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KANDEEL Industry & TradeCOMPANY PROFILE 2017
Kandeel Industry and Trade (KIT) was established in 1990 as a trading company, and on January 2015 we celebrated our Silver Jubilee.
The main activities of the company are import, export and distribution. Products are
being imported from different countries based on market & customers needs and
potential opportunities.
KIT developed a portfolio of agencies to establish a strong distribution network setup.
KIT is now among the strongest distributing and marketing companies in Egypt.
Company Brief:
Increase our market share year by year.
Establish strong relation with the trade and build up brand loyalty.
Increase distribution speed and cover more ground throughout Egypt.
Provide high level services to customers.
Improve marketing, advertising and public relations.
Provide High Quality products to the Egyptian market.
Our Vision:
Increase customer loyalty & satisfaction.
Developing strong diversified brand portfolio.
Introduce new products to new and existing markets.
Initiate marketing program that lead to brand leadership.
Generate sales volume through strong penetration and proper merchandising.
Make the business profitable for all business partners.
Improve our service approach for new and existing customers.
Increase and Improve organizational structure.
Our Strategy:
Leadership Team
Mr. AhmedGamal
Vice Chairman
Mr. MohamedGamal
Vice Chairman
Eng.Mohammed
KamelVice Chairman
Eng. AhmedKamel
Vice Chairman
Mr. GamalKandeel
Chairman
Dr. Kamel Kandeel
Chairman
Company Structure:
SalesTeam
Business Units:
9 Sector Managers
21 Sales Manager
48 Supervisors
314
Sales Representatives
6 Tele-sales Supervisor
67
Tele-sales and Customer
Service
Marketing & DevelopingTeam
Business Units:
2 Development
Managers
27 Product/ unit
Managers
3 Promoters Supervisors
34 Promoters
2 Artwork
Designers
Distribution
Business Units:
194 Distributor &
Drivers98 SmallVans 11 JumboVans
25 Motorcycles&Tricycles
165 Supervision and Workers
7 BasicWarehouses
17 Stores
Warehouses
Company Structure:
Sales SectionsPharmacies: series pharmacies, Class A, B & C
S. Market: Hyper-Market, Super-Market, Groceries & Kiosk
Wholesale: traders, wholesalers and sub distributers
DIY (Industrial Supply - Gas Station – Building Materials – Auto Care)
Vision Care: ophthalmologists & ophthalmology centers
Company Structure:Geographic Sectors:
Head Office
Great Cairo: 10 branches
Alexandria & Northern
Coast:
2 branches
Upper Egypt:
8 branches
Canal:
6 Branches
Delta: 5 Branches
North Delta:
2 branches
Total: 33 branch
Company Structure:Geographic Sectors:
Head Office
Great Cairo: serving 5330
customer Alexandria & Northern
Coast: serving 2022
customer
Upper Egypt: serving 5255
customerCanal: serving 4234
customer
Delta: serving 3151
customer
North Delta:serving 1025
customer
Total: 21017
Customer
Company Structure:Geographic Sectors:
Great Cairo29%
Alexandria & Northern
12%Upper Egypt26%
Canal15%
Delta14%
North Delta (new)
4%
PERCENT OF TOTAL ANNUAL REVENUE
We’ve built our portfolio in order to meet the needs of the Egyptian market with wide range toserve our customers.
Our Portfolio is allocated in Imported Products (our own agencies) and Local Products (which is distributed throw our distribution network).
Products MIXImported
Products (sole Agencies)
National Products (local Distribution)
PORTFOLIO:
PORTFOLIOOur Exclusive & International Partners
PORTFOLIOOur Domestic Partners (Local distr ibut ion)
PORTFOLIOOur Local Partners
Top Clients:
Top Clients:
37%
26%22%
26%
15%
110%
0%
20%
40%
60%
80%
100%
120%
2012 2013 2014 2015 2016 Target 2017
Sales Growth Rate for The Last Five Years:
Coverage:
We are at your service
wherever you are.
Kandeel Industry and Trade is considered as one of the major
distribution and marketing companies in the Egyptian market.
The strength of Kandeel Industry & Trade can be summarized intothe following:
Well organized.
Strong product portfolio.
Sales and marketing orientation.
Branch offices covering most of the Egyptian market.
Strong relation with trade.
Well trained and practiced sales & marketing staff. Respect all commitments.
Summary:
Head Office:
Abou Sir – Sakara Tourism St. – Mariotia - Badrasheen, Giza, Egypt.
Tel: +(202) 16369
Fax: +(202) 38152158
E-mail: [email protected]
Web Site: www.kandeel.org
Contacts:
