Partners for Success:Partners for Success:A LexisNexis Customized Solutions Case StudyA LexisNexis Customized Solutions Case Study

An Internet Librarian 2002 PresentationAn Internet Librarian 2002 Presentation

PresentersPresenters

Joseph ReillyJoseph Reilly

Information Professional Consultant

LexisNexis

Karen SunderlandKaren Sunderland

Product Marketing Manager

Lightbridge

Kimberly SavilonisKimberly Savilonis

Marketing Research Manager

GE Franchise Finance

Kathy MaloneKathy Malone

Enterprise Applications Consultant

LexisNexis

Who is LIGHTBRIDGE?

Who is LexisNexis?

LexisNexisLexisNexis

LexisNexisTM is the global leader in comprehensive and authoritative legal, news and business information and tailoredapplications. Its online services combine searchable access to over three billion documents from thousands of sources. A member of Reed Elsevier plc, LexisNexis is headquartered in Dayton, Ohio, and does business in 100 countries with 12,000 employees worldwide. The company offers an extensive range of products and customized tools that address job-specific and organization-wide information needs, drivingproductivity and confident decision-making.

LexisNexis recently was named one of KM World magazine's "Top 100 Companies in Knowledge Management.“

LightbridgeLightbridge

Lightbridge is a global enabler of mobile business solutions, offering communications providers products and services that are designed to increase revenue, productivity and customer loyalty. Building on its heritage in the wireless communications arena, Lightbridge integrates a reliable infrastructure for the mobile businesseconomy that supports the complete customer lifecycle, including customer acquisition, risk management, prepay and replenishment, and customer relationship management and retention.

Identifying the problemIdentifying the problem

• No formal research unit or dedicated staff

• No time!

• Cost of vendors and outsourcing research

Lightbridge NeedsLightbridge Needs

• Timely information on clients and competitors

• Updates on regulatory trends impacting the wireless industry

• Industry trends

• Deep research/due diligence capacity

The The ChallengeChallenge

Delivering easy-access intelligence briefings for Managers of the following departments:

• Product Management• Sales/Business Development• Marketing• Investor Relations• Executive Team

Proposed Proposed SolutionSolution

• Co-branded Interface for the Lightbridge Intranet featuring– Customized Searches in an easy-

access environment– Access to nexis.com for deep research

• Team of Consultants (Librarian, Attorney, Technical)

• 24/7 Customer Service

The OutcomeThe Outcome Over 100 customized searches neatly organized for easy navigation

The Benefit$The Benefit$

• Substantial increase in internal knowledge sharing

• Strong client awareness during road shows

• Access to critical regulatory changes

• Improved lead generation for sales team

Who is GEFF?

GEFFGEFF

GE Commercial Equipment Financing (CEF), a unit of

GE, provides innovative financial solutions to help

businesses of all sizes worldwide grow and operate more

efficiently. CEF's portfolio includes more than 90

different collateral types, including trucks and trailers,

corporate aircraft, manufacturing facilities, commercial

real estate, and construction, medical and office

equipment. GE is a diversified services, technology and

manufacturing company with operations worldwide.

Customer NeedsCustomer Needs

• GEFF has been a LexisNexis customer since 1998• GEFF needed a trusted informational source to

accomplish the following:- Investigate and validate potential customers - Monitor conditions in key vertical markets (Restaurants, C-Store, Hospitality and Automotive Aftermarket)

• Prior to using LexisNexis, GEFF relied on the Internet, trade publications and other niche industry sources

Customer DilemmaCustomer Dilemma

LexisNexis provided the content depth needed to enhance the business decision making process, but the classic “off-the-shelf” web interface did not adequately solve the need for an “easy-to-use” efficient tool for all end users.

Customer SolutionCustomer Solution

• LexisNexis & GEFF recognized the need for an easy-to-use efficient web tool

• The steps included:– together outlined both the informational needs

and the research process used by Marketing Research and Risk

– jointly designed and developed a customized web tool reflecting GEFF’s specific needs

– continually assess, test and improve the tool

Customer End ResultCustomer End Result

GEFF has:• Customized interface which LN can enhance to

include new sources and address changes in business practices and processes

• Ready-made tool for new associates, reducing training time and costs, thereby improving employees’ productivity

• One consistent source of information across various departments

• Access to sources, otherwise not used

Customer End ResultCustomer End Result

ConclusionConclusion

The power of cooperative collaboration:

Customization+

Technology+

Service=

Genuine Partnership and SUCCESS!!Genuine Partnership and SUCCESS!!

For Additional InformationFor Additional Information

Kimberly SavilonisMarketing Research Manager

GE Franchise Finance17207 N. Perimeter Drive

Scottsdale, AZ 85255480.563.6289

kimberly.savilonis@gecapital.com

Kathy MaloneE-Applications Consultant

LexisNexis257 Edgehill Drive

San Carlos, CA 94070800.568.1179

kathryn.malone@lexisnexis.com