AFRICAHOUSEWe’rehiring…

APPLICATIONPACK:JUNIORCOPYWRITER&SOCIALMEDIACREATORJuniorCopywriterandSocialMediaCreatorforaward-winningAfricantravelcompanyJourneysbyDesignandcharitablefoundationWildPhilanthropy-AfricaHouse,Brighton

CONSERVATION,COMMERCEANDCOMMUNITY

BACKGROUNDOur mission is to do things differently. We have been breaking new ground since inception in 1999.Journeys by Design is built on a sustainable travel model, crafting tailor-made journeys to Africa, withconservation and philanthropy asmuch at its core as luxury and adventure. Our conservation ethic hasgrownexponentially, resulting in the settingupofWildPhilanthropy,a charitable foundation supportingandprotectingwilderness,wildlifeandcommunityprojectson theground inAfrica.WildEnterprise,ournewly formed social enterprise, has invested in and supports a local tourism business in Ethiopia,WildExpeditionsEthiopia.Global,nationalandlocal,ourdeepsenseofethicreachesbackintoBrightonwherewe operate a coffee shop on the ground floor connecting business to the local communities. Together,thesecompaniescombineasAfricaHouse.JourneysbyDesignJourneysbyDesignhasastrongbrandintheluxuryandfrontiertravelsectorandhasarenownedmediapresence,settingthetrendbyrecognisingthevalueoftheinternationalmarketveryearlyon,workingwithpublicationsintheUSandtheUKsuchasCondéNastTraveller,DeparturesMagazine,TheFinancialTimes,RobbReportandTravel&Leisure.WildPhilanthropyWild Philanthropy is successfully emerging as a mechanism to provide investment in Africa, its people,wildlife andwilderness. Supported by our Friends,Wild Philanthropy successfully supports a number ofhighimpactconservationandcommunitydevelopmentprojects.WildEnterpriseWildEnterpriseisasocialenterprisewhichaimstoblendprofitandpurposebydevelopingcommunity-ledtourismbusinessesthatsupportconservationandcommunitydevelopment.ItsfirstimpactinvestmenthasbeenintoWildExpeditionsEthiopia,whichinitsfirstfewyearshassuccessfullytakentheleadingpositioninethicaltravelinEthiopia.AfricaHouseAfricaHouseisbothourphysicalhomeandtheumbrellaunderwhichthevariouscompaniessit.Italsohasitsowncafé,whichhelpsconnectustoourlocalcommunity.Designedtocreateatranquilyetproductivespacefortheteam,ourofficesaretheenvyoftheindustry.Thecafeactsasagatewayintoourbuilding,allowingustosharesomeofthewondersofAfricathroughbooks,musicandpeople.

THEOPPORTUNITYJoiningasmallandbustlingmarketingteam,youwillbeemployedasajuniorcopywriterandsocialmediacreatorby JourneysbyDesignandworkalongside its sisternon-profit foundationWildPhilanthropyandthecharity’sinvestmentvehicle.Youneedtolovewriting,haveajournalist’sinstinctandspeed,astronginterestinsocialmedia(Twitter,Instagram,Facebook),andakeeneyeforpowerfulphotographyandamisplacedcomma.Thisisanidealjob,withexcellenttrainingandsupport,forastorytelleratthestartoftheircareerwithapassionforAfricaandethicaltravel.Toapply,pleasechooseatopicyouthinkisappropriatetoourbrandstable,whetheritisalodge,anissue,orapieceofnews.WriteapithyInstagramcaption(upto2000characters)andattachapicture,eithershotorselectedbyyou.Crucially,youarebothindependentandateamplayer,havewonderfulcommunicationskills,andpossessacan-doapproachtoeverythingyoudo.

TERMSANDCONDITIONS

JobTitle:JuniorCopywriter&SocialMediaCreator

Startdate:January2020

Durationofcontract:Permanent

Probationperiod:Sixmonths

Salary:£18,000-£21,000pa+bonusbasedoncompanyresults

Location:AfricaHouse,BrunswickRow,BrightonBN14JZ.Benefits:JourneysbyDesignoffersanattractivebenefitspackage.Aswellasacompetitivesalary,commensuratewithexperience,weofferthefollowingbenefits:• 25daysannualleaveinadditiontoBankHolidaysandChristmasClosing• Companyperformancerelatedbonus• Flexibleworking• BeautifulofficesclosetoBrightontrainstation• Discountatourin-houseCommunityCoffeeShopInadditiontothis,weoperateafamily-firstofficeenvironment,encouragingstafftoensureahealthybalancebetweenworkandplay.Webelievethatbytreatingourteamfairlywenotonlycreateapositiveworkingenvironment,weenablethedeliveryofagreaterimpactintermsofourgroupmissionatAfricaHouse.Veryrarelydowefind‘goingtheextramile’aproblem.Onthecontrary,it’sgoodforall.

JOBDESCRIPTIONJobtitle:JuniorCopywriter&SocialMediaCreatorReportingto:MarketingManager,DaveWaddellGeneralresponsibilities

• ContributetothewritingofcontentforallAfricaHousewebsites• Assistwithmarketingcopy• Lookaftersocialmediaaccountsandcommunitiesacrosstheboard

Specificresponsibilities

• AssisttheMarketingManagerincopyduties• Research camps, lodges, and activities and write original accommodation, area and experience

contentforwebsite• Selectimagesformediaposts• Researchandwriteoriginalsocialmediaposts,especiallyInstagram• Manage&buildsocialmediacommunities• Monitor,trackandreportonaudienceactivity• HelpingtoresearchandwritecontentforallsubsidiariesofAfricaHouse• WritingSEOcontent

PERSONALSPECIFICATION

Essential DesirableSkills • Exceptionalverbalcommunicationskills.

• Wonderfulwrittencommunicationskills,

includingtheabilityto:

o Adaptyourwritingtoaspecificvoice,tone,andstyle.

o Writeinmultipleforms,includinginformationtext,blogs,articles,socialmediaposts,newsletters,andemail.

o Getthemessageacross,beautifully.Tellstorieswell,inwaysdesignedtointerest,enlighten,andactivate.

o SubtlywriteandweaveinformationintoavarietyoftypesofdigitalcopyforSearchEngineOptimisationpurposes.

• Interestofsocialmediatoolsandcommunities,

suchas:

o Implementingsocialmediaand

• Useofvariousmanagementtools,includingTrelloandDropBoxorsimilar.

• Abilitytoloadandchangewebsitecopy,usingCMSsoftwaresuchasWordPress.

• UseofimagemanipulationtoolssuchasPhotoshoporLightroom

• UsesocialmediatoolslikeBufferorHootsuiteeffectivelyandimaginatively.

communicationcampaignsandstrategies.

o Postingengagingtext,image,andvideocontent.

o Engagingwithyouraudience–inatimelyandappropriatemanner.

• Excellentresearchskills,includingtheabilityto:

o Readuponavarietyoftopics.

o Interviewpeople–face-to-face,overthephone,andbyemail.

o Fact-checkinformationeffectively.

• Highlyorganisedintermsofmeetingdeadlines,usingsystemsforfiling,scheduling,andsharingwork,andfulfillinggeneraladministrativeduties.

Knowledge/experience

• Basicunderstandingofthehotelandtravelsector.

• KnowledgeandunderstandingofthepurposeofSEO.

Personalqualities

• Integrityandhonesty.

• Wehaveastrongorganisationalculturethatwebelieveallowsustooperatemoreeffectively.Thisisbuiltontrust,mutualrespectandadeepcommitmenttoprofitwithpurpose.Welooktogroworganicallywhereappropriate,todriveourconservationethic.Thesuccessfulapplicantwillbeabletodemonstratetheyshareourvision.

• Anempathywithandenthusiasmforpeopleand

ourbrands,theirpotentialincludingthepositiveimpacttheycanachieveandourunderlyingethicsofconservationandphilanthropy.

• CommunicatetheworkofAfricaHousepositively

bothinternallyandexternally.

• Sociableandwithagoodsenseofhumourgoeswithoutsaying…

TOAPPLYToapply,pleasechooseatopicyouthinkisappropriatetoourbrandstable,whetheritisalodge,anissue,orapieceofnews.WriteapithyInstagramcaption(upto2000characters)andattachapicture,eithershotorselectedbyyou.Pleasesubmityourapplication,consistingofacoveringletter,CVandInstagrampost,aswellascontactdetailsfortworefereestorecruitment@journeysbydesign.com.Deadlineforapplicationsis27thNovember2019.WewillreviewCVsastheyaresubmittedandreservetherighttoclosetheapplicationprocessearlyifwefindtherightcandidate. Candidatesselected for interviewwillbecontactedbyemailor telephone.Pleasespecifyanypreferenceforcontactinyourcoveringletter.Regrettably,duetolimitedresourcesandthehighnumberofapplicationswereceive,weareonlyabletocontact short-listed candidates. If youdonothear fromuswithin fourweeksof the closingdate,pleaseassumethatyouhavenotbeensuccessfulonthisoccasion.JourneysbyDesignencouragesapplicationsfromindividualswithdisabilitieswhoareabletocarryouttheduties of the post. If you have any special needs in relation to your application please contact RosannaGarrod,HRManageronTel:01273623790JourneysbyDesignvaluesdiversityandiscommittedtoequalityofopportunity.