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June 5, 2007
Georgia Travel Info
Brought to you by
511: A National Vision511: A National Vision
• 1999: USDOT asked FCC for nationwide N11 dialing code
• 2001: 511 Deployment Coalition formed by agencies including AASHTO, APTA, ITS America & USDOT
• 2002: National vision of a customer-driven, multi-modal travel information service
• 511 brings ITS, traffic/incident management, public transportation and weather information under 1 umbrella
• Goal: 511 available nationwide by 2010
511 Deployment Status511 Deployment Status
= 511 Operational (“Live”)
as of December 31, 2006
Accessible by 36.5% of Population
Accessible by 67% of Population in 2007
= Expected “Live” in 2007
D.C.
511 Usage Statistics511 Usage Statistics
• October 2006:
– 511 available to 100 million+ Americans (35%)
• December 2006:
– 511 breaks 3 million mark for the first time
• February 2007:
– Over 73 million calls to 511 since June 2001
• USDOT:
– 2007 will be a “breakout year” for 511 nationwide Source: www.deploy511.org,
USDOT
Georgia 511: The BasicsGeorgia 511: The Basics
• “One-stop” travel information portal for Georgia
• Call statewide from any phone
• Option to use automated system or request Operator
• Transit and other modes of travel also reachable via menu options
• Data provided via XML feed
• Consultant Team: Meridian, Iteris & AirSage
511 Components511 Components
Data Processin
g
Telephony System
Fargo, ND
Data Disseminatio
n
DevicesTravel Time
DataIncident DataSpeed Data
Construction Data
SpeedsAlerts
TMC
Receive Accident Reports &
HERO Requests
““Welcome to Georgia 511”Welcome to Georgia 511”
Main MenuMain Menu
511: Real-Time Travel Info511: Real-Time Travel Info
• Interactive Voice Response (IVR) system provides real-time information on:
– Incidents
– Road Conditions/Closures
– Congestion levels (light, moderate, severe)
– Travel times/Avg. speed/Distance
– Weather
• Speak or press any interstate or state route in Georgia
• Provide Start/End point
511 = User-friendly511 = User-friendly
• Callers can “barge in” to interrupt the automated system
• No confirmation questions
• Easy-to-navigate sub-menus
• Responsive to route nicknames
“If this is
correct, Press 1”
Alerts & Floodgate MessagesAlerts & Floodgate Messages
• Special bulletin with urgent travel information
• Heard by all 511 users
• No “barge-in” allowed
• May include:
- Major highway or system closures
- Evacuation warnings
- Amber Alerts
Surrounding StatesSurrounding States
• Option 6: Transfer to other 511 systems in Florida, Tennessee and North Carolina
• Crucial during major events
– Hurricane evacuations
– Wildfires along the border
• Objective: Seamless transfer throughout US by 2010
From *DOT to 511From *DOT to 511
• 6-month “grace period”
• 511 only by 2008
• Call volumes:
- Currently 900-1000/day
- Goal is 4000-5000 calls/day (mostly IVR)
- TMC hiring more operators to handle volume
• Objective: increase in reported incidents outside metro Atlanta
Marketing 511 in GAMarketing 511 in GA
• Stakeholders– DOT Board– Districts– ITS GA, TIME, ITE, etc.– State agencies
• Georgia Travelers– Metro commuters– Tourists (air, rail, car)– Truckers– Passin’ through
(snowbirds)
Marketing 511 in GAMarketing 511 in GA
Media focus: Drivers• MARTA Bus backs• Radio advertising– Traffic reports– Statewide spots
Lifestyle approach• Educational website• Internet advertising • TV/Mobile spots• PR opportunities
Marketing 511 in GAMarketing 511 in GA
Public Relations• Events at TMC• Media releases• 511 Crew• Road signage• TMC Tours• HERO school visits
Partnerships• AAA, insurance• DDS, Tag Offices• DEcD, Welcome
Centers• CIDs, TMAs…& YOU!
Questions?Questions?Contact:
Anthony M. Bradford511 Project Manager
Mark DemidovichAsst. State Traffic Engineer
