Kathryn BrownStrategic Development - Commercial Radio Australia Jakarta DAB+ Workshop and Technology Demonstration September 2012

Kath Brown, Strategic Development, CRA

Bringing it all together Sunday 3 March, Session 7

NBTC/ITU Workshop on Digital Radio Technologies 1-3 March 2013The Emerald Hotel & MCOT, Bangkok, Thailand

Radio Listening Healthy & PopularRadio Listening in the Region

SLIDE 4

Time Spent Listening to Radio Growth

Where is Thai radio heading??

And how can all the stakeholders work together to make it happen?

And how can all the stakeholders work together to make it happen?

Broadcast radio sectorKey players

Important elements of the cycleAll these groups must be informed

Broadcaster stakeholders

Receiver manufacturerAll parts of the chain

Communicate with all retailers

Where People Listen to Radio In car listening continues to grow

Vehicle manufacturer & aftermarket supplierAll parts of the chain

Share of young people remains steady over the last 5 years

Source: Nielsen Radio Ratings, Average of Five Capital Cities, Survey #1-6, 2012 Monday-Sunday 12.00am to 12.00am

Commercial Radio Listening - People 14 to 24

Source: Nielsen Clear Decisions Survey 6. People 14-24, Commercial Radio Listeners

Features of DAB+

DAB+ Content choice appeals to young people

DAB+ into Mobile Phones Drive click through

2

Regulators Keep regulators updated on all areas