CASE9 The Walt Disney Company: Its Diversification Strategy in
2012
Assignment Questions1. What is Walt Disney Companys corporate
strategy?
2. What is your assessment of the long-term attractiveness of
the industries represented in Walt Disney Companys business
portfolio?
3. What is your assessment of the competitive strength of Walt
Disney Companys different business units?
4. What does a 9cell industry attractiveness/business strength
matrix displaying Walt Disney Companys business units look
like?
5. DoesWaltDisneysportfolio exhibitgood
strategicfit?Whatvaluechainmatch-upsdoyou see?Whatopportunities for
skills transfer, cost sharing, or brand sharing do you see?
6. What
isyourassessmentofWaltDisneyCompanysfinancialandoperatingperformance
infiscalyears2009-2011?WhatisyourassessmentofthefinancialstrengthofDisneybasedonthe2010and2011fiscalyearfinancialdata?
7. What actions do you recommend that Walt Disney Companys
management take to improve the company and increase shareholder
value? Your recommended actions must be supported with a
convincing, analysis-based argument.
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