July 27, 2013 Universal Studios Los Angeles, California

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July 27, 2013Universal StudiosLos Angeles, California

Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in

popular culture to motivate others to do the same.

The event, now in its seventh year, is an invitation-only afternoon full of fun and festivities, with live performances, interactive games, activities, food, photo

opportunities, and a special presentation. Extensive media coverage before and after the event, as well as an online auction component, ensured that the

excitement surrounding Variety’s Power of Youth extended well beyond the event. 100% of the auction proceeds raised benefit the participating charities.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=829Tp9bGJ9xQ0M&tbnid=a8DddQbqoGoRNM:&ved=0CAUQjRw&url=http://pinterest.com/givmobile/&ei=sNS5UcPAD-2j4APFtoDwCg&bvm=bv.47883778,d.dmg&psig=AFQjCNG9_6pa5EcR8Sy9TLSY9hXj0IfBKA&ust=1371218399931325

This Year’s Honorees Include

Jake T. AustinRonald McDonald House - NY

Abigail BreslinProject Sunshine

Nina DobrevFree The ChildrenNina Dobrev

Free The Children


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=lTMFFrcah2uhVM&tbnid=-E9qyda5IzNmDM:&ved=0CAUQjRw&url=http://www.hollywoodreporter.com/live-feed/drop-dead-diva-lifetime-jake-t-austin-casting-297519&ei=CPe1UbzzCqbg0QHVroDoBA&psig=AFQjCNE7ZGMibNECL8L2FdPWrP-l3OrfUA&ust=1370966126452529

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Z0clsobUrh1rPM&tbnid=XLPTCwcqNMu9WM:&ved=0CAUQjRw&url=http://pophaircuts.com/abigail-breslin-hairstyles&ei=hD63Ueb7O4fH4APJ6oHIBQ&bvm=bv.47534661,d.dmQ&psig=AFQjCNE0H7pP9M_SB6P-seDa9ybse3qL5w&ust=1371049965233707

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=iw5AVHSxwHp-kM&tbnid=QjrCcnTkSUO87M:&ved=0CAUQjRw&url=http://www.hdwallpapers3d.com/nina-dobrev-pictures/&ei=QPi1UaHHNISK0QG_2oCoCw&psig=AFQjCNEfDrrK63gOBMSVRXtDxakt90hbTg&ust=1370966457963817

Variety’s Previous Power of Youth HonoreesVanessa Hudgens

Make-A-Wish Foundation

Diego BonetaFeed The Hungry

Kat GrahamThe Water Project

Sarah HylandGeorge Lopez’s Kidney

Foundation

The Jonas BrothersChange For Children

Foundation


PR Exposure


Event Photos


|Premier Level Sponsorship|Onsite Activation

• Logo on Step and Repeat• Opportunity to capture promotional celebrity

sound bites from the red carpet • GIV Mobile branded activation area for celebrity

guest and attendees to participate • Dedicated wireimage photographer to capture

photos of celebrity interactions• Eight (8) tickets to Power of Youth event• Opportunity to provide branded item for the

official gift bag (approximately 750 attendees)• On stage verbal thank you

* At brand’s expense


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=uHFMB13wy3lj_M&tbnid=baRd67CaTnvPrM:&ved=0CAUQjRw&url=http://www.hollywoodreporter.com/news/seth-rogen-raises-400000-alzheimers-447214&ei=qNu5UdLbCaHB4AO25oCQDg&bvm=bv.47883778,d.dmg&psig=AFQjCNGRjyqQ6TNerzNvSxVEvudQFc-Eig&ust=1371221273388612

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=T-oyiruDi7hMWM&tbnid=mLI6NVNJoDlQ9M:&ved=0CAUQjRw&url=https://www.facebook.com/GivMobile?ref=stream&hc_location=stream&ei=5Nu5Ueb0Drf54AOn7oGQCQ&psig=AFQjCNEWFX1gezqHcoxu90OdjbdyASBpjg&ust=1371221319608159

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Kc_rx6A3aCcLGM&tbnid=-j9e94uZPgwQXM:&ved=0CAUQjRw&url=http://www.facebook.com/GivMobile?directed_target_id=0&filter=1&ei=Mdy5Ud6WCdey4APehIC4CA&psig=AFQjCNFs7HKnJ_XAZPo0rYtZmxmL3ybpFQ&ust=1371221392027506

|Premier Level Sponsorship|Print Integration

• Premium Full Page, 4-Color co-branded ad in Daily Variety Youth Impact Report

• Logo on Power of Youth invitation

• Logo on a minimum of five promotional ads in Variety

• GIV Mobile logo and photos included in post event thank you ad in Daily Variety

• Photos from brand activation included in post event spread in Daily Variety


|Premier Level Sponsorship|Online Integration

• Opportunity to promote contest for a chance to win 2 tickets to Power of Youth (can be promoted on Facebook, Online or other Social Media outlets)

• GIV Mobile logo on Power of Youth microsite on Variety.com

• Branded ad to rotate on Power of Youth microsite• GIV Mobile will have a 15 second pre-roll before

celebrity interviews on Variety.com (rotates with other sponsors)

• GIV Mobile logo attribution on event confirmation emails

• Access to video and photos for usage on brands website and Facebook page


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=R4Azlsp4coTN6M&tbnid=XYsQkLjO_U0JmM:&ved=0CAUQjRw&url=http://www.intomobile.com/2013/05/20/giv-mobile-turns-mobile-users-into-philanthropists/&ei=yd25UcaQBe-r4AP7hYHABA&psig=AFQjCNFs7HKnJ_XAZPo0rYtZmxmL3ybpFQ&ust=1371221392027506

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|Pricing & Package|

Premier Level Sponsorship

Onsite • Print • Online

$75,000


Documents

July 27, 2013 Universal Studios Los Angeles, California