Live Event Promotion Product

Product Capabilities Document - Draft proposal

Objective:!

Design a product aimed at: “Progressive engagem

ent”!

Progressive engagement: Understand custom

er motivations and preferences at first, through social

media and other online tools, and progressively perform

a relevant sale to convert him into an event

participant. How:!

1.G

ather customer feedback at event planning stage to better chances of success/turnout

2.Identify prospects at planning level

3.Build tools to identify & plan relevant events: identify his location, preferences and availabilitypatterns

4.convert prospects into participants for relevant events

5.Build loyalty through tier based point & reward system

, that works on customer activity & relevance

6.Leverage social m

edia for engagement, sale & feedback

7.O

ne stop end to end capability

Core Principles

•Personalisation

•Custom

er is the king

•Built round social

•Progressive engagem

ent

SELL!The Event

Ask

Sell

Announce

Feedback

end2end!capabilities

ASK!

The Prospect

ChannelsW

here?

SurveysHow

?

ASK!

The Prospect

Survey the ProspectsW

ho?

ASK!

The Prospect

Survey TopicsW

hat?

ASK!

The Prospect

List of potential customers and data

Final who?

ANNOUNCE!

The Event

ChannelsW

here?

SELL!The Event

items

What?

Activities Involved for Sale•

User lifecycle!

•User registration: O

Auth/FBbased & Standalone

•User Authentication

•Basic verification(Tied topaym

ent process or OAuth

verification)

•M

oney handling & Risk

SELL!The Event

Activities Involved for Sale•

System Integration!

•Air Ticket Fare aggregators/IBEs

•Paym

ent processors

•Local paym

ent methods &

customer friendly paym

entpaths

•Hotel Booking Fare Aggregators

•VIP booking & concierge

SELL!The Event

Activities Involved for Sale•

Conversion processes!

•Prospect targeting

•Prospect conversion

•M

onitoring

•Retargeting, Retention &Prom

otion

•Dashboards & Reports

SELL!The Event

Activities Involved for Sale•

Loyalty and Campaigns!

•G

amification techniques

•Instant and achievem

ent based rewards!

•Event based processing

•Point system

- Real-time m

essage oriented andpoints tied to events, social actions(like/share) & feedback(surveys/voting)

•Slab/Level based points and rew

ards - betteractivity, better rewards

•G

et-Your-Friend referral scheme integrated

into Point based loyalty rewarding system

•Rewards(Points) for social activity like “like” or“Share” or “Publish”

SELL!The Event

Activities Involved for Sale•

Social Integration!

•Conduct surveys to collectopinion

•Ability to share an event

•Publish to friends wall

•Publish as part of news andactivity feeds

•Develop internal social graphs

SELL!The Event

Activities Involved for Sale•

Event Mgm

t on Web/Social M

edia!

•Event Calendar

•Event Content

•Event status & schedule

•O

ther Event Info

•M

essaging for participants

SELL!The Event

Offline presence

•O

ffline presence at event!

•Seam

less handling ofcustom

ers from online

engagement and sale to

offline handling

SELL!The Event

FEEDBACK!

From Custom

ers

ChannelsW

here?

Surveys/Opinions

How?

Thank You