Authors and Illustrators

The Opportunities and Challenges in Creating Digitally

Author Julie Hedlund

juliehedlund.com

@JulieFHedlund

Tried to Publish Traditionally

Knew TROOP Could Shine as an App

How?

The Story of TROOP

Biggest ChallengeFinding a non-DIY Publishing option

Publishers Looking for Original Content

How to Submit?

Developed My Own Proposal

Opportunities

Time to Market

Market Growth

Stories Well Suited for Interactivity

DiscoverabilityPost-Publication Challenge

Difficult for All Apps, Especially Original Ones

Constant Effort

Need Multiple App Strategy

Thank You!Web: juliehedlund.com

Twitter: @JulieFHedlund

Facebook: JulieFHedlund

A Troop is a Group of Monkeys

littlebahalia.com

Swimming into iTunes May, 2013!