Digipak deconstruction 3

The CD’s also carry the candy theme by having many bright colours on them representing doughnuts, this also portrays the young, sweet target audience.

The front of the digipak is filled with an image of the artist, this is to promote her and to sell the album, this also helps the audience connect to the artist. Katy Perry’s digipak conforms that this is a common convention.A lot of the time the artist that is on the front of the digipak is presented to be eye catching and to grab the audience’s eye, this digipak also shows this as she is wearing minimal clothing surrounded by a pink cloud, by using images with the facial expression that she has grabs the attention of males, making her audience wider.The use of primary colours such as pink and blue in this digipak gives us the feel that this is a pop genre style of music, this targets mainly teens with the use of a candy theme, this is the main theme of the digipak.

The back of the digipak usually consist of the album tracks and bar code which has the digipak theme running through and this is exactly what this digipak is like. The theme of candy is still running through, the tracks font is written in pink with a candy floss backdrop, the lettering of the tracks also fits in with the pop genre as its very girly, cute and pink.

The side picture of the digipak represents a close up image of the artist on candy floss which targets the audience, again this links in with the candy theme, the facial expression she has is to draw the attention to her eyes to make more people buy the album as the audience feels more connected to her.

The CD compartment also continues with the candy theme with making the artist into a cake. The black back drop has been used effectively here as it brings out the bright and girly colours of the cakes. By making the artist here into a cake it makes her seem sweet, innocent and young which is representing the target audience. This image is behind the CD holder.