7/31/2019 Kantar Media From Social Media to Social Business PR

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7/31/2019 Kantar Media From Social Media to Social Business PR

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Wnakfnam O`mlmkf

Mks`frasmik akc Mkkitasmik id Sracmsmikab Harj`s _`w`argn akc Wigmab H`cma _`w`argn

Snmw vnms` uau`r vmbb abwi mksricpg` a k`v siumg" Mks`frasmik akc Mkkitasmik id Sracmsmikab

Harj`s _`w`argn akc Wigmab H`cma _`w`argn

GMGw 6 }`arw id `~u`rm`kg` mk wigmab h`cma r`w`argn mk Gnmka naw wnivk pw snas" absnipfn wigmab

h`cma r`w`argn naw hak} pkmqp` d`aspr`w drih sracmsmikab harj`s r`w`argn" mks`frasmik akc

mkkitasmik id sn`w` cmwgmubmk`w gak ormkf `t`k hir` tabpaob` mkwmfns dir `ks`rurmw`+

Vmsn gbiw` r`d`r`kg` si ipr ivk gaw`w akc mkcpwsr} mkwmfnsw" v` vmbb cmwgpww sn` snr``(dibc

mks`frasmik id sracmsmikab harj`s r`w`argn akc wigmab h`cma r`w`argn: r`w`argn s`gnkibifm`w"

r`w`argn h`snicw" akc casa akc mkwmfnsw+ Sn`w` snr`` auuriagn`w gak o` mks`fras`c drih sn`

taksaf` uimks id wu`gmdmg opwmk`ww uragsmg`+

Ak Iu`k akc Gibbaoirasmt` @giw}ws`h

V` ar` nikir`c snas w`t`rab harj`s r`w`argn `~u`rsw drih tarmipw dm`bcw agg`us`c ipr mktmsasmik

si giksrmops`" mkgbpcmkf Hr+ Gn`k Lmk" G@I id Gikwph`r W`argn Fripu .Fr`as`r Gnmka- akc

Ur`wmc`ks id sn` Gnmka Harj`smkf _`w`argn Awwigmasmik" Hr+ \ikf _pm~mkf" @~`gpsmt` Cmr`gsir id

Wmka H`cma Wsras`f} G`ks`r Casa _`w`argn C`uarsh`ks" akc Urid+ Lmk Bm}mk" Tmg` Cmr`gsir id

Hakaf`h`ks Wgniib Harj`smkf C`uarsh`ks as Dpcak Pkmt`rwms}+ Sn`w` mbbpwsrmipw fp`wsw wnar`

sn`mr iumkmikw ik sn` mks`frasmik akc mkkitasmik id sracmsmikab harj`s r`w`argn akc wigmab h`cma

r`w`argn+

Sn` mks`frasmik akc mkkitasmik id sracmsmikab harj`s r`w`argn akc wigmab h`cma r`w`argn r`hamkw

mk sn` `~ubirasir} wsaf`+ GMG niu` si actigas` iu`k gibbaoirasmik mk snmw k`v `giw}ws`h" si sn`

o`k`dms id abb uarsm`w: orakcw" wigmab h`cma r`w`argn af`kgm`w" sracmsmikab harj`s r`w`argn

af`kgm`w" agac`hmg r`w`argn mkwsmspsmik" akc wigmab h`cma ubasdirhw" urihismkf wigmab mkkitasmik

agriww sn` harj`s r`w`argn mkcpwsr}+ GMG vmbb giksmkp` `~ubir` snmw dm`bc akc v` aksmgmuas` `t`k

fr`as`r giiu`rasmik akc gihhpkmgasmik agriww sn` mkcpwsr}+

7/31/2019 Kantar Media From Social Media to Social Business PR

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Wnakfnam O`mlmkf

Aw sn` b`acmkf wigmab opwmk`ww mks`bbmf`kg` uritmc`r mk Gnmka" GMG mw `kaobmkf `ks`rurmw` si dpbb}

b`t`raf` sn` uiv`r id wigmab h`cma akc Mks`rk`s Virc id Hipsn .MVIH- mks`bbmf`kg` agriww sn`

irfakm|asmik" o`mkf sn` dmrws si c`dmk` Sn` @tibpsmik drih Wigmab H`cma si Wigmab Opwmk`ww mk

Gnmka" uriuiwmkf sn` c`dmkmsmik id wigmab opwmk`ww akc uriwu`gsmkf msw dpspr` + Aw sn` mkcpwsr}

snipfns b`ac`r" v` nat` upobmwn`c w`t`rab vnms` uau`rw aoips siumgw bmj` bp~pr}" srat`b" }ipsn

gikwph`r" grmwmw hakaf`h`ks" v`moi hakaf`h`ks+ Mk Drih Wigmab H`cma si Wigmab Opwmk`ww

Siumg 7< A Uriwu`gsmt` Wspc} id Wigmab Opwmk`ww Iu`rasmik akc Hakaf`h`ks mk Gnmka.gihmkf

wiik-" v`bb haj` a c``u cmt` mksi gihuakm`w aciusmik akc uriwu`gsw id wigmab opwmk`ww mk Gnmka

vmsn sn` wprt`} r`wpbsw id 755* opwmk`ww urid`wwmikabw+

Dir hir` mkdirhasmik" ub`aw` giksags4?1(0?76(7>45 `~s+ >>=1

Aoips GMG

GMG mw Gnmka&w b`acmkf wigmab opwmk`ww mks`bbmf`kg` uritmc`r" `kaobmkf `ks`rurmw` si dpbb} b`t`raf`

sn` uiv`r id wigmab h`cma akc Mks`rk`s Virc id Hipsn .MVIH- mks`bbmf`kg` agriww sn`

irfakm|asmik+ Wmkg` ?553" GMG naw umik``r`c MVIHm|`c s`gnkibif}" r`w`argn akc gikwpbsmkf+

Dmrwsb}" o} gimkmkf sn` s`rh MVIH akc sn`k o`mkf sn` dmrws si ramw` sn` gikg`us idwigmab opwmk`ww

mk Gnmka+ Aw sn` mkcpwsr} snipfns b`ac`r" v` nat` abva}w o``k as sn` dir`driks id Gnmkaw

mks`rk`s akc wigmab opwmk`ww r`tibpsmik+ GMG mw Gnmkaw barf`ws mks`fras`c 7rc uars} uritmc`r id

s`gnkmgab MVIH wibpsmikw" wigmab h`cma wspcm`w akc wigmab opwmk`ww mks`bbmf`kg`+ Mk irc`r si n`bu

gihuakm`w `dd`gsmt`b} b`t`raf` snmw wigmab opwmk`ww mks`bbmf`kg`" GMG uritmc`wgpwsihm|`c r`w`argn"gikwpbsmkf w`rtmg`w"w}kcmgas`c r`uirsw" akc mkcpwsr}sr`kc vasgn`w" rmgn mk agsmikaob` mkwmfns+ Mk

http://vdisk.weibo.com/s/9Ecq1http://vdisk.weibo.com/s/9Ecq1http://vdisk.weibo.com/s/a4drXhttp://vdisk.weibo.com/s/a4drXhttp://vdisk.weibo.com/s/a4drXhttp://vdisk.weibo.com/s/9EcwShttp://vdisk.weibo.com/s/9EcwShttp://vdisk.weibo.com/s/9EcwShttp://vdisk.weibo.com/s/9EcwShttp://vdisk.weibo.com/s/9EcuAhttp://vdisk.weibo.com/s/9EcuAhttp://vdisk.weibo.com/s/9EcuAhttp://vdisk.weibo.com/s/9EcGGhttp://vdisk.weibo.com/s/9EcGGhttp://vdisk.weibo.com/s/9EcGGmailto:chander.guo@cicdata.commailto:chander.guo@cicdata.comhttp://www.seeisee.com/sam/2007/10/29/p381http://www.seeisee.com/sam/2007/10/29/p381http://www.seeisee.com/sam/2007/10/29/p381http://www.seeisee.com/sam/2010/09/07/p2551http://www.seeisee.com/sam/2010/09/07/p2551http://www.seeisee.com/sam/2010/09/07/p2551http://www.ciccorporate.com/index.php?option=com_content&view=article&id=376&Itemid=34&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=article&id=376&Itemid=34&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=article&id=376&Itemid=34&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=article&id=376&Itemid=34&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&layout=blog&id=12&Itemid=36&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&layout=blog&id=12&Itemid=36&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&layout=blog&id=12&Itemid=36&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&id=44%3Aiwom-watch&layout=blog&Itemid=5&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&id=44%3Aiwom-watch&layout=blog&Itemid=5&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&id=44%3Aiwom-watch&layout=blog&Itemid=5&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&id=44%3Aiwom-watch&layout=blog&Itemid=5&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=category&layout=blog&id=12&Itemid=36&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=article&id=376&Itemid=34&lang=enhttp://www.ciccorporate.com/index.php?option=com_content&view=article&id=376&Itemid=34&lang=enhttp://www.seeisee.com/sam/2010/09/07/p2551http://www.seeisee.com/sam/2007/10/29/p381mailto:chander.guo@cicdata.comhttp://vdisk.weibo.com/s/9EcGGhttp://vdisk.weibo.com/s/9EcuAhttp://vdisk.weibo.com/s/9EcwShttp://vdisk.weibo.com/s/9EcwShttp://vdisk.weibo.com/s/a4drXhttp://vdisk.weibo.com/s/9Ecq1

7/31/2019 Kantar Media From Social Media to Social Business PR

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Wnakfnam O`mlmkf

accmsmik si n`bumkf orakcw aggihubmwn sn`mr wigmab opwmk`ww amhw" GMG mw abwi hik`sm|mkf sn` wigmab

opwmk`ww mkcpwsr} mk Gnmka" gr`asmkf ak mks`fras`cwigmab opwmk`ww wpuuirs w}ws`h .MVIHhaws`r-"

uiv`r`c o} ipr uriurm`sar}s`gnkmgab wibpsmikwakc ubasdirhw+

Mk `arb} ?51?" aw Gnmkaw b`acmkf wigmab opwmk`ww mks`bbmf`kg` uritmc`r" GMG afr``c si o` agqpmr`c

o} VUUwJaksar H`cma" sn` h`cma r`w`argn akc mkwmfns cmtmwmik id Jaksar" aw a hit` si

wsr`kfsn`k msw uiwmsmik akc vmsn amh si `~uakc msw wigmab idd`rmkf agriww Awma Uagmdmg+ Jaksar

H`cma naw it`r 0"555 `hubi}``w aripkc sn` virbc" mw gprr`ksb} virjmkf vmsn ??"555 gihuakm`w"

sragjmkf 7 hmbbmik orakcw agriww 05 gipksrm`w+ Aw sn` gikwph`r mkwmfns arh id VUU" Jaksar H`cma

uritmc`w wsras`fmg actmg` akc gihu`smsmt` mks`bbmf`kg` si sn` virbcw b`acmkf orakcw" upobmwn`rw"

af`kgm`w akc mkcpwsr} oicm`w" n`bumkf sn`h katmfas` akc wpgg``c mk a raumcb} `tibtmkf h`cma

mkcpwsr}+ .h`cma r`b`aw`-

GMG vmbb giksmkp` si uritmc` wigmab opwmk`ww mks`bbmf`kg` drih ak iol`gsmt`" snmrc(uars} u`rwu`gsmt`"

si sn` virbcw b`acmkf orakcw akc af`kgm`w+

Tm`v hir`" ub`aw` tmwmsnssu