The following presentation is concerned with image and is designed as a support for the accompanying creative exercise.

Juxtaposition, the art of surprising contrasts, is the core of wit. With these pairs, the comparison reverberates. Pairing may unite incompati-bles, or highlight significant differences. In the first case, unexpected, unforced but unmistakable similarities reveal the hidden links between unrelated discordant or incongruous elements. In the second, a small change produces a somersault in meaning.*

When two images are placed together they are automatically compared and create a new dynamic. This presentation looks at how one element effects the other and explores the interplay between them.

This presentation highlights creative examples of this interplay and also demonstrates how this creative exercise relates & translates through to actual contemporary professional design practice.

Year 1 - Image

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Juxtaposition

* A Smile in The Mind - witty thinking in Graphic Design

The image above juxtapose Jocelyn wilderstein, who has had several cosmetic surgery procedures on her face and Boris Karloff in his role as Frankenstein’s monster in the 1931 film Frankenstein.

The message that the comparison highlights is aided by the fact that both image’s above are cropped head shots,and both are black and white which means you are not distracted by colour.

Before & After. The moon landings and mans ‘first small step for mankind’

The image above is given narrative thrust by the sequence of the journey.

The juxtaposition of these two images is used to create a humorous and witty gender comparison

The two images above demonstrate wordplay - ‘Putting the cart before the horse’

The bombardment of Passchendale 1917

This powerful before & after image directly highlights the horror & destruction of the first World War.In just 3 years, warfare had progressed from sword and rifle to high explosive and gas. No longer were villages and towns captured: now, they simply vanished.

Two tools - Flint hand axe & computre mouse

http://www.thedisciplesofdesign.co.uk/2011/01/when-ideas-have-sex/

Poverty & Prosperity side by side - The image above is a real world juxtaposition found in Sao Paulo - modern day Brazil.

Book Cover

The National Film & Television School trains students in the art of filmmaking, for both television and cinema. The front cover above shows the eye, essential to watching both television and films. The back cover shows the lens - a mechanical eye.

The transformation is from watcher to maker.

Book Cover - Young British Artists from the Saatchi collection

This front cover utilises the juxtaposition of two images to create an uncomfortable visual tension

Political Satire

Political cartoonist and sitarist,Peter Brooks has recently begun to portray the leader of the Labour opposition as a ‘Wallace like figure’ in his times newspaper cartoon sketches

21st Century equivalent complete with audio inspiration.

End Paper taken from ‘About face’ - Reviving the rules of typography (rotovision)

Magazine spread

Cause & effect - Disney Business productions advertisement

Cause & effect - Wonder bra advertisement

Cause & effect - Wrangler Jeans advertisement

Montage- Hairdressers & Resteraunt

Rock

Queen

Stylised magazine spreads -

Clever art direction & stylised photography creates a visual con-nection and comparison between clothing and products.

‘she might look like you but doesn’t have to eat the same food’ - Cesar dog food advertisement

The humorous juxtaposition of these two images plays on the common perception that pet owners look like their dogs.

The British Council - Posters

Created by Johnson Banks these posters cleverly crop and montage two images side by side to draw a visual comparison.

Ache advertisements - spot the difference

Get much more for much less - Zoo Poster Advertisments

Crunch chocolate bar advertisments

Some student examples

Patchwork

Adam plays Dominoes

Camp as Carr

As thick as.....

Nightmare!