesAge of homes: 1-4Home values: $250,000-$450,000
Vinings EstatesNewsletter935 homesAge of homes: 2-12Home values: $350,000-$1mm
Willow PointNewsletter, Directory359 homesAge of homes: 18-20Home values: $250,000-$450,000
Coweta County
Lakes Of White OakNewsletter631 homesAge of homes: 10-15Home values: $150,000-$300,000
Dekalb County
Avondale EstatesNewsletter1450 homesAge of homes: 40-60+Home values: $200,000-$650,000
Emory University - Clifton PartnershipNewsletter6277 homesAge of homes: 25-50Home values: $240,000-$1mm
Huntley HillsNewsletter749 homesAge of homes: 20-40Home values: $200,000-$300,000
Leafmore Hills Creek ParkDirectory721 homesAge of homes: 40-50Home values: $300,000-$750,000
North BriarcliffNewsletter1465 homesAge of homes: 15-50+Home values: $300,000-$1mm
Sagamore HillsNewsletter, Directory583 homesAge of homes: 40-50Home values: $300,000-$750,000
Fayette County
SouthamptonNewsletter368 homesAge of homes: 3-7Home values: $275,000-$350,000
Forsyth County
Fox CreekNewsletter203 homesAge of homes: 13-16Home values: $190,000-$375,000
Fulton County
BrookfieldCountryClubNewsletter, Directory928 homesAge of homes: 5-25Home values: $300,000-$750,000
KDA Neighborhoods
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KDA NeighborhoodsCrabapple ChaseNewsletter197 homesAge of homes: 5-10Home values: $300,000-$400,000
Martin’s LandingNewsletter2005 homesAge of homes: 20-30Home values: $300,000-$500,000
Gilmore County
Walnut MountainDirectory 450 homesAge of homes: 5-30Home values: $200,000-$600,000
Gwinnett County
Apalachee FarmsNewsletter, Directory588 homesAge of homes: 8-12Home values: $250,000-$850,000
Apalachee HeritageNewsletter420 homesAge of homes: 8-12Home values: $200,000-$450,000
BelfaireNewsletter205 homesAge of homes: 8-12Home values: $150,000-$250,000
Cardinal LakeNewsletter670 homesAge of homes: 15-40Home values: $150,000-$375,000ConnemaraNewsletter258 homesAge of homes: 15-25Home values: $250,000-$350,000
Daniel ParkNewsletter, Directory368 homesAge of homes: 8-12Home values: $200,000-$350,000
Eastmont CoveNewsletter414 homesAge of homes: 15-20Home values: $250,000-$400,000
Flowers CrossingNewsletter, Directory587 homesAge of homes: 12-15Home values: $200,000-$450,000
Flowers Crossing At The MillNewsletter, Directory657 homesAge of homes: 12-15Home values: $300,000-$450,000
Forest Hills / Windsor FarmNewsletter357 homesAge of homes: 25-35Home values: $125,000-$150,000
Hamilton MillNewsletter2195 homesAge of homes: 5-10Home values: $250,000-$800,000
MorningviewNewsletter1105 homesAge of homes: 10-17Home values: $300,000-$450,000
River PlantationNewsletter235 homesAge of homes: 5-10Home values: $300,000-$400,000
RivermistDirectory555 homesAge of homes: 12-15Home values: $250,000-$400,000
StonebrierNewsletter247 homesAge of homes: 12-15Home values: $500,000-$800,000
The Fields Club “Amberfield - Lynnfield - Riverfield”Newsletter710 homesAge of homes: 10-12Home values: $300,000-$500,000
Hall County
ReunionNewsletter, Directory454+ homesAge of homes: 1-5Home values: $250,000-$500,000
Sterling On The LakeNewsletter595+ homesAge of homes: 1-5Home values: $200,000-$700,000
Paulding County
Seven HillsNewsletter749+ homesAge of homes: 1-5Home values: $250,000-$500,000
Pickens County
Bent TreeNewsletter, Directory2175 homesAge of homes: 5-30Home values: $200,000-$1mm
BUSINESS GROWTH TOOLSYour Business Needs a Placeto Show Off!KDACommunityConnect.com provides cost effective, local marketing solutions helping your business attract new customers and create more revenue.
How? By giving you...More Value: So your investment is secure
More Exposure: So consumers can find youMore Visuals: To show off your servicesMore Tools: So you can share your messageMore Results: To help your business grow
What can we do for your business?• Generate qualified leads• Interact with your existing website• Promote new products, services and events• Position you with other area businesses• Draw customers in with coupons and
promotions• Create or enhance your web presence• Showcase your products and services using
highly visual and interactive content• Provide marketing performance reports• Post your employment opportunities for FREE• Increase your brand awareness
ADVANTAGES:• Large network of directories• Flexible and easy to update• Excellent, ongoing service and support• Trackable marketing program• Affordable packages
360Toolbox allows you to edit/monitor your promotional page when it’s most convenient for you. Keeping your page current and providing new promotions will bring your customers back over and over.
COUPONS Create coupons and promos. Entice customers with up to date special offers.
SLIDESHOWS Display and edit your photos to show off your business products, services and competitive advantage.
EVENTS 30
Post events such as sales and open houses to draw new and existing clients to your business.
SOCIAL MEDIA Stream your latest coupons, promotions, events and jobs straight to Facebook and Twitter.
REPORTS Track how many people researched your business on KDACommunityConnect.com and what actions they performed.
More results, for much less.Position your business on the Atlanta area’s most visually comprehensive business directory.
Packages Start at only $49/month!
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Effective Ad Example:
Not-So-Effective Ad Example:
How to Make Your Advertisement EffectiveBy choosing KDA Communications as your advertising partner, you have already made a great decision. We reach a market that other media outlets can’t, in a way like none other. We will place an ad representing your business in the homes of those that will utilize your ser-vices most often.
Getting your ad in front of your next customers is only the beginning. The next step is to make sure that your ad connects you with those residents by effectively pre-senting your message to them in a format that they can relate to and ultimately react to. Whether you have an in-house designer, hire a design firm, or request KDA’s creative services, it is up to you to make sure that your ad is as effective as it possibly can be.
5 Essentials for Effective Ads1 - Attention Grabbing Headline:
Your business name should never be your headline. Neither should your phone number or address or even what type of business you are. Your headline should be a bold statement that grabs the read-er’s attention in a way that makes them want to read more. Come up with a headline that makes the reader do a double-take and forces them to have no choice but to keep reading.
2 - An image that tells the story:Make sure that your image(s) support your head-line in a way that makes sense and helps tie the en-tire ad together. Using one larger image is the most effective. Using many smaller images in a small area will only be viewed as clutter causing the reader to move on to the next thing on the page.
3 - Who you are... the short version:Tell the reader what it is you do and why they need you in as few words as possible. Obviously if you purchased a full page ad, you will have more room to tell your story. But, this is not a story, this is an ad. For small business card ads, your body copy should be limited to a few bullet points that outline your basic services. A full page ad may have a small paragraph or two, but try to keep it to 50 words or less. The goal is to give a taste to the readers, not cram a four-course meal down their throats.
4 - Make me an offer:Coupons, discounts, special offers, and freebies work. But, don’t be stingy with your offer. An offer for 5% off your services, probably isn’t enough to make someone pick up the phone.
5 - Hit me up sometime:Your contact information should be legible and near the bottom of the ad. It’s best to use a bold font that stands out. The reader should never have to study your ad to find out how to get in touch with you. That information should be obvious.
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WE ARE LOCATED IN THE NORTHWEST METRO AREA BUT SERVICE ALL OF THE METRO AREA. WE SPECIALIZE IN THE REPAIRING AND REMODELING OF OLD NEW ATLANTA HOMES.
REMODELING IS NOT ALL WE DO - METRO ATL PLUMBING CAN ALSO TAKE CARE OF YOUR NEW RESIDENTIAL PLUMBING NEEDS, OR SERVICE RESTAURANTS, BARS, APARTMENT BUILDINGS AND CONDOS.
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Full Page7.5” wide X 10” tall
Full Page4.75” wide X 7.75” tall
1/4 Page (vert)2.3” wide X 3.8” tall
1/2 Page (horz)4.75” wide X 3.8” tall
1/4 Page (horz)4.75” wide X 1.8” tall
1/2 Page (vert)2.3” wide X 7.75” tall
1/8 Page2.3” wide X 1.8” tall
1/2 Page (horz)7.5” wide X 4.9” tall
1/2 Page (vert)3.6” wide X 10” tall
1/4 Page (vert)3.6” wide X 4.9” tall
1/4 Page (horz)7.5” wide X 2.4” tall
Business Card3.6” wide X 2.4” tall
Newsletter Advertising
Directory Advertising
Full page ads with bleed (covers only)8.75” wide X 11.25” tall • 7.5” wide X 10” tall Safe Area
Full page ads with bleed (covers only)5.75” wide X 8.75” tall4.75” wide X 7.75” tall Safe Area
Signature Ads (Does not include business listing)2.3” wide X 1” tall
Bold & Additional Listings Contact your marketing representative for more information.
Our Directories are 5.5” X 8.5” spiral bound books, unless otherwise noted. Up to 2 business listings are included with each ad. Each ad, except guar-anteed placement ads, is placed in the Business Listings section located near its classification in alphabetical order.
Our Newsletters are 8.5” X 11” and printed in full color on glossy paper. Each newsletter is direct mailed to its respective residents.
Advertising SpecificsWe strive to maintain the highest level of qual-ity in everything we do. In order to do so, we require all advertisers to submit high quality materials that meet industry standards within our deadlines.
Ad Submission Guidelines:• Pre-designed / Camera Ready Ads: All ads
submitted as print-ready, must be saved as PDF files. PDF files should be created with the following specifications:1. All fonts should be embedded.2. No RGB or lab images should be used;
make sure all images are 300 dpi CMYK.3. Zip compression with down sampling
set no less than 300 dpi.4. Color management set to “none”.5. The “press” preset in the standard Ac-
robat will usually create an accept-able PDF.
• Submitting text for KDA created ads: Text can be submitted in the body of an email or as a Microsoft Word document.
• Submitting logos for KDA created ads: Logos should be vector files saved as ai or eps. All fonts should be converted to outlines. 300 dpi jpeg images are also accepted.
• Submitting photos for KDA created ads: Digital photos can be submitted 2 ways: 1) as the raw jpeg image downloaded direct-ly from the camera with no downsizing or cropping (6MP+ camera); 2) edited image saved at desired print size and 300 dpi. The #2 option is also suitable for other graphics and artwork.
• Submission “No-No’s”: 1. Copying images from websites - these
images are low-res and will not repro-duce well in print.
2. Submitting print-ready ads not de-signed to our specifications - please see all of our ad sizes on this page.
3. Submitting anything other than a PDF as a print-ready ad. We cannot ac-cept Microsoft Publisher, Word, Power-point, or other layout software files as print-ready ads. Ads designed is any software must first be saved as a hi-res PDF (as instructed above).
Ad Deadlines & Contact:• Newsletter Deadlines: Ad content and print-
ready ads must be submitted by the 7th of each month prior to publication month.
• Directory Deadlines: Directory deadlines vary for each neighborhood. Please con-tact your Marketing Representative for more information.
• Where to submit ads & ad copy: Email [email protected] all ad content and print-ready ads. For large files, please contact your Marketing Representa-tive for uploading instructions.
PAGE 10 PAGE 11
RSVP Atlanta, “Direct Mail to the Upscale,” is an upscale cooperative direct mail-er, mailed to the top 80,000 metro-At-lanta households. We use gorgeous, glossy, full color post-cards to attract atten-tion, generate high re-sponse rates and maintain a positive image for each of our clients.
RSVP Atlanta is mailed 4 times per year to the most af-fluent 19% of Metro-Atlanta households, in 2 zones of 40,000 addresses. If you want more customers with real disposable income to call you…call us today.
MECHANICAL SPECSTrim Size............................................................................... 8 3/8” x 10 7/8”Art / Bleed Size .................................................................. 8 5/8” x 11 1/8”Color ................................................................................Full Process ColorPaper ....................................................................................50lb, gloss textFile Specs ...................................... See Submission Guidelines on Page 8
YourHometownPros.com Maga-zine puts your business into 80,000 affluent homes 8 times per year, highlighted by feature articles about local shop, restaurant and service “Pros,” in a way that makes customers notice. Now you can offer special discounts and coupons through profes-sionally designed and format-
ted ads, and tell your customers why you are the right “Pro” for the job.
PLUS—get listed online at YourHometownPros.com, where we link a full profile page, professionally de-signed, to drive those residents searching online, right to your website. With over 100,000 “hits” monthly and growing fast, let YourHometownPros.com be your “Bill-board on the Internet.”
MECHANICAL SPECSTrim Size..................................................................................... 3 1⁄2” x 5 1⁄2”Art / Bleed Size .......................................................................3 5/8” x 5 5/8”Card Face .....................................................................................Four-ColorCard Back ...............................................................................Black & WhiteFile Specs .........................................See Submission Guidelines on Page 8
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US POSTAGE
PAIDRSVP
<- Mailing Address Area
| Mailing Address Area
562 LAKELAND PLAZA #377 • CUMMING, GA 30040
DISTINCTIVE OFFERS FOR YOUR HOME’S INTERIOR & EXTERIOR • YOUR FAMILY & LIFESTYLE
Atlanta | Summer 2012 | rsvpatlanta.com
ON HOME IMPROVEMENTS,
PERSONAL SERVICES & FINE DINING
plus OPEN TO
WIN GIFT CERTIFICATES!
East Edition
Mailing Schedule - 4 Times/YearEdition Artwork Deadline Mailing Week
Summer May 1 3rd week of May
Late Summer July 31 3rd week of August
Fall October 31 3rd week of November
Spring January 31 3rd week of February
RSVPWest Zone
40,000 homes
RSVPEast Zone
40,000 homes
Call 404.368.8170 or go to www.rsvpatlanta.comfor more information.
Mailing Schedule - 8 Times/YearSpring Issues: March, April
Summer: June, July
Fall: September, October
Winter Issues: December, January
Call 404.368.8170 or go to www.yourhometownpros.com
for more information.
KDA Creative ServicesMake your business to stand out.Your business needs a well-designed and effectively ex-ecuted marketing campaign that will help you gain new customers, retain customer support, and beat the compe-tition. KDA’s creative team gives each project a unique, fresh, and innovative design that best exemplifies your objective(s). We take the time to understand your business goals, mission, and ideas. We find out who your customers are and help you reach them.
Custom Publishing:KDA’s creative team will help you with the look and feel of your publication while handling all areas of produc-tion - design, printing, and distribution. We will also help you offset your cost through ad sales; we may be able to even help you generate a little profit! Imagine turning a professionally designed and printed marketing piece into a profit-generating machine!
Graphic Design:Our team of designers can help your business create a brand and implement that brand by:
• designing your logo
• developing your business identity package (business cards & stationery)
• handling the design of all your other marketing needs (advertising, brochures, postcards, mailers, etc)
Multi-Media Design:KDA’s experienced web professionals can help your web-site live up to everything your business has to offer.
We will partner with you to help identify your message and design a website that will convey that message in a way that will attract new customers while keeping your current customers apprised of what you have to offer.
In addition to your website, we can help you continue to educate and inform your customers by producing and dis-tributing email newsletters directly to their computers on a weekly, monthly, or quarterly basis. Let your customers know about your new services, specials you are running, and general news about your business.
Printing:Our in-house printing capabilities include full color, high speed digital presses. We use these remarkable machines to print our own newsletters and directories as well bro-chures, postcards, booklets and flyers for our customers. In addition to our in-house printing capability, we partner with local printers with off-set capability to handle any size job. Whether you need 50 or 50,000 pieces, we will provide you quality printing on time and on budget.
Magazines, Newsletters, Programs, Directories and even Cookbooks can be designed, printed and delivered by KDA Communications.
Allow one of our creative professionals to design your logo and help you develop your brand.
Your professionally designed website will help grow your business and maintain your customers.
Our full color, high-speed digital presses are perfect for low quantity print jobs and allow our printing prices to be very competitive!
Making Project Management Indispensable
L. Dwight Husband, PE, PMPChair & CEO
[email protected]@comcast.net
VM: +1 678 318 1805Mobile: +1 404 313 0257
www.pmiatlanta.org
PMI Atlanta#348
3522 Ashford Dunwoody RoadAtlanta, GA 30319
USA
YourHometownPros is Mailed toALL 80,000 HOMES!
YourHometownPros Advertising Specs
RSVP Advertising Specs
REACH UP TO 80,000 HOMES!RSVP & YourHometownPros.com Magazine are both mailed to the top 19% of Metro Atlanta Households:• Top Earners, Executives, Medical Professionals, Business Owners.
• 86% are married with children.
• Average Home Value of $383,000.
• Average Household Income of $115,000.
3300 Highlands Parkway SE • Suite 100 • Smyrna, Georgia 30082 • p: 678.905.4842 • f: 678.623.8098www.kda-communications.com
Management Team
Sales & Marketing Team Graphics & ProductionRusty OliverSouth Gwinnett/Dekalb Media [email protected]
Susan SimmonsCobb/Paulding Media Sales678.296.9349
Sharon WannNorth Gwinnett Media Sales404.697.7735
Stephanie MellomSmyrna/Vinings Media [email protected]
Leslie JeterSouth Atlanta/Peachtree City Media [email protected]
Tracy MitchellProduction [email protected]
Ashley HalpernGraphic Designer/Ad [email protected]
Marques JonesJunior [email protected]
Adrian NedelcuJunior Designer / Production [email protected]
Susan Dolce [email protected]
Larry KielVP, [email protected]
Andy AloisioVP, [email protected]
Lysbeth HamlinRSVP, YHP, Marketing [email protected]
Frank SpurlockCreative [email protected]
