Julie Darling Brand & Digital Marketing Proposal // 3.15.16

OBJECTIVE

The purpose of this proposal is to: 1. Learn more about Julie Darling’s brand, business objectives, and

audit her current online presence.

2. Build awareness of Julie Darling’s brand online and tie together her web presence.

3. Reach, capture and engage new prospects for future targeted marketing opportunities.

4. Design and build Julie Darling’s new mobile-responsive landing page/website.

5. Measure and evaluate next steps to improve customer engagement.

OUR APPROACH

ACG will meet the objectives with its multi-phased approach. These phases include:

PHASE 1:Brand Audit & Discovery

PHASE 2:Brand Awareness & Data Capturing

PHASE 3:Mobile-Responsive Website Development

PHASE 4:Newsletter, SMS & Social Engagement

PHASE 5:Evaluation& Iteration

PHASE 1 — BRAND AUDIT & DISCOVER

ACG will work with Julie Darling to learn more about her brand and identify immediate and long-term objectives. Areas of focus may include: branded content (i.e. photos, video, graphics, and copy), audience demographics, keywords, and current software usage.

Our goal will be to fully learn and assess what you’re currently doing and saying online. This will inform our next step in improving and enhancing her brand.

PHASE 2 — BRAND AWARENESS & DATA CAPTURING

ACG will help extend awareness of the Julie Darling brand, reach and engage a new audience and capture information on prospects. We will engage with your audience by leveraging a short video and/or graphic and copy TBD. The video will drive your audience to a landing page/website and instruct them to complete a survey. This survey will allow us to learn more about your audience and inform our overall brand marketing strategies.

PHASE 3 — MOBILE-RESPONSIVE WEBSITE DEVELOPMENT

ACG will design and build a mobile-responsive website or landing page that customers will visit and learn about the Julie Darling brand, her services/products, business opportunities, sign up for her newsletter or text messaging and more. We will design and build a website or landing page that matches your overall brand, and adjust for desktop or mobile viewing. We will make it easy for your customers to find and engage with you whether they are on the go, at home or in the office.

The website or landing page may include any/all of the the following: About/Bio, Contact, Services/Products, Business Opportunities, Event Calendar, Appointment Booking, Newsletter & Text Sign-up, Survey, and Blog.

PHASE 4 — NEWSLETTER, SMS, SOCIAL ENGAGEMENT

ACG can direct the right messaging to the right customer at the right time and in the manner they prefer most. Using the customer’s data, we can target your customer based on their preferences. We will send out offers, promotions or other opportunities when and where your customer prefers to receive it — either via email newsletter, text messaging and/or social media.

At every step of the way we will measure and evaluate our marketing efforts using data to drive our actions and results.At this point we will assess the performance of each phase and determine the best and most valuable way to proceed together.

PHASE 5 — EVALUATION & ITERATION

PACKAGES

Bronze Silver GoldAudit & Discovery X X XStrategy & Ideation X X XNewsletter/SMS Engagement X X

Mobile-Responsive WebsiteElements & Integrations

About/Bio X X XContact X X XServices/Products X X XBusiness Opportunities X X XSocial Media Integration X X XNewsletter Signup Integration X X XText/SMS Signup Integration X X XMultimedia Integration X XSurvey Setup & Integration X XBlog Integration X XAppointment Booking Integration XEvent Calendar Integration X

Content Development

Photography X XVideo XCopy XGraphics X

Facebook Ad Management up to:

$300 Paid Ad Spend (by client) X X X$1,000 Paid Ad Spend (by client) X X$2,500 Paid Ad Spend (by client) X

COST

Phase 1-5: Brand Audit & DiscoveryBrand Awareness & Data CapturingMobile-Responsive Website Development Newsletter, SMS, Social & Blog Engagement Evaluation & Iteration

Down Payment $500 (due upon signing)

Bronze Package $350 (per month)

Silver Package $495 (per month)

Gold Package $750 (per month)

Monthly payment includes $99 software license, 2,500 TouchPoints & 10,000 email credits. License repeats when used up. You can upgrade or downgrade in future months if needed. See plan for details.

Ready to get started? Let’s chat. Paul Sorkin 312.883.9800 x175 Paul@ACGemail.com

Mobolaji Akintunde 312.883.9800 x204 Mo@ACGemail.com

Alliance Creative Group // 1165 N. Clark St., 7th Floor, Chicago, IL 60610 // 312.883.9800