THE COMPLETE GUIDE

KATHERINE FRANK CREATIVE

Katherine Frank Creative, Inc. is a creative design agency that has been specializing in trade show exhibits and graphic design for over 20 years. As a full-service design and exhibit house, we provide a turnkey solution for all of our services including but not limited to:

• Exhibit build and fabrication• Installation and dismantle• Storage and warehousing• Signage and graphics

Our company is located in Downers Grove, Illinois (approximately 20 miles West of Chicago).

All of our work moves through every channel of the business before it leaves our office, so it is vital to our company that each department displays leadership qualities. We abide by the old rule, “There is no I in team,” as we all depend so greatly on each other to ensure that we are producing the best quality products. We are all leaders of our specialty so it is expected that all members of our team demonstrate management traits when working with our clients, as they should feel confident in us no matter which sector of the company they’re working with.

Our traditional “crawl-walk-run approach” allows us to address projects in an organized and detailed manner. We continue to prosper as we look ahead to the future and devise plans to evolve the company and keep up with current trends in the industry. It is our goal to always be initiating forward progress, and we are seeing that through with a few recent company modifications. We newly expanded our sales team and opened up a California office location which gives us the ability to interact with our long list of west coast clients on a more regular basis.

We are not only expanding across the country, but we also are broadening our scope by building relationships with clients in a wide variety of industries. We cast a wide net of experience in exhibit builds, design, and event management and Here are some of the industries and events where you can find our work:

• Beauty (Americas Beauty Show, International Salon & Spa Expo, International Beauty Show New York, Premiere Orlando, Cosmoprof)• Housewares (International Home and Housewares Show, HBA Global, Kitchen & Bath)• Food (The National Restaurant Association, National Association of Chain Drug Stores event)• Kids (ABC Kids Expo)• Healthcare (ASCO Chicago)

COMPANY INFO & CAPABILITIES

SUMMARY

LOCATION

LEADERSHIP

BUSINESS OUTLOOK

•In-house exhibit design & build team•Full-service signage & graphics department •Sales and service department with a focus on pre-show and post-show consulting •Package design•Retail custom point-of-purchase display•Fabric, vinyl, scrim and nylon banner design and application•Brand development and consulting

Though we design and build trade show exhibits, we do not brand ourselves as an exhibit house, as our services extend far beyond that classification. Weare a Family-owned business so we place strong emphasis on building relationships with our clients as much as we do on building your vision. Customer satisfaction and attention to detail are at the heart of it all and these qualities are widely demonstrated throughout our body of work and client endorsements.

EXPERIENCE & EXPERTISE

CAPABILITIES

POINT OF DIFFERENTIATION

INDUSTRY CERTIFICATIONS & PHILANTHROPIC WORK

KATHERINE FRANK CREATIVECOMPANY INFO & CAPABILITIES

Over the years, we have grown from an entrepreneurial start-up to a well-respected agency and we attribute our success to our ability to adapt and change along with things like the digital landscape and current social trends. We started out designing small pieces of signage for the Merchandise Mart where we are now considered a preferred vendor. We began by building a name for ourselves in our hometown of Chicago and now build and design booths for clients overseas. These achievements have given us the knowledge and versatility to work with any size manufacturer or distributor.

Our president, Kathy Cacciato, is a member of the National Association of Professional Women (NAPW). Our CEO, Frank Cacciato has held a position on the American Association of Cosmetology Schools (AACS) Board of Directors for four years now and our team is honored that his passion for education and years of hard work have been recognized. Frank is also an advocate for the cancer research organization, City of Hope. By participating in the 2013-2014 campaign initiated by P&G Professional, “Hope is in Style,” Frank was able to raise awareness of the organization’s mission. Katherine Frank Creative is also an active supporter of the Ray Graham organization in order to empower people with special needs and disabilities.

EXHIBIT DESIGN

CUSTOM EXHIBITS

PORTABLE EXHIBITS

MODULAR EXHIBITS

ENVIRONMENTS

RENTAL OPTIONS

H-LINE EXHIBITS

TRADE SHOW SERVICES

CONSULTING

EVENT MANAGEMENT

FIELD SUPERVISION

SHOW LABOR

STORAGE

SIGNAGE

CORPORATE BRANDING

INSTALLS

MURALS

SHOWROOMS

CREATIVE SOLUTIONS

GRAPHIC DESIGN

CONCEPTUAL RENDERINGS

TECHNICAL PRINTS

KFCI MENU OF SERVICES

CUSTOM EXHIBITS

Our custom trade show displays are designed to reflect your company, mission and objectives. Each and every custom exhibit begins with our team of expert designers working hand-in-hand with you to determine exactly what you want from your custom display. We offer recommendations and advice, gleaned from over two decades in the business, and then get to work to provide you with unique designs that dazzle and excite while effectively promoting your brand, products and services.

The sky is the limit when it comes to custom exhibit design. We can devise an array of design choices that will be as functional as they are attractive, helping you to make a great first – and lasting – impression.

We offer full-service custom trade show services, from professional creative design and planning, through to expert fabrication, effective technology integration and turnkey logistics solutions. Our experience and expertise result in a winning formula that gets you noticed and maximizes your trade show exhibit ROI.

Creativity. Innovation. Customization. When it comes to your business, you want nothing but the best.

CUSTOM EXHIBITS 20 X 30 ISLAND

CUSTOM EXHIBITS 20 X 40 ISLAND

CUSTOM EXHIBITS 10 X 30 INLINE

CUSTOM EXHIBITS 40 X 50 ISLAND

CUSTOM EXHIBITS 10 X 20 INLINE

PORTABLE EXHIBITS

When you’re looking for an exhibit that you can take on the road with you, portable trade show displays fit the bill. These smaller-sized booths are lightweight and versatile, allowing you to easily pack up, transport and set them up on your own.

Our lightweight portable trade show exhibits and displays offer you the flexibility to help you present your business, message or products with style at any time in any environment.

Due to the portability and ease of set-up of these displays, one person is often all that is needed to set-up a display that makes a truly impactful statement, providing the perfect solution for do-it-yourself exhibitors. Additionally, our portable exhibit systems can adapt to your changing needs over time, allowing you to only take a portion of your larger display booth with you for specific events or add to the display when a larger space is required.

8' POP UP WITH TV & COUNTER

8' CURVED POP UP DISPLAY

7’ PULL UP BANNER

MODULAR EXHIBITS

Modular trade show displays are comprised of versatile prefabricated booth components that can be adapted for use in different settings and applications. This allows a single exhibit to be utilized in any environment by modifying the exhibit’s components to suit different-sized areas or configurations.

Exhibits can be increased in size by adding onto an existing exhibit with additional modular components to create a larger one or a portion of a larger exhibit can be effectively used even when a smaller scale display is appropriate.

Trade shows and events often offer varying booth sizes and parameters. By investing in a modular inline exhibit, your business will be well-equipped to display at any event, no matter the size or configuration, without having to make an investment in a new custom display. For example, the same basic trade show booth elements can be used in a 20’x20’ booth as in a 20’x10’ booth, with just a few simple modifications, additions or rentals.

MODULAR EXHIBIT 10 X 20 INLINE

MODULAR EXHIBIT 20 X 20 ISLAND

MODULAR EXHIBIT 20 X 30 ISLAND

MODULAR EXHIBIT 20 X 40 ISLAND

POP/POS DISPLAY

Often times, trade show booths and point of purchase displays work hand in hand for brands who are looking to effectively market and sell products at events or in the retail environment. POP displays signify the time and place at which all the elements of a sale—the customer, money and product—come together. By working with us to create custom displays, packaging and marketing promotions, you can effectively influence the consumer’s purchasing decisions. We offer design, fabrication and installation for anyone looking to develop creative sales tools, improve their methods of advertising and efficiently communicate a message to their customers.

Renting a display is the perfect option for the following companies:

• Only exhibit on occasion• Need exhibits on a budget• Looking to vary the size of their exhibits often

RENTAL OPTIONS

We have a wide selection of trade show display rentals available to enhance your exhibit. When you choose to rent any or all of your display elements from us, we will work hand-in-hand with you every step of the way to provide you with same custom process including creative design and planning, as well as custom graphics and printing, delivery and installation, breakdown, storage and more.

• Looking to test out a particular look or function• Supplement existing trade show displays to fill a larger space• Require alternate displays to handle simultaneous events

We work with you and your event planners to produce the best show in the most cost effective ways. Relationships with site management, audio visual teams and general contractors allow us to plan your event with ease. In addition, we work with the exhibitors and attendees to coordinate floor plan solutions, event schedules, and the food and beverage orders, thus taking care of all your show needs under one roof. For the past six years, we have co-managed the three AACS (American Association of Cosmetology Schools) shows a year, working in conjunction with the organization to assist with the following:

• Site evaluation and Selection • Develop & Analyze Vendor RFP’s• Negotiate Contracts, Agreements • Work with AV company and general contractor• Initiate and manage exhibitor needs • Assist with schedule formatting and organization

EVENT MANAGEMENT

Our lead supervisors have widespread knowledge in managing labor for installation and dismantle on the show floor. Supervisors stay with your project throughout the event, guiding on-site labor and working with sub-contractors as necessary to guarantee a successful exhibiting experience. Our supervisors are consistently assigned to the same customers to offer the best, most personalized service.

Your dedicated account executive will assist you from beginning to end of the event. When show time rolls around, consider them your go to person to oversee all aspects of the install, dismantle, arrival of crates, and coordination with our labor team and all other show service personnel to ensure everything runs smoothly during the course of the event.

FIELD SUPERVISION

Your exhibit has been built. Your booth space is reserved. You have planned a great trade show experience. Now it’s time to order labor, the component that brings everything together. Our professional labor team provides exceptional service both nationwide and overseas, from union regulations and established venue relationships to industry specific rules and local laws. We will take care of it all so you don’t have to. Best of all, we do it on-time, on-budget and not to mention, we’re a fun group to hang out with!

SHOW LABOR

With a combined office and climate-controlled warehouse space of over 25,000 feet, we are well-equipped to house your exhibit and all components so your booth will be kept safe until it’s time to make its next appearance on show site. We provide transportation of your exhibit materials to the facility and back here after the event – At that time, we will inspect all parts and pieces for damage and alert you if any repairs are necessary before the next show.

Let us assist you with:

• Shipping of your display• Tracking your shipments• Repacking your booth• Labeling your cases and crates

STORAGE

• Post show inspection to - Evaluate any damage - Inventory all components - Clean, prep & pack for your next event• We also offer storage and coordination of premiums and collateral materials as well.

CORPORATE BRANDING

Raised letters: Raised letters give your message a truly professional look. We utilize many different kinds of materials ranging from solid metal to plastic to make your logo stand out

Vinyl: Whether it’s sintra, gator foam, metal or wood, our vinyl applications are not restricted to any one type of location, as we do applications anywhere from storefronts to showrooms

Wayfinding: Help guide your customers with directional signage which provides important information at optimal decision points, helping to show the way to any location

Light Boxes: Stand out from the crowd with illuminated light boxes, great for highlighting your best product or service

Dress your business for success by appropriately branding your company so customers recognize that familiar logo the moment they see it. Clean, attractive, well-positioned signage is crucial to expressing your distinctive personality.

LIT RAISED LETTERS

VINYL LOGO

WAYFINDING

LIGHTBOX

SHOWROOMS

We have been working with clients exhibiting at NeoCon at the Merchandise Mart for over 20 years to transform ideas into reality by designing show rooms staples. NeoCon is the commercial interior industry’s most important annual event, so exhibitors look to us to provide a smooth experience from design to installation for a cost-effective price. Our relationships with the Mart team plus our experience in this field make us a great choice when it comes a successful showroom.

WALLPAPER MURAL

MURALS

Large wall coverings and murals are a great way to add color and personality to an open space by using large format graphics. Whether it’s a showroom or your office space, the walls of these locations are organic and should take on the personality of the inhabitant. With an in-house graphic design department and access to the best printing technology, we can produce any size photo mural image you’re looking for.

MURAL

INSTALLS

Our team of experienced installers guarantee that your signs will be hung safely and properly installed so your message is delivered without a hitch.

We install nearly every type of sign which includes but is not limited to:

• Large-scale banners • Office signs and corporate branding• Digital signs and light boxes • Floor and window graphics• Showroom graphics and murals • Building directories• Monument signs • Channel letters• Permanent signs and installations • Way finding and directional signs

HEADQUARTERS:2801 Centre Circle, Suite ADowners Grove, IL 60515

CALIFORNIA LOCATION:Woodland Hills, CA

CALL US(630) 620-7720

FAX US(630) 620-8218

EMAIL UScontact@katherinefrank.com

HOURSMonday-Friday9:00 am – 5:00 pm central standard time

EXHIBIT DESIGN | SIGNAGE & GRAPHICS | SHOW MANAGEMENT

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