T R A I N I N G

FLORAL GREEN

AROMATICFOUGERE

Two new olfactory signatures by Karl Lagerfeld, both iconic and refined, incarnate the essence of style. Combining modernity and sensuality, they express a feeling of strength, desire and self-confidence.

THE CONCEPT

The ad visual evokes a dual approach, both sensual and sophisticated, the powerful attraction and real magnetism

of a couple and their unique fragrances.

Shot by Karl Lagerfeld

THE CAMPAIGN

The bottles are designed as modern icons of Karl, dressed in chiseled glass and shiny studded steel and adding the sophistication of a rock attitude to an elegant code based on black and white.

THE PRODUCT

EAU DE TOILETTE FOR MENEAU DE PARFUM FOR WOMENAn exalted green floral Lime – peachRose – magnolia – frangipaniMusks – amber woods

An aromatic sensual fougère:Mandarin – lavender oil

Apple – violet leafSandalwood – amber harmony

Range: 85 ml 45 ml

25 ml

Range: 100 ml 50 ml 30 ml

COMPETITION

GucciGuilty

BleuChanel

Dolce & Gabbana

Light Blue

J’AdoreDior