THE BIG-BANG DISRUPTION S BNG N T PH

THE BIG-BANG DISRUPTION S BNG N T PHGVHD: TS NGUYN HU LAMTRNH BY: NHM 16KHA: 23

company nameGii thch Big Bang Disruption (s bng n bng n t ph): L nhng sn phm, dch v mi tt hn, r hn trn th trng m ch thit lp sn xut gn nh ch trong thi gian ngn (c th ch qua mt m)

V d: Tr chi AngryBirds c ti v hn mt triu lt ch trong mt m.

1DANH SCH NHMNguyn Phi HngTrn Th H Nhing Th Phng HoaBi Vn ChMc Qu Vinhcompany nameNI DUNGKHC BIT TRONG BN CHT1BA C TRNG CA S T PH2TN TI TRONG THI K T PH3KT LUN4company name3KHC BIT TRONG BN CHTS bng n t ph khng ch mc m cn trong bn cht.

Tch hp tt hnSng to hnR hn

company nameV d: Cc ng dng nh v tch hp trn thit b di ng hay Gmaps, MapQuest v Yahoo Maps l nhng tin ch khng tn cho h iu hnh min ph Android. V n c ci t trn hng triu in thoi thng minh.4BA C TRNG CA S T PH

PHT TRIN KHNG TR NGITNG TRNG KHNG GII HNCHIN LC KHNG THEO NGUYN TC

312company name51. Pht trin khng tr ngiCng ngh t ph tr nn r hn sn xut v trin khai, nhng tng sng to c th th nghim vi mc t ri ro cho nh u t.

Nhng th nghim (dng th sn phm) din ra trc tip trn th trng thng qua s dng nn tng trn internet, in ton m my

Th nn, hon ton hp l sn xut ra hng chc sn phm mi v xem ci no c gi li. D a phn s tht bi hon ton, nhng ch mt thnh cng l c th trang tri ht.company nameV d: Twitter, bt u xm nhp vo th trng kinh doanh ca n mt cch khim nhng vo nm 2007, n nay cng ty c hn 200 triu ngi dng hot ng v na t tweets(tin nhn c gi bi ngi dng twitter) mt ngy.62. Tng trng khng gii hn M hnh cc dng khch hng ca sn phm mi

company name7M hnh truyn thng ca Rogers (mu xm): C nm dng khch hng vi thi khc nhau khi i mt vi sn phm mi: Ngi khai ph, ngi chm nhn sm, s ng chp nhn sm, s ng chp nhn mun, ngi tt hu. M hnh big-bang (mu ) th cao hn v dt hn: Trong , sn phm mi c hon thin vi mt vi ngi dng th nghim v sau c chp nhn mt cch nhanh chng bi phn ln ca th trng.2. Tng trng khng gii hncompany name3. Chin lc khng theo nguyn tcCc l thuyt v chin lc cnh tranh c in thng ch dn cc doanh nghip hng n ch mt trong ba lnh vc: chi ph thp, i mi lin tc (hng n sn phm), khc bit ha (hng n khch hng)

Tuy nhin, nhng sn phm dch v t ph th khng nh vy. Chng cnh tranh trn c ba lnh vc, va c gi thp hn, sn phm va c hiu sut tt hn v ty bin (c nhn ha) cng cao hn.

company nameV d: Phn mm nh v Google Maps cnh tranh trn c 3 nguyn tc.+ Dn u v chi ph (min ph)+ Cp nht v pht hnh li lin tc, lm cho n cng ng u v sng to. + Tch hp lin mch vi danh sch lin lc in thoi di ng, trang web, e-mail, do t c cc kha cnh ca s gn gi vi khch hng.9TN TI TRONG THI K T PHBn chin lc m nhng nh lnh o nn s dng tn ti v thm ch l pht trin ln mnh khi i mt vi giai on t ph (The big-bang disruption):3. Chun b sn sng mt li thot nhanh chng, an ton2. Lm chm cuc ci cch t ph lu c th lm tt hn1. Nhn bit nhng g ang xy ra4. a dng ha theo mt hng micompany name1. Nhn din nhng g ang xy raHc cch nhn ra nhng u hiu cnh bo l cha kha tn ti.

Bi vit nhc n nhng truth teller nhng ngi c tm nhn, c ti nng v am m. Nhng vic tm thy mt truth teller l kh khn v hc cch lng nghe h cn kh hn na.

Bn cn hc cch khng ch bit lng nghe ai v khi no, m cn l lng nghe nh th no.company name2. Lm chm cuc ci cch t ph lu c th lm tt hnChin thut tn ti tt nht n gin l m bo cho i phng khng th kim tin t nhng pht kin ca h cho n khi bn sn sng cnh tranh vi h hoc c th chin thng vi sn phm ca ring bn. Bn khng th lm ngng s t ph nhng bn c th gy kh khn cho ngi pht trin n.

Nhiu ngi t ph xy dng th phn v mng li hiu qu bng cch cung cp nhng sn phm ban u min ph bn c th tr hon li nhun ca h bng cch gim gi, cht khch hng bng nhng hp ng di hn, hoc hnh thnh cc lin minh chin lc vi cc cty qung co v nhng cng ty khc.company name3. Chun b sn sng mt li thot nhanh chng, an tonTrong mt cuc chin chng li The big-bang disruption, nhng th nh chuyn mn, thng hiu, bng sng ch v cc ti sn v hnh khc c gi tr nht trong s nhng ti sn hin c ca bn.

i mt vi s kin sp xy ra, cc cng ty phi nh gi li mt cch lin tc cc chin lc M&A ca mnh. Bi mt khi khch hng chuyn sang cng ngh mi, l qu mun cho mt li thot hp l.company name4. a dng ha theo mt hng mia dng ha lun lun l cch lm chng li ri ro, v hy sn sng a dng ha theo nhng hng sn xut mi.

(V d: Fujifilm, mt doanh nghip lu nm trong ngnh cng nghip phim nh, tn ti sau cuc thi k chuyn sang chp nh k thut s bng cch chuyn sang cc sn phm v dch v mi da vo nhng cng ngh ph tr ang c ca mnh, nh t cng ngh nano sn xut tivi mn hnh phng)company nameKT LUNGiai on bng n t ph ang din ra v khng th no ngn chn c. N t ra nhiu thch thc cho cc doanh nghip, c bit l nhng doanh nghip trong lnh vc cng ngh.

Tuy nhin, nu nm c cc c trng ca n v c cc chin lc ph hp i mt vi n th kinh doanh hin ti ca bn cn c th cn nng ng hn v sinh li nhun nhiu hn.company nameThank You !

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