Album Advert Deconstruction 3

Album advert is identical to the back cover of the album.

This album advert runs through the theme of the Album cover, by using one of the images that is from the same photo shoot as the album back cover, it helps the advert stand out. The picture displays Katy Perry stood slightly of centre in what appears to be a garden, her personality has been show through this picture as it is fun, lively and different from other adverts I have seen for pop artist. You can see Katy Perry’s personality coming through with this album advert.

The title of her album ‘One of the Boys’ would somehow contradict itself with the image of the album cover and the advertisement as it would be seen as a very girly image and not showing the artist to be a ‘tom boy’.

The Pop genre of this album is shown through this advert as ‘I Kissed a Girl’ was stated as a number one ‘smash hit’. Also, Katy’s outfit would be appealing to the male audience as it is very short and attractive, this broadens her audience.

The lack of writing makes the advert stand out and tells the readers what they need to know, and Katy’s signature branding name in bold bubble writing stands out making the advert more specialised. Branding is shown though this advertisement as her signature candy pink title is stated at the top of the advert, this is also seen on her album, and her leading music video ‘California Girls’ this video was campaign for her album for her second album. Interestingly this advert was advertising her first album ‘One of the Boys’ yet she has still kept the logo with it, this makes her branding stand out for her fans, and makes her more noticeable in the media world.