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This is the Kayobi Clothing lookbook for our first collection themed 'Its always summer in Africa'. Summer 2009
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Who is Kayobi?
Kayobi ‐ pronounced (K – OW – B) is an apparel and accessories company created
to tell the African story and that of the Diaspora through positive, vibrant and
thought provoking imagery.
What’s in a name?
The word ‘Kayobi’ translates from Japanese as ‘Tuesday’, this is in reference to my
name Kwabena Oppong Boateng. Kwabena is the Twi name given to a child born on
a Tuesday in the Akan Tribes of Ghana, coincidentally ‘Kayobi’ sounded phonetically
similar to my initials ‘KOB’. Why a Japanese word? I have always had a love for the
Japanese design and art aesthetic ‘kayobi’ therefore was the perfect play on words.
Our Story.
Founded in Accra Ghana on 08/08/08 the collection has evolved from a T‐ Shirt line
to include bags and ipod cases. Now designed and produced in London we are happy
to present our first collection entitled ‘its always summer in Africa’. The collection
was created during my year and a half stay in Ghana and aims to capture the true
essence of AFRICA.
The theme refers to the gift of eternal sunshine the continent is blessed with.
Contrary to the imposed label of ‘dark continent’ stamped on Africa, the continent is
actually bursting with light, life, beauty and most importantly HOPE.
With an abundance of colour we have created a visual journey through daily African
life ranging from childhood nostalgia, socio – political issues, music, culture,
traditional art and food.
Kayobi was created in Africa with 100% Sunshine, Love and Blessings and we hope
our collection gives you this in abundance.
Thanks for being a part of the Revolution. Stay Blessed and Seek Eternity.
Kwabena Oppong Boateng