K L - rrm.comTiled).pdf12:55pm – 2:45pm Pool Lunch Break and Trade Exhibit Visit 2:45pm – 3:45pm Trends in Social Media – RRM Version 2.0 e pick up in part where we left off

Road Race ManageMent

Race Directors’ Meeting110 East State Street, Suite 15Kennett Square, PA 19348

PRESENTING SPONSORSAshworth AwardsHeatsheets® by AFMLeslie JordanMarathonFoto MarathonGuide.comVirtual Race BagsWorld’s Best 10K

SUPPORTINGSPONSORSElectric City Printing GatoradePublix Super Markets

Gasparilla Distance Classic

CONTRIBUTING SPONSORSActive NetworkChronoTrack Systems

2012 attendees: ACLI Capital ChallengeActive NetworkAlways AdvancingAshworth AwardsAthletepath, Inc.Atlanta Track ClubBAA Boston MarathonBaylor Student Foundation

BearathonBaystate MarathonBethesda YMCA Turkey ChaseBig Sur MarathonBKB Ltd.Boston's Run to RememberCellcom Green Bay MarathonChevron Houston MarathonChronoTrackConley SportsCouncil for Responsible SportCredit Union Cherry BlossomDMSEElectric City PrintingEventbriteExpert Performance TFargo MarathonFox River Trail RunnersFree Scale Austin Marathon &

HalfGasparilla Distance Classic Assoc.

Geben CommunicationsGlobal AthleticsGO Commando Half MarathonGrandma's MarathonGreater Long Island Running

ClubGreater Lowell Road RunnersHasty AwardsHeatsheets® by AFM Inc.I Am Athlete LLCIndiegogoInnovative Timing SystemsIPICO SportsIR4CLakeshore Athletic ServicesLeslie Jordan, Inc.Lilac Bloomsday RunLive Ultimate RunMarathon Printing, Inc.MarathonFotoMarathonGuide.comMarcum Workplace ChallengeMarine Corps MarathonMaxwell Medals & AwardsMedtronic Twin Cities MarathonMighty Niagara Half MarathonMontgomery County Road

Runners MYLAPS Sports Timing

New Balance Falmouth Road Race

NYC RunsOrbiter, Inc.Peachtree City Classic 15KPeachtree Road RacePike's Peek 10KPromaniaRace MobRace RosterRace TravelRaceFace/PunnditRaceIt.comRacerRegina Police Service Half

MarathonRoad Race ManagementRockville 10K/5KRRCARun or DyeRun VermontruncoachRunning FitRunning USARunSignUpSport ScienceTriPertaTulsa RunTulsa Sports Commission

www.rrm.com

Dear Event Organizers:

We invite you to join us to celebrate the 30th Anniversary of the Road Race Management Race Directors’ Meeting and Trade Exhibit. We maintain the same high standards when, in 1983, we “invented” the Race Directors’ Meeting. While we may be imitated, there is only one Road Race

Management Race Directors’ Meeting – join us and see why we remain the best resource for event organizers.

Take advantage of this opportunity to upgrade and improve your event. Learn, talk, socialize, debate and exchange ideas with other race officials. Network with event directors, sponsors, national running media, sports organization officials and vendors. Learn how to cope with new challenges and how to improve your event year after year.

Join us on the beach in Hollywood, FL just a few miles from Fort Lauderdale/Hollywood Airport.

We have secured a spectacular room rate of $154 at this 4 diamond hotel. Join the many race committees that reward committee members with a trip to this meeting. It’s a great way to give key volunteers or staff a special treat while educating and rejuvenating them for next year’s events. We promise another excellent program and, in addition, the meeting offers you the opportunity to visit our many exhibitors and to network in a casual atmosphere.

Hope to see you November 7 poolside at the MarathonGuide.com/World’s Best 10K Welcome Reception and at the two days of meeting sessions and social activities that follow.

Sincerely,

Jeff Darman Phil StewartMeeting Coordinator President Road Race Management

TakE aDvaNTaGE Of ThE SPECIal fIvE fOR fOUR OffERAny race committee, club or company that registers four people by October 20 by check may register

a fifth person free. Payment and five registrations must be transmitted together by October 20 (All registrants must be members or staff of the same event or organization.)

Printed on 30% pc recycled paper using vegetable based ink.

Race DiRectoRs’ Meeting anD tRaDe exhibit Marriott hollywood Beach hollywood, Fl November 7-9, 2013

Marriott Hollywood Beach | Hollywood, FL | November 7-9, 2013

Race directors’ Meeting and Trade exhibit

faCuLty

JAKE ACKERMANCo-founder and Executive Producer, Run or Dye; President and CEO of Viral Events.

JEFF DARMANDirector ACLI Capital Challenge; Marketing Consultant; Past President AARC and RRCA; Former Sports Marketing Director, Moving Comfort and consultant to Running Times and Nike.

AMY FROSTICKDirector Yuengling Shamrock Marathon; co-owner J and A Racing.

DON KARDONGDirector, Lilac Bloomsday; Former RRCA President; writer for Marathon and Beyond, Running Times, Runner’s World; President PRRO; 4th 1976 Olympic Marathon

DAVE MCGILLIVRAYDirector, BAA Boston Marathon; President, Dave McGillivray Sports Enterprises (DMSE); Director, TD Bank Beach to Beacon and many other national, regional and local events. Author, The Last Pick.

SEAN RYANDirector, Cellcom Green Bay Marathon and many other events (triathlons, bike events, relays); contributing writer Road Race Management.

PHIL STEWARTPresident, Road Race Management; Editor, “Organizing Running Events: Director, Credit Union Cherry Blossom Ten Mile; Vice-President, PRRO.

HEATHER WHALINGPresident, Geben Communications; named one of Columbus, Ohio’s top 10 entrepreneurs; monthly columnist on digital PR and social media.

MARC ZIMMERMANSales and Event Manager, Polk County Sports Marketing.

RRCA Race Director’s Certification Continuing Education Credits (CECs)

CECs can be earned at the Road Race Management Race Directors’ Meeting (16 CECs per year can be earned at our

meeting). To maintain RRCA certification, race directors are required to achieve 20 hours of Continuing Educational

Credits over a four year period at the RRM meeting, RRCA

meeting or other RRCA approved venues.

Twin Cities in MotionUltra Sports, LLCUSATFUtica Boilermaker Road RaceVirtual Race BagsWharf to Wharf RaceWorld's Best 10KXactYankee Timing CompanyYankZ

CELEBRATING 30 YEARS OF BEST PRACTICESK L






CONTRIBUTING SPONSORSActive Network





ClubGreater Lowell Road RunnersHasty AwardsHeatsheets® by AFM Inc.imATHLETEIndiegogoInnovative Timing SystemsIPICO SportsIR4CLakeshore Athletic ServicesLeslie Jordan, Inc.Lilac Bloomsday RunLive Ultimate RunMarathon Printing, Inc.MarathonFotoMarathonGuide.comMarcum Workplace ChallengeMarine Corps MarathonMaxwell Medals & AwardsMedtronic Twin Cities MarathonMighty Niagara Half MarathonMontgomery County Road





www.rrm.com


We invite you to join us to celebrate the 30th Anniversary of the Road Race Management Race Directors’ Meeting and Trade Exhibit. We maintain the same high standards as when, in 1983, we “invented” the Race Directors’ Meeting. While we may be imitated, there is only one Road Race






Sincerely,








faCuLTy

















12:55pm – 2:45pm Pool Lunch Break and Trade Exhibit Visit2:45pm – 3:45pm Trends in Social Media – RRM Version 2.0

✯ We pick up in part where we left off last year and Heather Whaling will review the top 20 trends in event communication, with special emphasis on real-time Race Day opportunities. Highlights will include best practices, emerging tools, and new, creative ways to use existing social networks to improve the experience for participants and spectators alike.Faculty: Heather WhalingModerator: Jeff Darman

3:45pm – 4:15pm Trade Exhibit Break4:15pm – 5:20pm Event Anatomy

✯ The session is designed to dissect an event, in this case the Yuengling Shamrock Marathon and Half Marathon and other weekend events. The director will talk about the good and bad times and challenges over the years, ranging from race growth, sponsor gains and losses, and volunteers to the basics of how they manage their team from registration to awards. This is a long-time community-oriented event which continues to flourish and tackle new challenges. How do they continue to build the brand?Faculty: Amy FrostickModerator: Phil Stewart

5:30pm – 6:30pm Ashworth Awards Race Directors’ Reception in Conjunction with Trade Exhibit

✯ Talk with Exhibitors of awards, competitor numbers, banners, computer and timing products, apparel, running organizations, online registration and other web services and more. Another opportunity to meet fellow race directors, the faculty and exhibitors in a relaxed atmosphere.

6:30pm – 9:00pm MarathonGuide.com Keynote Dinner

✯ For our 30th Anniversary, we are pleased to wel-come Don Kardong as our Keynoter. Few have done or seen as much as Don has. His many roles have included being an elite athlete (4th in 1976 Olympic Marathon) founder and Director of Bloomsday; President, RRCA, PRRO and ARRA; Chair, USATF Men’s LDR; author of three books, writer for Runner’s World, Marathon and Beyond, and Running Times and a frequent speaker at club events.

Don, in his special style, will look back at the sport and its history that many in the audience are likely unaware of.

ScheduleT h u r s day, N OV E M B E r 73:00pm - 6:00pm Packet Pickup3:00pm – 6:00pm Trade Exhibit6:15pm - 7:30pm MarathonGuide.com/World’s Best 10K Welcome Reception – Poolside (includes MarathonFoto/Road Race Management “Race Director of the Year” Award, presented by Electric City Printing).

f r i day, N OV E M B E r 88:00am – 9:00am Heatsheets® Continental Breakfast8:00am – 6:30pm Trade Exhibit8:15am – 9:00am Packet Pickup9:00am – 9:10am Welcome9:10am – 10:15am Race Mistakes Hall of Fame

✯ Dave McGillivray will recap major snafus that prominent directors have made or encountered and how they recovered. He will also talk about some close calls as well as where a mistake was made or almost made but disaster was avoided at the last minute. Any of us can foul up, but how we handle it and what we do to avert a repeat is indicative of how good we are, or aren’t.Faculty: Dave McGillivrayModerators: Jeff Darman and Phil Stewart

10:15am – 10:35am Publix Super Markets Gasparilla Distance Classic Coffee Break10:35am – 11:35am The Ins and Outs of Convention and Visitors Bureaus and Sports Promotion Groups

✯ Unlike conventions which often rotate venues, most event directors annually do events in their own area, so leveraging one CVB against another is not usually possible. That said, many events need to do a better job of promoting their economic worth and value to their local community. We see outside groups garnering CVB and sports promotion dollars that could in some cases be utilized by longstanding local groups to enhance their community events.

Many events never even think of tapping into this money, nor do they know the “rules”.Faculty: Marc Zimmerman Moderators: Jeff Darman and Phil Stewart

11:35am – 11:55am Gatorade Break11:55am – 12:55pm New Look for Old Races

✯ A look at what mature (old) or veteran races are doing and have done to stay current and fresh. We examine good examples of what some well known events are doing to keep their brand fresh and avoid losing their luster. Our message is don’t get compla-cent.Faculty: Sean RyanModerator: Phil Stewart

Please Print Clearly

Name:

Address:

City: State: Zip: Country:

Affiliation, Event/Other:

Position:

Day Phone: May we publish ❏ Yes ❏ No

E-mail: May we publish ❏ Yes ❏ No

Enclosed is $ (Make checks payable to Road Race Management)

U.S. funds from a U.S.-based bank only.

hotel: Special rates available to RRM Meeting attendees (reserve by October 21 for special rate): $154 single or double, Marriott Hollywood Beach, 2501 N. Ocean Drive, Hollywood, FL 33019, 866.306.5453 (Mention Road Race Management Meeting).

r E g i s T r a T i O Nreturn this form with your check to:

Road Race ManagementRace Directors’ Meeting c/o Jeff Darman,110 East State Street • Suite 15 Kennett Square, PA 19348610-925-1976 • [email protected]

Registration less a $35 processing fee is refundable, if cancellation is received in writing prior to October 10, 2013. Road Race Management, Inc. is not liable for registration delays or inability to attend caused by weather, airline delays or other conditions, and reserves the right to refuse registrations.

fees (Add $35 late fee after October 19)

❏ $595 (Road Race Management Members)❏ $690 (Others)*❏ $707 (Registration and one-year membership or renewal)* ❏ New member ❏ Renewal❏ $685 (Member Registration and copy of Organizing Running Events)Note: Add $15 for overseas membership and $15 for overseas delivery of publications.

To pay by credit card, contact Jeff Darman (610-925-1976)* • [email protected]

*Join now and save $95

annual race directors’ Meeting and Trade Exhibit

”

“

s aT u r day, N OV E M B E r 98:45am – 9:15am Breakfast Snacks and Publix Super Markets Gasparilla Distance Classic Coffee Break8:45am – 12:00pm Trade Exhibit9:15am – 10:15am The Next Great Idea – What We Can Learn From Non-Traditional Events

✯ The founder of the Run or Dye series and many other mega events will talk about their approach to marketing and what other events can learn from it.

How did they succeed so quickly in a crowded marketplace? What is their strategy for continuing to innovate and conduct safe and successful events?Faculty: Jake AckermanModerator: Jeff Darman

10:15am – 10:35am Gatorade/Trade Exhibit Break10:35am – 11:30am What are the Lessons from Boston and New York? Open Discussion Featuring Dave McGillivray.

✯ Two major marathons and unprecedented results. An act of terrorism and an act of nature created unexpected crises for two of the sport’s pillars. Are the public, security officials, media and some race

Marriott Hollywood Beach Hollywood, FLNovember 7-9, 2013

Comments on the Road Race Management Meeting

“The RRM Annual RDs’ Meeting has become a must-attend on my calendar. It’s the one conference in the country that is guaranteed to have first-rate speakers covering timely and pertinent topics specifically aimed at the business and art of staging road races. There’s no fluff – just solid and practical information that a Race Director can take home and immediately put to good use.”

– Brant Kotch, Director Chevron Houston Marathon

“Every year I learn more.” – Rafael Acosta, Director, World’s Best 10K

“Having attended Road Race Management’s Annual Race Directors’ Meetings over the years, I can easily say that it is a “must” on any event manager’s schedule. The small investment in fees, hotel and travel are more than offset by the economic benefits derived.

– Creigh Kelley, BKB Ltd.

“Thanks for a great conference last week. I really enjoyed the experience both the seminars and the networking” – Joy Dubin Grossman, Youth Director, RunVermont

“I always find it extremely educational, beneficial and fun to attend the RRM conference. Nobody but nobody knows that much about this business that they couldn’t learn from attending the Conference. Whatever the total expenditure is to attend, you earn back and then some in learning cost saving measures and revenue producing techniques!”

– Dave McGillivray, Director, BAA Boston Marathon, TD Bank Beach to Beacon

“I find this conference to be a very effective and efficient way for me to stay current with the latest knowledge and trends in the world of running.”

– James Balcome, Director, Manchester Road Race

“The Road Race Management Race Directors’ Annual Conference is a great way to learn more about the nuts and bolts of organizing a running event. There is ALWAYS some very valuable information or ideas that I take away from each of the speakers…”

– Tracey Russell, CEO, ASICS LA Marathon

“After not being able to attend for a few years, I was reminded last year how beneficial this meeting is in the running community. The topics are designed to address issues facing us all, providing insight on how to deal with concerns and how to make our events the best they can possibly be. One always comes away with several nuggets, and just being around like minded people is a joy.”

– Steven L. Jones, Board Member, Bloomsday

“The RRM Conference is always a learning experience; it lets you see how to do things right and shows you what you do wrong and how to adjust things for your event. I have always come away with new ideas to share with my Race Committee to help our event grow.”

– Jim Marino, Director, Blue Cross Broad Street Run 10 Miler

“I’ve now attended several of the Road Race Management Conferences and each time I’ve been pleased with the new and relevant information I’ve taken away.”

– Iris Simpson Bush, Executive Director, Flying Pig Marathon

“I had a great time....it felt like a college reunion. The sessions were among the best I’ve heard.”

– John Conley, Director, Austin Marathon & Half Marathon.

“The Road Race Management Meeting is an important opportunity for race directors to network and learn about emerging trends.”

– Jean Knaack, RRCA Executive Director

“Road Race Management is an opportunity to educate, recharge, and network with your peers. It does so by providing the Race Directors with a treasure chest full of event information which is more valuable than gold!”

– Rick Nealis, Director, Marine Corps Marathon

“I just wanted to let you know that I thought this was another excellent conference! The presenters were engaging… the topics very current and extremely useful. A job very well done by all!”

– Mindy Davidson, Director, Marcum Workplace Challenge, Vice President, Greater Long Island

Running Club

directors overreacting? Has the sport invol-untarily been changed forever? Here is your chance to hear from some intimately involved including the Director of the Boston Marathon and to share your thoughts too. Discussion Leaders: Dave McGillivray Phil Stewart Jeff Darman

11:30am – 12:00pm Final Trade Exhibit Break12:00pm Trade Exhibit closes

12:55pm – 2:45pm Pool Lunch Break and Trade Exhibit Visit2:45pm – 3:45pm Trends in Social Media – RRM Version 2.0

✯ We pick up in part where we left off last year and Heather Whaling will review the top 20 trends in event communication, with special emphasis on real-time Race Day opportunities. Highlights will include best practices, emerging tools, and new, creative ways to use existing social networks to improve the experience for participants and spectators alike.Faculty: Heather WhalingModerator: Jeff Darman

3:45pm – 4:15pm Trade Exhibit Break4:15pm – 5:20pm Event Anatomy

✯ The session is designed to dissect an event, in this case the Yuengling Shamrock Marathon and Half Marathon and other weekend events. The director will talk about the good and bad times and challenges over the years, ranging from race growth, sponsor gains and losses, and volunteers to the basics of how they manage their team from registration to awards. This is a long-time community-oriented event which continues to flourish and tackle new challenges. How do they continue to build the brand?Faculty: Amy FrostickModerator: Phil Stewart

5:30pm – 6:30pm Ashworth Awards Race Directors’ Reception in Conjunction with Trade Exhibit

✯ Talk with Exhibitors of awards, competitor numbers, banners, computer and timing products, apparel, running organizations, online registration and other web services and more. Another opportunity to meet fellow race directors, the faculty and exhibitors in a relaxed atmosphere.

6:30pm – 9:00pm MarathonGuide.com Keynote Dinner

✯ For our 30th Anniversary, we are pleased to wel-come Don Kardong as our Keynoter. Few have done or seen as much as Don has. His many roles have included being an elite athlete (4th in 1976 Olympic Marathon) founder and Director of Bloomsday; President, RRCA, PRRO and ARRA; Chair, USATF Men’s LDR; author of three books, writer for Runner’s World, Marathon and Beyond, and Running Times and a frequent speaker at club events.

Don, in his special style, will look back at the sport and its history that many in the audience are likely unaware of.

ScheduleT h u r s day, N OV E M B E r 73:00pm - 6:00pm Packet Pickup3:00pm – 6:00pm Trade Exhibit6:15pm - 7:30pm MarathonGuide.com/World’s Best 10K Welcome Reception – Poolside (includes MarathonFoto/Road Race Management “Race Director of the Year” Award, presented by Electric City Printing).

f r i day, N OV E M B E r 88:00am – 9:00am Heatsheets® Continental Breakfast8:00am – 6:30pm Trade Exhibit8:15am – 9:00am Packet Pickup9:00am – 9:10am Welcome9:10am – 10:15am Race Mistakes Hall of Fame

✯ Dave McGillivray will recap major snafus that prominent directors have made or encountered and how they recovered. He will also talk about some close calls as well as where a mistake was made or almost made but disaster was avoided at the last minute. Any of us can foul up, but how we handle it and what we do to avert a repeat is indicative of how good we are, or aren’t.Faculty: Dave McGillivrayModerators: Jeff Darman and Phil Stewart

10:15am – 10:35am Publix Super Markets Gasparilla Distance Classic Coffee Break10:35am – 11:35am The Ins and Outs of Convention and Visitors Bureaus and Sports Promotion Groups

✯ Unlike conventions which often rotate venues, most event directors annually do events in their own area, so leveraging one CVB against another is not usually possible. That said, many events need to do a better job of promoting their economic worth and value to their local community. We see outside groups garnering CVB and sports promotion dollars that could in some cases be utilized by longstanding local groups to enhance their community events.

Many events never even think of tapping into this money, nor do they know the “rules”.Faculty: Marc Zimmerman Moderators: Jeff Darman and Phil Stewart

11:35am – 11:55am Gatorade Break11:55am – 12:55pm New Look for Old Races

✯ A look at what mature (old) or veteran races are doing and have done to stay current and fresh. We examine good examples of what some well known events are doing to keep their brand fresh and avoid losing their luster. Our message is don’t get compla-cent.Faculty: Sean RyanModerator: Phil Stewart

Please Print Clearly

Name:

Address:

City: State: Zip: Country:

Affiliation, Event/Other:

Position:

Day Phone: May we publish ❏ Yes ❏ No

E-mail: May we publish ❏ Yes ❏ No

Enclosed is $ (Make checks payable to Road Race Management)

U.S. funds from a U.S.-based bank only.

hotel: Special rates available to RRM Meeting attendees (reserve by October 21 for special rate): $154 single or double, Marriott Hollywood Beach, 2501 N. Ocean Drive, Hollywood, FL 33019, 866.306.5453 (Mention Road Race Management Meeting).

r E g i s T r a T i O Nreturn this form with your check to:

Road Race ManagementRace Directors’ Meeting c/o Jeff Darman,110 East State Street • Suite 15 Kennett Square, PA 19348610-925-1976 • [email protected]

Registration less a $35 processing fee is refundable, if cancellation is received in writing prior to October 10, 2013. Road Race Management, Inc. is not liable for registration delays or inability to attend caused by weather, airline delays or other conditions, and reserves the right to refuse registrations.

fees (Add $35 late fee after October 19)

❏ $595 (Road Race Management Members)❏ $690 (Others)*❏ $707 (Registration and one-year membership or renewal)* ❏ New member ❏ Renewal❏ $685 (Member Registration and copy of Organizing Running Events)Note: Add $15 for overseas membership and $15 for overseas delivery of publications.

To pay by credit card, contact Jeff Darman (610-925-1976)* • [email protected]

*Join now and save $95

annual race directors’ Meeting and Trade Exhibit

”

“

s aT u r day, N OV E M B E r 98:45am – 9:15am Breakfast Snacks and Publix Super Markets Gasparilla Distance Classic Coffee Break8:45am – 12:00pm Trade Exhibit9:15am – 10:15am The Next Great Idea – What We Can Learn From Non-Traditional Events

✯ The founder of the Run or Dye series and many other mega events will talk about their approach to marketing and what other events can learn from it.

How did they succeed so quickly in a crowded marketplace? What is their strategy for continuing to innovate and conduct safe and successful events?Faculty: Jake AckermanModerator: Jeff Darman

10:15am – 10:35am Gatorade/Trade Exhibit Break10:35am – 11:30am What are the Lessons from Boston and New York? Open Discussion Featuring Dave McGillivray.

✯ Two major marathons and unprecedented results. An act of terrorism and an act of nature created unexpected crises for two of the sport’s pillars. Are the public, security officials, media and some race

Marriott Hollywood Beach Hollywood, FLNovember 7-9, 2013

Comments on the Road Race Management Meeting

“The RRM Annual RDs’ Meeting has become a must-attend on my calendar. It’s the one conference in the country that is guaranteed to have first-rate speakers covering timely and pertinent topics specifically aimed at the business and art of staging road races. There’s no fluff – just solid and practical information that a Race Director can take home and immediately put to good use.”

– Brant Kotch, Director Chevron Houston Marathon

“Every year I learn more.” – Rafael Acosta, Director, World’s Best 10K

“Having attended Road Race Management’s Annual Race Directors’ Meetings over the years, I can easily say that it is a “must” on any event manager’s schedule. The small investment in fees, hotel and travel are more than offset by the economic benefits derived.

– Creigh Kelley, BKB Ltd.

“Thanks for a great conference last week. I really enjoyed the experience both the seminars and the networking” – Joy Dubin Grossman, Youth Director, RunVermont

“I always find it extremely educational, beneficial and fun to attend the RRM conference. Nobody but nobody knows that much about this business that they couldn’t learn from attending the Conference. Whatever the total expenditure is to attend, you earn back and then some in learning cost saving measures and revenue producing techniques!”

– Dave McGillivray, Director, BAA Boston Marathon, TD Bank Beach to Beacon

“I find this conference to be a very effective and efficient way for me to stay current with the latest knowledge and trends in the world of running.”

– James Balcome, Director, Manchester Road Race

“The Road Race Management Race Directors’ Annual Conference is a great way to learn more about the nuts and bolts of organizing a running event. There is ALWAYS some very valuable information or ideas that I take away from each of the speakers…”

– Tracey Russell, CEO, ASICS LA Marathon

“After not being able to attend for a few years, I was reminded last year how beneficial this meeting is in the running community. The topics are designed to address issues facing us all, providing insight on how to deal with concerns and how to make our events the best they can possibly be. One always comes away with several nuggets, and just being around like minded people is a joy.”

– Steven L. Jones, Board Member, Bloomsday

“The RRM Conference is always a learning experience; it lets you see how to do things right and shows you what you do wrong and how to adjust things for your event. I have always come away with new ideas to share with my Race Committee to help our event grow.”

– Jim Marino, Director, Blue Cross Broad Street Run 10 Miler

“I’ve now attended several of the Road Race Management Conferences and each time I’ve been pleased with the new and relevant information I’ve taken away.”

– Iris Simpson Bush, Executive Director, Flying Pig Marathon

“I had a great time....it felt like a college reunion. The sessions were among the best I’ve heard.”

– John Conley, Director, Austin Marathon & Half Marathon.

“The Road Race Management Meeting is an important opportunity for race directors to network and learn about emerging trends.”

– Jean Knaack, RRCA Executive Director

“Road Race Management is an opportunity to educate, recharge, and network with your peers. It does so by providing the Race Directors with a treasure chest full of event information which is more valuable than gold!”

– Rick Nealis, Director, Marine Corps Marathon

“I just wanted to let you know that I thought this was another excellent conference! The presenters were engaging… the topics very current and extremely useful. A job very well done by all!”

– Mindy Davidson, Director, Marcum Workplace Challenge, Vice President, Greater Long Island

Running Club

directors overreacting? Has the sport invol-untarily been changed forever? Here is your chance to hear from some intimately involved including the Director of the Boston Marathon and to share your thoughts too. Discussion Leaders: Dave McGillivray Phil Stewart Jeff Darman

11:30am – 12:00pm Final Trade Exhibit Break12:00pm Trade Exhibit closes






CONTRIBUTING SPONSORSActive Network





ClubGreater Lowell Road RunnersHasty AwardsHeatsheets® by AFM Inc.imATHLETEIndiegogoInnovative Timing SystemsIPICO SportsIR4CLakeshore Athletic ServicesLeslie Jordan, Inc.Lilac Bloomsday RunLive Ultimate RunMarathon Printing, Inc.MarathonFotoMarathonGuide.comMarcum Workplace ChallengeMarine Corps MarathonMaxwell Medals & AwardsMedtronic Twin Cities MarathonMighty Niagara Half MarathonMontgomery County Road





www.rrm.com


We invite you to join us to celebrate the 30th Anniversary of the Road Race Management Race Directors’ Meeting and Trade Exhibit. We maintain the same high standards as when, in 1983, we “invented” the Race Directors’ Meeting. While we may be imitated, there is only one Road Race






Sincerely,








faCuLTy

















Documents

K L - rrm.comTiled).pdf12:55pm – 2:45pm Pool Lunch Break and Trade Exhibit Visit 2:45pm – 3:45pm Trends in Social Media – RRM Version 2.0 e pick up in part where we left off