Julie BranderCom 205Layout & Design Projects

June 2014

Memo

MemoPrinciples of

Design Contrast

Travel Logo – black on white White space balanced with

text Repetition

Color – green Alignment for text groups Lists – Activities and

bulletpoints Alignment

Identifies different text groups Left, right, center

Proximity Equal space between

elements

Ad

AdPrinciples of

Design Contrast

Bright Colors Nature and People Two typeface elements

Repetition Color – neon green Typeface - electric

Alignment Bold Center Alignment

Proximity Balanced text around Image Adequate space between

elements

Brochure 1 front panel, second panel, back panel

Brochure 1Principles of

Design Contrast

Bold colors, muted background

Different Elements Photos Maps

Repetition Color scheme – neon green &

brown Alignment

Center Alignment for readability

Proximity Grouped Content Balanced white space

*specifically with interesting background photo

Brochure 2 inside panels 1, 2, 3

Brochure 2Principles of

Design Contrast

Bold colors, muted background

Prominent Map and Title Repetition

Color scheme – neon green & brown

Alignment Staggered alignment of

elements Left alignment for text

Proximity Cohesive elements Location of elements

promotes interest

Newslettercover Page

Newsletter Cover PagePrinciples of

Design Contrast

Color – pepper red Typeface – hard vs soft

Repetition Color – pastel earth tones Columns

Alignment Left alignment text for

readability Proximity

Full page but not busy Accomplished by having

simpler elements

Newsletterback page

Newsletter Back Page

Principles of Design

Contrast Color – pop of blue Images, color and text

Repetition Color – earth tone pastels

Alignment Identifies different text groups Left, right, center

Proximity Eye Catching Layout