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Justifying the adequacy of samples in qualitative
interview-based studies: Differences between and
within journals
Prof Julie Barnett a, Konstantina Vasileiou a, Dr Susan Thorpe b, Prof Terry Young c
a University of Bath, Department of Psychology
b Newcastle University, School of Psychology
c Brunel University London, College of Engineering, Design and Physical Sciences
Symposium: “Quality in qualitative research and enduring problematics”
Qualitative Methodology Forum – 27 January 2015
Faculty of Humanities and Social Sciences, University of Bath
Experiential triggers for this project (1)
“First of all, most of the
articles published in the
journal are not qualitative in
protocol. So we need to
enter this manuscript gently
as has been done with
some others”
Editor
“Third, I don’t have a good understanding of the
representativeness of the sample. Only 30% of
winning organizations were represented. Of them,
the key informants are not at all well-described.
How do we know that these 15 people best
represent their organizations? Who are they?
What are their characteristics. The sampling issue
(at both of two levels, organization selection and
individual selection within organizations) is a
critical issue”
“I thought for a topic like this you may need to increase
the number of participants to at least 25 (50%). This was
not a random selection. 15 is respectable. However,
can you prove they are representative of the 51
winners? Secondly what are these winners of? What
are the broader implications of using such subjects?
Who can they speak for?”
Experiential triggers for this project (2)
“While no decisions
regarding clinical practice
should ever be based on
such a small sample size,
in the end I believe it makes
a contribution solely in the
way we conceptualize
evidence. “
Reviewers
“Your sample size of 15 out of 51 organizations
is very small….However, the issue of sampling
error is just as pertinent to qualitative researchers
as it is to quantitative researchers. Three
statements are just not enough for me to believe
that the result will generalize to the larger
population. In other words, how do I know this is a
real signal rather than noise? The generalizability
of the results, perhaps, might be more believable if
a large proportion of the interviewees concurred
with the quoted statements.”
“There remains an issue of
how useful this information
would be. The poor
response rate is certainly
something that gives the
reader pause, and the
results of the work cannot
be seen as generalizable.”
“The generalizability of findings is what
makes science different from faith-based
study. If the purpose of qualitative
research is not to produce findings that
are capable of generalizing beyond the
data gathered, then why should a reader
care about the results? We only care
when we think the results may
generalize to our own studies,
theories, situations, etc.”
How many qualitative interviews are enough? Purposeful sampling → Informationally representative samples (vs statistically
representative)
Tension between achieving informational redundancy and be able to conduct in-depth,
‘case-oriented’ analysis (Sandelowski, 1995)
So how many interviews are enough?
Experts in the field tend to concur with the answer that “It depends…” (Baker & Edwards,
2012)
Research objective(s)
Epistemological and theoretical underpinnings
Type of analysis
Epistemic community (i.e. rules, norms of the scientific community one belongs to)
Practical considerations (e.g. hard to access participants; resources; researcher’s career
stage; institutional constraints)
The criteria of data/empirical saturation or theoretical saturation (i.e. when no new
insights about the phenomenon/theoretical category are found by adding new cases) remain
useful in determining qualitative sample sizes.
Our Research Questions
To what extent are arguments to justify the sample size
of qualitative interview-based research employed?
What are these arguments?
Do the presence and/or the nature of justifications differ
across journals from different disciplines?
How might the justifications relate to other
characteristics such as the type of analysis?
What justifications, other than sample size, are used to
defend the adequacy of the sample?
Do the various justifications change over time?
How do we ‘do’ science: Scrutinising
published research
A few examples…
How is theory used in qualitative research? (Bradbury-Jones, C.,
Taylor, J., Oliver Herber, O. (2014). How theory is used and articulated in qualitative research:
Development of a new typology. Social Science & Medicine,120, 135-141)
How are research questions constructed in social
scientific work? (Alvesson, M., & Sandberg, J. (2013). Constructing research
questions: doing interesting research. London: Sage)
Are participant recruitment and retention in RCTs
adequately reported? (Toerien et al. (2009). A review of reporting of participant
recruitment and retention in RCTs in six major journals. Trials, 10, 52.)
Our Methods
• Systematic review of qualitative interview-based
studies
• Published between Jan 2003 and Dec 2013 in high
quality healthcare-related journals representing different
disciplines
Journals:
British Medical Journal (BMJ) (Medical focus)
British Journal of Health Psychology (Psychology)
Sociology of Health & Illness (Sociology)
Journal of Healthcare Management (Management Sciences)
Social Science & Medicine (Interdisciplinary Social Sciences
journal)
Inclusion/exclusion criteria
Cross-sectional study design (i.e. longitudinal studies were
excluded)
Individual, qualitative interviews as method of data collection (i.e.
group interviews and structured interviews were thus excluded)
Data analysed qualitatively (i.e. studies that quantified their
qualitative data were excluded)
Mixed method studies were excluded (e.g. qualitative interviews
and structured questionnaires)
Papers reporting more than one qualitative methods of data
collection were excluded (e.g. individual interviews and focus
groups)
Data Extraction Form
Data analysis
We used both qualitative and quantitative analysis of data
Some preliminary results: British Medical
Journal (BMJ)
Search keywords: interview* AND qualitative
132 results were obtained from the search
All 132 results were screened as to
whether they met the criteria
22 eligible articles were included in the
review
Identification
Screening
Data were extracted from the 23 articles
that met the eligibility criteria Eligibility
Included One paper was excluded
due to longitudinal design
BMJ: Some basic stats
Countries of data
collection
Frequency
of papers
Percentage
%
UK 16 72
Netherlands 2 9
Canada 1 4
Serbia 1 4
Australia 1 4
South Africa &
Uganda
1 4
Total 22 100.0
N of Interviews N of participants
Minimum 19 19
Maximum 128 128
Median 31 30.5
Mean (SD) 44.14 (31) 44.73 (31.05)
Table 1
Countries of data collection
Table 2
N of interviews conducted and N of participants included
Study Populations N of papers involved
each study population Percentage (%) of the
total number (N =22) of
studies*
Patients 13 59 Doctors 5 22 Nurses 3 14 Relatives & Significant others 3 14 Senior Healthcare Managers 1 4
Healthcare Administrative
Staff 1 4
Children (but not patients) 1 4 Caregivers 1 4
Other (e.g. sex workers, ex-
offenders etc.) 4 18
Table 3
Study populations
* Some studies involved more than one study population (e.g. patients and doctors).
BMJ: Justification of sample size
The majority of papers (N = 12; 54.5%) did not justify their
sample size in any way
Types of Justification Frequency Percentage % over the total
number of justifications
provided
Data saturation 7 41
Theoretical Saturation 2 12
Previous literature 2 12
Sample pre-defined requirements
(e.g. maximum variation sampling)
2 12
Pragmatic reasons 2 12
Researchers’ experience 1 6
Nature of qualitative data 1 6
Total 17 100.00
For the papers that
DID justify their
sample size (N = 10;
45.5%)
Number of different
justifications
provided by
‘justifying’ papers (N
= 10)
BMJ: Qualitative analysis of sample adequacy
argumentation (1)
Diversity/Variation
The argument of diversity counterbalanced the lack of sample
representativeness
Study Populations
“We…included the views not
only of patients and GPs but
also of practice nurses and
receptionists, who have
generally been excluded from
previous studies” (BMJ02)
Participant Demographic characteristics
“One strength of our study was the diverse
range of respondents in terms of age,
socioeconomic group, location, and household
smoking profile.(BMJ10)
“Participants were purposely sampled to
represent a wide range in medical specialties,
age, and sex to reflect the possible diversity of
opinions.” (BMJ19)
Aspects of the phenomenon of
interest
“An additional strength is its focus on
reactions to intermediate results as
well as positive and negative
diagnostic results” (BMJ07)
“As with any qualitative study aiming for a maximum
variation sample, the findings are not intended to be
numerically representative— the sampling method is
intended to show the diversity in responses, including
those that are less usual. (BMJ17)
“These tables were, however, derived from a purposive
sample and should not be taken to represent the
population; rather, we aimed to capture the range and
diversity of experience, beliefs, and opinions instead of
providing a quantitative summary of findings.” (BMJ20)
BMJ: Qualitative analysis of sample adequacy
argumentation (2)
Sample particularity: Constructed negatively as it undermines the
potential of representativeness of the sample and thus limits the
generalizability of findings
“The generalisability of our findings is
limited because the sample was drawn
from a prison in southwest England that
predominantly holds white British
offenders with sentences of less than one
year; to what extent our findings might
relate to long term offenders, those from
black and ethnic minorities, or women is
therefore unclear.” (BMJ09)
But because of the particular
nature and characteristics
pertinent to older people and
patients with chronic pain the
results presented may not be
generalisable to other drugs
or different age groups.”
(BMJ11)
“One limitation of our study is that we looked only
at cases in which a request for euthanasia had
not been granted or granted but not performed
(about two thirds of all requests), and the
perspectives of patients and physicians with
regard to unbearable suffering might be different
in cases where euthanasia was performed—for
instance, showing more agreement between
patients and physicians.” (BMJ15)
“Finally, within the sub-Saharan African
population, the participants in this study
are a relatively unusual group in that all
were receiving palliative care. Most people
dying with advanced illness in South Africa
and Uganda, and indeed in the rest of sub-
Saharan Africa, may have even less
access to information and care than this
sample.” (BMJ16)
"Another limitation of our study is
that we focused on “difficult” and
“straightforward” cases rather than
on the type of cancer; our study
may therefore not be
representative for the whole
cancer population.” (BMJ19)
Some preliminary conclusions…
Just over half of the papers did not justify their sample size in any
way
Claim to data saturation was the most common justification for the
sufficiency of sample size
Stakeholder, demographic or phenomenal diversity/variation was
the strongest line of defence of sample adequacy
Sample particularity was viewed to be problematic as it undermined
the scope of sample and thus the generalizability of results
There was an absence of claims around ‘theoretical
generalisations’
Quasi-quantitative referential system of evaluation of
sample adequacy
Thank you for listening!
Any questions?
References
Alvesson, M., & Sandberg, J. (2013). Constructing research questions: doing interesting research.
London: Sage
Baker, S.E., & Edwards, R. (2012). How many qualitative interviews is enough? Expert voices and
early career reflections on sampling and cases in qualitative research. National Centre for
Research Methods Review Paper.
Bradbury-Jones, C., Taylor, J., Oliver Herber, O. (2014). How theory is used and articulated in
qualitative research: Development of a new typology. Social Science & Medicine,120, 135-141
Sandelowski, M. (1995). Sample size in qualitative research. Research in Nursing & Health, 18, 179-
183.
Toerien et al. (2009). A review of reporting of participant recruitment and retention in RCTs in six
major journals. Trials, 10, 52.