Junen Tan Portfolio

8/2/2019 Junen Tan Portfolio

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JUNEN TANVISUAL COMMUNICATION


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Contact

Education

Employment history Relevant skills

Achievement

Tan Jun KaiBlk 317 Sembawang Vista #10-213Singapore, 750317(65) [email protected]

- Nanyang Polytechnic School ofDesign, 2011 - Diploma for VisualCommunication

- Canberra Secondary School, 2008GCE O Levels

Freelancer National University of Singapore

Designing an open house booklet and poster for NUS,Department of Information Systems under the School ofComputing. Developed variety of designs that representsthe school and worked with photographers together with myfriends.

Moove Media Pte Ltd

Attached to Moove media for three months industrialattachment program (IAP). Designed and super imposegraphic visuals on bus and t axis. Took photographs for eventssuch as Creative Talents event by Moove media. Developed

ideas and concept for GobblerDeals hangar as well asposters for advertising purpose. I also designed the Facebookevent poster and assisted in the process of the campaign.

Freelance for Superbee Honey Factory & S&N InternationalPte Ltd

Video editing for the Bee Show in Vivo city at Singaporelaunched on 1st to 6th June 2010. Designed the videoelements and sound.

- Created online interactive flash(website) for schoolfinal year project- Video making and editing like stop motion- Basic knowledge of Silkscreen printing- Basic knowledge in guerrilla advertising,copywriting, photography, typography.

- Competent in softwares: Indesign, Photoshop,Illustrator, Flash, MS Powerpoint, MS Word

- Basic knowledge in softwares: After effects,Premiere Pro

- Fluency in local language like Mandarin and English- Proficient in both Mac and Windows

- 2010: Awarded. APF, The Asian PackagingFederation, Japan, competition, MooncakeBox Design

- 2010: Awarded 3rd position. Starlite, SingaporePackaging Star Award, Singapore, competition,Moon cake Box Design

- 2010: Awarded 3rd position. COCOS, COCOSPHARMA PTE. LTD., Singapore, competition,Coco Kiss can drink and sachet Design

- 2009 & 2010: Awarded Director List Diploma ofVisual Communication.

RESUMEVISUAL COMMUNICATION


3/36

The box design is themed Box within Box. It has four boxesprotruding out from a bigger box. Each of the four boxes containsone moon cake. Traditionally, with the larger moon cake boxes,all four moon cakes will be exposed whenever the box is opened.With this design, each of the moon cake is hygienically kept untilits box is opened. The Chinese characters Zhong Qiu areembossed across the four boxes, creating much impact.

2010: Awarded. APF, The Asian Packaging Federation, Japan,competition, Moon cake Box Design2010: Awarded 3rd position. Starlite, Singapore PackagingStar Award, Singapore, competition, Moon cake Box Design

Designed together with Joel Chua.

MOONCAKEPACKAGING AWARDS


4/36

In my design, I used the silver color which is produced from thealuminum can. I choose to make use of the silver color from thecan because it is bright and shines. It thus attracts peoplesattention to the product. In addition, the heart shape in the I ofthe kiss is to relate to t he word kiss. Overall, the design conveysthe message of active healthy drink. With logo that is bold andstrong, it directs the eye to the logo. Followed by the designs onthe background, the curves and lines gives a feel of lively. It alsocreates movement around the can.

2010: Awarded 3rd position. COCOS, COCOS PHARMAPTE. LTD., Singapore, competition, Coco Kiss can drink andsachet Design

COCO KISS AWARDS

Can design

Sachet design


5/36

In my infographic, I decided on Nissan 350Z as the topic andresearch on the unique selling point. After that, I went down tothe local car dealer showroom to gather information on the car.Some information are taken from howstuffworks.com.

INFOGRAPHICS


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Spaces to me is looking at things in another perspective. In mydesign, I used macro photography and visual effects to deliverthe meaning the idea. I took photographs of flowers, plants andother small living creatures.

SPACES


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He came to Singapore at an age of 13 with only S$200 given by his parents.Living in an unfamiliar place, he struggled to survive and faced problemshe never expectd. Without any friends and people whom he can rely on, hemanaged to survive and work hard till today to bring home the bread andbutter for his family.

PHOTOJOURNALISM


8/36

In my design, I used spiral stairs as the element for my design. When relatingto Journeys, spiral staircase represents our lives revolving around the 24 hourclock. Everyday is a brand new day, and so it keeps going round and whenyou grow up, It is like climbing higher and higher. A life journey begins fromthe first step!

JOURNEYS


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Akzidenz

Gro

tesk

AkzidenzGrotesk

wasfirstissuedby

BerlinsH.BertholdAG

typefoundryin1898.

(Akzidenzmeanstrade

printing,printingofa

limitednumberofcopies

inGerman.)O

neofthe

bestknownSans,and

onethathasinfluenced

manydesignssince

itsrelease,thefirst

weightofthisrealist

typewasfairlylightand

intendedfordisplay

use.AkzidenzGrotesk

wasmadeupofa

varietyofdesignsfrom

multiplesources,which

explainswhysomeof

ABCDEFGHIJKLMNOPQRSTUVW

XYZ

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AkzidenzGrotesk

Regular

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edium

AkzidenzGrotesk

Super

AkzidenzGrotesk

Italic

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itsletterformshavea

certainquirkiness,with

unexpecteddifferences

seenincharacters

acrossweights

andstyles.

Uponitsrelease,

AkzidenzGrotesk

becameincredibly

popular,incitingother

foundriestocreatetheir

ownversions.Although

themodernistmovement

ofthe1920smad

e

geometricSanslike

Futuramore

fashionable,

theGrote

squestyle

ruledm

uchofthe

twentieth

century.The

contemporaryAkzidenz

Designedby:H.BertholdAG1898

Groteskdatesfromthe

1950s,whenGunter

GerhardLangeenlarged

thefamilyforBerthold,

makingitmoreusefulfor

textworkwhileretaining

thecharacterofthe

originalforms.

aMyg g gQSinglestorey g(no lowerball)

Akzidenz GroteskSingle-story g

ChaparralProDouble-story g

MiddleofMdecendsto baseline

TailofQ doesnotcrossthecircleBaseline

X-height

Cap-height

Tail Acharactersdownwardprojectionsuchason theletterQ.

Singlestorey g Thedouble-storey g isa lowercaseg comprisedofa closedbowlwithearanda closedorpartially closedloopconnectedtothebowl witha link. Aregularorsingle-storey g hasa bowl, stem, andtail.

Baseline Theportionofsomelowercaseletters,suchasy,that extendsordescendsbelowthebaseline.

Double-storeyaDoublestorey Alowercaseacomprised ofa closed bowland a stemwitha finialarmoverthe bowlcreatinga partially enclosed area abovethebowl.

Akzidenz GroteskDouble-story a aCentury GothicSingle-story aa

AkzidenzGroteskissometimesatfirstglancemistakenfortheHelveticaorUniverstypefaces.ThesimilaritiesofHelveticaandAkzidenzGroteskareapparent,butthesubtledifferencesincludetheuppercaseandlowercaseCandtheuppercase

G,J,RandQ.Asidefromthesubtledifferencesintheseindividualletters,Miedinger'sprimarychangetoAkzidenzGroteskisHelvetica'shigherx-height,thedistancefromthebaselinetotheheightofthelowercaseletterx.Thegeneraleffectisthat

HelveticaappearsmoreoblongwhileAkzidenzGroteskmaintainscircularcountersandbowls.

LinotypesellsaversionofAkzidenzGroteskunderthename"BasicCommercial."ThisisbasedonLinotype'sdigitizationofthetypeface,whichisalsosoldundertheAkzidenzGrotesknamebyvariousfoundries;Linotypeusesadifferentnametoavoidtrademarkinfringement.However,asof2008,Linotype'sonlinestorealsosellsAkzidenzGroteskandotherBertholdvariantsundertheoriginalnames.

Our concept is an innovative flipbook and a brochure. Wedecided to introduce the typefaces of Akzidenz Grotesk throughthe flipbook by coming up with a story of Mr Akzidenz. The story isabout Mr Akzidenz waking up in the morning to have his morningexercise. By flipping the book, you will see the movement andslight changes of Mr Akzidenz, changing from different typefacesof Akzidenz Grotesk from regular, medium to super. This flipbookis interactive and fun and allows people to have an idea ofAkzidenz Grotesk.

We also came up with a brochure and poster idea. The brochureprovides information of the characteristics of Akzidenz Grotesk.It also provides a short history of Akzidenz Grotesk. After readingand flipping the brochure, you will see a poster. This poster

allows you to put it up so as to represent that you have boughtAkzidenz Grotesk.

Designed together with Joel Chua.

AKZIDENZGROTESK


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Font

I used VAL font for my milkybites logo. As my product is targetedat teenagers and adults, I chose font that is more interesting. VALis a fat fluffy font. It makes my logo more attractive. To bring inthe bites in my logo, I modified the strokes of the bites, makingit look as if it is bitten off. This allows my logo to feel more fun.

Color

I used gradients of brown and darker brown in my logo. Brownis chosen because it relates to chocolate. Gradients of brownallow my logo to look more three-dimensional and rounded.

Tagline

The tagline The Crunchiest Bite relates to my logo. It also tellspeople that my chocolate product unique selling point is thecrunchy part.

With the final logo design, I decided to go ahead with the idea ofhaving the bite as the main identity of my brand.

Box

Since the idea is to show the breaking up (being the crunchiestbite), I designed a pair of rectangular box that is when placedtogether, It forms into a full image. However, when it is on itsown, it still allows the audience to know the brand despite notshowing the full picture.

Carrier

In addition to my design, I also look into the sense of touch. Thematerial I chose for my carrier is Senzo by Corvon. Its offsetprintable soft matte finish that is luxuriously appealing to the touch.It is soft yet durable latex-saturated decorative covering material.To me it feels like rubber textured paper. Having a special texturecarrier will create an impression from the targetted audience. Itmakes them remember the brand milkybites.

MILKYBITES

Side by side view

Opened upBack view

Carrier


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Joel Sattler

Designand ConstructionManager

CurrentAffiliateDesignand ConstructionManagerat NewmarkKnight FrankEpicOwner,ProgramManager at SimulGenero,LLCEducationDePaulUniversity - CharlesH.KellstadtGraduateSchoolof BusinessUniversity of Wisconsin-Milwaukee

Joel Chua Sanchez

Student ofSchool ofDesign

Current

InternforJJDcompanyEducaionClementiPrimary SchoolClementiSecondary SchoolGraduateSchoolof Design

Steve Ganz

PrincipalWeb DeveloperatLinkedIn

CurrentPrincipalWeb Developerat LinkedInCorporationLeeStrasberg Theatreand FilmInstituteFoothillCollegeLeland HighSchool

WeilingGuo

Media,China Business

CurrentPrincipalWeb Developerat LinkedInCorporationLeeStrasberg Theatreand FilmInstituteFoothillCollegeLeland HighSchool

Michael JosephGriffin

MasterDistributorat Target TrainingInternationalAsia

CurrentCommunispond FrachiseeSingapore,Malaysia,India,Indonesia,Vietnam atCommunispondMasterCoachfor HabitudesinAsia atEquipping LeadersforAsiaEducationCollegeforFinancial PlanningMichiganStateUniversity

AhmadAlfy

Web Developerand InformationArchitect

CurrentCommunispond FrachiseeSingapore,Malaysia,India,Indonesia,Vietnam atCommunispondMasterCoachfor HabitudesinAsia atEquipping LeadersforAsiaEducationCollegeforFinancialPlanningMichiganStateUniversity

CharlesDavis

GraphicDesigner

CurrentGraphicDesign Specialist at PellandAdvertisingGraphicDesigner/Illustratorat DavisImagesEducationMassachusettsCollegeof Art

Ravi Puvan

InformationTechnology andServices

CurrentCommunispond FrachiseeSingapore,Malaysia,India,Indonesia,Vietnam atCommunispondMasterCoachfor HabitudesinAsia atEquipping LeadersforAsiaEducationCollegeforFinancial PlanningMichiganStateUniversity

Steve Talkowski

Independent FineArt Professional

CurrentCreativeDirector at Sketchbot Studios,Inc.EducationArizona StateUniversity

Mousepad

Door hanger

Poster

Linkedin is currently the worlds largest professional network. It is different from facebook as it is more of

related to the working force. It is currently very famous in USA and some European countries. As my advertisingcampaign is in Singapore, my target audiences are working adults around the town and areas near raffles.

The 3 taglines I have for my advertising campaign are:Reconnect Find past and present colleagues and classmates quickly. Linkedin makes staying in touch simple.Power your career Discover connections when youre looking for a job or new business opportunity.Get answer Your network is full of industry experts to share advice. Have a question, just ask.

With the 3 taglines and body copy, I designed 1 poster, door hanger and a mousepad. The poster allows peopleto have a brief idea of what linkedin is. The door hanger is to be hang in mrt train where it reaches out to theworking adults. It gives a deeper impression as the door hanger is specially designed in three-dimensional. Themousepad is a give away item. It is useful and also links to linkedin can be access through computers.

LINKEDIN


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Front cover Back cover

This is my first freelance job to design a booklet for the openhouse. This booklet is the first booklet for the School of

Computing Department of Information System (IS). Beingunable to refer to last year design and format, I look throughbooklet from the other schools. I was quite lost at the beginningbecause I wasnt really sure how to begin even though I hadthe required software knowledge. So I set some requirementson my own and work together with my 2 other friends and aphotographer. The booklet consist of 40 pages and is perfectbound with uv varnish at the front and back cover.

NUS PROJECT


13/36

Jobstreet.com Toilet sign Advertisement

Our advertisement is a continuation of the toilet sign that is protruding out, with morefigures following the first two male and female figures, each figure depicting a differentoccupation. We would like to use a pun in our advertisement in that if you are urgent for a

job, go to Jobstreet.com much like how you are urgent to use the toilet.

Jobstreet.com Escalator AdvertisementWe play on the fact that the escalators move up and are used by many people at peakhours by putting in legs of various working people attire as decoration on the exterior ofthe escalator. This gives the impression that these people are the ones actually in thisattire as they take the escalator. At the end of the escalator, which is moving up, showsthe logo and signage, Jobstreet.com. This gives an effect that all these working legs arequeuing up to get a job at jobstreet.com which shows how hot and popular the website is.

Jobstreet.com Lift sign Advertisement

Our advertisement shows two various occupational figures on every floor of the lift, thisrelates to Jobstreet.com in the sense that like the website, every page somewhere, thereis a right job for you.

Designed together with Yitze and Charles.

JOBSTREET


14/36

The stickman in my poster is shown to be made up of milk and there is a glass filled with milk pouring into the stickman. Withoutthe usage of lines, I used typography to create imaginary lines that forms the lower part of the stickman(male and female). Thepurpose is also to catch attention from a focal point at the glass of milk plus a familiar image of toilet stickman within 3 seconds.With that, it brings them to the tagline of Milk Your Bones and a sub headline that explains about osteoporosis.

The colour is blue and pink I have used is Blue and pink. I used a very light shade of blue and pink to make it more pleasing to theeyes and make it look more friendly. It allows my poster to stand out from many striking bright-coloured poster. Blue will be for themale and pink for the females.

OSTEOPOROSISCAMPAIGN


15/36

Self-healing cutting mat

Cutting mat is often used by designers. It is called self-healing cuttingmat because of it durability. I choose cutting mat to represent mebecause of my never say die attitude. When my ideas get rejected, Iwill work harder despite the stress and try my best to do what I can.This cutting mat is given to my future employers and I believe they areinterested to know what kind of design you are and what is designmeans to you. Therefore, I designed a penknife which can be tore. Aftertearing, you will see my contact det ails and what designer I am. Insteadof writing my design philosophy, I chose to do it in a more infographicstyle using colours.

SELF PROMOTION

Contact detailsTanJunkai

Blk317Sembawang Vista #10-213Singapore,750317

(65)[email protected]

Why I am a designer?

Get attention!

Different fromothersLighted withideas

adjustingthekerning

Self-healing cutting matDesigned to takethewearand tear.

Contact detailsTanJunkai

Blk317Sembawang Vista #10-213Singapore,750317

(65)[email protected]


Get attention!


adjustingthekerning

Self-healing cutting matDesigned to takethewearand tear. Contact details

TanJunkaiBlk317Sembawang Vista #10-213

Singapore,750317(65)9431-0194

[email protected]


Get attention!


adjustingthekerning

Size: 120mm by 30mm

Size: 210mm by 297mm

Before peeling After peeling


16/36

In this project, I am task to copywrite the given copy andcoming up with a suitable tagline. To make the advertisementmore interesting, I decided to make it a situational type. Thetagline: Im having PE class now, Mama is actually a twistin the copy. The visual is showing the boy in some otherplaces instead of being in the school. From there, the copytalks about being able to track down anyone using the GPStechnology provided by Trident. I did 2 versions of the copy.One is about a boy and the mother and the other is about ahusband and wife.

TRIDENT


17/36

Peel Fresh is celebrating their 25 years of juicy goodness.We are suppose to design one side of the exisiting PeelFresh drink packaging. This is a compeition open up foranyone and get to win attractive prizes. I came up with2 designs but unfortunately, my design wasnt selected.

Nevertheless, I still like my design.

PEELFRESH


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Warning: All Rights Reserved. Any unauthorisedbroadcasting,publicperformance, copying,re-recording,h i ring o r rent a l in any manner w hat so ever o f t h isrecording will constituteon infringement of copyright.

ThisCompilation: & 2011EARTHS SOUNDANDOF THEOWNER OF THERECORDEDWORK RESERVER,UNAUTHORISEDCOPYING,HIRING,RENTING PUBLIC PERFORMANCEAND BROADCASTING OF THIS RECORDING IS PROHIBITED.

NEVER CHANGEJUST THE WAY YOU AREDO YOU BELIEVE IN LOVESTAY CLOSE, DONT GOSOMEDAYBEAUTIFUL SOUL

I WRITE THE SONGSCANT SMILE WITHOUT YOUHAVE FAITH IN MEDANCING WITH THE STARSJAR OF HEARTSSUMMERS SONGPICTURESQUE

123456

789

10111213

Jar of hearts

If you hear this wherever you are

Just knowIneedyou hereIneedyou near menow

You werebrighter than thepale whitemoon

Reected in your eyes

So Iguess its no surprise

I cant forget you

No matter what Ido

I will always carry you in my heart

Youll always bemy shooting star

Autumn days will fade away

But memories will always stay thesame

Im hoping you will never change

Dont ever change

Ijust need to slowdown for a while

Im missing your warm smile

Andtheway you usedto say

stay with metill thedaylight breaks

No matter what it takes

Just say youll stay

I will always carry you in my heart

Youll always bemy shooting star

Autumn days will fade away

But memories will always stay thesame

Im hoping you will never change

Dont ever change

SummersSong

This summer is coming to a close

and im starting to gure out that

i cannot live without you

i hope youre thinking of me, cuz all the stars

abovemesing your name

ill never bethesameagain

so please dont forget to call me

just to let meknow youredoing okay

miles away from me

this summer was thebe st iveever had

i never want to see it end, so lets pretend

that were never going back home again

just say thosethree words i knowyoure thinkin

im sick of wasting time on these formalities

pleasenever leavemy side

so pleasetell me darling

why youreso far awaywhen i needyou besidemetonight

Never Change

Andthe sun is pouring in

through thewindow

andright onto your skin

and Ive never seen a portrait quite so picturesque

andthe hours slip away

Ialways struggle for theright words to say

cause how could i try to describe in sentences that I

cant believe a girl like you exists

so dont forget dont forget to smilewhen you seethe

sun come out

cause your laughter and your love are all Ive been

thinking about

just thethought of you sustains me andthat smileof

yours can make the whole world new

I lovetheway I feel when I m with you

andwhen you say hello it makes me happier than you

could ever know

theway you light up every room youveever walked into

makes meglad that Im with you

so dont forget to smile when you see the sun come out

cause your laughter and your love are all Ive been

thinking of

just the thought of you sustains me and that smile can

makethewholeworldnew

Ilovetheway I feel when I m with you

Andthe sun is pouring in through thewindowand right

onto your skin

Dont ever change

JustThe Way You Are

Oh, her eyes, her eyes make thestars look liketheyre not shinin

Her hair, her hair falls perfectly without her tryin

Shes so beautiful, AndI tell her everyday

Yeah, I know, I know when I compliment her, she wont believe me

Andits so, its so sadto think that shedont seewhat I see

But every t imesheasks medo I lookokay?

Isay

Chorus

When I see your face

Theres not a thing that I would change

Cause youre amazing

Just theway you are

Andwhen you smile

Thewhole worldstops andstares for awhile

Cause girl, youre amazing

Just theway you are

Her lips, her lips, I could kiss them all day if shed let me

Her laugh her laugh, she hates but I think its so sexy

Shes so beautiful AndI tell her everyday

Oh, you know, you know, you know Id never ask you to change

If perfects what youre searching for, then just stay the same

So dont even bother asking if you look okay

You knowIll say

Chorus

Theway you are

Theway you are

Girl, youre amazing

Just theway you are

When I see your face

Theres not a thing that I would change

Cause youre amazing

Just theway you are

Andwhen you smile

Thewhole worldstops andstares for awhile

Cause girl, youre amazingJust theway you are, yeah

This project is about branding a singer. Being the countrymusic genre, we decided to go with a vintage look and feel.

Album designed together with Yitze, Jacquetta and Fazil.

JAMES DEAN

Album cover

Lyric page Lyric page

Album back cover Disc design


19/36

Founded in 1946, the Eng Wah Group (Eng Wah) began operating cinemas at Happy Theatre and the open-air

Victory Theatre, both in Happy World, and soon became an established name amongst enthusiastic cinemagoers. By

the 1980s Eng Wah became a leading film exhibitor and distributor with 26 strategically located cinema screen halls

with a capacity of over 5,300 seats and in 1994 became the first cinema operator listed on the main board of the Stock

Exchange of Singapore (SGX). In May 2004, Eng Wah became the first cinema operator in the world to launch the first

fully 2 K (2000 lines resolution) Digital Cineplex.

On 19 Apr 2011, Eng Wah unveiled a new product line; the new creative and vibrant identity for its cinema operations

- WE Cinemas. The WE Cinemas brand is about embracing originality, creativity and vibrancy. With the unveiling of

WE Cinemas and the continued expansion of several of the existing Eng Wah brands in the hospitality and real estate

industries, Eng Wah has signalled it commitment to maintaining its position in the leisure and lifestyle sector.

The Eng Wah Group is spending $100 million to give its cineplexes a much needed facelift. All the halls in Suntec City,

West Mall in Bukit Batok and Empress in Clementi will be fitted with new seats and a $500k ticketing system has been

implemented at Suntec City and West Mall.

The cinemas at Empress, which have been closed for four years, are also being renovated now and will reopen as the

operators biggest cineplex with 10 halls and 1,300 seats in 2012. It will also be redeveloped as Empress Entertainment

Centre, a shopping mall that will include the upgraded cineplex. Its theatres at Jubilee and Toa Payoh have been

shuttered for good but the entertainment centres will be renovated and new retail tenants added.

The Eng Wah Groups business spans entertainment, hospitality, and real estate in Singapore and Malaysia. The Group

manages a portfolio of brands that include WE Cinemas, Hotel Fort Canning, Jubilee Square, Empress Square, The

Legends Fort Canning, and The Legends Golf & Resort Sdn Bhd.

STUDIO PROJECT 5


20/36

I t s y o uk e e p co mi ng f o r

Its you keep coming for

1. Sig ni nt of ac eb ook 3. Ad ju st c olo ur an du plo ad !2.Take photoofyourself

For moreinfo,visit WeCinemas websiteatwecinemas.com.sgor Scan this Qrcodewith your smartphones toaccess tothefacebook now!


TURN YOURSELF intoyour DREAM MOVIECHARACTERS

and stand achanceto APPEAR ONOUR BIG SCREENS in

theatres!TAG YOURSELF in your photos toparticipatei n

our MONTHLY LUCKY DRAW! is giving out 10 SETSOF10 FREE MOVIE VOUCHER every month.

For moreinfo,visit WeCinemas websiteat wecinemas.com.sgor Scan this Qrcodewith your smartphones toaccess tothefacebook now!

After the rebrand of WeCinemas, the problem was that the new

logo wasnt properly advertised. People choose to visit othercinemas instead of WeCinemas for many different factors. Oneof the biggest problems was Wecinemas cinemas location. Inyear 2012, the new and biggest cinema for WeCinemas will beat Clementi Empress. Nevertheless, my design solution will beable to persuade people to patron WeCinemas. This is the photobooth that I designed which allows you to transform into anymovie characters. It is fun and gives you a chance to appear onthe big screens in Wecinemas through photomosaic animation.This machine allows you to post your photo on Facebook andshare with your friends. It is free and still available even afterevent had ended. It will be placed at Clementi Empress, Westmall, Suntec city, ION Orchard, 313. As for places like PlazaSingapura, Vivo city, Bugis junction, Northpoint, Junction 8, it willbe place at the MRT stations. The reason is because it will bea conflict of interest to other Cineplex. Another purpose of thephoto booth is to get more people to like Wecinema Facebookpage. You will have the like the Facebook page first before youcan make a post of the photo taken.

WEVOLUTION

WHO ARE YOU?


21/36

Captain America Real Steel Green Lantern

Rambo

Superman

Tomb Raider

These are examples of the outcomes after using the photobooth. Sometimes, the more unrealistic itlooks, the funnier it gets. When it gets t oo realistic, it gives a sense of contentment and will encouragepeople to tweet or share on Facebook. Social media is a powerful tool. Funny photos get attentionvery fast and go viral. The most important thing at the end is, to make it fun and exciting!

WHO ARE YOU?


22/36

Event@ion

Eye level view

Event@ion

My event will be held at ION Orchard. The reason is because it is spacious enough and it is only a few steps from Orchard MRTstation. It is also not far away from Cineleisure where my target audience are. The event will be held on 6th - 10th June 2012. The5 day event will be held before the launch of WeCinemas at Clementi Empress. On each day, the photos taken on that specificday will be published into a full photomosaic animation and posted on Facebook. Participants will get themselves tagged in thevideo. The video with the most number of likes will be screened in WeCinema (during the commercial period before movie starts)for 2 weeks. This gives them an idea of how it works. Imagine if you are watching a 3d movie, you will get to see the 3D animatedversion. After 2 weeks, the photomosaic animation will be changed. From that day onwards, anyone who takes photos from anyof the 10 photo booths will get a chance to see their faces appearing on the next upcoming movie that is about t o be screen. Theregistration counter is located in front of the backdrop in the center of the event space. Help will be provided for people who haveenquiries on the application and registration of the membership card. Photos taken will be animated on a screen placed at the farend of the event.

EVENT DESIGN


23/36

Wallscape

Floor sticker

Dhoby linkway

My advertisement will be at Dhoby Ghaut MRT Linkway between red line, purple line and the new circle line. The place is ideal asit is the crossroad junction where majority of the people will pass by and it is perpendicular to traffic flow. Other nearby Cinemasare The Cathay and Golden Village. This location will also benefit as my target audience are always there. The headline: BE YOURFAVOURITE CHARACTER TODAY! is tilted slightly and glowed. In this way, it creates a visual flow while maintaining the samelook and feel to the Wevolution logo. From the headline itself, people will be curios as how they can be a movie character. As they

approach nearer, they get to see the photo of the person st anding following the photo he is holding. Infographics are also seen so asto summarize the steps involve on how you become a movie character. Further details are also available. Fred not if you are rushingfor time as you can choose to scan for more information using your smartphones.

ADVERT @DHOBYLINKWAY


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Panorama view

Another advertising medium is intrain window stickers. The reason is that intrain window stickers are mobile advertisement. It will beadvertised on red line which will drive pass by town areas. The design made used of the photomosaic that creates a depth of view.It catches people attention very easy due to the magnificent depth of view created by the different size of photos. The drop shadowfrom the Wevolution also creates focal point that directs your eye to look at it. If you take a closer look, you will see a lot of faces ofnormal people who have turned into famous movie characters like Superman and Spiderman.

ADVERT @INTRAINWINDOW


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Front page

Reflection from mirror

Back page

For my advertisement in 8 days magazine, I have the idea of using mirror paper. The idea is to show the new Eng Wah, calledWecinemas. As readers flip through, they will see a half-printed page with inverse text written on it. Next to it is the mirror paper. Thereader will automatically understand and interact with the mirror only to see the new logo and the text. As they flip over the page, itbecomes a full printed page shown below.

ADVERT @8DAYSMAGAZINE


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With the launch of many iPhone app from itscompetitors, there is a need to keep up to technologyby introducing Wecinemas iPhone app. The ideaof simplicity of this iPhone app is to ensure thatnavigation is user-friendly. The first tab is Nowshowing, followed by Movies and Promotions. Itfunctions almost the same as you do on the websitebut it is more convenient as you get to check seats,movie and etc.

IPHONEAPPLICATION

WEBSITE


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Booking page 2

Booking page 1

Main page

Changes: Hybrid website is now changed to a

more html driven website.

Background of the website nolonger changes colour. Logo in the website uses the

landscape version. Book now panel is now enhance by

adding a select film. Corporate is moved to header and

footer from side bar. Flash base movie panel is changed

to a web banner. Original web banner(rounded

rectangle) is changed to rectangle. Removed the new release tab.

new release is now merge withnow showing and is indicated by a

new sign. Movies are not repeated with

different movie type. Join us facebook and twitter are

now place at footer. Login(username and password) to

weclub only appears when clicked.(Hidding behaviour)

Header no longer disppear whenscrolling down.

This is the new website that I designed based on the idea of light. To navigate around this website,you have to look out for highlighted buttons or words that shine. One example is the new bookingpage as shown above. In order to move on to the next step in booking your seats, you can seethat the bar on the right hand side only lit up after you have chosen your seat. If nothing is done,the bar on the right hand side will not function and remain darken.

WEBSITEDESIGN


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EngWahGlobal Pte.Ltd

400 OrchardRoad,#16-06 OrchardTowers,Singapore 238875

Tel:+65 6757 3267 Fax:+ 65 6782 8872

Website:WeCinemas.com.sg Facebook:facebook.com/wecinemas.sg Twitter:@Wecinemas

Dear Sir/Madam,

Thank you for joining us in our Wevolution event and signing up for Weclub membership. We hope that youhad enjoyed yourself and had a great experience. Your Weclub member card is attached on the bottom ofthis mailer.

Being a Weclub member, we have already created an online account for you in our website. Your login idand password are:

Login: Junkai92Password: xw6st223

To change your login id or password, simply login using the above id and password. You will be asked tochange your password and id of your choice.

We are also pleased to tell you that your member card has a stored value of 300 Wepoints as you signedup. The more p oints you collect, the more rewards you can exchange for! Do check out our website forrewards that you can exchange for. Every 1 dollar spent wi ll get you 10 we points. An amount of 1200Wepoints will allow you to exchange for a free movie voucher! What are you waiting for? Its time to catchsome movies!

Should you have any queries, please do contact us at +65 6757 3267 or emailus at [email protected]. You can also look into our website for more information.

Thank you!

Sincerely,

Tan Jun KaiSenior marketing manager


Membercard designEnvelope designLetterhead design

During the event, people can sign up for free membership. To make it more interesting and attractive, I came up with the idea of allowing peopleto customize their member card. With the present of the photo booth, you can take pictures of yourself and turn it into 3D through lenticularprinting. So as you tilt the card at a cert ain degree, you will see your face changing from the original actor. Its isnt just cool and fun, but themost important thing is that it becomes more personal and gives a sense of status. People who own this member card can show to their friendsand this will encourage their friends to have their own member card. Lenticular printing is an old technology of printing existed many years ago.So by using lenticular printing, it also relates to Wevolution which is about something old turning into something new. As lenticular printingtakes some time for production, the member card will be mailed to them. One of the concept behind WeCinemas logo where the ew changedto we was to make it sound more friendly. It makes WeCinemas more welcoming and brings everyone closer together. Therefore, the lettermailed will be typed using the handwritten theme fonts. It is done so as to make it feel more like it is a letter from a friend.

MEMBERCARDPROGRAM


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Singapore is a small country that depends on tourism. Over the past few years, thetourism industry has grown more and more competitive. To keep Singapore attractive totourists, YourSingapore has looked into various methods to improve information given totourists online. Singapore is a multi-racial country dubbed as a food paradise, where thevariety of food found in our countrys coffee shops are less commonly found elsewhere.A small-scaled coffee shop in Singapore sells a vast range of foods from different racialbackgrounds, making it a unique aspect in our culture. At this point, YourSingapore onlyprovides a little information on food from different cultures.

STUDIO PROJECT 6


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Flash on the existing website

Main screenPreloading page

After clicking into one of the station

View this online: http://megaswf.com/file/1148187

To further improve YourSingapore, I want to createanother online platform where users can get to knowfamous food stalls nearest to their location at thatmoment. With reference from the local television show

3, I hope to ignite the love and passionfor cooking from the chefs to attract tourists. The uniquepart of this television show is that it explores differentparts of Singapore through its mass rapid transportsystem (MRT), station by station. At every station, theywill find food stalls with the longest queues. From there,they do surveys about the food and ask the customersfor their ratings and opinions. Afterwhich, they will aska group of people to test the food and question if theythink that it is worth it to join the long queue to buy thatparticular food from that stall. With this approach, it willbe a different experience for tourists to enjoy the foodand environment as well as feeling the love for foodsin Singapore by its people and those involved in theprocess of creating the dish. This online food directorywill provide convenience and clarity of travelling and thefinding of the food location for the tourists.

TASTING LOVE


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1. Hovering on the bar

4. Moving it to the bar 5. After releasing mouse button

2. Selecting your location 3. Clicking and dragging

In the existing website, users can plan their itinerary. The drag&dropbar is a nice and interactive function that allows user to quicklycompile a list of locations they wanted to go. In my drag&drop bardesign, the user starts off by rolling over the black bar. By hoveringyour mouse over the bar, a short animation will run and tells youhow it works and what you can do. With that, the user moves on toselect the location icon and drag it over to the bar. Afterwhich, theuser will release the mouse button and the icon snaps onto it.

WEB STRUCTURE


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One App to Read Them All. When you download and install the ScanLife App, it means youll

have the most universal, multi-functional phone scanner in the world. Youll be scanning in

no time!

How to download the app?1. Go to getscanlife.com from your mobile browser.

2. Press the download button when the site auto-detects your device.

3. The app will be downloaded to your device.

SCAN THE CODE FOR THE MAP

Foodiehunt 1

Foodiehunt 2Yu Cheng Bak kut teh Fei Zai Rong Shi Tan

Rating: 10/10 Rating: 10/10

EW 24 NS 1 Jurong East

Address:Blk 347, Jurong East Ave1, Hawker Centre, #01 - 220

Opening hours: Tuesday to

Saturday 9am - 8pm, Sunday 9am -4pm, Monday closed.

Price:$4

Queue waiting time:20 - 30 mins

Address:Blk 155, Bukit BatokStreet, Street 11, Stall 8

Opening hours: 12pm - 10 pm,

Thursday closed

Price:$3

Queue waiting time:15 - 25 mins

Walk to Jurong East Int Walk to Seventh-Day Advent Ch

Jurong East Int Seventh-Day Advent Ch

Blk 347 Blk 185

Head northeast -140 m 501m

Bus - 334 towards Jurong East Int Bus - 176 towards Bt Panjang Int

Walk to 347 Jurong East Avenue 1 Walk to 155 Bukit Batok Street 11,

Singapore

Delicious food denitely worth the wait, Yu Cheng Bak

Kut Teh. The stall tenant,Mr Cai have been selling bak Kutteh for 20 years and is now 61. His ingredients include thefresh pig bones, garlic, pepper and salt with 20 minutesof cooking. The secret receipe comes from the amount ofpepper used, too much or too little will affect sweetnessof the soup base.

This stall has a history ofthree generations. Mr Zheng, the

stall tender who is now 51 years old have already passedhis cooking skills to his son. Mr Zheng said: proper heatcontrol is the key to making tasty fried oysters whichisnt oily, and it takes years of experience. Also, he madeuse of the water from the oyster to steam the oil content,producing tasty tender oyster meat.

2

4 sheet poster

My poster will be on 4 sheet panel. I choose 4 sheet because the sizeis just right for us to read (eye level). It provides information on howto get there. How it works is that you scan and it links you to a mapwith details like how far you are away from it and how to get there.The instruction on how it works is written at the bottom of the poster.

4-SHEET POSTER


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Gobblerdeals is working together with burger king in this campaign.The objective is to get people to like Gobberdeals Facebook pageand in return, they get free drumlets. It is also to help promote theirnew website design.

GOBBLERDEALSBK CAMPAIGN


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Gobblerdeals is working on a campaign to promote itself to the people.Relating the tagline, Packed With Deals! Only At Gobblerdeals, thevisual shows a sandwich with alot of deals(the photos). On the rightside, Gobblers hand is shown holding a knife getting ready to gobberup the deals.

GOBBLERDEALSADVERTISEMENT


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Duracell battery advertisement visual.

DURACELLCAMPAIGN


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Unit 12 Unrated is about us being unrated. Therefore, I decided tostart off with an introduction text, followed by the poster. As you hoveryour mouse over the 4 parts of the poster, it lights up. There is also acountdown timer counting down to the launch of the website.

UNIT 12 - UNRATEDWEB TEASER

Documents

Junen Tan Portfolio