I t Runs In The Fam ilyPusaya Settasatian 90510091

I t Runs In The Fam ilyPusaya Settasatian 90510091

Photojournalism913 106 Photographic Image Lecturer : Mr. Gabriel Camelin

Silpakorn University International College : Multimedia Design

As the sixth child out of ten, Mr. Somchai Chupukcharoen never

thought he would someday carry huge responsibilities on his

shoulders and look after his father’s factory.

Mr. Somchai’s father founded the factory about 60 years ago.

Now the factory manufactures machine parts and metal parts for

motorcycle.

When Mr. Somchai was younger he helped operate some of the

machines inside the factory. That’s when a terrible accident oc-

curred causing him to loose portions of his index and middle

finger. After that his parents forbid him and his siblings from

working with the machines. But thanks to today’s technology ma-

chines are now equipped with sensors. No worker had been in

an accident since.

After his father grew old with age he retired from his manager

position. He wanted to pass the factory down to a male succes-

sor. Since the eldest son went to manage a branch factory and

the next four were daughters – it came to the sixth child and

second eldest son – Mr. Somchai. He now owns the factory with

more than 60 workers and over 100 machines. His father passed

away in 2005. He works to support ten other family members

including his mother, siblings, children and nephews.

Even though he faces many obstacles and tough economic is-

sues, he is still very happy to keep the family business going.

And one day he hopes that his son would take after him and

continue the business.

It Runs In The Family

This is my precious factory, welcome.

Mr. Somchai standing proudly in his beloved factory. The colours on

the floor really helps create a focus point leading towards him.

Right Here Right Now

He was A Great Man

Mr. Somchai at the dining table, behind is his father’s portrait. I

tried to get him as close to the portrait as possible, but it was

so high up. I like how he is looking towards the light it seems

as though he hasduties to do.

Make That Two

This is the best picture I could get of his missing fingers. It

was a sensitive subject for him so I did not want to bother him

about it. Sometimes I feel like he knew I was taking pictures of

his fingers because he would hide them.

Spinning In Line

The more I walk around this factory the more I realised how

colourful it is. These are the template stamping machines, each

has different template.

A worker assembling metal parts. She was working quite fast

that most of the pictures I had of her had blurred hands.

Fabricate

Ready To Go

Products checked then packed ready to be delivered. I combined

these two pictures because one it is a sequence shot, two because

the colours looked nice together.

Creative Thinking Time

Mr. Somchai at his office with all his documents. Where he

does his researches on products and marketing.

What Was That Again?

Every few hours Mr. Somchai would walk around the factory

talking to workers and checking on things. This is a room

where the machine checks the measurements of metal parts.

Family Portrait

Some members of Mr. Somchai’s family. From left to right, Leng

(Mr. Somchai’s youngest nephew), Ms. Laddawan (his youngest

sister who looks after the factory’s finance), Ms. Nongnuch (the

fourth eldest sister), Zong (Leng’s older brother), Mr. Somchai, his

mum, Ms. Kornkanok (the second eldest sister), his sister-in-law

(Leng and Zong’s mum).

It Runs In The Family, Hopefully

Mr. Somchai’s son, Ball. Who he hopes will continue the family

business. His son is currently studying in a university.

Special Thanks To

Mr. Somchai Chupukcharoen (my uncle)

Ms. Laddawan Chupukcharoen (my aunt)

Ms. Kornkanok Chupukcharoen (my aunt)

My grandma

My mum

My cousins (Ball, Bee, Zong, Leng)

Mr. Gabriel Camelin

Mr. Cedric Arnold

Contact Sheets