JUNE 2014 ISSUE MAX SPORTS & FITNESS MAGAZINE

8/12/2019 JUNE 2014 ISSUE MAX SPORTS & FITNESS MAGAZINE

1/68

FREE ISSUE!Compliments of:

JUNE 2014 www.maxmuscle.com

NITRO 2& MTX

pg. 56

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Pg. 36


2/68

TONI Warrick,

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WWW.MAXMUSCLE.COM JUNE 2014

JUNE 2014 ISSUE 187CONTENTS

16

22

36

share all the workouts and

supplements men need to do

to get totally shredded.

HEROES36A True Warrior Team Max Muscle's Dallas

Robinson, who competed in the

recent Winter Olympics, not only

is a powerful athlete, but he is

serving his country and coaching

young athletes. Find out more.38 Going for the Title Mauricio Herrera continues to

fight with passion and success.

This Team Max athlete is a

perfect example of true dedication.

IMAGE42 Scent Appeal A round-up of six incredible scents

to make any man smell divine.

HEALTH16 Get Back in the Game If you've been sidelined by a

sports injury, there's hope.

From cold laser therapy to

platelet-rich plasma and stem-

cell therapy, here are seven

treatments to consider.

COVER STORY22 Become a Better Athlete Every athlete can improve his

or her skills. Here is how to get

faster, stronger, better!

FITNESS26 Get Real Why your spouse is no

substitute for a personal trainer.

29 Look Like aCompetitor, Part 3

In our third and final article, we 29

42Find this andoth er smell -goodscents in th ismonth 's Guy

Picks!


5/68

3JUNE 2014WWW.MAXMUSCLE.COM

47

For more information or to find the store nearest you, visit us online at

maxmuscle.com

INCREASELEAN MUSCLE!

s

DECREASE

FAT!s

INCREDIBLESTRENGTH

GAINS!

NEW!

50

Photographer:James Patrick, JamesPatrick.comModel:Dave Dreas

Assistants:Jason BlackLocation: Arizona Training Lab, AzTrainingLab.com

natural hormone enhancement can

help you achieve better results.

CUTTING EDGE56 Powerful Duo Max Muscle Sports Nutrition's

MTX and Nitro 2 work perfectly

together to help boost testosterone

and give you insane muscle pumps.Get the results you want with these

two innovative products.

IN EVERY ISSUE4 Editors Note6 President's Point8 Contributors10 Feedback Buzz12 Forever Young14 Health Beat34 Max Champ

60 Science News62 Hot Picks

ON THE COVER

FREEISSUE!Com plime nt s o f:

JUNE 2014 www.maxmuscle.com

NITRO2&MTX

pg. 56

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TeamMaxAthlete's

OLYMPICJOURNEY

Pg. 36

44A Tribute to Summer The colors are bright this season.

Here are some fabulous finds to

welcome summer in style.

NUTRITION47 Foods That Protect You know that certain foods fight

cancer and other diseases, but didyou know some foods can actually

help protect you from the sun's

harmful rays? It's true!

50 Your Post-Workout Meal Renew, repair and re-energize with

delicious wild boar sausage and

sundried tomato pesto ragout.

52 Foods That Boost RecoveryHow a sound diet, proper post-

workout nutrition, quality sleep and


6/68


I SAW ANincredible quote

the other day on

Instagram andI immediately

reposted it. It said

this: "When you

complain, you make

yourself a victim.

Leave the situation,

change the situation,

or accept it. All else

is madness." by

Echart Tolle

I am a huge fan of inspirational quotes, as those who

know me can attest to. And this one really hit home.

I've been guilty of complaining about things: my weight,FHUWDLQ UHODWLRQVKLSV P\ QDQFLDO VLWXDWLRQ HWF 7R PH

I thought by venting it would just get it off my chest. I

never thought of myself as a victim. I can't stand it when

people act like victims to their situations. So, when I

and I consider myself to be a very strong, independent

woman saw myself as victim (based on that quote),

it completely frazzled me. I'm no victim! I refuse to be a

victim! Therefore, I refuse to be a complainer.

Instead, I'm going to re-examine the things I've

complained about in the past and do one of those three

WKLQJV OHDYH LW FKDQJH LW RU DFFHSW LW 0LJKW EH GLIFXOW DW

UVW EXW LWV EHWWHU WKDQ EHLQJ D YLFWLP $ YLFWLP LPSOLHV ,

have no power to do anything. And that's simply not true.

, KROG DOO WKH SRZHU WR ORVH ZHLJKW JHW W PDNH PRUHmoney, end bad relationships, etc. It's time to be a victor,

not a victim. And for those things I cannot change, as the

serenity prayer states: God grant me the serenity to accept

the things I cannot change; courage to change the things I

can; and wisdom to know the difference.

Something else inspired me this week and that

something is a person: Dallas Robinson. I had the pleasure

of speaking with him on the phone for a few minutes to

get some additional details for his article appearing in this

magazine, and wow, what a guy! He works full time for

the Army National Guard and as a coach at a university.

He refuses to take on anything that would impede his

ability to serve his country or coach and minister to collegekids. Even when he was training for the Olympics, he held

onto both jobs, trained hard and took vacation time to do

interviews and to go compete. Talk about dedication! Find

out more about Dallas on pages 36-37.

I hope I've inspired you a little today. Feel free to e-mail

me at [email protected] and let me know your

thoughts.

Until next time,

LaRueNovick

EDITOR'SNOTE

LaRue Novick is Editor in Chiefand Creative Director of MS&F.

AVAILABLE EXCLUSIVELY AT:

WITHTHEMOSTCOMPLETEPOST-EXERCISE

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7/68

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Locations Nationwide. Franchise Opportunities Available.


3PE

RFORM

The Perform Cycle 3 is an advanced

supplement stack assembled to increase

performance on every level. The Perform Cycleis comprised of three of Max Muscle Sports

Nutritions most powerful performance based

products to create a powerful synergistic effect

which leads to both faster and better results.

Emerge is MMSNs premier Body Slenderizing

drink mix that works by stimulating the

metabolism, promoting thermogenesis,

suppressing appetite and enhancing mood.

Anabol Cuts 2 is a new and innovative dual

muscle building thermogenic specifically

designed to stimulate thermogenisis in the body

while building lean muscle via natural hormone

support. The patented ingredients in 2TX, the

third product in the Perform Cycle 3have beenproven is human clinical trials to increase free

unbound and bio-available testosterone by

98%! Each of the three products in the Perform

Cycle 3 work in uniquely different ways to

optimize your ability to decrease body fat while

building lean muscle in the most effective and

fastest way possible. Try the Perform Cycle 3

today and see and feel the results for yourself!


8/68


SUMMERIS HERE

and MaxMuscle has plenty of excitingnew products and promotionsthis month! For starters, wehave a great BOGO going onfor anyone looking to add afew pounds of muscle. TheAdvanced Muscle BuildingStack has Max Nitro 2 at50 percent off with the

purchase of MTX, the X-Series latest cutting-edge testosteronesupport supplement with the patented new ingredient, Mytosterone.The Perform Cycle stack is still available through June with Max

Muscle stores offering great deals on this stack to help improve yourperformance. Lastly, if you havent tried the Complete Assault Stack forweight loss, I highly recommend it if you want to get in shape quicklyto look great in a bathing suit this summer. You get 50 percent off Max&OHDQVH /HDQ ZLWK WKH SXUFKDVH RI DQ\ DYRU RI RXU (PHUJH %RG\Slenderizing Drink Mix. The 8-Week $5,000 MaxxTOR Challenge just ended and we aregoing through the hundreds of incredible testimonials now. We will beannouncing the winner of the MaxxTOR Challenge in the next issueof Max Sports & Fitnessbut if you want to know the results sooner,make sure youve signed up for our Max VIP Club so you get the MaxMuscle monthly e-newsletter which comes out at the beginning of eachmonth. You can sign up for the VIP e-mail Club at MaxMuscle.com.

The 2014 MaxForm Life Challenge is still going on and we havea lot of great people in this years contest. If you havent been onMyMaxMuscle.com for awhile and you want to be inspired, be sure tocheck out the results some of these contestants are achieving.

CortiX, the newest product in the X-Series line, was recentlyintroduced and weve been receiving great feedback on this cortisol-blocking and stress-reducing product. Its on sale right now at yourlocal Max Muscle store. The Max Men & Womens Multi also came outlast month, giving our customers a more cost effective and gender

VSHFLF RSWLRQ IRU GDLO\ YLWDPLQ DQG PLQHUDO UHTXLUHPHQWV (YHU\RQH LVloving the new Max Isolate, which is now available in three refreshingDYRUV DV D JUHDW SUH DQG SRVWZRUNRXW RSWLRQ $QG ODVWO\ WKH QH[Wstage in the M PRO Series is coming soon. MiTOR is a stimulant free,clean energy supplement that works by amplifying the mitochondria,ZKLFK DUH WKH SRZHUKRXVHV RI WKH FHOO 0L725 KDV EHHQ VFLHQWLFDOO\designed to work in conjunction with MaxxTOR and will be a veryeffective stack by complementing the already amazing results ourcustomers are experiencing with MaxxTOR.

Weve got it all this month so be sure to stop by the store and ask a&HUWLHG )LWQHVV 1XWULWLRQ &RDFK DERXW DOO RI WKHVH JUHDW QHZ SURGXFWVAnd while youre there get a free nutrition consultation, get your bodyfat analysis done, pick up a free shaker cup and let the experts help

you get the body you want!

Publisher-RH :HOOV (QWHUSULVHV ,QF

Executive EditorSean Greene

Editor-in-Chief/Creative Director

LaRue Novick

ProofreaderTariq Ahmad

MAX SPORTS & FITNESS210 W. Taft Avenue

City of Orange, CA 92865

(714) 456-0700

ZZZPD[VSRUWVDQGWQHVVFRP

Max Sports & Fitness Magazine is published monthly

E\ -RH :HOOV (QWHUSULVHV ,QF DQG PD\ QRW EH UHSUR-

duced without express written permission, all rights

UHVHUYHG 1R OLDELOLW\ LV DVVXPHG E\ -RH :HOOV (QWHU-

prises, Inc. or Max Muscle regarding any content inthis publication. It is vital that before implementing

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ZLWK D TXDOLHG SK\VLFLDQ

Max Muscle is not responsible for advertiser claims.

-RH :HOOV (QWHUSULVHV ,QF DQG 0D[ 0XVFOH GR QRW

promote or endorse the use of steroids or other

illegal substances. For more information concerning

diet and nutrition, recalled products, steroids and

other related products and issues, please visit the

Federal Food and Drug Administrations Web site at

www.fda.gov.

We reserve the right to refuse advertising withoutexplanation.

Lisa Maiorana, Linda Hepler, Abby Hoeffner, Susan Irby,

David Calhoun, Corry Matthews, Jackie Classen,

Dr. Phil Harvey, Joe Wells, Matt Cooper, Amy Schlinger,

Benjamin Russack, Alissa Carpio, Karen Morse

James Patrick

Frank Fontanilla

Advisory Board

Contributing Writers

Contributing Photographers

Rand McClain, DO

Gary Brazina, MD, FACS

Phil Harvey, PhD, RD, FACN

PRESIDENT'SPOINT

Sean Greene is President of Max Muscleand the Executive Editor of MS&F.


9/68

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COMLocations Nationwide. Franchise Opportunities Available.


*Cannot be combined with Frequent Buyer

Points or any other sales. Certain product

restrictions may apply. Talk to your

Max Muscle Certified Nutrition Expert for

more details.

OFF!*

Buy MTX, Get Max Nitro 2


10/68


Matt Coopergraduated with abachelor's degree in communications

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in nutrition and MMA strength and

conditioning. He is the general manager

of the Max Muscle store in Marin,

Calif. and strives for a commitment

to quality and results for clients of all

levels. For more information, visit

facebook.com/maxmusclemarin.

CONTRIBUTORS

Want to contribute to MS&F?Send story ideas/pitches to [email protected].


maxmuscle.com

TEST SUBJECTS

GAINED 5.3 LBS

OF MUSCLE

AND LOST

2.6 LBS.

OF BODY FAT

IN 8 WEEKS!

NEW SCIENTIFIC

BREAKTHROUGH!

Jackie Classenis a self professed"adrenaline junkie" and stays active

DQG W E\ VN\GLYLQJ DQG LFH FOLPELQJ

A blogger, mom of three, writer,

business owner and adventure lover,

Jackie is passionate about helping

others achieve their goals. Jackie and

her husband Dan own Max Muscle

Colorado Springs (MaxMuscleCos.com).

Amy Schlingeris a writer basedin New York City. Her work has

appeared in SHAPE Magazine, Men's

Fitness, Muscle & Fitness HERS and

Pilates Style. When she isn't at the

J\P RU WU\LQJ WKH QHZHVW WQHVV

class, she can be found enjoying

reality television shows or rooting on

her beloved Green Bay Packers. She

enjoys spending time outdoors and is

always up for a new challenge.

Karen Morse, MPH is a writer andpersonal health coach living in Menlo

Park, California. Her work has been

featured in publications such as Z-LIFEMagazine, Clean Eating, VIVmag.com

DQG


11/68

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0 WWW.MAXMUSCLE.COM JUNE 2014

70 YEARS OLDANDSMOKIN'I started working out at age 54 andweighed 130 pounds. I am now

70 years old weighing 201 poundswith 6.5 percent body fat. My goalwas to slow down the aging processand I surely accomplished that. Ihave competed in eight bodybuildingcompetitions, taking five first-placechampionships. I'm told by a vastvariety of people of all ages that Iam an inspiration! My favorite MaxMuscle product is High 5 proteinpowder. I am forever grateful toKenny Tali, franchisee of the Max

Muscle store in Walnut Creek,California and Max Muscle products formaking my "dream physique" a REALITY!

Dennis Fanucchi, shredded Max Muscle customer in California

FEEDBACKBUZZ

Take your picture with a copy of MS&F or your favorite Max

Muscle product(s) and email it to [email protected]

for a chance to be featured in an upcoming issue!

V

V

V MORE OF EVERYTHINGAfter recently completing Basic Combat Training(BCT) and Advanced Individual Training (AIT, whichis job training) and returning to Orange County, I got really into fitness and health. I've always hadmuscle but just bulky and far from toned muscle since I had always played sports in the past butnever knew about clean eating or supplements. Upon my return, I have grown passionate about

changing my lifestyle by improving my knowledge in nutrition and physical training. Max Muscleis minutes from base, so I go quite often on my lunches. Max Muscle has helped me acquire newknowledge on ways to better myself and my performance. I am currently doi ng CrossFit at CrossFitRXD in East Anaheim, and have been using Max Muscle supplements to get the best r esults of mynew lifestyle. Being passionate about my level of fitness has been beneficial in every aspect of mylife, especially being in the militar y. Not only do I hold one of the highest Physical Training scores inmy unit, but I also influence those around me with the new knowledge I have. Other soldiers see mydedication to eating clean and working out, and now come to me for advice or are complimentingme on my meals and workouts, which is very meaningful to me. So, with all the products andknowledge I've been getting from Max Muscle, I've been getting in better and better shape. I feelbetter all around. I get better sleep. I've hit multiple personal records and I'm more tone than I'veever been.

Heather Doppke, strong Max Muscle customer, Westminster, California

CRITICAL PART OF HIS SUCCESSIn college I shattered my tibia and fibula playing football and had to have a

steel rod and two screws inserted in my leg for a year and a half. I retired fromsports at the advice of my parents and doctor but stayed active with wrestlingas an assistant high school and middle school coach for 8 years until a newjob wouldnt allow me to coach anymore. I moved to the Bay Area fromPhiladelphia in February 2009 to take a job with Kaiser Permanente. I was230 pounds and hadnt seriously worked out or trained since I broke my leg in1997 (I'd lost the motivation since I wasnt competing in sports anymore).

I started to lose some weight on my own and was working with a fewdifferent personal trainers, training in Brazilian Jiu Jitsu (BJJ) and taking thesupplements they recommended that the gym sold. I wasnt really seeing resultsthat I wanted. I even ended up injuring my shoulder in a workout because theywanted to go beast mode instead of training smart and for a purpose.

Then I started training with Bryant Pangelinan in the summer of 2011post shoulder surgery and he developed a t raining strategy to get me back

to training BJJ and also suggested I talk to Kenny Tali at Max Muscle WalnutCreek about supplements to help me recover from workouts. I began tocompete in BJJ in January 2012 and have been pretty successful, making thepodium 22 times. Max Muscle supplements also played a big part in merecovering quickly from major knee surgery in 2012 and allowed me to returnto competitive BJJ in less than a year. The combination of training with MaxMuscle athlete and trainer Bryant Pangelinan and the supplements from KennyTali and his Max Muscle Walnut Creek team are a critical part of my success!

Adam Schembs, winning Max Muscle customer in California


13/68

11JUNE 2014WWW.MAXMUSCLE.COM

TALK

TO US

We want to hear from you! Send comments, photos, questions,

likes, dislikes to [email protected].

V

V

V

THAT BIGSMILE SAYSIT ALL!I stumbled into your store [MaxMuscle Fort Myers, Florida] bychance. It was the best thing I'veever done. Your nutrition plan and

education on macronutrients set offa change in my journey that I couldnever have imagined. I've lost a totalof 86 pounds, 26 percent bodyfat and increased my lean mass allwhile using your products at different

stages of my journey. Currently my core products are your High 5 protein, Cleanse & Lean Advanced,Vit-Acell and I'm starting the MaxxTOR I purchased today. I truly believe in your franchise, your productsand everything it stands for. Currently cutting down to 8 percent body fat hopefully for my first photoshoot then a little leaner for my first physique competition.

Jason Coffman, happy Max Muscle customer in FloridaFor more information or to find the store nearest you, visit us online at

maxmuscle.com

JOLYNN REDDON

BRIAN FURER

AMANDA FREESEMAN

DAWN THOMAS

TONI WARRICK

MAX MUSCLE NPC SHOWCorry Matthews promoted her 4th Annual NPC Max Muscle VA Classic in

Woodbridge, Virginia on April 26th. Along with Co-Promoter Dr. Stacia Kelly,the two saw a record attendance of 184 athletes. The next show (the NPCMax Muscle VA/DC State and Armed Forces Show) will be November 8th.The above photo shows Corry Matthews in blue with her client Lindsey Willis(center), who won Figure Novice and Figure Class B at the show. The left photois a candid shot of the two of them. More show info at www.mmvanpc.com.

PARTNERSIN FITNESSThe Max Muscle Marin crew hanging out with the AnytimeFitness Novato staff. Max Muscle and Anytime FitnessNovato have partnered to bring the community the verybest in physical fitness training, nutritional guidanceand wellness! We hope to use this partnership for thebetterment of the local community's health, and to helppeople reach their goals! Check out Max Muscle Marin atFacebook.com/maxmuscle.marin9 and Anytime FitnessNovato at Facebook.com/anytimefitnessnovato

PhotobyCostaPhotography(CostaDinoKirkwood)andJoffoto(JofPanlaqui)


14/68


Pre-workout meals, snacks orshakes are a vital part of any training

program. Lets face it, working out

is not easy. Especially if you are

supersetting or training intensely for

more than 30 minutes. If you have

ever bonked, then you know what I

am talking about. Bonking is an old

marketing term for hitting the wall or

simply running out of nutrients to fuel

your workout. By taking a little extra

time to make sure your body has

the fuel to energize a great workout,

you can dramatically improve your

results. Here are a few simple tips

to help ensure that you will be

energized for your next workout.

I am sure you have all heard

the phrase, carbing up. We make

sure to focus on carbohydrates in

our diet to fuel our next workout.

Carbohydrates are quickly broken

down through digestion and stored

in our muscles as glycogen, which

is commonly referred to as muscle

fuel. Glycogen literally fuels your

muscles and when it is present,

you can do more reps, ultimately

increasing your endurance and

strength during your workout.

Be cautious of getting too much

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as you train. Pasta, fruit, sugars, non

FOREVERYOUNG

EURXV YHJJLHV HWF FDQ KHOS TXLFNO\

fuel your next workout.

Small amounts of protein (8-15

grams) before a workout can be

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balance and ultimately preserving leanmuscle tissue. As your body is stressed,

it will need amino acids, which are

derived from protein. Amino acids are

readily available in your bloodstream

for 4 to 5 hours after you consume

protein. This is why most nutritionists

recommend protein every 4 to 5 hours

in smaller meals. Otherwise your body

will break down lean muscle tissue to

fuel stressed muscles and thats not

good.

The reason why I recommend small

amounts of protein before a workout is

that protein is very hard to digest, so

if you take in 30 grams, your body will

actually use energy for digestion rather

than training.

Lastly, avoid fats or make sure fats

make up a very small amount (less than

5 grams) of your pre-workout meal.

I love to make a quick shake about 45

minutes before I train. Here is a great

pre-workout recipe for an energizing

shake:

Extreme Pre-Workout Drink

6-10 oz apple juice

6-10 oz water (optional or use more

juice)

cup ice or frozen berries (or both)

banana

scoop MaxPro vanilla protein (15g)

1 scoop of Full Blown Extreme

Blend it all together and enjoy!

This shake will give you

approximately 30-40 grams of

carbohydrates and 15 grams of protein.

I add in the Full BlownExtreme to get some extra

energy for my workout.

Stop by your local Max

Muscle store to design

your own pre-workout

VKDNH 2XU &HUWLHG

Fitness Nutrition

Coaches will make sure

you get energized and

ready for your next

workout.MS&F

By Joe Wells, Max Muscle Founder and CEO

Joe Wells is the founder and CEOof Max Muscle Sports Nutrition.


maxmuscle.com

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NEW!

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Your NextWorkout!


15/68

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MaxPros proprietary Super Protein Concentrate delivers a

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16/68


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By Linda Hepler, BSN, RNHEALTHBEAT

It's Not Me,It's My Genes!Are you a lightweight when it comes to tolerating

pain? It may not mean that youre a baby but that

you have a gene variant for low pain tolerance, say

researchers who recently presented results of their

study at the American Academy of Neurologys annual

meeting.

e study, which involved more than 2,700 people

diagnosed with chronic pain who were taking opioid

pain medications, asked participants to rate their

perception of pain on a scale from zero to 10. Nine

percent of the participants had low pain perception

(high tolerance to pain), 46 percent had moderate painperception (moderate pain tolerance) and 45 percent had

high pain perception (low tolerance to pain).

When the researchers then studied the participants

genes, they found that the DRD1 gene variant was 33

percent more prevalent in the low pain perception group,

while the DRD2 variant was 25 percent more common

among those who perceived a high level of pain. ose

who perceived a moderate level of pain had more COMT

and OPRK gene variants.

Nobody (except the scientists themselves) need

remember the specific gene names. Suffice it to say that

there seem to be certain genes that play a role in pain

perception and pain tolerance.

Are you ready to start a new eating plan or exercise regime? Researchers from San Diego

State University say that youll most likely begin your new lifestyle program, at least by researchinghow to go about it, on a Monday or at least early in the week. Analyzing Google searches for healthy topics, such as healthy diet, the researchers foundthat on average, searches for such health topics were 30 percent more frequent at the beginningof the week than on days later in the week, with the lowest average number of searches onSaturday. This pattern holds true week after week, year after year. When the team examined whether media exposure could be driving this pattern of healthbehavior, they found that frequency of news stories encouraging healthy lifestyles peaked onWednesday and were statistically independent of health searches online. More likely, say theresearchers, that people perceive especially after a weekend of bad l ifestyle behavior Monday to be a new start, sort of like a mini New Year's Day.

IS MONDAY THE HEALTHIEST DAY?


17/68




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HEALTHMATTERS By Linda Hepler, BSN, RN

You know that physical

activity is great for you not

only to get those sculpted abs,

but for an improved mood and

even a spicier sex life! But if

youre a serious athlete even

just a weekend warrior

chances are youll eventually

sustain an injury. According

to the U.S. Consumer Product

Safety Commissions National

Electronic Injury SurveillanceSystem (NEISS), nearly 2

million otherwise healthy

people each year suffer a

sports-related injury that

brings them to the emergency

room for treatment.

Its likely that if your injury

requires medical care, youll

get the standard treatment

and advice: rest, ice,

compression and elevation

(RICE), a narcotic pain reliever,

perhaps a referral to anorthopedic specialist if things

are more serious. And in the

worst-case scenario, you may

be sidelined for weeks or

even months. But these days,

sports medicine specialists are

turning to other treatments

that can help to relieve pain

and avoid overuse of pain

medications as well as get

you back into the game sooner.

Here are some of them:

GET

BACKIN THEGAMEAFTER

ANINJURY

Sports medicine hascome a long way

in helping all kindsof athletes get back

to peak physicalcondition. Here's alook at some of the

therapies in use today.


19/68

17JUNE 2014 WWW.MAXMUSCLE.COM

MASSAGEMedical massage therapy is one of

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injury, said Kathy Gruver, PhD, natural

health practitioner and medical massage

therapist from Santa Barbara, California.

Its not invasive, not expensive, and

done by a trained professional, is not

likely to worsen the condition.

According to Gruver, medical massage

(not spa type relaxation massage) is

ideal for shoulder issues, shin splints,

tennis elbow, sciatica or knee pain due

to tightness in the quads. It pushes

the toxins out, increases circulation,

smoothes scar tissue, eases pain and

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Gruver, who uses a combination of deep

tissue and trigger point massage for her

clients with sports injuries.

How It Works:While research onexactly how massage therapy aids

injury recovery is not conclusive, a

recent study at McMaster University

in Ontario suggests that it triggersbiochemical sensors that can send

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muscle cells. In addition, the study

suggests that massage signals muscle

to build more mitochondria, the

power centers of cells, which play an

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certainly not lost on professional sports

teams, as an increasing number of

them have added a massage therapist

to the payroll in order to get athletes

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Cost:The average cost for medical

massage therapy is $60 per hour;

some insurance companies will pay for

it if you have a physicians order for

treatment.

COLD LASER THERAPYMost professional athletic teamsuse cold laser therapy, said Douglas

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Multi Radiance Medical, a manufacturer

of cold lasers. And the majority of

collegiate teams have it. It not only

accelerates injury rehabilitation, but

it can help to prevent injuries by

decreasing muscle fatigue and helps

athletes to recover more quickly after

performance by increasing oxygen tothe tissues. Research shows that cold laserWKHUDS\ DOVR FDOOHG ORZOHYHO ODVHU

therapy, is effective to treat all sports

injuries, particularly jumpers knee,

tennis elbow and Achilles tendinitis.

It has also been found to reduce

pain, decreasing the need for narcotic

painkillers.

How It Works:Laser is a specialized,concentrated form of light energy

that is absorbed into the body cells,said Johnson. It is absorbed within

the mitochondria, the power house

of the cells, causing increased energy

within the cell. It also is absorbed into

the blood, causing nitric oxide to be

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tissue oxygenation.

Cost:Low-level laser therapy costsbetween $75-$185 per treatment;most injuries require three treatments

a week for 5 to 15 weeks, depending

upon the severity of the injury. Mostinsurance companies will not pay forcold laser therapy.

CRYOTHERAPY WITHINTERMITTENT PNEUMATICCOMPRESSIONCryotherapy with compression is

underused in sports injuries, yet its

preferable to narcotics, said Nathan

Wei, MD, regenerative medicine expert

and director of Arthritis Treatment

Center in Frederick, Maryland.Cryotherapy with intermittent

compression, or cryo with IPC is a

machine with a cuff that surrounds the

injured area knee, ankle, shoulder,

arm, hand or back with cold water at

a precisely controlled temperature, and

at the same time delivers intermittent

air compression (active compression/

decompression rather than static

compression such as with an ACE

bandage). Studies show that this

therapy helps to return athletes to their

activity more quickly as well as reduces

the need for narcotic pain medication.

How It Works:When soft tissuetrauma occurs as a result of injury,

overuse or surgery, it causes an

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WKH RZ RI ZKLWH EORRG FHOOV WR WKH

area to promote healing. But thisLQFUHDVHG EORRG RZ WR WKH DUHD

also causes swelling and reduction

of oxygen to the area, resulting in

cellular injury and pain. Cryotherapy

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and the production of pain mediators,

decreasing cellular oxygen demand

and reducing tissue damage. Combined

with active compression, which

mimics the bodys natural muscle

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the injury where they can be resolved

by the lymphatic system, healing isaccelerated, and pain reduced.

Cost:You can buy a simple cryosystem such as Dura Kold, Cryo/Cuff

or Polar Care, all of which have cooling

systems and static compression for

DERXW 2U VSULQJ IRU D FU\R

system with IPC, such as Game Ready,

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rental. Some insurance companies will

pay for all or part of a cryo system. ii


20/68


ELECTRICAL MUSCLE STIMULATIONOlympic athletes as well as pro sports teams use electrical

muscle stimulation (EMS) for injury rehabilitation, whichis a treatment where electrical impulses are delivered to

weakened or painful muscles through electrodes on theskin. EMS makes the muscle contract to prevent disuse

atrophy (loss of muscle); it also relaxes muscle spasms,increases blood circulation to the muscle and reduces pain.

It is commonly used for muscle pain, spasm and weaknessassociated with tendon and ligament injuries.

How It Works:Most EMS machines use an alternatingcurrent, which is delivered to the painful muscle area. When

the current passes through the muscle, it causes the muscleto contract, then relax and lengthen. One particular EMS

treatment, the ARP Wave, uses a direct electrical currentand a patented bio-electrical current to locate hot spots, or

areas of scarring caused by injury, which may be a distancefrom where the pain is felt, said Christopher Knott, MS, an

exercise physiologist and neuromuscular therapist fromColorado Springs, Colorado. Every injury causes a bio-

electrical disturbance, he explained. This creates a wallof tissue called scar tissue, which keeps the muscle from

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disturbances and neutralizes them, allowing your muscles to

do their job. While most EMS machines work while youre at rest, the

ARP Wave is used while youre doing a series of range-of-motion exercises and other exercise techniques, which

more quickly re-educates the muscle and speeds recovery,according to Knott.

Cost:Length of EMS treatment varies and costs between$65-$200 per treatment; some types of EMS are covered byinsurance if performed by a licensed therapist.

INTRAMUSCULAR STIMULATIONIntramuscular stimulation, or IMS, uses acupunctureneedles to penetrate deep within the muscle to target trigger

points, which are hyper-irritable areas of muscle that havebecome shortened, tight and weak. Trigger points can occur

with an acute sprain or with a repetitive stress injury, like atennis elbow. IMS reduces the need for pain medications by

hoping to cure the problem rather than mask the symptoms,said Chris Centeno, MD of Boulder, Colorado, who is board

FHUWLHG LQ SK\VLFDO PHGLFLQH DQG UHKDELOLWDWLRQ DV ZHOO DVinterventional pain management.

How It Works:IMS stimulates both the muscle and thenerve, according to Dr. Centeno. When the stretch receptorLQ WKH PXVFOH LV VWLPXODWHG LW SURGXFHV D UHH[ UHOD[DWLRQ

as well as an electrical response within the muscle to makethe nerve function normally again. The needle also causes a

small injury to the muscle, he added, which draws blood tothe area and helps to initiate the natural healing process.

Cost:IMS treatments are done once a week for 5 to 10weeks and cost about $50-60 per treatment. Many insurance

companies will pay for this treatment up to a certain amountper injury per year.

PROLOTHERAPY WITH DEXTROSE

According to Dr. Centeno, prolotherapy is most often usedfor tendon problems such as tennis elbow. It involvesinjections in the region of tendons or ligaments with a

dextrose (sugar) solution. Prolotherapy might be used ifIMS is unsuccessful, he said.

How It Works:The dextrose solution, which is dilutedwith water or an anesthetic solution, causes irritation tothe injured tissues, signaling the body to initiate a healing

process.

Cost: Prolotherapy can cost from $100-200 per treatment,with many people needing 3 to 6 treatments, and is usually

not covered by insurance. ii


21/68

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ATHLETES & PAIN PILL USAGEAccording to a study published in Drug and AlcoholDependence, retired NFL players misuse opioid painmedications such as Oxycontin, Vicodin and Percocet ata rate more than four times that of the general population,thought to be because players misused painkillers duringtheir NFL careers.

The extreme physical wear and tear that serious athletessustain can cause a number of injuries and chronic painconditions that lead to the use and misuse of opioidpain medications. Whether taking too much of a painkilleror taking it for too long of a period of time, its easy tobecome either physically dependent or addicted to thesemedications. And when athletes become addicted to painmedications and the prescription runs out, they sometimesturn to street drugs even a more readily available streetdrug such as heroin often with drastic consequences. While the vast majority of people prescribed opiatepainkillers do not become dependent or addicted to them,it can happen more easily than you may think. Heres

how to decrease your risk, according to Harvard MedicalSchool:

Limit the use of an opioid to no more than 7 days.Using one formore than 30 days can lead to dependence.

Take the medicat ion exactly as prescr ibed.If you try to reduceaddiction risk by cutting back on the medicine and waitinguntil the pain gets unbearable, it can backfire. The memoryof how bad the pain got and the relief you experiencefrom taking the painkiller can actually increase your risk ofbecoming addicted.

If you need pain medication for longer than a week, talk to yourdoctorabout regular checkups to assess whether the medicationis still needed and if there are other options available to

you.MS&F

PLATELET RICH PLASMAAND STEM CELL THERAPYBoth platelet rich plasma (PRP) and stem cell therapy, like

prolotherapy, are delivered through a needle. And according

to Dr. Wei, these treatments, which utilize the bodys own

cellular growth and healing factors to heal damaged tissue,

are the wave of the future. They are used for rotator cuff

tears, Achilles tendon injuries and even ACL injuries.

How It Works:PRP, which has been used for about 15years in professional athletic injuries, is an injection of an

ultraconcentrated form of your own blood, said Dr. Wei.

Blood is drawn from your vein and then spun down in a

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with growth and healing factors. Then, using imaging techniques, a needle is placed intothe defective ligament or tendon, and the area is peppered

(multiple small punctures), then the platelets are injected,

resulting in natural healing both from the needle injury itself

as well as the growth factors in the platelets. For more serious injuries that dont respond to PRP, stemcell therapy, which uses either your own stem cells from

your bone marrow or fat cells, or those from a healthy donoror umbilical cord blood, can be delivered to the injured

area in much the same way as PRP therapy. Stem cells are

blank slate cells, said Wei. They can become any cell you

want them to be.

Cost:The cost of PRP and stem cell therapy varies,depending upon the area to be treated and the number

of injections needed. PRP ranges from $300 to $750 per

injection, while stem cell therapy costs about $750-$2,650

or more. At present, these therapies are not reimbursed

by insurance. But insurance coverage at some point is

a foregone conclusion, said Dr. Centeno. Many studies

have shown that dollar for dollar these procedures are less

expensive than traditional surgery. This doesnt even include

the long-term costs associated with continued care for re-

injury, surgical complications and arthritis.MS&F


23/68


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COVERSTORY By Amy Schlinger Photos by JamesPatrick.com

Youve heard it before; maybe youve even said it yourself that athlete youre playing against was born with good genes.Hes genetically gifted and even if you gave the game your all,hes predisposed to be better. Turns out, while being active ingeneral at a young age is good, the gene theory isnt exactlytrue. There are a few things that are pretty resistant to traininglike flat out top speed, but almost every other athletic trait can be

improved, said David Epstein, author of The New York TimesBestseller, The Sports Gene. These skills are all built up throughpractice that mimics game-time situations.

Repetition through practice is key. You want to train your bodyto perform efficient movement patterns specific to your sport oractivity, said Curtis Williams, NASM-CPT and former pro footballplayer. Your body will adapt and begin to do these movementsnaturally.

Self-regulatory behavior is important, too. Going to a drivingrange and just hitting a bunch of shots isnt as productive as beingfocused and making quality drives. Assessing your performancemore frequently and wanting to better yourself is a necessary traitin a good athlete. Ready to step up your game? Use our experts tips to helpimprove these athletic traits.

BECOME A

BETTERATHLETE

Not all great athletesare born that way.In fact, with the rightattitude and mindset to

want to improve, youcan learn the skills tobetter your game.


25/68


to stop great speed without losing

balance requires a lot of core strength

and power in the hips, said Williams.

Sprint short distances and see if you

can come to a complete stop without

being off-kilter.

READING THE PLAY

Studying other players and opponents

movements and patterns as well as

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ZD\V WR NQRZ ZKDWV FRPLQJ RQ WKH HOG

in the future. You must be, as Williams

refers to it, a student of the game.

Overthinking in a high-pressure situation

can make of break the outcome. That

half a second spent thinking can be the

difference in reacting to what youre

seeing and making a huge play, said

Williams. The more you understand

about your opponent will enable you to

act instinctively.

IMPROVING SPEED

As mentioned earlier, top speed cannot

be changed. However, there are tips

and tricks to come off the line fast

when sprinting. Get a more steep

angle of the lower leg to the ground,

said Epstein. This keeps you from

having your back foot underneath you

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Its best to have the leg behind you for

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the toe drag to help ensure their leg

stays behind them.

UP THE ENDURANCE

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lactate threshold, or training at a

medium level as to never max out the

cardiovascular system. However, its

been seen in sports recently that this

may not be the best way to train. Take

HANDEYE COORDINATION

While you cant improve reaction

time, you can learn patterns. People

talk about the game slowing down,

but really athletes are just seeing

whats coming, before it s coming,

said Epstein. Baseball players use

simulations of balls being pitched at

them and learn to see the patterns on

the ball. This allows them to identify

the pitch so they know if and when to

swing. Its also important to recognize

what the person who is throwing the

pitch or pass or kicking the goal does

with their body. The more and different

opponents you face, the better.

CHANGING DIRECTION QUICKLYBalance, balance, balance! Without

equilibrium, when youre looking to

change direction quickly, you may end

up wiping out. Understanding how

BUILD FASTTWITCH MUSCLE FIBERS

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any explosive sport that requires quick

bursts for short amounts of time, said

Williams. Think track sprinting, football

or basketball. The best way to build these

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program so youre working with heavier

weight. Plyometic training like box jumps

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26/68


the Dutch speed skaters at the Sochi [Winter Olympics]

for example. After 40 years of training at a medium level,they switched to polarized training, said Epstein. Theres

no medium intensity its either doing close to nothing or

going all out. And if you watched the Olympics you know

this theory worked well for the Dutch, and more and more

evidence is coming out in support of polarized training.

RECOVERY

With the numerous hours of training plus actual game

time, athletes are putting a lot of beating on their bodies.

Giving your body the proper recovery it needs, starting with

even just stretching, is so important to be able to continue

to perform at an elite level. Supplements and certainingredients in supplements can also help your body bounce

back faster. Beta-alanine is a great option to take because

it reduces the lactic acid in your muscles, said Scott Herkes,

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WQHVV QXWULWLRQ FRDFK 6WXGLHV KDYH VKRZQ WKDW WDNLQJ

ounces a day and it can be split up over the course of

the day within in two months, theres been an 80 percent

increase in carnosine in the muscles, which is a molecule

that helps eliminate acid. Be aware: taking the full dose as

opposed to splitting it up over the whole day can give your

skin a prickly sensation, but that tends to go away once you

start working out. Beta-alanine and a good isolate protein

can really help you after a grueling workout to be ready togo again the next day.MS&F

IMPROVING VERTICAL HEIGHT

Many jumpers who start with a run, tend to

begin their jump too low. Its important to

take a really long second to last step and

a short last step, said Epstein. If thats

not intuitive for a jumper, you have to learn

to do it and learn how to transfer that

energy. A lot of trainers will have athletes

jump over and over again, until they get to

a point where they arent going any higher,

or they end up breaking momentum.

Lower body strength is important as well.

Exercises like squats and deadlift help build

lower body strength.


27/68

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28/68


STAYACTIVE By Benjamin Russack, MFT

So you decided to save a little

cash, or maybe you thought dieting

and working out with your spouse

would increase your love connection.

Save money and your marriage?

Sweet!

But what do you think will happen

when you remind your wife or husband

not to take that extra serving of

lasagna? Do you think your wife will

enjoy it when you tape measure her

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be the cop who suddenly turns the

tables on what was supposed to be a

romantic candlelit dinner?

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KDV VHHQ UVWKDQG KRZ HDVLO\ WKH

best of intentions are misunderstood,

I can tell you that a conversation

between couples about healthy livingcan quickly morph into a conversation

concerning just about anything else:

1. Control issues: Honey, you might

want to think before you pick up that

cookie.

2. Bad timing: How come every time

I talk about us you start talking about

food?

$Q HQGOHVV SDUDGH RI XQPHW

expectations: You didnt get up with

me to go running at 6 this morning like

we talked about. I feel like youre not

committed to me or this relationship.

You would be hard pressed, in fact,

WR QG D GLIFXOW DVSHFW RI \RXU ORYH

life that would not unexpectedly rear

its head in your quest to assist your

partner towards better health.

The root of all of this, I believe, is

power differential. Basically, a certain

amount of authority has to be vestedin the person who encourages

proper diet and exercise authority

that anyone in a committed, equitable

relationship would be ill-advised to

take on if he or she has no formal

training in personal training.

Your connection to your spouse is

complicated enough already. Why add

WR LW" $ FHUWLHG SHUVRQDO WUDLQHU LV WKH

true authority who knows far more

than you do about what to eat, when

to eat and what level and types of

exercises and workouts are appropriate

and feasible for your body type and

lifestyle as a whole. Bonus: you won't

have to feel the embarrassment or deal

with the nagging if you are working

with a professional.

So, it may be well worth your time,

money and relationship to outsource

what could be your own bad advice.MS&F

GETSMARTWhy yourspouseis nosubstitutefor a

personaltrainer.


29/68

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31/68


MAXWORKOUT By Corry Matthews Photos by JamesPatrick.com

Okay gentlemen. We know from the

feedback we have heard on Facebook that

you like this series and are looking forward

to your turn. The following workout was

provided by Eric Bethune, NPC Judge and

owner of No Cardio Crew in Manassas,

Virginia. This workout regimen may seem

like it takes a lot of days to do, but it will

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you are limited on time, you can combine

some of the days, or eliminate the second

day of legs. ii

HOW TO

LOOK LIKE ACOMPETITORFOR MENPart 3 of our How To Look Like a Competitor

series is all about the guys. Here's how to

work out and what supplements to take.

Stephen Bynog,

manager of Max

Muscle Manassas

and NPC Body-

builder/Physique

Competitor and

Coach, recommends

the following:

PRE-WORKOUT

FBXXX (anything sugarfree and calorie free)

PROTEINMaxPro: clean andsimple, 30 grams ofprotein, no sugar andonly 1 gram of fat

VITAMIN

Max Complete: all yourvitamins and greenswith no sugar

RECOVERY

Pro BCAA withan additional5 grams ofL-glutamine,or Nitro 2; orPro BCAA andKre-AlkalynMale Hormone

OPTIMIZATION

Off Season: MTXOn Season: 2TX with GHTX

STRENGTH GAINSMaxxTor

THE SUPPLEMENTS


32/68


LOOK LIKE A COMPETITOR WORKOUTS FOR HIM:For these exercises, go heavy at 8 reps, then push it with a lighter weight for 12 to 14 reps. Drop set on the

last set of each exercise, using about 75 percent of the last weight used. Aim for 4 to 6 sets per exercise.

MONDAY: LEGSQLeg Extensions QSeated Leg Curls

QBarbell Squats QLeg Presses

QLaying Leg Curls QLeg Extensions(yes, twice)

TUESDAY: CHESTQDumbbell Incline Presses with Pushups

QDumbbell Bench Presses QRope Pushdowns

QBarbell Decline Presses (just to get blood in

QMachine Flies superset the triceps)


33/68

31JUNE 2014 WWW.MAXMUSCLE.COM 31JUNE 2014WWW.MAXMUSCLE.COM

WEDNESDAY:BACKQLat Pulldowns QMachine Curl (just to

QClose-Grip Pulldowns get blood in the biceps)

QT-Bar Rows QSeated Rows

THURSDAY:LEGS (AGAIN)QLeg Extensions QSeated Leg Curls

QOne-Legged DB Squats QLeg Presses

QLaying Leg Curls QLeg Extensions

(yes, twice)


34/68

FRIDAY:TRAPS & SHOULDERSQDumbbell Shrugs QDumbbell Side Laterals

QBarbell Shrugs raises superset with

QRear Delt Flyes super- Machine Laterals

set with Bent Over QDumbbell Shoulder Press

Flyes superset with Front

Dumbbell Raises

SATURDAY:ARMSQRope Pushdowns QMachine Curls

QClose Grip Bench QDumbbell Curls

QSkull Crushers QRope Curls

QDips



35/68

ATTENTION MEN PROMOTES FREE TESTOSTERONE LEVELS UP TO 98%!

WHAT MEN ARE SAYING ABOUT 2TX:

After just a couple of weeks of consistent 2TX, my

energy began to really pick up and it showed in the gym,

the mirror and in every part of my life. It has helped to

raise the life vitality bar back up to where it used to be.

Steve Wright,

9EARS /LD s .EWPORT "EACH #!

I have more strength, more energy, more endurance

and more drive! If you are a man over 40, youve got to

try 2Tx today! It is a real shame that I didnt discover this

product earlier in life!

Chris Johnston,

9EARS /LD s 3TOCKTON #!

I was suffering from mid-day fatigue, low energy and

difficulty concentrating. I then decided to try 2TX and

within a month my energy and focus was up and I was

leaning out while increasing muscle tone.

George Summers,

9EARS /LD s &ORT #OLLINS #/

After my 52nd birthday, I felt lousy all the time. A friend

then recommended 2TX. To my great delight within a

week of taking 2TX, my energy returned and from every

aspect I soon began to feel 20 again!

Ron Cummings,

9EARS /LD s 4USTIN #!

Steve Wright, 9EAR 0RO &OOTBALL 6ETERAN



Franchise Opportunities Available.

BEFOREyou resort to prescription medication,

try 2TXfor a natural solution that really works!

KE US FOR A CHANCE TO WIN FREE PRODUCT!


36/68


MAXCHAMP By David Calhoun, 2013 MaxForm Life Challenge Champion

In the last month I have seen so

much heart and positivity from those

around me and in the Max Muscle

community. I get so motivated when I

see people overcoming giant obstacles

in their lives and always pushing

to be better people than they were

yesterday.

It all started with my dad's (David

Calhoun Sr.) injury. He cut his hand

very bad. He had to have surgery and

is currently going through rehab for

recovery. This injury would darn near

stop anyone, but not my dad. He just

adapted to the situation and made the

best of it. So he changed his workouts

and not only did he adapt but he

overcame the old man is working

out harder than ever and screaming

his saying, "PMA" (positive mental

attitude) every step of the way! I'm

blessed to have come from such a

strong man.

Shortly after dad hurt his hand, I

strained my back and my trainer said

I could not lift for a while. Blasphemy!

I became very frustrated only doing

cardio, stretching and rolling out every

day. So I called up my friend Cory

Jackson (Fayetteville, NC Max Muscle).

I knew with Cory being a powerlifter

he would understand my frustration

and could give me some solid advice

and motivation. Cory told me he had a

patellar tendon tear. The doctors told

him it would be one year before a full

recovery.

Taking weights from a beast like

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I asked Cory what he did to keep his

sanity and his response was, "I worked

on my weak areas and did the best

that I could with what my body would

allow." It was so motivating to know

that someone else was going through

THE POWER OF

POSITIVE PEOPLE

Find 2013 MaxForm Life Challenge Champion, David Calhoun,and many others like him on MyMaxMuscle.com.

PhotobyJamesPatrick.c

om

something far worse than what I was

going through and still had a smile on

his face and motivation in his voice.

Talking to Cory got me so motivated

the rest of the week. I did my cardio

with a smile on my face and felt

silly for ever feeling frustrated. I'm

blessed to have such a strong-

willed friend.

Also this week I made a new

friend. Her name is Trisha Weltz

and she is in the MaxForm Life

Challenge contest this year. She

is kicking butt. She has lost 30

pounds since December and 50

pounds total since she began

her weight-loss journey.

With Trisha's son Hunter

cheering her on and being

her motivation, nothing can

stop this woman. She has

an amazing story to tell,

too. Trisha may be one the

most inspirational, positive

and upbeat people I have

ever had the pleasure of

talking to. Hearing someone

so positive and upbeat

made me think that maybe

I should add a little more

positivity to my life.

Talking to Trisha also

made me realize there is

always room to grow.

This group of people

has motivated me to

the point of no end

and made me hungry

for more on my everyday

journey to be better than I was

yesterday.

A big thank you to my Dad, Cory

Jackson and Trisha Weltz for all the

love, encouragement and motivation!

MS&F


37/68


38/68


MAXHEROES By Jackie Classen

A TRUE

WARRIORAND

ATHLETE Dallas Robinson never thought hedbe an Olympian Bobsleigh brakeman,

but as an elite athlete with years of

training the opportunity found him back

in 2010 and he decided to give it a

shot. He then earned a spot on the

4-man and 2-man Sochi 2014 Olympic

Team. Though he didn't medal, the

experience was an incredible honor.

MULTISPORT ATHLETE$W 'DOODV UHHFWV RQ DGLVWLQJXLVKHG DWKOHWLF FDUHHU

WKDW VWDUWHG DW (DVWHUQ .HQWXFN\8QLYHUVLW\ LQ 5LFKPRQG .HQWXFN\ZKHUH KH SOD\HG IRRWEDOO DQG UDQWUDFN %XLOW ELJJHU WKDQ D W\SLFDOVSULQWHU 'DOODV XVHG KLV IRRWEDOOSRZHU DQG KLV VSULQWHU VSHHG WRPDNH D QDPH IRU KLPVHOI $W IRRW DQG SRXQGV KLV DELOLW\ WRVSULQW DQG EUHDN UHFRUGV ZDV XQLTXHEXW WKLV QDWXUDO DWKOHWH WUDQVLWLRQHGVXFFHVVIXOO\ EHWZHHQ FROOHJH IRRWEDOODQG WUDFN WR SURIHVVLRQDO WUDFN DQGHOG WR WKH 86 5XJE\ 7HDP

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D VSULQWHU EXW OLIW DQG HDW OLNH DSRZHU OLIWHU


39/68


SERVING HIS COUNTRYThe story is even more intriguingwhen you realize Dallas committed

to serving his country in the ArmyNational Guard between college and

his Olympic debuts and was admittedto the elite Army World Class AthleteProgram. Dallas and teammate

Nick Cunningham, lead driver for

the bobsleigh team, were honoredto represent their country in theOlympics. They were part of only six

soldiers to compete.

COACHING OTHERSDallas is settled back at home on hisfarm in Kentucky and back at work

for the Army National Guard wherehe is a Sergeant and works in the

5HVLOLHQFH RIFH DW WKH )UDQNIRUW 6WDWHCapital teaching courses on adversityand positive thinking. Dallas enjoys

his work with troubled teens in theYouth Challenge Academy and strives

to provide positive resources, supportand encouragement.

'HQLWHO\ D EXV\ PDQ 'DOODV LValso in his seventh season working

as a full-time coach for GeorgetownCollege. Using his years of training

as the foundation, Dallas specializesin coaching young athletes in sprints,

jumps and hurdles in Track &)LHOG $OZD\V FRPSHWLWLYH DW

heart, Dallas is excited

that this past season,Georgetown brokenine school records!

As much as thisOlympic athlete likes

to win, he said thebest part of coaching is

helping kids achieve theirdreams. There is very little

more rewarding than helpingkids reach their goals and makingtheir dreams yours! Dallas said. I am

by far the best version of myself whenI am with them.

FAVORITE PRODUCTSAs a longtime Team Max sponsored

DWKOHWH 'DOODV KDV QHWXQHG KLVhigh level athleticism including

supplementation, nutrition andtraining. Dallas has found Max

Muscle products to be veryhelpful in keeping his body

performing at peak levels. Hisfavorite products include:

Max Multi Vitamin Max Joint Relief

TMM ONLINE

Discover more about

Dallas Robinson

and other Team Max

Muscle members at

MaxMuscle.com/tmm

Max ZMA MaxxTor

Pro BCAA, Pink Lemonade Gourmet Pro protein in Chocolate

)XGJH %URZQLH

ON SOCHI OLYMPICSQ: How did it feel to compete at

the 2014 Sochi Winter Olympics?

A: )RU PH LW ZDV D ORQJ \HDUjourney to get there. Kind of surreal.You look back at everything you

learned to get to that point andthe hundreds of thousands of

people along the way. ... It's like agraduation. The work is done. It's a

humbling experience.

Q: How did Max Muscle'ssupplements help you at the

Winter Olympics?A:To be honest, the supplementationfor me has more to do with myjourney to the games ... I look at

it like a retirement account ... I'vecontinued to use their supplements,

continued to make the deposits, it'swhat I took over the course of eight

years that helped me build the wealthRI WQHVV WKDW DOORZHG PH WR PDNH WKH

team and separate me from the otherswho didn't make it the team. ... As

hard as I train, and for as many yearsas I've trained, I could not have

done it without Max Muscle.

MS&F


Photo by Damian Battinelli


40/68


MAXHEROES

In It ToWin It!

brother Albert went pro also

and both brothers continue towork out together and support

each other by always being inthe other's corner.

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weight over the 8-week training campprior to the next big event. Currently he

spends his mornings completing drillsand running, in the afternoons he trains

in the boxing ring. The boxer refuels between training

sessions with a combination of MaxMuscle products such as MaxPro, Max

ARM, Iso Extreme and Pro BCAAs. Theseproducts help him fuel and recover for

another hard training session.7KH QH[W JKW RQ KLV VFKHGXOH LV

WKH -XO\ :RUOG :HOWHUZHLJKWTitle, which will take place in Las Vegas,1HYDGD :KHQ DVNHG ZK\ KH JKWV VR

KDUG 0DXULFLR VDLG FRQGHQWO\


41/68

Find out more about Team Max Muscle athletes at MAXMUSCLE.COM

BIKINI LONGDRIVE MAXFORM BIKINI

BODYBUILDING WRESTLING MOTOCROSS JIU JITSU MENS PHYSIQUE CROSSFIT

MANF

RED

BRIAN

WEST

ON

WOOL

F

BRIAN

PHIL

TRISTA

RYAN

DAVID

JEN

BIKINIBOXING U.S. OLYMPIC TEAM

AMBER

MAURICIO

DALLAS

TRACK & FIELD

LANCE



42/68

If youre a Max Muscle customer already using the

CORE 4, weve got good news for you. The best

products well, they just keep getting better and

better. This past year we expanded our CORE 4

line by introducing Vit-Acell Energy and

Essential Omega, two products quickly

becoming staples in our customers

lives. Max Pro, Max Muscles best

selling protein supplement for more

than 20 years, is now available in

new flavors. And GlutaMatrix yes,

its still the best choice available for

quick delivery and absorption of

glutamine by your body.

The CORE 4is the basis for any

sound nutritional program. It

includes daily focus on vitamin

and mineral supplementation,essential fatty acids, consuming

the right type and quantity of

protein, and re-fueling your

muscles with glutamine, an

amino acid. The CORE 4

will help to balance your

hormones, provide you with

energy, encourage healthy

eating habits, improve

cardiovascular health, optimize

recovery and immunity and ultimately

provide a sense of well-being and happiness.

Immunity, energy, performance and recovery all lead to

results in achieving optimal health. If one is missing,

you wont get the results youre looking for.

Incorporating the CORE 4into your daily life is

the foundation that supports each piece of your

health and fitness program. Whether youre

getting back to the basics of health or juststarting out, visit your local Max Muscle today to

find out how the CORE 4can change your life!


43/68Franchise Opportunities Available!




1

4

2

3

MAXPRO-Consuming enough protein eachday can be the difference between getting results and

not. MaxPro is comprised of a blend of whey protein

concentrate, whey protein isolate and casein protein.

Whey protein is an excellent source of glutamine,

glycine and the branched chain amino acids leucine,

isoleucine and valine. Whey protein transits the

stomach quickly for fast absorption by the intestines,

making it ideal to consume post-exercise to speed recovery. Rich

amounts of glutathione, a powerful antioxidant, are contained in wheyprotein. Glutathione is involved heavily in metabolic detoxification, and

levels of glutathione have been shown to decrease with exercise.

Peptides from whey protein have also shown to enhance the activity of

our immune system.

Recently, whey protein has received attention for being effective in

weight loss and reducing body fat. A newly published research study

had this to say about whey: Healthy, overweight and obese individuals

participated in the double-blind, randomized clinical trial ingesting a

whey protein shake twice daily for 23 weeks. Participants were provided

no dietary advice and continued to consume their free-choice diets

throughout the study period. At the end of the 23 weeks, subjects in the

whey protein group lost statistically significantly more body weight, fat

free mass and waist

circumference compared tothe other groups consuming

a similar soy protein or an

isoenergetic amount of

carbohydrate (placebo).

Casein protein comprises 80

percent of the protein found

in milk and does not clear

the stomach as fast as

whey protein. It is a slower

digesting protein, often

referred to as a time-

released protein, making

it a good choice to add towhey protein and to

consume prior to bedtime

when you will be in a

fasting state.

GLUTAMATRIX-Glutamatrix is formulated with three different sources of glutamine, each easyto use and providing individual benefits for our body. GlutaMatrix helps to speed recovery by enhancing

immunity, accelerating muscle repair and improving brain function. Here are some highlights:

s L-glutamine is easily absorbed into the blood stream, allowing for quick absorption and

immune functions 'LUTAMINE PEPTIDES ARE ABSORBED INTACT AND TRIGGER PROTEIN SYNTHESIS REPAIRING AND RECOVERING

our muscles

s .!CETYL,'LUTAMINE REPLENISHES BRAIN NEUROTRANSMITTERS AFTER DIFFICULT WORKOUTS

s 'LUTA-ATRIX ALSO INCLUDES GRAMS OF CARBOHYDRATES OF THOSE COMING FROM DEXTROSE WHICH IS

important for fast and optimal absorption.

VIT-ACELL ENERGY-Vitaminsand minerals play essential roles in most metabolic

processes in our body. They act as anti-oxidants,

co-enzymes and catalysts playing roles in a

number of chemical reactions. Vit-Acell Energy,

which comes in a delicious citrus flavor, is a natural

liquid nutrition supplement that provides 100

percent or more of 13 essential vitamins and

essential minerals. It also contains a natural juice blend

loaded with antioxidants, 100 mg of colloidal minerals andenergizing herbal extracts such as green tea, ginkgo bi loba,

grape seed extract, ginseng, citrus bioflavonoid extract, rutin

powder and herperidin extract. Vit-Acell Energy also provides

100 mg of caffeine coming from green coffee bean extract,

guarana extract, yerba mate extract and kola extract making

it a perfect choice for your morning multi-vitamin. Taking a

liquid vitamin offers even more benefits such as:

s "ETTER !BSORPTION s 3UPER #ONCENTRATED

s %ASILY TO 3WALLOW s "ETTER 5TILIZATION

ESSENTIAL OMEGA-Most ofus know by now how important it is to supplementwith essential fatty acids. Essential Omega is

simply the best way to do i t. Some of the features

and health benefits include the following:

s )5 OF VITAMIN $

s 0HARMACEUTICAL GRADE FISH OIL WITH NO WORRY

about mercury, contaminants or fishy taste

s )MPROVED HEART HEALTH

s )MMUNITY SUPPORT

s *OINT SUPPORT

s (ORMONAL SUPPORT

s 3KIN HEALTH

s "RAIN FUNCTION

And the best part? The taste. You have to taste it to

believe that you can take fish oil without the

unpleasant fishy side effects weve all experienced.

Essential Omega is available in Lemon, Pina

Colada and Mango Peach flavors.


44/68


GUYPICKS By Abby Hoeffner

Classic & Debonair

Green Irish Tweedis loyally worn by todays

screen artists, including George Clooney, whoask for it by name. One of the signature scentsof the house of Creed, this walk through the

Irish countryside is rich, fresh, sporty andunforgettable. $165, BergdorfGoodman.com

SCENTAPPEALYou work hard to look good, and those hours at the gym, eating good-for-you foods

and getting enough rest are paying off. But just because you are easy on the eyesdoesnt mean you should forget to appeal to that sense that's most closely tied tomemory the sense of smell. Weve rounded up six great smelling fragrances eachdifferent but all sure to please even the finickiest of noses.

Striking & Masculine

Mont Blanc Legendis a fragrance filled withcontrasts, combining notes that evoke strengthand tenderness, tradition and modernity. The

result is subtle, but arresting. Heavy and slightlycurved, the bottle is inspired by the famous

Meisterstck pen. $59, Macys.com

Balanced & Warm

Issey Miyake launched his mens fragrance,LEau dIssey Pour Homme, two years

after the creation of his womens fragrance.Reflecting the principles of his womensscent, it embodies yin and yang, and is a

composed, herbaceous scent with warm, woodyundertones. $66, Sephora.com

Fresh & Sexy

Nautica Voyageis described as the fragrance for an activeromantic man who lives by his own rules and we agree. Itsas fresh as a salty sea breeze, with sensual scents of coastal

herbs and woods. This is a scent that will have women leaning incloser and asking, What are you wearing? $62.50, Ulta.com

Spicy & Metropolitan

Kenneth Cole Vintage Blackis a fresh,confident scent for the metropolitan man. It combineszesty lime with dry oakwood to create a scentthat is truly timeless and is the perfect accent to asophisticated suit. $70, KennethCole.com

DistinctLYVirile

Platinum Egoisteby Chanelhas been

around since 1993. Thisdistinctive, long-lastingfragrance is one of the

things the 90s got right.Swirling with woody

florals and manly musk,its a great everyday

cologne you can splashon before headi

Documents

JUNE 2014 ISSUE MAX SPORTS & FITNESS MAGAZINE