KantarConsulting RetailInsights 2018 V8...RETAIL INSIGHTS CONFERENCE Thrive in the age of inclusive commerce December 12 - 13 · Atlanta, GA AGENDA NOON ˜ 1 PM GENERAL NETWORKING

RETAIL INSIGHTSC O N F E R E N C E Thrive in the age of

inclusive commerce

RETAIL INSIGHTSC O N F E R E N C ERETAIL INSIGHTS

C O N F E R E N C E Thrive in the age of inclusive commerce

December 12 - 13 · Atlanta, GA REGISTER NOWThe world of retail is now one without borders, where channels, platforms, and even industries are blurring. Without con� nes to retail, commerce becomes all-inclusive. For disrupters, this reality is liberating; for everyone else, it can be paralyzing. Join us for our Retail Insights Conference to understand where and how to thrive in this dynamic environment. We will empower you with the data-driven direction you need to break through your own boundaries and to maintain the focus and motion necessary to prosper.

Actionable insights:

• Understand how inclusive commerce is altering the criteria for success at retail, from driving revenue to securing relevance.

• Determine where to place your bets over the next � ve years across retailers, formats, and new pathways for incremental growth.

• Learn how to better prepare for broadening competitive disruption and how to improve your engagement with a rapidly diversifying shopper base.

Registration:Register today by emailing [email protected] visiting our website.

Venue:Loews Atlanta Hotel1065 Peachtree St. NEAtlanta, GA 30309+1 (404) 745 5000

Negotiated room rate: $184Negotiated rate expires Nov. 19, 2018

Presenters:

The analysis and conclusions presented by Kantar Consulting represent the opinions of Kantar Consulting. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of the retailer.

Brian OwensVice President

Kate TurkcanVice President

Mary Brett Whit� eld

Senior Vice President

Ben AntenoreAnalyst

Meaghan WerleSenior Analyst

Rachel McGuireDirector

Elley SymmesSenior Analyst

David MarcotteSenior Vice President

Timothy CampbellSenior Analyst

J. Walker SmithChief Knowledge O� cer,

Brand & Marketing,

Jonathan YoungSenior Vice President

Trond Undheim, PhDChief Transformation

O� cer

Leslie PascaudExecutive Vice President,

Branding and Sustainable Innovation

Carline DumasAnalyst

John BrunnerVice President

Alice FournierVice President

Bryan GildenbergExecutive Vice President

Tory GundelachVice President

Hannah HayesAnalyst

Doug HermansonPrincipal Economist

Ti� any HoganSenior Analyst

Colleen HochbergGeneral Manager -

Greetings Innovation & Segments, Hallmark Cards

Ruth HorazeckSenior Consultant

Laura KennedyVice President

Catherine LangAnalyst

Conference host:Sara Al-TukhaimSenior Vice President,Insights and Operations

Ted RiedelExecutive

Vice President

Amanda SpannFounder,

Spann & Company, HappiiPortfolio Associate, Techstars

Liz BacelarFounder and CEO -

The Current


inclusive commerce

December 12 - 13 · Atlanta, GA AGENDA

9:45 - 10:30 AM MORNING NETWORKING BREAK

DAY 1: WEDNESDAY, DECEMBER 12

7 - 8 AM Breakfast and registration

8 - 8:15 AM WelcomeSara Al-Tukhaim, Senior Vice President, Insights and Operations

8:15 - 9 AM WHOLE Demand: A framework of value and growthJ. Walker Smith, Chief Knowledge O� cer

This closing presentation brings together the conference’s key ideas and insights within an actionable framework that points directly to critical next steps. The WHOLE Demand concept is an organizing principle for success in a marketplace where value and growth are found only in places outside the comfort zone of business as usual.


• Learn how to approach the uncomfortable place of uncertainty with clarity of operations and planning.

• Explore what category convergence requires in order to build meaningful di� erentiation.

• Find out where the current trajectory of demand is carrying the future of value and growth.

9 - 9:45 AM Reimagining shopper ROIRachel McGuire, Director

We have traditionally based our understanding of what shoppers get out of a shopping interaction — and how they decide where and how to shop — on the assumption that they make trade-o� s to maximize whatever factor is most important to them when shopping. However, the reality today is that shoppers are less willing (and do not expect to be forced) to make those trade-o� s. In that light, we must rethink the shopper decision-making framework.


• Understand the forces shaping shoppers’ expectations about what a shopping experience can and should be.

• Learn the main “types” of value equations that shoppers today are seeking to maximize.

• Discover strategies to cope with this complex and uncomfortable shopper landscape and unlock growth.


inclusive commerce


NOON - 1 PM GENERAL NETWORKING LUNCH


10:30 - 11:15 AM The future of storesMary Brett Whit� eld, Senior Vice President

The demise of brick-and-mortar retail stores has been greatly exaggerated. Yes, subpar operators and redundant locations will struggle to remain relevant with shoppers who increasingly approach shopping with an omnichannel mindset. But stores that accept and adjust to an omnichannel world will not just survive, but thrive.


• Learn � ve key strategies that will keep stores relevant.

• Explore what retailers are doing today and the investments they have planned to remain competitive.

• Discover how to partner with retailers to maximize success in store environments.

11:15 - NOON The convergence of healthcare, entertainment, and � nance: The new foundational services in an inclusive retail worldBrian Owens, Vice President

Over the past few years, spending on experience-related services, such as entertainment, has grown four times faster than spending on goods. This shift is especially pronounced in younger generations with the average Millennial outspending both the average Gen Xer and Baby Boomer on entertainment- and � tness-related memberships. As shoppers increasingly evaluate retailers more on their services than their products, suppliers will need to better align themselves to this expanded retail reality.


• Explore a new framework to understand the growing importance of entertainment, healthcare, and � nancial services at retail.

• Understand what inclusive partnerships could look like as shoppers base loyalty more on outcomes than discounts.

• Get recommendations on how suppliers can partner to win in a solution-� rst, brand-second world.


inclusive commerce


2 - 2:30 PM AFTERNOON NETWORKING BREAK


1 - 1:30 PM Rede� ne your edge in an omnichannel worldAlice Fournier, Vice President, eCommerce and Digital Insights

Amazon has disrupted every category and pushed traditional brick-and-mortar retailers to � nd a new edge in the digital landscape. Increasingly, retailers are building out intricate ecosystems that seek to cater to lifestyles and reach individuals across multiple touchpoints. Winning in an omnichannel world requires understanding the key shifts in retailers’ strategies as well as how to work within the evolving platforms.


• Get an overview of Amazon’s current state and strategy.

• Understand the key ways in which retailers are evolving their platforms, both online and o� ine.

• Learn about creative strategies to win within the evolving ecosystems.

1:30 - 2 PM Purpose 2020: Inspiring purpose-led growthLeslie Pascaud, Executive Vice President, Branding and Sustainable Innovation

Purpose is one of the most misunderstood and misused business buzzwords today. Purpose-led companies can make a tremendous di� erence. People expect businesses to use their size, reach, and trust for good. While purpose can drive growth, it often does not. Purpose 2020 outlines the multistep journey a company can take to unlock the potential of purpose to generate growth and improve society.


• Understand the three-step journey to becoming purpose-led, moving from a starting point to “matter more” to an endpoint of “impacting more.”

• Learn the � ve criteria that de� ne how to articulate purpose and move from tactics to promise.

• Gain insight into the four characteristics that facilitate the transition from promise to strategy.


inclusive commerce


4:15 - 5:15 PM NETWORKING COCKTAIL RECEPTION


2:30 - 3:15 PM Panel: Courageous commerce Moderator:Trond Undheim, PhD,Chief Transformation O� cer

Panelists:Liz BacelarFounder and CEO - TheCurrent

Colleen Hochberg, General Manager - Greetings Innovation & Segments, Hallmark Cards

Amanda SpannFounder, Spann & Company, HappiiPortfolio Associate, Techstars

Of all the skills and strategies required to thrive in the age of inclusive commerce, this panel focuses on courage, the one trait that is perhaps the least tangible but most important for taking risks and paving uncharted territory.


• Learn from those who are approaching commerce courageously.

• Understand how others have overcome barriers to take risks, innovate, and drive growth.

• Rethink your own measures of success amid rapidly diversifying shoppers and intensifying competition.

3:15 - 4 PM Winning retail in the USA: Uncomfortable States of OpportunityBryan Gildenberg, Chief Knowledge O� cer

This keynote presentation delves into the key reasons that growth has become so uncomfortable for major branded manufacturers, retailers, and their business partners at the dawn of the 2020s.


• Discover the largest “states” where uncomfortable growth can/should be found.

• Learn about the key capability gaps most large companies face when looking to grow in this new and uncomfortable world.

4 - 4:15 PM Closing remarks Sara Al-Tukhaim, Senior Vice President, Insights and Operations


inclusive commerce


DAY 2: BREAKOUT SESSIONS | 8 - 9:30 AM

Amazon vs. Walmart 2.0: The race to serve all shopper lifestyle needsMeaghan Werle, Senior Analyst

Laura Kennedy, Vice President

• Evaluate Amazon’s evolving online experience and its di� erentiated approach to physical retailing as it seeks to broaden category reach.

• Learn how a traditional big-box retailer (Walmart) is investing and partnering to compete with a technology company (Amazon).

• Compare the expanding Amazon and Walmart ecosystems to understand where each retailer is positioning itself to win.

Part 1: The store of the future: How technology is transforming brick-and-mortarTimothy Campbell, Senior Analyst

Ted Riedel, Executive Vice President

• Get a look at how new in-store technologies are inspiring and enabling the shopping experience of the future.

• See how stores of the future will respond to the threat of online shopping with an evolving technological arsenal of their own.

• Find out how suppliers can take advantage of these new opportunities to align with their retailers and grow their business.

Life stage spending: Forecasts and implications for the next decadeDoug Hermanson, Principal Economist

• Understand the forces shaping shoppers’ expectations about what a shopping experience can and should be.

• Learn the main “types” of value equations that shoppers today are seeking to maximize.

• Discover strategies to cope with this complex and uncomfortable shopper landscape and unlock growth.

Unearthing the C-store renaissance and the emerging realities of Millennial indulgence Catherine Lang, Analyst

Ruth Horazeck, Senior Consultant

• Tap into the have-it-all mentality of Millennial consumers.

• Understand the role of experiential motivators in driving consumption appeal.

• Explore the positioning of C-stores as incubators of “indulgence+” products. (Note: All insights relate to Millennials 21+.)

EVOLVERETAIL STRATEGIES AND SKILLS

EXPANDINCREMENTAL PATHWAYS

ENGAGESHOPPER CONNECTIVITY

9:30 - 9:45 AM BREAK

OR

7 - 8 AM Breakfast and registration


inclusive commerce

December 12 - 13 · Atlanta, GA AGENDADAY 2: BREAKOUT SESSIONS | 9:45 - 10:45 AM

Engaging the retail economic driversDavid Marcotte, Senior Vice President

• Find out how engaging retailers fully can lead to success for vendors.

• Discover why the only basis for real top-to-top partnerships is ensuring that retailers make money, save on costs, turn inventory, and return real gains from their investments.

• Learn about the working parts that drive retail economics and how you can best leverage them for long-term success.

Driving organizational transformation to excel in a digital world Jonathan Young, Senior Vice President

• Explore how organizational structures evolve as organizations mature digitally.

• Look at the skills, tools, and roles that help drive business forward in an increasingly connected marketplace.

• Get an action plan for benchmarking your digital organization.

Part 2: The store of the future: How to prepare for the evolving front endElley Symmes, Senior Analyst

Ted Riedel, Executive Vice President

• Understand the macroeconomic shifts and changes in shopping behavior a� ecting the front end.

• Prepare for the evolving impulse purchase as shoppers adopt new front-end technologies.

• Evaluate how suppliers can take advantage of the evolving front end to grow their business alongside their retailer partners.

Shopper playbook: Generations Mary Brett Whit� eld, Senior Vice President

Caroline Dumas, Analyst

• Understand key de� ning shopping behavior characteristics by generation.

• Get insight into the distinct opportunities for meaningful shopper engagement for each generation.

• Explore how to activate against generational opportunities.




10:45 - 11 AM BREAK

OR


inclusive commerce

December 12 - 13 · Atlanta, GA AGENDADAY 2: BREAKOUT SESSIONS | 11 AM - NOON

Selling to club with courage: From obstacles to opportunitiesTimothy Campbell, Senior Analyst

• Understand how to realize the entirety of the club opportunity beyond category and price.

• Learn how suppliers can tailor their o� er to each club’s unique shopper demographic and behavioral pro� le.

• Get insights into how you can put yourself in the driver’s seat with the omnichannel club of the future.

Forming new alliances in the battle for share: Key insights and interactive workshopDoug Hermanson, Principal Economist

• Identify the fastest-growing areas of the consumer industry.

• Learn how CPG categories are teaming up with fast-growing areas of the consumer industry to outpace total growth.

• Develop a hypothetical strategy to partner with an alternative category, channel, brand, or platform during an exercise with other session attendees.

Reaching adulthood: Meeting the Centennial challenge in retail Ben Antenore, Analyst

Kate Turkcan, Vice President

With the oldest Centennial turning 22 in 2019, it’s time to think about the generation as young adults and heads of households.

• Review the fundamentals about Centennials and how this generation di� ers from previous generations.

• Learn the four key mindsets which will be critical to understand and plan around as Centennials age into their own household.

• Discover retailers/brands currently winning with Centennials, and how you can prepare your brand and retailer for this rapidly approaching generation.




NOON - 1 PM LUNCH


inclusive commerce

December 12 - 13 · Atlanta, GA AGENDADAY 2: BREAKOUT SESSIONS | 1 - 2 PM

Retailers crossing bordersDavid Marcotte, Senior Vice President

• Gain an understanding of why retailers’ success in their home markets does not always cross borders and why they often turn to vendors for assistance.

• Learn why the international omnichannel revolution is not expressed the same way as it goes multinational, and why vendors’ market planning should take that into account.

• Examine how and why retailers succeed or fail in new markets and what supporting vendors must do to minimize their risk, realize revenue, and be the early champions for real success with international players.

Capitalizing on the future of services in an interconnected retail environmentHannah Hayes, Analyst

Doug Hermanson, Principal Economist

• Recognize the opportunity to generate incremental sales as shoppers shift more spending toward retailer services.

• Understand how new technology and the push to create seamless, interconnected retail operations enable both new opportunities and disruptions to the services landscape.

• Identify new methods for aligning your products with evolving retailer services.

Our changing relationship with food: Moving to a share-of-stomach worldTory Gundelach, Vice President

• Understand the trends and innovators driving growth and disruption in today’s food scene.

• Learn about the challenges caused by the blurring of lines in food.

• Discover opportunities to grow your business in the new world of food.




2 - 2:15 PM BREAK


inclusive commerce

December 12 - 13 · Atlanta, GA AGENDADAY 2: BREAKOUT SESSIONS | 2:15 - 3:15 PM

The evolution of the supermarket format: Online and o� ineTory Gundelach, Vice President

Elley Symmes, Senior Analyst

• Understand the impetus for why the supermarket channel is changing.

• Learn what retailers are doing to change with it.

• Explore ways to support retailers as they move into an omnichannel experience.

Status update: The growing in� uence of social commerce in retailMeaghan Werle, Senior Analyst

Ti� any Hogan, Senior Analyst

• Evaluate the rising opportunity of social media as a relevant sales channel, including new shopping features at key platforms including Facebook, Instagram, Pinterest, and Snapchat.

• Learn about the role social commerce plays in beauty retailing, a channel surging ahead by leveraging in� uencers and setting new retail standards through social-native brands.

• Understand how the prevalence of social selling is evolving the digital experience at key retail partners like Amazon and Target.




Documents

KantarConsulting RetailInsights 2018 V8...RETAIL INSIGHTS CONFERENCE Thrive in the age of inclusive commerce December 12 - 13 · Atlanta, GA AGENDA NOON ˜ 1 PM GENERAL NETWORKING