Kara Norman, AICPExecutive Director

OUR MISSION:Enhance, promote and preserve the vitality and economic viability of Downtown Frederick by implementing the national Main Street Program for the benefit of Frederick businesses, residents and visitors

• North: Seventh Street• South: South Street• East: East/Wisner Streets• West: Bentz Street• Take an active role in

development adjacent to and impacting the downtown area

Where We Work:

How We Work:Recognized as the official Frederick Main Street Program by the City of Frederick, the State of Maryland and the National Main Street Center

Implement the Four Point Approach:•Business Development•Design•Organization•Promotion

Our Story:•City founded 1745•First Historic Districtin 1952 •1976 Carroll Creek Flood coincides with loss of department stores to first mall and new interstates to DC/Baltimore•Partnership founded in 1990•Floodway improvements in the 1990s •Carroll Creek design enhancements completed in 2006

Downtown Frederick

Downtown Frederick

Downtown Frederick is BIG BUSINESS…Some 7,000 people go to work in Downtown Frederick every day and

patronize the more than 150 locally-owned specialty shops and 50 restaurants located on our ever-expanding commercial corridors

One of America’s favored cities…Now one of the region’s premier destinations, some 1.4 million

people visit Downtown Frederick’s historic streets each year

Downtown Frederick

We’re open LATE…Downtown Frederick remains open into the nighttime hours

seven days a week, serving locals and visitors alike

Downtown Frederick

We are capturing national attention…Downtown Frederick has been recognized as one of CNN’s Comeback Cities,

a Top 25 Arts City (2011,2010), an APA Great Place (2010) and a Great American Main Street (2005)

Downtown Frederick

An average of 11,000 people attend First Saturday each month…

City of Frederick population is approximately 65,000

We reach beyond our community to increase our customer pool…

27% of First Saturday attendees are from a location outside of Frederick County (MD, PA, VA and beyond)

Culture Builds Community

Good for Business

Good for Business

Culture Builds Community

Art & culture events draw crowds…

Event related spending by arts & culture audiences in Frederick County totaled $6.6 million (excluding the cost of admission)

Come for the art, stay for dinner…Nonprofit arts & culture event attendees spend an average of

$14.03 per person (excluding the cost of admission)

Good for Business

Culture Builds Community

A&E designation provides a financial incentive to improve buildings…

The property tax incentives are offered by both the City and County to induce arts-related development

Good for Real Estate

Culture Builds Community

The Arts are a big part of Downtown Frederick’s lively atmosphere…

The Arts create a connection to Downtown Frederick and a reason to return – for the next play, the latest gallery opening,

the latest music event

Good for Community

Culture Builds Community

• Celebrate and encourage the efforts

of partners to enliven the arts scene– Many entities serve as collaborators with and

supporters of the many arts related organizations and events in Downtown Frederick

– This shared approach improves our reach and our impact

Our Local Approach

• The last ten years:– Increased the number of businesses and

their success• In 2012, 66% of Downtown Frederick businesses

had revenues better than the previous year

– Enhanced our arts venues• Griffin Art Center, Weinberg Center for the Arts

Achieving Results

• The last ten years:– Expanded the number of public art projects

• Becky the Calf, North of Fourth Mural, Heritage Trail Markers and more

– Developed a new and greatly enhanced Visitor Center

– Presented Artomatic

Achieving Results

• The last ten years:– Installed a new wayfinding system– Constructed two new parking garages

Achieving Results

• The last ten years:– Implemented Parkmobile for the downtown

meters– Constructed major sections of Carroll Creek

Park• Includes a 250+ seat amphitheater, pedestrian

bridges, public art and more

Achieving Results

• The next ten years…– Grow and Brand Downtown Frederick as the

Center for Arts Education in Maryland– Support the Growth of an Emerging Film

Industry– Increase the Number of Live/Work Spaces

for Artists– Support increased Art Sales– Increase the Number of both Permanent and

Temporary Public Art Projects Completed in Downtown Frederick

Achieving Results

19 E Church StreetFrederick, MD 21701P: 301.698.8118F: 301.698.4881www.downtownfrederick.orgwww.facebook.com/DowntownFredericktwitter.com/DwntwnFrederickmainstreet@downtownfrederick.org