Innovation to grow. Insight to control.

JOURNEY TO THE CLOUD

TINO SCHOLMANVice PresidentOracle Cloud for Europe, Middle East and Africa

Oracle Cloud

Tino ScholmanVice President Cloud

Europe, Middle East and Africa

Strategy and Vision For the Journey to Cloud

Data is the new Oil… is it really?

• Data makes more data

• Data can be consumed by multiple people, places and things at the same time

• Its value increases when combined (with other data)

Very Few Assert A value To Their Data

84% of S&P 500’s market value is intangible assets

…less than 5% of organisations knowthe value of their data

Source: Ocean Tomo LLC, 2015 Intangible Asset Market Value Study; The Wall Street Journal

6

Coca-Cola’s brand value $58.5 Bn (+4% YoY)

Revenues $21.9 Bn

Ad Spend $4 Bn

Source : Forbes

Brand Value vs Data Value

Some Are Born Data-Driven

Uber Spotify Netflix AirBnB Amazon WhatsApp Tesla Facebook Google

We must move beyond

having data to being data-driven

8

Incumbents Can Learn New Tricks Too

Remote monitoring

Introducing the Beaconised Airport

• Improving the Passenger Experience• Measuring foot-fall analysis, linger time

and interest• Context aware offers and day of travel

communication channel

10Oracle Confidential – Internal

• Check-in• Security• Retailers• Gates• Baggage Reclaim & Exit

11/10/201611

Everyone can access the data that relates to them

Each business objective has an associated indicator and target to be reached

Teams receive data analysis training

Data collection projects have no trouble getting financed

Buying data from outside your business to drive outcomes is common practices

Data generated by products is fed-back to optimise the experience

Ten Signs You Are A Data Driven Business :

Someone is responsible for the quality of your businesses Data

With any new product launch or campaign, the question of obtaining audience data is asked from day one

Whenever someone offers an opinion, it’s accompanied by numbers and data

Numbers are communicated, even if they illustrate poor performance

You selectively sell or share your own data with partners or marketplaces for monetisation or other benefits

“Don’tassemble the information,take advantage of it.”

Larry Ellison

So how do you begin this journey?

PaaS

HCM

IaaS

ERP

SCM

EPM

CX

The journey has multiple angles

Digital Business PlatformExperience; Mobility; IoT…

Employee ExperienceHire to Retire...LearningTalent mgmt

Foundation

Modernisation

Inspiration

PaaS for SaaSERP + HCM + PaaS on IaaS

EnterpriseStrategic

Cloud[CIO]

EnterpriseBusiness

Modernisation[CFO; CHRO; COO]

EnterpriseDigital

Transformation[CDO; CMO]

Oracle Cloud

An integrated platform that provides unprecedented ability to take meaningful steps toward genuine business transformation

Business Analytics

Application Development

Big Data

Compute

DataIntegration

Data Management

Engineered Systems

HCMERP

Enterprise Integration

Customer Experience

Security

Networking

IoT

Management

Storage

Infrastructure as a Service

Platform as a Service

Software as a Service

Developer

FinanceHuman Resources

IT Sales

Marketing

Analyst Service

Does this journeyhave multiple paths?

Journey to the Cloud

Business Operations

Business Transformation

Cloud Platform

Start withSaaS

Integrate SaaS & On-Prem

Extend SaaS forSocial, Mobile,

Process

New App Development

Journey to the Cloud

Business Operations

Business Transformation

SaaS

Start withPaaS

Mobile App Development

Content and Process

Digital Engagement

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

PaaS

SaaS

Start withIaaS

Dev/Test

Production, High

Availability

Big Data, Data

Management

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

IaaS

SaaS

Start withSystems

Consolidation, Engineered

Systems

High Availability,

Cloud Archival

Run PublicCloud Behind

Firewall

PaaS

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

Systems

IaaS

SaaS

PaaS

Journey to the Cloud

Cloud Platform

Business Operations

Business Transformation

Innovation to grow. Insight to control.