katalog_GBverze_2010

bringing paper to life

dáváme papíru životbringing paper to life

2010

intr

oduc

tion

INTROINTROINTROINTROINTROINTRODUCTIINTRODUCTIINTRO

ONDUCTI

ONDUCTI

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You have in your hands the Branaldi catalogue. The aim of this catalogue is to provide an overview of the activities of the company and to present, in a clear and concise manner, our activities dedicated to you, our clients and partners. Over the past 14 years of its existence, Branaldi has experienced major development: a former producer of POS and POP materials made of paper and cardboard - we are now able to off er a wide portfolio of services.

We not only off er DTP studio services, but an entire marketing and production process – we can off er complex creative solutions concerning your presentation at the point of sale (POS), our engineers designers can design the most suitable POS materials for you (we not only use paper and cardboard, but also metal, plastics, wood, and their combinations). We will produce your promotional items using the relevant technology; and we have all the necessary fi nishing technologies available. Our services include co–packing: we can deliver the goods to the point of destination and install and arrange the stands, displays and other items at the POS (merchandising). We are simply able to carry out the entire process! In addition, we have a team of professionals who draw their knowledge and experience from everyday production and market-related activities. As a result, we can propose non-standard, variable solutions that allow for more interesting and unique presentations and - last, but not least – lower logistics costs.

We believe that you will fi nd our off er interesting! It is easy – call us, send us an email, simply get in touch, arrange a meeting, and we will get to work!We are looking forward to our mutual cooperation!

BRABRANALDI NALDI BRANALDI BRABRANALDI BRAWORLDWORLDNALDI WORLDNALDI NALDI WORLDNALDI

Brandýsnad Labem

Prague

Chrastava

Wiesbaden

Budapest

Zagreb

Kaunas

Ljubijana

Wien

Berlin

Bratislava

Warsaw

Kiev

Moscow

Bucurest

S

3

Czech Republic, Hungary, Poland, Romania, Bulgaria, Croatia, Germany,Lithuania, Latvia, Estonia, Ukraine, Slovakia, Slovenia, Russia

… here is where you fi nd our branches, here is where we work for you and fulfi l your orders.Are you missing a region? No problem! Contact us! Contact any branch that is most convenient for you and we will agree on further steps and fi nd a solution! Our customers’ satisfaction is our priority!

branaldi world

WORLDBRABRANALDI BRANALDI BRAWORLDNALDI WORLDNALDI WORLDBRABRABRANALDI NALDI BRANALDI BRAWORLDNALDI WORLDNALDI BRABRANALDI BRANALDI BRAWORLDNALDI WORLDNALDI

sales

low run series production

high runseries production logistic

design

construction

sales



design

construction

sales



design

construction

sales



design

construction

sales



design

construction

sales



design

construction

sales



design

construction

sales



design

construction

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design

construction

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design

construction

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design

construction

sales



design

construction

sales



design

construction

sales



design

construction

sales



design

construction

sales

low runseriesproduction

high runseriesproduction logisticdesign construction

bran

aldi

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services


We have a team of professionals with experience in each activity we off er(sales, engineering, DTP studio, creative design, production, and logistics).In addition, we have implemented a continuous improvement and knowledge extension program in each industry, which is supportedby a regular upgrade of the means and technologies we use.

What do we off er?The work of technical and creative designers. All we need is your order, your idea, and you will receive our proposed solution in no time! We can prepare several op-tional proposals and present them in such a way that you to will get a clear picture of the solution (3D visualisation, placing proposal at POS).Afterwards, we will prepare the fi nal graphic output and prepare the project for production (DTP studio). Tests, e.g. load or logistics tests, may constitute aninseparable part of the project.Subsequently, we will produce the ordered items (see page → 8 for our technologies). Low-volume or large orders, our production includes all your area of interest (language versions). We can provide storage facilities for the fi nal items (to be delivered in steps), fi ll produced displays with your products (co-packing), and deliver them to the place of destination (logistics, transport).Do you need a complex solution? A solution that will include other advertising and marketing areas (communication, creative, media, PR strategy), i.e. a mosaic of ATL and BTL activities? In that case, we offer the services of our advertising agency, Branaldi Partners (see page →6).

5

innovation

Non-traditional solutions instead of standard procedures - that is the key motto of our R&D department. Our team has experience with client negotiations and client needs. We also have a good understanding of your requirements with respect to POS/POP materials, technologies, logistics and technical parameters. We do not lack creativity and excitement. With a little exaggeration, we may say that we have the entire process at our fi ngertips.

Our team searches for topics that are considered important from our perspective and from the perspective of our customers. These include e.g. the easiest logistics operations concerning displays, mainly assembly and handling of displays, as well as handling displays at POS. Our deve-lopment department devotes a maximum amount of eff ort to produce to non-standard solutions for our clients, particularly non-standard tech-nical design and non-standard materials (e.g. paper, cardboard, metal, plastics, and wood, both separately and in combination). Many solutions developed by our development workshop are patented (page → 36).

“Today every invention is received with a cry of triumph whichsoon turns into a cry of fear.”Berthold Brecht

inno

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advertising agencyBRANALDI PARTNERS

The company Branaldi Partners off ers a complete portfolio of advertising and marketing services. The company is a ensures complementaryprogram to Branaldi products. The fi rm was established asa response to our clients’ needs and requirements.

The team of internal and external staff implements projects for the Branaldi brand. Their complex activities comprise of the preparation of sales support materials – the Branaldi Time internal magazine, product sheets (samples of non-standard solutions), Branaldi brand communication (preparation and ensuring of exhibitions, communication with media) and organisation of patent proceedings. Other activities of the company include the participation in Branaldi client projects – preparation of communication strategy (tactics, creativity), off er of services at POS (display arrangement, purchase behaviour, mystery shopping), testing (focus group, communication message, design, packaging material, price sensitivity), description of and communication with target groups (MML, communication channels).We always present customised solutions that are based on our knowledge of the client’s needs and of the market, all supported by our and our suppliers’ experience. Are you looking for new solutions and new perspectives on your activities? Try Branaldi Partners!

Bran

aldi

part

ners

tech

nolo

gies

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technologies


→ off set, digital print, screen print – printing on paper and cardboard, vinyl, and other sheet or roll materials → surface finish → laminating → cutting, plotter cutting → bonding – manual, semiautomatic, automatic → Branaldi off ers all these technologies and uses them to produce your orders

special technology | plastic windows

completion, packaging, shipment

low run series production | digital print

| hotfoil stamp

off set

coating:without coatingUV areal fi nishUV parcial fi nishblind embosinggold embosing

9

product categories

• displays• packaging• standees• counter display holders• pallet islands• product models• banners• suspended displays• co-packing• branaldi solutions • carriers of stands • non-standard construction • variable construction

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displays

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disp

lays

DISPLAYSPLAYSDISPLAYSDIS

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disp

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Do you need to combine what is necessary with what is useful? Do you need to show your products and, at the same time, off er them for sale to your customers? Do you want to attract your customers showing them the benefi ts of the product off ered?

Use sales stands! Our sales stands always include an original solution corresponding to the promoted product – shelf stands, feed stands, chocolate, CD, DVD holders – we off er both standard and atypical solutions for you. Check our selected implemented projects for your inspiration. We will prepare your solution! Call us! Write to us!

disp

lays

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packaging

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pack

agin

g

PACKAGINGPACKAGINGPACKAG

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17

Market research shows that your customers continuouslysearch for special promotion off ers.

Buy one product, get one free, or with a discount. You always have to attempt to attractcustomers, diff erentiate your products, and fi nd a competitive advantage. Beware – it is not only the price or content that will sell your product. The packaging will!

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standees

stan

dees

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STANDEE


stan

deesSTANDEE

stan

dees

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Do you have something new to off er?

New product content? A new design? An irresistible price? Or do you simply want to draw the customer’s attention to your products or services? There is a solution!

stan

dees

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23

counter display holders

coun

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disp

lay

hold

ers

COUNTER DISPLAY DISPLAY COUNTER DISPLAY COUNTER HOLDERSHOLDERSHOLDERSHOLDERSHOLDERSDISPLAY HOLDERSDISPLAY DISPLAY HOLDERSDISPLAY DISPLAY HOLDERSDISPLAY co

unte

rdi

spla

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HOLDERSDISPLAY HOLDERSDISPLAY HOLDERSHOLDERSHOLDERSHOLDERSHOLDERSHOLDERSHOLDERS

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We are all aware of it.

We have bought the things we wanted; we’re standing in the queue, thinking about many diff erent things, and we are still ready to spend more money.Off er the customer to do so!

coun

ter

disp

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pallet islands

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palle

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PALLET

PALLET

PALLET

PALLET

PALLET

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

PALLET

ISLAN

DS

PALLET

PALLET

ISLAN

DS

PALLET

PALLET

ISLAN

DS

PALLET


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Nowadays, fi nding a competitive advantage is becominging more and more diffi cult. Customers are becoming in many respects. And your competition never sleeps.

Use the maximum of your space at POS. Make yourself visible! Diff erentiate yourself from your competition!Off er your customers an oasis (island) of your products.

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

ISLAN

DS

PALLET

PALLET

ISLAN

DS

ISLAN

DS

PALLET

ISLAN

DS

PALLET

PALLET

ISLAN

DS

PALLET

PALLET

ISLAN

DS

PALLET

ISLAN

DS

PALLET

ISLAN

DS

ISLAN

DS

ISLAN

DS

PALLET

ISLAN

DS

PALLET

ISLAN

DS

PALLET

PALLET

ISLAN

DS

PALLET

ISLAN

DS

PALLET

PALLET

ISLAN

DS

PALLET

ISLAN

DS

PALLET

product models

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prod

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mod

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PROD

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PROD

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OD

ELSM

OD

ELSM

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DELS

PROD

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MO

DELS

PROD

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MO

DELS

PROD

UC

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Are you sure that the goods or servicesyou off er are the best?

Are you 100% sure? Show it 100%!

PROD

UC

T PRO

DU

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MO

DELS

MO

DELS

PROD

UC

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ELSPRO

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DELS

PROD

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DELS

PROD

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ELSPRO

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PROD

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DELS

PROD

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DELS

PROD

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banners

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bann

ers

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AN

NERS

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Your presentation must be complete. You have a display. You havesales ensured at the cash-desk. Your customer will “meet” you at theentrance, see your 3D model of the promoted product.

But do you communicate with your customer anywhere else? If not, we must improve that! Do not forget to buy!

BA

NN

ERSB

AN

NERS

BA

NN

ERS

suspended displays

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susp

ende

ddi

spla

ys

SUSPEN

DED

SU

SPEND

ED

SUSPEN

DED

SU

SPEND

ED

SUSPEN

DED

D

ISPLAYSD

ISPLAYSD

ISPLAYSD

ISPLAYSD

ISPLAYSD

ISPLAYSD

ISPLAYSSU

SPEND

ED

DISPLAYS

SUSPEN

DED

SU

SPEND

ED

DISPLAYS

SUSPEN

DED

SU

SPEND

ED

DISPLAYS

SUSPEN

DED

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SPEND

ED

DISPLAYS

SUSPEN

DED

SU

SPEND

ED

DISPLAYS

SUSPEN

DED


SUSPEN

DED

SU

SPEND

ED

SUSPEN

DED

SU

SPEND

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DISPLAYS

DISPLAYS

SUSPEN

DED

D

ISPLAYSSU

SPEND

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SUSPEN

DED

D

ISPLAYSSU

SPEND

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SUSPEN

DED

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External circumstances do not always allow us to present our products the way we would like, the way we arewilling and able.

That is why we off er suspended displays!They are fl exible, variable, and allow you to get ahead of competitors– just hang them on shelves and the customer has your off er right at hand.Try it!

co-packing

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co-p

acki

ng

CO-PA

CKIN

GCO

-PACK

ING

CO-PA

CKIN

GCO

-PACK

ING

CO-PA

CKIN

GCO

-PACK

ING


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Do you need to surprise your customers? Do you need to launch a new product – at all your sales points at the same time? Do you want to beat your competition?

We off er a solution! Not only do we produce all your sales materials – displays, fl oor graphics,and special off er leafl ets – but we assemble the displays complete with yourproducts and you can deliver fi nished promotional and sales materialsincluding the products directly to your POS.Hello, we have something new for you!

branaldi solutions

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bran

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solu

tions

CARRIERS CARRIERS CAROF RIERS OF RIERS STANDSOF STANDSOF CARCAR


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carriers of stands

RIERS STANDS

CARRIERS CARRIERS CAROF RIERS OF RIERS STANDSOF STANDSOF CAR

cardboard pallet in the colour of the stand

wheeledcardboard platform

manipulationwheeled pallet

specialwheeled pallet

special wheeled pallet with trimming

Do you need a moving display?

That is, you do not have a permanent place in your shop, and constant shifting damages the display?We have a solution for you! Not only will you get rid of the problem, but the solution allows for maintaining your graphic design. As a result, the presentation is uniform and does not spoil your brand’s image.

bran

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solu

tions

BRA-BRA-NALDI NALDI NALDI NALDI BRA-NALDI BRA-BRA-NALDI BRA-SOLUSOLUSOLUSOLUSOLUNALDI SOLUNALDI NALDI SOLUNALDI NALDI SOLUNALDI TIONSTIONSTIONSTIONSSOLUTIONSSOLUSOLUTIONSSOLUSOLUTIONSSOLUSOLUTIONSSOLU

bran

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BRA-BRA-BRA-NALDI NALDI NALDI BRA-NALDI BRA-BRA-NALDI BRA-BRA-NALDI BRA-NALDI NALDI SOLUSOLUNALDI SOLUNALDI NALDI SOLUNALDI TIONSSOLUTIONSSOLU

Do you need to minimise logistics costs? Do you need to ensure fast installation and mounting? We have a solution for you! All that while, maintaining strength and carrying capacity.

non-standard construction

TIONSTIONSSOLUNALDI SOLUNALDI SOLUTIONSTIONSSOLUTIONSSOLUSOLUTIONSSOLUBRA-BRA-NALDI BRA-NALDI BRA-NALDI BRA-BRA-BRA-NALDI BRA-NALDI BRA-BRA-NALDI BRA-NALDI BRA-

folding-shelf stand

folding-prop stand

folding-back stand

BRA-NALDI NALDI BRA-NALDI BRA-SOLUNALDI SOLUNALDI TIONSTIONSTIONSTIONSSOLUTIONSSOLU

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BRA-BRA-BRA-BRA-NALDI BRA-NALDI BRA-

Do you off er various types of products?Are you thinking about various methods of their presentation?

Their presentation may vary (products in boxes, free for sale, suspended package). Do you need to present your products on shelves, in drawers, on sloping shelves? We have a solution for you! It is only up to you on how you assemble the display! Or how you change it later on!

variable construction

BRA-BRA-NALDI BRA-BRA-NALDI BRA-NALDI BRA-BRA-NALDI BRA-NALDI BRA-NALDI NALDI NALDI NALDI NALDI NALDI NALDI NALDI NALDI BRA-BRA-NALDI NALDI NALDI BRA-NALDI BRA-BRA-NALDI BRA-NALDI NALDI NALDI NALDI NALDI NALDI NALDI NALDI NALDI NALDI BRA-BRA-NALDI BRA-NALDI BRA-SOLUNALDI SOLUNALDI TIONSSOLUTIONSSOLUNALDI BRA-NALDI BRA-NALDI NALDI NALDI SOLUSOLUSOLUSOLUNALDI SOLUNALDI NALDI SOLUNALDI NALDI SOLUNALDI SOLUSOLUSOLUTIONSTIONSTIONSSOLUTIONSSOLUSOLUTIONSSOLUSOLUTIONSSOLUNALDI NALDI NALDI

assemble the display! Or how you change it later on!

adjustable shelf-heightstand with variableshelf inclination

adjustable shelf-height stand, various typesof shelf facing

stand with variable use of diff erent levels

bran

aldi

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CHRASTAVATAVA

CHRASTAVA

CHRAS

new production plant in ChrastavaThe history of Chrastava has been long and rich. The fi rst reference to its existence dates back to 1352. Originally, the place was known for metal mining – e.g. copper, tin, lead, silver, iron, etc. Everything changed at the end of the 1980s and the beginning of the 1990s – Chrastava became a proper town.The partial and continuing transfer of our activities to Chrastava has been happening for several reasons. The current production, warehousing, and handling facilities are no longer suffi cient. Permanent demand to increase quality and speed, change and improve our “fl eet,” and off er new services all force us to further develop.The acquisition of manufacturing facilities in Chrastava will allow for further development that will have a direct impact on our production. We will be able to expand our off er of technologies (we are considering the commencement of our own input material production) and, in combination with a new information system, we will increase production capacity, reduce production times, and improve the quality of output.Another important reason is the strategic location of Chrastava. This will allow for cost-eff ective logistics and expansion of auxiliary services – storage and co-packing (HACCP standard).Last but not least, we attempt to maintain cultural heritage. The building is the former Fiegel & Widrich dye and fi nish factory in Andělská street built between 1904 and 1907. The building consists of identical six-aisle halls. A smaller building also sits on this piece of land, built in the same Dutch art-nouveau style by Gustav Sachars Sohne. Until 1970s, it was a Breitfeld-Daněk power plant using the power from the Lusatian Neisse river.

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Chrastava

Warsaw

Berlin

Wiesbaden

The renovation of this location is under way.We will invite you for a visit soon!

Chra

stav

a

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awards


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realisation

real

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BRINGING PAPERBRINGING PAPERBRINGING TO LIFEPAPERTO LIFEPAPER

Branaldi s.r.o.

U Jízdárny 381250 01 Brandýs nad Labeme-mail: [email protected]


2010

Documents

katalog_GBverze_2010