K hoch PR cho qun Tigon coffee

Gii thiu chung v qun

PHN TCH TNH HNH

Khch hng mc tiu

Sn phm dch v C ph, ung kt hp t chc cc chng trnh s kin cho sinh vinCu lc b ting anh cho cc sinh vin

Hi c thn Cc nhm sinh vin t tp sinh hot chung

Gi tr ct li bn s thn thin

Cc m nhc vi nhng ch khc nhau

Thc t :To dng c 1 khng gian v cc s kin ph hp vi sinh vin khu vc qun Hai B Trng. V vn truyn thng hay PR cha c 1 k hoch c th m ch dng cc s kin ht khch.

Nhng vn tn ti

1Hnh nh ca qun cha c bit n rng ri

2Cha xy dng lng Kh thn thuc ng o

V tr ca qun kh bt li Qun cha s dng ht ton b thi gian c bit l khong thi gian khng c s kin

3

Nhng gi tr, s kin ca qun em li thiu tnh ng nht => cha xy dng c r rng tnh cch trong tm tr khch hng

Mc tiu Thay i li gi tr cung ng cho khch hng: Gim bt cc gi tr, tp trung vo 1 gi tr duy nht l m nhc vi cy n guitar v nhng s kin bn n

C th

To s nhn bit ca khch hng v hnh nh mi v nhng gi tr mi ca qun

Gia tng s nhn bit hnh nh ca qun i vi cc clb guitar sinh vin hay cc CLB khc

Gia tng lng khch hng thn thuc

i tng mc tiu CLB, hi nhm sinh vin, nhng ngi yu ca ht, yu guitar.

Cc cu lc b, nhm guitar, ca ht m nhc trn i bn H Ni.

Chin lc T chc cc event dnh cho sinh vin lin quan n ca nhc v guitar Xy dng cc mi quan h vi nhng ngi c nh hng trong sinh vin, c bit l nhng cu lc b m nhc. Guitar cc trng i hc

1 2

3

S dng cc cng c truyn thng thc hin y mnh qung b hnh nh, gi tr ca qun

Chin thutT chc cc m nhc vi cc nhc c d trn nn guitar. Xy dng cc mi quan h vi cc CLB hi nhm guitar, ca ht sinh vin S dng cc cng c digital, internet truyn thng hnh nh ca qun

1. T chc cc m nhc

2. To dng mi quan h vi cc CLB hi nhm ca ht, guitar sinh vin c bit ti cc trng c CLB guitar pht trin nh : Xy Dng Bch Khoa, Thng Long v Kin Trc............ Cc CLb, hi nhm guitar m nhc khc nh clb guitar L Nguyn Trn, hi du ca ng ph ca www.hocdan.com . Clb kn Harmonica Padan................. ni t chc s kin t hp, giao lu hay vui chi c hnh thc khuyn mi gim gi

3. Truyn thng bng cc cng c digital. Mng internet. a thng tin hnh nh ca qun ln cc trang web forum v guitar nh : www.vietguitar.org www.guitarpro.vn hay c bit l www.hocdan.com Lp 1 fanpage Tigon coffee trn facebook. quay v ghi li nhng hnh nh va video ca cc m nhc => a ln fanpage hay www.youtube.com

Thi gian

Trong vng 1 nm bt u t ngy 20/11/2011.

Ngn sch20 triu VND