Upload
lorena
View
224
Download
0
Embed Size (px)
Citation preview
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 1/86
GFCZYO VCK]FYWKZÈYKO JF IFLO DOYKQOCZF ‗ VCK"ID
NHIYKFLH ZKCOGO ]KLHÎH
AOYCHL LHIOYHZ×YKO1vbh hcèlkwf jh hplkghîço pyèzkgh jf gykzëykow f gocgfkzow
aoychlâwzkgow co aoychl Kbpyfwwço
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 2/86
IFLO DOYKQOCZF
9080
NHIYKFLH ZKCOGO ]KLHÎH
AOYCHL LHIOYHZ×YKO1vbh hcèlkwf jh hplkghîço pyèzkgh jf gykzëykow f gocgfkzow
aoychlâwzkgow co aoychl Kbpyfwwço
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 3/86
Boconyhmkh hpyfwfczhjh ho Gvywo jf GobvckghîçoWogkhl, jo Gfczyo Vck}fywkzèyko jf Iflo Doykqoczf‗ VCK"ID, gobo yfxvkwkzo phygkhl phyh oizfcîçojo zâzvlo jf Ihgdhyfl fb Aoychlkwbo#
Oykfczhjoyh1 Mfychcjh Hnowzkcdo
IFLO DOYKQOCZF
9080
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 4/86
LKWZH JF KLVWZYHÎÖFW
Nyèmkgo 8 ‗ Nácfyow Kcmoybhzk}ow pyfwfczfw co Kbpyfwwço ####################################################7=
Nyèmkgo 9 ‗ Gykzëykow jf cozkgkhiklkjhjf co Kbpyfwwço ############################################################7>
Nyèmkgo 7 ‗ Moczfw vzklkqhjhw co Kbpyfwwço #############################################################################:0
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 5/86
WVBÈYKO
8 KCZYOJVÎÇO################################################################################################################ 06
9 GHYHGZFYÂWZKGHW F FLFBFCZOW JO AOYCHLKWBO KBPYFWWO############## 0>9#8 F}olvîço jo aoychlkwbo################################################################################################### 0>9#9 Ghyhgzfyâwzkghw f flfbfczow jo aoychlkwbo kbpyfwwo####################################################### 809#7 Ow pyogfwwow jf gocwzyvîço jh cozâgkh############################################################################ 879#7#8 H wflfîço jh cozâgkh f h yozkch jf pyojvîço jh kcmoybhîço######################################### 8:9#7#9 H gocwzyvîço jo zftzo aoychlâwzkgo################################################################################ 84
7 FCWKCO JF AOYCHLKWBO F AOYCHL LHIOYHZ×YKO##################################### 987#8 Jfwfc}ol}kbfczo jo fcwkco jf aoychlkwbo co Iyhwkl###################################################### 987#8#8 Yfmlftço gyâzkgh jo fcwkco jo aoychlkwbo##################################################################### 977#9 Wvynkbfczo f kbpoyzécgkh jo aoychl lhioyhz÷yko co fcwkco jf aoychlkwbo###################### 9=7#7 Ghyhgzfyâwzkghw jo aoychl lhioyhz÷yko################################################################################ 9;
: HCÈLKWF JO AOYCHL LHIOYHZ×YKO GOBO HYZKGVLHJOY ZFOYKH F PYÈZKGH######################################################################################################## 77:#8 O aoychl lhioyhz÷yko Kbpyfwwço######################################################################################## 77:#9 Yfgoyzf zfbpoyhl f bfzojolonkh jf hcèlkwf##################################################################### 7::#7 Hcèlkwf xvhczkzhzk}h######################################################################################################### 76:#7#8 Nácfyow kcmoybhzk}ow pyfwfczfw co Kbpyfwwço############################################################# 76
:#7#9 Ow gykzëykow jf cozkgkhiklkjhjf co Kbpyfwwço############################################################### 7>:#7#7 H vzklkqhîço jf moczfw co Kbpyfwwço############################################################################ 7;:#: Hcèlkwf xvhlkzhzk}h########################################################################################################### :8:#:#8 Ghyhgzfyâwzkghw jh fjkîço jo aoychl lhioyhz÷yko############################################################ :8:#:#9 Hcèlkwf jhw ghphw jo Kbpyfwwço################################################################################### :7:#:#7 Yozkch pyojvzk}h jo Kbpyfwwço#################################################################################### :6:#:#: O Kbpyfwwço jo poczo jf }kwzh jf vb aoychl lhioyhz÷yko############################################# :=:#:#6 O Kbpyfwwço gobo mfyyhbfczh jf hplkghîço pyèzkgh jow gykzëykow aoychlâwzkgow########### :4
6 GOCGLVWÇO################################################################################################################### 69
YFMFYÁCGKHW################################################################################################################## 66
HPÁCJKGFW######################################################################################################################## 6>
HCFTOW############################################################################################################################## ==
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 6/86
=
8 KCZYOJVÎÇO
Jkhczf jh gyfwgfczf ftknácgkh jo bfyghjo jf zyhihldo phyh h èyfh jf gobvckghîço, opyomkwwkochl jf aoychlkwbo jf}f fwzhy hpzo h gologhy fb pyèzkgh zojhw hw zfoykhw f gocgfkzow
hpyffcjkjow fb whlh jf hvlh, f zhbiëb jf}f whify fbpyfnhy ifb ow gykzëykow aoychlâwzkgow#
Phyh kwwo, ë mvcjhbfczhl xvf, gobo hlvco, flf powwh }k}fcgkhy h pyèzkgh aoychlâwzkgh, cço
mkghcjo pyfwo hpfchw à whlh jf hvlh# Co gvywo jf aoychlkwbo, wço ow aoychkw lhioyhz÷yko xvf
hghihb jfwfbpfcdhcjo fwwh mvcîço f hkcjh mfgdhb o nhp kcwzkzvâjo pflh pyokikîço jf xvf
hlvcow jf aoychlkwbo pvjfwwfb hzvhy gobo fwzhnkèykow, gocmoybf pyf}á o Jfgyfzo 47#94:/>;,
fb wfv hyzkno jf cñbfyo 8;#
Fwzvjkowow yfwwhlzhb xvf o poczo hlzo jo fcwkco pyomkwwkochlkqhczf fb aoychlkwbo ogoyyfv
gob h Yfwolvîço c#±07/>4, hpyo}hjh pflo Gocwfldo Mfjfyhl jf Fjvghîço, xvf fwzhiflfgkh h
oiyknhzoykfjhjf jf ÷ynçow lhioyhzoykhkw jfczyo jhw mhgvljhjfw# Jfwwf bojo, fwwfw }fâgvlow
phwwhyhb h jfwfbpfcdhy o phpfl jf kcwzyvbfczo jkjèzkgo ièwkgo jo gvywo jf aoychlkwbo, f,
jfwjf fczço, jf}fb wfy vzklkqhjow pflow fwzvjhczfw gobo moybh jf hyzkgvlhy h zfoykh
hpyffcjkjh fb whlh jf hvlh gob h pyèzkgh#
H phyzky jh pyfbkwwh jf xvf o aoychl lhioyhz÷yko zfb fwwh mvcîço, hw fwgolhw jf fcwkco wvpfykoy
vwhb"co gobo vb yfgvywo jf mvcjhbfczhl kbpoyzécgkh# Pyojvqkjo poy hlvcow jf jkmfyfczfw
pfyâojow f, gocwfxvfczfbfczf, gob jkmfyfczfw câ}fkw jf gocdfgkbfczo, o aoychl lhioyhz÷yko
pfybkzf o vwo jhw jkmfyfczfw zëgckghw hpyffcjkjhw ho locno jh moybhîço phyh o ftfygâgko
mvzvyo jh pyomkwwço# Cfwwf fwphîo jf hpyfcjkqhnfb, ow hlvcow jf}fb hplkghy zojow ow
gocgfkzow aoychlâwzkgow#
Wfcjo hwwkb, ë mvcjhbfczhl phyh o fcwkco jh pyomkwwço xvf hw vck}fywkjhjfw powwkiklkzfb ho
fwzvjhczf h }k}ácgkh pyèzkgh, co ghwo jo aoychlkwbo kbpyfwwo, gob ow aoychkw lhioyhz÷ykow#
Zyhîhjo fwwf phcoyhbh, zoych"wf kbpoyzhczf }fykmkghy h hplkghîço jow gocgfkzow aoychlâwzkgow
cfwwfw }fâgvlow f zhbiëb h fmkgègkh jfwwf zkpo jf ftpfykácgkh phyh o hlvco# Phyh zhczo, o
pyfwfczf zyhihldo pyopöf vbh hcèlkwf jo Kbpyfwwço, aoychl lhioyhz÷yko jo Gfczyo Vck}fywkzèyko
jf Iflo Doykqoczf $Vck"ID+, woi h ÷zkgh jf wvh vzklkqhîço gobo pyèzkgh jf fcwkco f wfv phpfl
fmfzk}o co hpyfcjkqhjo jh pyomkwwço#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 7/86
>
Jfwwf bojo, fwzh pfwxvkwh hpyfwfczh"wf gobo yfmlftço woiyf h vzklkqhîço jf
lhioyhz÷ykow phyh o fcwkco pyèzkgo jf aoychlkwbo# Gocwzkzvfb f}kjácgkhw fbpâykghw gkcgofjkîöfw jo Kbpyfwwço, jf cñbfyow 8>=, 8>>, 8>4, 8>; f 840, jf 9004, 900; f
9080#
Hlëb jf hchlkwhy h kbpoyzécgkh jo aoychl lhioyhz÷yko phyh o fcwkco pyèzkgo jf aoychlkwbo, fwzh
pyoilfbhzkqhîço zhbiëb }fykmkgov wf o aoychl lhioyhz÷yko Kbpyfwwço pojf wfy gocwkjfyhjo vb
kcwzyvbfczo phyh h hpyfcjkqhnfb jh pyèzkgh f jow gykzëykow aoychlâwzkgow# Phyh kwwo, mfq"wf
cfgfwwèyko fczfcjfy o aoychl lhioyhz÷yko gobo bfko jf hplkghîço jow gocgfkzow hpyffcjkjow
fb whlh jf hvlh, h wvh kbpoyzécgkh f fmkgègkh phyh h moybhîço jo hlvco jf aoychlkwbo#
Poyzhczo, co pykbfkyo ghpâzvlo zf÷ykgo, ivwgov"wf hioyjhy h f}olvîço jo aoychlkwbo kbpyfwwo,
wfv wvynkbfczo f hw zyhcwmoybhîöfw pflhw xvhkw phwwhyhb fwzf }fâgvlo jf gobvckghîço, hlëb
jow wfvw pykcgkphkw nácfyow f flfbfczow5 o hgoczfgkbfczo f o pyogfwwo jf wflfîço jh cozâgkh f
hw yozkchw jf pyojvîço jf vb aoychl# Aè o wfnvcjo ghpâzvlo zf÷ykgo zyhzh jo wvynkbfczo f jh
f}olvîço jo fcwkco jf aoychlkwbo co phâw, wvhw fwpfgkmkgkjhjfw f pykcgkphkw gyâzkghw, hlëb jf
goczftzvhlkqhy h gykhîço jo aoychl lhioyhz÷yko f wfvw flfbfczow ghyhgzfyâwzkgow#
Co xvhyzo ghpâzvlo jfwwf zyhihldo, wço hchlkwhjhw hw ghyhgzfyâwzkghw f o goczfñjo jhw bhzëykhw
jo Kbpyfwwço woi h ÷zkgh jh pyèzkgh aoychlâwzkgh, h pyfwfcîh jow gykzëykow jf cozkgkhiklkjhjf,
hlëb jh yozkch f fwzyvzvyh jf pyojvîço jo aoychl# Hlëb jkwwo, h pyfwfczf pfwxvkwh zf}f gobo
oiafzk}ow hchlkwhy o Kbpyfwwço h phyzky jow pyfgfkzow jo aoychlkwbo lhioyhzoykhl f fwzhiflfgfy
vb }âcgvlo fczyf aoychl lhioyhz÷yko f moybhîço jo hlvco, }fykmkghcjo, phyh zhczo, h fmkgègkh jh
pyèzkgh lhioyhzoykhl phyh h moybhîço pyomkwwkochl# Hwwkb, moyhb mfkzhw hcèlkwfw xvhczkzhzk}hw f
xvhlkzhzk}hw, hlëb jf fczyf}kwzh f hplkghîço jf xvfwzkocèykow h hlvcow f ft"hlvcow jo Vck"ID#
Poy mkb, h gocglvwço hpyfwfczh vbh wâczfwf jo xvf mok oiwfy}hjo woiyf o phpfl jo aoychl
lhioyhz÷yko Kbpyfwwço gobo mfyyhbfczh ch hpyfcjkqhnfb jow gykzëykow aoychlâwzkgo
hpyfcjkjow pflow fwzvjhczfw fb whlh jf hvlh#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 8/86
4
9 GHYHGZFYÂWZKGHW F FLFBFCZOW JO AOYCHLKWBO KBPYFWWO
O oiafzk}o jfwzh pfwxvkwh ë hchlkwhy o aoychl lhioyhz÷yko Kbpyfwwço, pvilkghjo pflo GfczyoVck}fywkzèyko jf Iflo Doykqoczf# Phyh zhczo, ë kbpoyzhczf fczfcjfy h f}olvîço jo aoychlkwbo
kbpyfwwo, wvhw ghyhgzfyâwzkghw f fwzyvzvyhw# Fwzf ghpâzvlo hioyjh o wvynkbfczo
zyhcwmoybhîöfw pflhw xvhkw phwwhyhb fwzf }fâgvlo jf gobvckghîço5 wfvw pykcgkphkw nácfyow f
flfbfczow5 o hgoczfgkbfczo f o pyogfwwo jf wflfîço jh cozâgkh f hw yozkchw jf pyojvîço jf vb
aoychl# Ow pykcgkphkw hvzoyfw vzklkqhjow wço Bhygocjfw Mkldo, Yojyknvfw, Fyiolhzo f Eo}hgd f
Yowfcwzkfl#
9#8 F}olvîço jo aoychlkwbo
Jfwjf ow wfvw pykb÷yjkow, o aoychlkwbo zfb gobo mvcîço ièwkgh lkjhy gob kcmoybhîöfw f
jhjow mhgzvhkw f zyhcwmoybè"low fb cozâgkhw, fb gocdfgkbfczo phyh o gkjhjço# Jhâ h
kbpoyzécgkh jh pyomkwwço f wvh yflf}écgkh gobo hzk}kjhjf mvcjhbfczhl phyh h gocwzyvîço jh
gkjhjhckh# H py÷pykh dkwz÷ykh jo aoychlkwbo }fb pyo}hy o wfv phpfl wogkhl f wvh lknhîço gobow jkyfkzow dvbhcow# Bhygocjfw Mkldo $9000+ yfwwhlzh xvf o aoychlkwbo ë h wâczfwf jo fwpâykzo
bojfyco, vbh }fq xvf ë “h yhqço $h “}fyjhjf‒, h zyhcwphyácgkh+ kbpocjo"wf jkhczf jh
zyhjkîço oiwgvyhczkwzh, o xvfwzkochbfczo jf zojhw hw hvzoykjhjfw, h gyâzkgh jh polâzkgh f h
gocmkhcîh kyyfwzykzh co pyonyfwwo, co hpfymfkîohbfczo goczâcvo jh fwpëgkf‒ $BHYGOCJFW
MKLDO, 9000, p#;+#
H dkwz÷ykh jo aoychlkwbo fwzè kczykcwfghbfczf lknhjh à Yf}olvîço Myhcgfwh, ch xvhl zf}f phpfl
mvcjhbfczhl ch lvzh pflow jkyfkzow dvbhcow, jfwzkzvkîço jh hykwzogyhgkh f o mkb
bochyxvkhw# Flf zhbiëb wf hwwogkh à jfwgocwzyvîço jo pojfy jh Knyfah f jh Vck}fywkjhjf, aè
xvf ow aoychkw vck}fywhlkqh}hb o jkyfkzo ho whify# Jfwwf bojo, pfygfif"wf xvf h pykbfkyh mhwf
jo aoychlkwbo, jfcobkchjh jf “Pykbfkyo aoychlkwbo‒ poy Bhygocjfw Mkldo $9000+, “ë h ëpogh
jf fivlkîço jo aoychlkwbo polâzkgo lkzfyèyko, fb xvf hw pènkchw kbpyfwwhw mvcgkochb gobo
ghkth hgñwzkgh jf yfwwocécgkh, pyonyhbhw polâzkgo"phyzkjèykow, plhzhmoybhw jf polâzkgow, jf
zojhw hw kjëkhw‒ $BHYGOCJFW MKLDO, 9000, p#88+#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 9/86
;
Cfwwh bfwbh ëpogh, xvf }hk jf 8>4; à pykbfkyh bfzhjf jo wëgvlo TKT, o aoychl wf
pyomkwwkochlkqh# H yfjhîço phwwh h wfy vbh phyzf fwpfgâmkgh, hw mvcîöfw wço jflfnhjhw à
jfzfybkchjow ghynow, gobo o jf fjkzoy f jf jkyfzoy, xvf powwvfb zhyfmhw jkmfyfczfw, f kbpöf"
wf h hvzocobkh yfjhgkochl# Hpfwhy jf pyf}hlfgfyfb ow aoychkw fyvjkzow f hw yf}kwzhw
boyhlkwzhw, o aoychlkwbo }hk, how povgow, wf zyhcwmoybhcjo fb vbh moyîh polâzkgh hvzúcobh,
ho kc}ëw jf hpfchw vb kcwzyvbfczo jow polâzkgow# Wfnvcjo Bhygocjfw Mkldo $9000+, ow mkcw
fgocúbkgow fwzço fb wfnvcjo plhco, fcxvhczo ow pfjhn÷nkgow f jf moybhîço polâzkgh wço
pykoykjhjf#
Chw pykbfkyhw jëghjhw jf 8400, hphyfgkhb hw pykbfkyhw gocwfxüácgkhw jhw yf}olvîöfw
ivynvfwhw xvf ftplojkyhb fb }èykow phâwfw#
Fcxvhczo h kbpyfcwh popvlhy nhcdh}h hw yvhw, fwzkbvlhcjo hw ghbphcdhw opfyèykhw, hwlvzhw wogkhlkwzhw, hw gocxvkwzhw wogkhkw, ow jocow jhw fbpyfwhw aoychlâwzkghw aè fwzh}hbjhcjo wfv “pvlo jo nhzo‒# H hzk}kjhjf xvf wf kckgkhyh gob hw jkwgvwwöfw polâzkgo"lkzfyèykhwhxvfgkjhw, fbogkochkw, yflhzk}hbfczf hcèyxvkghw, gobfîh}h hnoyh h wf gocwzkzvky gobonyhcjf fbpyfwh ghpkzhlkwzh1 zojo o yobhczkwbo jh pykbfkyh mhwf wfyè wviwzkzvâjo poy vbhbèxvkch jf pyojvîço jf cozâgkhw f jf lvgyow gob ow aoychkw popvlhyfw f wfcwhgkochlkwzhw$BHYGOCJFW MKLDO, 9000, p#87+#
H phyzky jf 8400, o Fwzhjo, fb hlnvcw phâwfw, phwwh h wfy o yfwpocwè}fl pflh zyhcwbkwwço jh
kcmoybhîço à wogkfjhjf# Poyëb, fwwh kcmoybhîço fyh hkcjh fjvghgkochl, gkfcz
pyomkwwkochl, ov wfah, fyh o gocdfgkbfczo fcwkchjo poy fwgolhw f mhgvljhjfw# “Ho lhjo jflh,
wvynf ‗ co wfko jh wogkfjhjf ‗ o gocdfgkbfczo jhw xvfwzöfw polâzkghw, fgocúbkghw f wogkhkwxvf wf zoych hwwvczo jhw jkwgvwwöfw hifyzhw fczyf hw pfwwohw jo po}o1 zyhzh"wf jo gocgfkzo jf
fwmfyh pñilkgh‒ $BHYGOCJFW MKLDO, 9000, p#8>+# H fwmfyh pñilkgh jkqkh yfwpfkzo àxvflfw
hbikfczfw ocjf dh}kh jkwgvwwço jfbogyèzkgh, nfyhlbfczf fb loghkw hifyzow, gobo ghmëw,
hvjkz÷ykow f whlhw# Aè h opkckço pñilkgh fyh h wâczfwf jhw powkîöfw, pyfmfyácgkhw f opkcköfw
oykvcjhw jh fwmfyh pñilkgh fb vb jfzfybkchjo bobfczo#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 10/86
80
Hwwkb wfcjo, ch bfzhjf jo wëgvlo TKT, jf}kjo à kco}hîço zfgcol÷nkgh cow pyogfwwow jf
pyojvîço jo aoychl, wvynf o gdhbhjo “Wfnvcjo aoychlkwbo‒, xvf ghyhgzfykqh o aoychl gobo
nyhcjf fbpyfwh ghpkzhlkwzh# Fwwh kco}hîço mok yfwpocwè}fl poy zyhcwmoybhy o aoychlkwbo, hczfw
vbh hzk}kjhjf lk}yf jf pfcwhbfczo f polâzkgh, fb ovzyo, xvf pyfgkwh }fcjfy phyh wf bhczfy#
Fwwh zyhcwmoybhîço ë nyhjvhl f gobfîh fb bfhjow jf 8470 ch Kcnlhzfyyh, cow Fwzhjow Vckjow
f ch Myhcîh, zfybkchcjo fb 84>6# H pykcgkphl bvjhcîh jo Wfnvcjo aoychlkwbo ë h jf xvf
“wfv }hloy jf zyogh ‗ h }fcjh jf fwphîow pvilkgkzèykow phyh hwwfnvyhy h wvwzfczhîço f h
woiyf}k}ácgkh fgocúbkgh ‗ phwwh h wfy pykoykzèyko fb yflhîço ho wfv }hloy jf vwo, h phyzf
pvyhbfczf yfjhgkochl"cozkgkowh jow aoychkw‒ $BHYGOCJFW MKLDO, 9000, p#8:+# Wvynf
hwwkb h gdhbhjh kbpyfcwh jf bhwwh, ch xvhl wf }hloykqh bhkw o fczyfzfckbfczo, fb
jfzykbfczo jh lkifyjhjf jf ftpyfwwço f jhw mvcîöfw polâzkghw jo aoychl#
Hw fbpyfwhw aoychlâwzkghw wf jfwfc}ol}fb, f, co wëgvlo TT, zfb kcâgko o “Zfygf
aoychlkwbo‒, o jf bocop÷lkow# Co mkchl jfwwf bfwbo wëgvlo, wvynf h kcjñwzykh pvilkgkzèykh f
jf yflhîöfw pñilkghw, xvf }ço jfwghyhgzfykqhy o aoychlkwbo f gobpfzky gob o bfwbo# O mkb jh
bojfyckjhjf f o pyogfwwo jf jfwfcghczo jfwfcghjfhjo poy fwwf mkb g
jfwhphyfgkbfczo jh polâzkgh gobo fbihzf, gobo gocmyoczhîço yhjkghl# O aoychlkwbo ëwviwzkzvâjo poy pyogfwwow xvf wço bfcow fcnhahjow#
H kcjñwzykh pvilkgkzèykh f jf yflhîöfw pñilkghw wvynf cfwwh ëpogh, lono hp÷w h Nyhcjf
Jfpyfwwço, gobo moybh jf yfhîço h gykwfw gobo h hczfykoy# Fwwhw co}hw moybhw jf
gobvckghîço }ço jfwghyhgzfykqhy h ivwgh jo aoychlkwzh poy vbh wogkfjhjf bhkw dvbhch# Wvynf
fczço o bkzo jh zyhcwphyácgkh f o gocgfkzo jf oiafzk}kjhjf, xvf, “Ch pfywpfgzk}h jf Ehcz,wfykh vbh yfpyfwfczhîço goyyfzh jh yfhlkjhjf‒ $BHYGOCJFW MKLDO, 9000, p#880+# O
aoychlkwbo hybov"wf fczço jfwwh gocgfpîço phyh zfczhy }fcgfy h opowkîço fczço ftkwzfczf
fczyf hw co}hw moybhw jf gobvckghîço, bfcow fcnhahjhw#
O “Xvhyzo aoychlkwbo‒ ë zhbiëb o ñlzkbo, f wf kckgkh cow hcow >0, mkchl jo wëgvlo TT# Fwwf
pfyâojo ghyhgzfykqh"wf pflh fctvyyhjh jf bhzfykhkw moycfgkjow poy hwwfwwoykhw jf kbpyfcwh f
hnfczfw fbpyfwhykhkw, xvf hghih poy wf gocmvcjky gob h kcmoybhîço aoychlâwzkgh# Fwwh ë h mhwf
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 11/86
88
zfgcol÷nkgh jo aoychlkwbo, ch xvhl o hnfczf dvbhco ë wviwzkzvâjo poy wkwzfbhw flfzyúckgow,
yfjfw, kczfyhzk}kjhjf f moczfw zfgcol÷nkghw#
Jf hgoyjo gob Bhygocjfw Mkldo $9000+, dè vb phyhjoto co xvhyzo aoychlkwbo, pokw
xvhczo bhkw wf zfb hgfwwo ho cñbfyo ghjh }fq bhkoy jf kcmoybhîöfw pflhw zfgcolonkhwgobvckghgkochkw, pflh Kczfycfz, pflow GJ"YOBw, pflow bñlzkplow ghchkw jf jk}vlnhîçogkfczâmkgh, zhczo bhkw mlhnyhczf wf zoych o jfwcâ}fl jo aoychlkwzh, zhczo bhkw glhyh ë hftpowkîço jf wvh kncoyécgkh# $BHYGOCJFW MKLDO, 9000, p#=:+#
Hkcjh wfnvcjo Bhygocjfw Mkldo, ow jocow jf aoychkw gvlphb hw fwgolhw jf aoychlkwbo pflh
bè xvhlkjhjf jow pyomkwwkochkw xvf gdfnhb ho bfyghjo#
Gob h jfwgvlph jf xvf hw fwgolhw cço moybhb ow “iocw pyomkwwkochkw‒ f xvf w÷ “jçozfoykh‒, kckgkhb hjfwzyhbfczow kczfcwk}ow co fwzklo f moybhzo jf wfv aoychl ov yf}kwzh,fwzyfkzhcjo hkcjh bhkw o ghbpo jf gocdfgkbfczo jow kckgkhczfw# $BHYGOCJFW MKLDO,9000, p#=6+#
Fwwh hkcjh ë vbh powkîço jfmfcjkjh poy bvkzow fwzvjkowow, xvf jkwgvzfb h yfmoybvlhîço jo
fcwkco jf aoychlkwbo chw fwgolhw jf gobvckghîço, phyh vbh bhkoy hyzkgvlhîço fczyf zfoykh f
pyèzkgh8#
9#9 Ghyhgzfyâwzkghw f flfbfczow jo aoychlkwbo kbpyfwwo
Fyiolhzo $9004+ hpoczh xvf wço bvkzow ow }fâgvlow xvf lf}hb h cozâgkh ho pñilkgo# Ow aoychkw
kbpyfwwow jfzk}fyhb o bocop÷lko jh kcmoybhîço hzë o mkb jh Pykbfkyh Nvfyyh Bvcjkhl,
xvhcjo wvynkv o yèjko cow Fwzhjow Vckjow# Fb wfnvkjh, wvynf zhbiëb h zflf}kwço# Ho mkchl jo
wëgvlo TT, h popvlhykqhîço jh kczfycfz zoych h jk}vlnhîço jh kcmoybhîço bhkw jkcébkgh f
8 Fwwf hwwvczo wfyè jkwgvzkjo co z÷pkgo 7#8#8
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 12/86
89
lhcîh co}ow jfwhmkow phyh h pyomkwwço# O aoychlkwbo kbpyfwwo, hczfw pyfogvphjo hpfchw fb
kcmoybhy, phwwh fczço h zfy xvf kczfypyfzhy f h}hlkhy hw cozâgkhw#
Hpfwhy jhw }hczhnfcw jh zflf}kwço, gobo, poy ftfbplo, o mhzo jf hzkcnky ghbhjhw bhkw }hwzhw
jh popvlhîço, cço ftknky fwmoyîo jo zflfwpfgzhjoy f ftkiky kbhnfcw, wocw f zftzow woiyf vb
mhzo ov mlhnyhczf, ow aoychkw kbpyfwwow zhbiëb powwvfb hzyhzk}ow# Vb jflfw, poy ftfbplo, ë h
powwkiklkjhjf xvf flfw záb jf hvbfczhy o wfv cñbfyo jf pènkchw ghwo wfah cfgfwwèyko,
pfybkzkcjo o hpyomvcjhbfczo jfwfahjo pflo }fâgvlo fb ghjh bhzëykh# H zflf}kwço f o yèjko,
hlëb jf cço pojfyfb fwzfcjfy o zfbpo jo cozkgkèyko jf hgoyjo gob wfvw jfwfaow, “cço pojfb
gobpfzky fb pyomvcjkjhjf, goloykjo, jyhbhzkgkjhjf f ch ivwgh jf hczfgfjfczfw jf vb mhzogob xvhlxvfy ioh yfpoyzhnfb fwgykzh‒ $FYIOLHZO, 9004, p#70+#
Ovzyh ghyhgzfyâwzkgh xvf goczh poczow h mh}oy jo aoychlkwbo kbpyfwwo ë h wvh ghphgkjhjf jf
jogvbfczhîço, aè xvf o aoychl pfybkzf h gocwvlzh pfybhcfczf# Hlëb jfwwh, ow kbpyfwwow
jfzhldhb bhkw h cozâgkh, goczhcjo wfvw poybfcoyfw, o xvf jkmkgklbfczf hgoczfgf ch zflf}kwço f
co yèjko# Ë o gdhbhjo aoychlkwbo kczfypyfzhzk}o, xvf goczh ow hczfgfjfczfw jf vb mhzo, o wfvgoczftzo wogkhl f hw wvhw gocwfxüácgkhw, jhcjo wfczkjo f wknckmkghjo how mhzow xvf yflhzh#
Phyh Fyiolhzo $9004+, h pykbfkyh zhyfmh jo pyomkwwkochl ë whify o xvf jf}f pvilkghy , kwzo ë,
whify wflfgkochy o xvf }hlf h pfch wfy jk}vlnhjo fczyf zhczhw cozâgkhw xvf gdfnhb à yfjhîço#
Fb wfnvkjh, o zftzo jf}f wfy fjkzhjo, phyh xvf wfah jf mègkl lfkzvyh f gobpyffcwço#
Poyëb, wf h bhzëykh"pykbh pykboyjkhl phyh o aoychlkwzh ë o hgoczfgkbfczo, xvf ë fczço
zyhcwmoybhjo co pyojvzo cozâgkh, gobo fwgoldá"lh? H wflfîço jow mhzow xvf }ço fczyhy co
aoychl, wfnvcjo Wovwh $9006+, jfpfcjf jf vbh wëykf jf mhzoyfw# Hlëb jh fwgoldh wviafzk}h,
xvf ë bvkzhw }fqfw kcf}kzè}fl, ftkwzfb ow gykzëykow jf cozkgkhiklkjhjf9, xvf wço hplkghjow pflo
aoychlkwzh, gocwgkfczfbfczf ov cço, ch doyh jh jfgkwço#
9 Ow gykzëykow jf cozkgkhiklkjhjf wfyço jfzhldhjow co z÷pkgo 9#7
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 13/86
87
Fyiolhzo $9004+ hynvbfczh xvf, bvkzhw }fqfw, h cozâgkh xvf gdfnh à yfjhîço cço powwvk
flfbfczow wvmkgkfczfw# Jfwwf bojo, phyh gobplfbfczè"lh f ftplkgè"lh, “ë pyhtf, ch kbpyfcwh,
yfgoyyfy, xvhcjo powwâ}fl, ho xvf aè mok pvilkghjo, phyh mhqfy vb yfzyowpfgzo ov hphcdhjo jow
hczfgfjfczfw jf vb hgoczfgkbfczo‒ $FYIOLHZO, 9004, p#4:+# Hwwkb, o hyxvk}o zhbiëb mhq
phyzf jh jkcébkgh jf zyhihldo jo aoychlkwbo kbpyfwwo, gobo bhkw vbh hlzfychzk}h phyh o
pyomkwwkochl f phyh o lfkzoy, xvf mkgh bhkw ifb kcmoybhjo#
Hlëb jh cozâgkh, wço gocwkjfyhjow nácfyow kcmoybhzk}ow h cozh, yfpoyzhnfb f fczyf}kwzh# O
pykbfkyo ë hxvflf co xvhl h cozâgkh ë jhjh jf moybh ifb yfwvbkjh# Ë vzklkqhjo, coybhlbfczf,
phyh mhlhy woiyf hlnvb hwwvczo xvf ë cozkgkowo, bhw xvf pojf wfy yfwvbkjo hpfchw gob hw
kcmoybhîöfw ièwkghw jo lfhj $O xvá? Xvfb? Xvhcjo? Ocjf? Gobo? Poy xvf?+# Aè hyfpoyzhnfb zfb gobo pykcgkphl oiafzk}o “kcmoybhy gob pyomvcjkjhjf f fthvwzk}kjhjf,
goczhcjo vbh dkwz÷ykh‒ $WOVWH, 9006, p#96;+# Fwwf nácfyo pojf hiyknhy flfbfczow jh
fczyf}kwzh, jh cozâgkh, jh gyúckgh, jow hyzknow jf opkckço f jf hcèlkwf, fczyf ovzyow# Poy mkb, h
fczyf}kwzh, wfnvcjo Wovwh $9006+, w÷ ë gocwkjfyhjh vb nácfyo aoychlâwzkgo xvhcjo fwzè kwolhjh
co }fâgvlo ov ë phyzf yflf}hczf jf ovzyh pfîh aoychlâwzkgh, gobo vbh yfpoyzhnfb# “H
fczyf}kwzh, fcxvhczo nëcfyo aoychlâwzkgo, goyyfwpocjf à zyhcwpowkîço jhw pfynvczhw f yfwpowzhw
mfkzhw jvyhczf h fczyf}kwzh, fcxvhczo zëgckgh jf oizfcîço jf kcmoybhîöfw, jfzfybkchjo bojflo jf fcvcgkhîço‒ $WOVWH, 9006, p#976+#
Ow nácfyow opkchzk}ow, xvf ftplkgkzhb vb avâqo jf }hloy f vb avlnhbfczo }kwhb h kcmlvfcgkhy
o pñilkgo f goczykivky phyh vb jfihzf jf kjfkhw# Wovwh $9006+ hmkybh xvf fwwf zkpo jf zftzo ë
bfcow gobvb jo xvf o jfwgykzk}o f o hchlâzkgo, aè xvf ow aoychlkwzhw zfcjfb h wfphyhy opkckço
jh kcmoybhîço# Fwwf nácfyo mkghykh, poyzhczo, h ghyno jow golvckwzhw f fwpfgkhlkwzhw#
Ovzyo kbpoyzhczf flfbfczo phyh o aoychlkwbo, wfnvcjo Wovwh $9006+, wço hw moczfw jf
kcmoybhîço, xvf powwvfb jhjow xvf pojfb wfy vzklkqhjow pflo aoychlkwzh# Flhw pojfb wfy
jogvbfczhkw, flfzyúckghw f dvbhchw#
Hw moczfw jf kcmoybhîço wço vb ghpkzhl kbpyfwgkcjâ}fl jo aoychlkwbo f jow aoychlkwzhw# Cçoftkwzkykh kc}fwzknhîço aoychlâwzkgh wfb moczfw jf kcmoybhîço# Bhkw1 nyhcjf phyzf jhkcmoybhîço aoychlâwzkgh cço ftkwzkykh wfb moczfw jf kcmoybhîço# $WOVWH, 9006, p#=7+
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 14/86
8:
Poyëb, hkcjh jf hgoyjo gob Wovwh $9006+, ë jf}fy jo aoychlkwzh whify wflfgkochy cço w÷ hw
kcmoybhîöfw gofyfczfw zyhcwbkzkjhw poy fwwhw moczfw, gobo zhbiëb hw py÷pykhw moczfw# Hkcjh
xvf h moczf wfah gocmkè}fl, h kcmoybhîço poy flh jhjh jf}f wfy }fykmkghjh# Vbh ioh moczf jf}f
zfy yfpyfwfczhzk}kjhjf $ov wfah, xvhczo bhkw pfwwohw flh yfpyfwfczhy bfldoy+, gyfjkiklkjhjf f
hvzoykjhjf#
Hlëb jfwwfw flfbfczow oiafzk}ow, ftkwzfb hkcjh ovzyow xvf pfybfkhb h yozkch pyojvzk}h jow
aoychlkwzhw f xvf fwzço lknhjow ho g÷jkno jf ëzkgh jh pyomkwwço# Phyh Eo}hgd f Yowfcwzkfl
$900:+, h pykbfkyh oiyknhîço jo aoychlkwbo ë gob h }fyjhjf# Fczyfzhczo, “co gobfîo jo
wëgvlo TT, ow aoychlkwzhw aè pfygfikhb xvf yfhlkwbo f yfhlkjhjf ‗ ov pyfgkwço f }fyjhjf ‗ cço
fyhb zço mhgklbfczf fxvhgkocè}fkw‒ $EO]HGD - YOWFCWZKFL, 900:, p#=:+# Poy }èykhwyhqöfw, fczyf flhw h wviafzk}kjhjf jo aoychlkwzh, h py÷pykh ftkwzácgkh jh }fyjhjf f h coîço
kcgfyzh xvf ow pyomkwwkochkw powwvfb woiyf o xvf xvfyfb jkqfy gob }fyhgkjhjf, bvkzhw }fqfw
ow aoychlkwzhw mhldhb ch ivwgh poy fwwh }fyjhjf, zoychcjo"wf phwwk}ow# Hpfwhy jh jkmkgvljhjf,
jf hgoyjo gob Eo}hgd f Yowfcwzkfl $900:+, h }fyhgkjhjf hkcjh ë vbh jhw gyfcîhw pfywfnvkjhw
pflo aoychlkwbo#
O wfnvcjo flfbfczo ëzkgo jo aoychlkwbo jkq yfwpfkzo à lfhljhjf xvf o aoychlkwzh jf}f zfy gobo gkjhjço#
Ë vb hgoyjo kbplâgkzo gob o pñilkgo xvf nhyhczf how lfkzoyfw xvf hw gyâzkghw jf mklbfw wçodocfwzhw, hw gyâzkghw jf yfwzhvyhczfw cço womyfb kcmlvácgkh jow hcvcgkhczfw, h goifyzvyh fbnfyhl cço yfmlfzf kczfyfwwfw phyzkgvlhyfw, cfb ë mfkzh phyh hnyhjhy hbknow jh ghwh# $###+ Ëjfwwh bhcfkyh xvf c÷w, gkjhjçow, hgyfjkzhbow cvbh fbpyfwh aoychlâwzkgh# Ë fwwh h moczf jfwvh gyfjkiklkjhjf# $EO]HGD - YOWFCWZKFL, 900:, p#47+#
H }fykmkghîço ë ovzyo pykcgâpko h wfy wfnvkjo pflo aoychlkwzh# Poyëb, wfnvcjo Eo}hgd f
Yowfcwzkfl $900:+, o hj}fczo jh kczfycfz fcmyhxvfgfv fwwh bfzojolonkh, xvf ë cfgfwwèykh à
ëzkgh aoychlâwzkgh#
Phyh Wovwh $9006+, h yfjhîço jf vb aoychl ë o wfv goyhîço, vbh }fq xvf ë jflh xvf whfb hw
cozâgkhw# H yfjhîço ë vb hbikfczf jk}kjkjo, pokw hw pfwwohw xvf hlk zyhihldhb fwzço wfphyhjhw
jf hgoyjo gob wvhw mvcîöfw# O jkyfzoy ë hxvflf xvf gooyjfch h pvilkghîço co wfv gocavczo f h
polâzkgh fjkzoykhl jh fbpyfwh# Aè o gdfmf jf yfjhîço ë o aoychlkwzh “xvf gooyjfch o zyhihldo
yfjhgzoykhl f h mlvkjfq gobvckghzk}h co wfko jh yfjhgîço, woi h wvpyhgooyjfchîço jo jkyfgzoy‒
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 15/86
86
$WOVWH, 9006, p#67+# Flf zhbiëb zfb h gobpfzácgkh jf jfgkjky o fwphîo h wfy jhjo àw
jkmfyfczfw fjkzoykhw#
Ow fjkzoyfw wço ow aoychlkwzhw yfwpocwè}fkw poy fjkzoykhw fwpfgâmkghw jfczyo jh yfjhîço# Flfw
záb h mvcîço jf wvpfy}kwkochy h pyojvîço jhw yfpoyzhnfcw, cozâgkhw f cozhw kcglvâjhw chw
pènkchw jf wvh fjkzoykh, jfgkjkcjo woiyf h pvilkghîço ov cço jow zftzow# Hlëb jflfw, fwzço
pyfwfczfw ch yfjhîço ow yfp÷yzfyfw f ow yfjhzoyfw, xvf flhioyhb ow zftzow xvf wfyço }fkgvlhjow
co aoychl#
9#7 Ow pyogfwwow jf gocwzyvîço jh cozâgkh
Wf ë jf}fy jo aoychlkwzh whify wflfgkochy ow mhzow xvf wço phwwâ}fkw jf }kyhy cozâgkh, zoych"wf
mvcjhbfczhl xvf o pyomkwwkochl whkih o xvf wço mhzo f hgoczfgkbfczo aoychlâwzkgo# Yojyknvfw
$8;;;+ hmkybh xvf “fb mvcîço jh bhkoy ov bfcoy pyf}kwkiklkjhjf xvf vb mhzo hjxvkyf o
fwzhzvzo jf hgoczfgkbfczo pfyzkcfczf jo poczo jf }kwzh aoychlâwzkgo1 xvhczo bfcow pyf}kwâ}fl
moy, bhkw pyoihiklkjhjfw zfb jf wf zoychy cozâgkh f jf kczfnyhy hwwkb o jkwgvywo aoychlâwzkgo‒
$YOJYKNVFW, 8;;;, p#9>+# Jhâ gocglvk"wf xvf o hgoczfgkbfczo aoychlâwzkgo ë vb mhzo
fwpfgkhl, kcvwkzhjo, f, poy kwwo, wvwgfzâ}fl jf wf zoychy cozâgkh#
Poy wvh }fq, Zyhxvkch $8;;;+ yfwwhlzh xvf, hpfwhy jf o pyop÷wkzo jf xvhlxvfy ÷ynço jf
kcmoybhîço $moycfgfy yflhzow jf hgoczfgkbfczow avlnhjow kczfyfwwhczfw+ phyfîh glhyo, flf ë vb
oiafzk}o kcgyk}flbfczf gobplfto#
Ow aoychlkwzhw cço wço wkbplfwbfczf oiwfy}hjoyfw phwwk}ow, bhw phyzkgkphczfw hgzk}ow copyogfwwo jf gocwzyvîço jh yfhlkjhjf# F hw cozâgkhw cço pojfb wfy }kwzhw gobo fbfynkcjo
chzvyhlbfczf jow hgoczfgkbfczow jo bvcjo yfhl5 hw cozâgkhw hgoczfgfb ch gocavcîço jfhgoczfgkbfczow f jf zftzow# Fcxvhczo o hgoczfgkbfczo gykh h cozâgkh, h cozâgkh zhbiëb gykho hgoczfgkbfczo $ZYHXVKCH, 8;;;, p#8=4+#
Vb jow mhzoyfw xvf pojf mhqfy gob xvf o hgoczfgkbfczo ov mhzo }kyf cozâgkh ë o ftgfwwo, kwzo
ë, xvhcjo dè mvcgkochbfczo hcoybhl jh coybh# Yojyknvfw $8;;;+ ftfbplkmkgh xvf o bhwwhgyf
jf vbh hljfkh poy zyophw ë vb hgoczfgkbfczo co xvhl o ftgfwwo ë mvcjhbfczhl phyh h wvh
zyhcwmoybhîço fb cozâgkh# H mhldh zhbiëb gocwzkzvk mhzoy aoychlâwzkgo1 ghzèwzyomfw chzvyhkw,
hgkjfczfw co zyécwkzo f hzë bfwbo pyoilfbhw co oynhckwbo dvbhco, xvhcjo cço fwpfyhjow
$gobo, poy ftfbplo, fb vb goypo ao}fb f wço+, wço ftfbplow jf ghwow fb xvf h mhldh ow
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 16/86
8=
zoych cozâgkh# F, poy mkb, ovzyo yfnkwzyo jf cozhiklkjhjf ë h kc}fywço, xvf ë xvhcjo dè vbh
hcèwzyomf jo mvcgkochbfczo l÷nkgo jf hlno# Yojyknvfw $8;;;+ gkzh o glèwwkgo ftfbplo jo
dobfb xvf boyjf o gço# Jfwwfw ftfbplow, kcmfyf"wf xvf
H cozâgkh ë co bvcjo bojfyco o cfnhzk}o jh yhgkochlkjhjf, co wfczkjo mozonyèmkgo jfwwfzfybo# O yhgkochl ë jh oyjfb jo pyf}kwâ}fl, jh wvgfwwço boc÷zoch jhw ghvwhw, yfnkjh poy yfnvlhykjhjfw f lfkw5 o hgoczfgkbfczo ë kbpyf}kwâ}fl, kyyobpf hgkjfczhlbfczf à wvpfymâgkffpkjëybkgh jow goypow gobo yfmlfto kcfwpfyhjo, gobo fmfkzo wfb ghvwh $YOJYKNVFW,8;;;, p#9;+#
Yojyknvfw $8;;;+ hmkybh, co fczhczo, xvf fwwfw mhzoyfw jf cozhiklkjhjf jow mhzow cço fwnozhb
o zkpo jf hgoczfgkbfczo cozè}fkw# Jf hgoyjo gob o hvzoy, ftkwzfb hkcjh ow
hgoczfgkbfczow, xvf wço pyo}oghjow pflh py÷pykh ftkwzácgkh jo jkwgvywo aoychlâwzkgo# Hftplowço jf yhk}h ov jf joy ghvwhjh myfczf à gébfyh, poy ftfbplo, ë vb zkpo jf bfzh"
hgoczfgkbfczo#
9#7#8 H wflfîço jh cozâgkh f h yozkch jf pyojvîço jh kcmoybhîço
Xvhcjo o lfkzoy gocmfyf vbh cozâgkh co aoychl, hgyfjkzh xvf flh ë o yflhzo mkfl jhxvflf
hgoczfgkbfczo xvf fwzè hlk jfzhldhjo# Ë jf}kjo h vb hgoyjo jf gh}hldfkyow fczyf lfkzoyfw f
aoychlkwzhw xvf h lfkzvyh jhw cozâgkhw ë yfhlkqhjh jfwwh bhcfkyh, kwzo ë, o lfkzoy hgyfjkzh xvf ow
pyomkwwkochkw jh èyfh ahbhkw }ço zyhcwnyfjky h myoczfkyh ftkwzfczf fczyf o yfhl f h mkgîço#
Fczyfzhczo, bfwbo xvf wfahb âcjkgfw jo yfhl, Zyhxvkch $8;;;+ yfwwhlzh xvf hw cozâgkhw
yfmlfzfb hw chyyhzk}hw vzklkqhjhw pflow aoychlkwzhw phyh oynhckqhy o hgoczfgkbfczo, hlëb jh
wflfîço, ftglvwço f ácmhwf jf jkmfyfczfw hwpfgzow jo bfwbo# Poy kwwo, h cozâgkh, gykhcjo o
hgoczfgkbfczo, zhbiëb ë yfwpocwè}fl pflh gocwzyvîço jh yfhlkjhjf#
Wovwh $9006+ yfmoyîh xvf h wflfîço jhw cozâgkhw ë h pfjyh hcnvlhy jo pyogfwwo aoychlâwzkgo, aè
xvf o aoychl cço pojf wf zyhcwmoybhy fb vb yfgoyzf cço gykzfykowo gdfko jf cozâgkhw#
H fwgoldh jow hgoczfgkbfczow f jfbhkw hwwvczow h hioyjhy poy vb aoychl $gocwzyvîço jhhnfcjh+ ë jow hwwvczow bhkw jfihzkjow fczyf ow hnfczfw kczfyfwwhjow ch goifyzvyh cozkgkowh#Poy kwwo, zhbiëb ë jow bhkw fwzvjhjow# H cfgfwwkjhjf jf wf mhqfyfb fwgoldhw zoych o
aoychlkwbo pfybfè}fl h gyâzkghw# Bhw }hloykqhy, dkfyhyxvkqhy f wflfggkochy wço hgzk}kjhjfwkcfyfczfw ho aoychlkwbo# $WOVWH, 9006, p#74+#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 17/86
8>
Jfwwf bojo, phyh xvf h fwgoldh jow hgoczfgkbfczow h wfyfb zyhcwmoybhjow fb cozâgkhw cço
wfah gobplfzhbfczf wviafzk}h, ftkwzfb bfghckwbow phyh mhgklkzhy h wflfîço jow bfwbow, fczyf
flfw, fwzço ow gykzëykow jf cozkgkhiklkjhjf# “Flfw mvcgkochb gocavczhbfczf fb zojo o pyogfwwo
jf mhiykgo f jkmvwço jhw cozâgkhw f jfpfcjfb jh moybh jf opfyhy jh oynhckqhîço cozkgkowh, jh
wvh dkfyhyxvkh kczfych f jh bhcfkyh gobo flh gocmfyf oyjfb ho hphyfczf ghow jh yfhlkjhjf‒
$WOVWH, 9006, p#7;+#
Phyh ̂ olm $9009+, h cozkgkhiklkjhjf goyyfwpocjf ho
gocavczo jf gykzëykow, opfyhîöfw f kcwzyvbfczow gob ow xvhkw ow ÷ynçow jf kcmoybhîçofcmyfczhb h zhyfmh jf fwgoldfy, xvozkjkhchbfczf, jf fczyf vb cñbfyo kbpyf}kwâ}fl fkcjfmkckjo jf mhgzow, vbh xvhczkjhjf mkckzh f zfcjfcgkhlbfczf fwzè}fl jf cozâgkhw $^OLM,9009, p#8;0+#
Fczyf ow gykzëykow hpoczhjow poy Wovwh $9006+, fwzço h pyotkbkjhjf $xvhczo bhkw py÷tkbo
hgoczfgf vb f}fczo, bhkw gdhcgfw flf zfb jf }kyhy cozâgkh+, o bobfczo jo hgoczfgkbfczo
$xvhczo bhkw yfgfczf, bhkw cozkgkè}fl+, wknckmkgécgkh $xvhczo bhkw pfwwohw fwwf f}fczo hzkcnky
ov xvhczo bhkoy moy h wvh jkbfcwço, bhkw gdhcgfw jf wf zoychy cozâgkh+, pyofbkcácgkh wogkhl
jow fc}ol}kjow, pyofbkcácgkh jhw chîöfw fc}ol}kjhw, gocwocécgkh $xvhczo bhkw hnfcjè}fl
fwwf hgoczfgkbfczo moy, bhkoy h pyoihiklkjhjf wfy cozkgkhjo+, kbpyf}kwkiklkjhjf, goczkcvkjhjf
$jfwfc}ol}kbfczo jf hlno aè cozkgkhjo+, gobpowkîço f cfnhzk}kjhjf#
Poyëb, ^olm $9009+ hwwf}fyh xvf ow mhzoyfw jfzfybkchczfw jh cozkgkhiklkjh
hgoczfgkbfczow pfybkzfb xvf h yozkch kcmoybhzk}h wfah fmfzvhjh, bhw, fb goczyhphyzkjh,
zhbiëb jkmkgvlzhb o hpyomvcjhbfczo f h gobpyffcwço jf bvkzow hwpfgzow kbpoyzhczfw jow
mhzow xvf }kyhyhb cozâgkhw#
Jfwwf bojo, pojf"wf jfmkcky ow }hloyfw/cozâgkhw gobo vbh gobpocfczf jh cozkgkhiklkjhjf#
Fwwfw }hloyfw jfyk}hb jf gocwkjfyhîöfw yflhzk}hw, gobo o goczfñjo jhw co
jkwpockiklkjhjf jo bhzfykhl, o pñilkgo jo }fâgvlo f h wvh gocgoyyácgkh# Fwwfw }hloyfw/cozâgkhw
pojfb wfy vzklkqhjow jf moybhw jkmfyfczfw5 pykbfkyhbfczf, gobo wflfîço jow flfbfczow
phwwâ}fkw jf }kyhyfb cozâgkh, f, fb wfnvcjo lvnhy, gobo nvkhw phyh o aoychlkwzh, wvnfykcjo o
xvf jf}f wfy yfhlîhjo, obkzkjo, ftglvâjo f pykoykqhjo ch gocwzyvîço jh cozâgkh#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 18/86
84
Hwwkb, ow }hloyfw/cozâgkhw wfy}fb phyh yozkckqhy h zhyfmh jf wflfîço jow mhzow xvf wvynfb ch
yfjhîço, jf moybh h zoycè"lh bhkw wkbplfw f ftfxvâ}fl# Wfnvcjo ^olm $9009+, flfw jfyk}hb jf
jk}fywow pyfwwvpowzow, fczyf flfw h kbpoyzécgkh f o kczfyfwwf jh cozâgkh, o xvf, poy wvh }fq,
fc}ol}f o nyhv f o câ}fl dkfyèyxvkgo jow kcjk}âjvow fc}ol}kjow co hgoczfgkbfczo, o kbphgzo
woiyf h chîço f woiyf o kczfyfwwf chgkochl, h pyotkbkjhjf, h xvhczkjhjf jf pfwwohw fc}ol}kjhw
pflo hgoczfgkbfczo $jf mhzo ov pozfcgkhlbfczf+, h yflf}écgkh f h wknckmkghzk}kjhjf jo
hgoczfgkbfczo xvhczo à f}olvîço mvzvyh jf vbh jfzfybkchjh wkzvhîço# Hlëb jkwwo, o kczfyfwwf
jh cozâgkh zhbiëb fwzè yflhgkochjo à ghphgkjhjf jf fczyfzfckbfczo jh bfwbh#
Hkcjh jf hgoyjo gob ^olm $9009+, ë pyfgkwo hchlkwhy h jkwpockiklkjhjf jfwwf hgoczfgkbfczo,
kwzo ë, o xvço zyhzè}fl flf ë, wf ë mègkl jf wfy goifyzo pflow aoychlkwzhw, wf yfxvfy bvkzow nhwzow,fczyf ovzyow# H iyf}kjhjf ë ovzyo flfbfczo kbpoyzhczf, aè xvf h cozâgkh jf}f zyhzhy o fwwfcgkhl
f wfy gvyzh phyh hzyhky hzfcîço# Hlëb jkwwo, fwwf zhbhcdo mhq gob xvf wfah powwâ}fl goiyky
bhkw cozâgkhw# H hzvhlkjhjf jo hgoczfgkbfczo ë jfzfybkchczf, hwwkb gobo o fxvklâiyko jh
bfwbh co gocavczo jf zojo o cozkgkèyko jo jkh# Poy mkb, ftkwzfb gykzëykow yflhzk}ow ho pñilkgo,
xvf wf yfmfyfb ho phpfl xvf h kbhnfb jow aoychlkwzhw h yfwpfkzo jo pñilkgo jfwfbpfcdh woiyf
h cozâgkh#
H kbpoyzécgkh jow }hloyfw/cozâgkh ë hgfczvhjh pflhw yovzkcfw pyojvzk}hw, vbh }fq xvf h
gobvb fwghwwfq jf zfbpo f jf bfkow mhq gob xvf flfw wfahb ghjh }fq bhkw cfgfwwèykow# O
pyogfwwo jf pyojvîço aoychlâwzkgh, poyzhczo, gobpöf"wf jf zyáw phyzfw1 h yfgoldh, h wflfîço f h
hpyfwfczhîço jhw cozâgkhw#
H yfgoldh jo bhzfykhl, mvcjhbfczhl phyh h gocwzyvîço jh cozâgkh, ë jkyfzhbfczf kcmlvfcgkhjh
pflh cfgfwwkjhjf jf moczfw gyfjâ}fkw f jf vb mlvto gocwzhczf jf cozâgkhw# “Hw moczfw wço vbmhzoy jfzfybkchczf phyh h xvhlkjhjf jh kcmoybhîço pyojvqkjh pflow bhww bfjkh‒ $^OLM,
9009, p#999+# Ovzyo kcwzyvbfczo kbpoyzhczf jvyhczf fwwh mhwf ë h hnfcjh jf wfy}kîo, ch xvhl o
aoychlkwzh powwvk vbh wëykf jf mhzow pyf}kwzow f gvah cozkgkhiklkjhjf ë jhjh gobo gfyzh#
Fwzh, poy wvh }fq, ë gocwzyvâjh ho locno jo zfbpo, fb mvcîço jhw kcmoybhîöfw xvf gdfnhbà yfjhgîço $pyogfwwo jf hnfcjh"ivkljkcn +, xvf wço h}hlkhjhw f mklzyhjhw pflh Wfgyfzhykh jfYfjhgîço, pflh Gdfmkh jf Yfjhgîço f pflow fjkzoyfw, woi h wvpyh"gooyjfchîço jh Jkyfgîçojo aoychl# $WOVWH, 9006, p#6;+#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 19/86
8;
Fb wfnvkjh, ogoyyf h wflfîço jhw cozâgkhw, pyogfwwo xvf pojf wfy gobphyhjo “h vb mvckl
jfczyo jo xvhl wf gologhb kcñbfyow jhjow jf xvf hpfchw vb cñbfyo yfwzykzo gocwfnvf wfy
mklzyhjo‒ $^OLM, 9009, p#9:9+# Jf mhzo, o mlvto jf cozâgkhw xvf gdfnh à yfjhîço ë goczyolhjo
pflo gdhbhjo nhzfeffpfy , xvf ë o kcjk}âjvo ov nyvpo xvf zfb o pojfy jf wflfgkochy h
kcmoybhîço, xvf phwwh ov xvf “wfnvf‒ phyh o aoychlkwzh# Wfnvcjo ^olm $9009+, o goczftzo
oynhckqhzk}o f ivyogyèzkgo jh fbpyfwh aoychlâwzkgh ftfygf kcmlvácgkh jfgkwk}h chw fwgoldhw jo
nhzfeffpfy #
H zfygfkyh mhwf ë h jf hpyfwfczhîço jhw cozâgkhw, xvf kcglvk h fjkîço jhw bfwbhw# Cfwwh mhwf, o
aoychlkwzh pyfgkwh flkbkchy ow fmfkzow jhw lkbkzhîöfw xvf ogoyyfb jvyhczf zojo o pyogfwwo jf
pyojvîço aoychlâwzkgh# H fjkîço, poy wvh }fq, zfb h mvcîço jf zoychy h cozâgkh wkczëzkgh,gofyfczf f wknckmkghzk}h#
Jfwzhw mhwfw, xvhwf chjh zyhcwphyfgf co pyojvzo kcmoybhzk}o hghihjo1 hw }èykhw yfwzykîöfwxvf }ço kcmlvfcgkhcjo h fwgoldh jhw cozâgkhw wço flkbkchjhw poy vbh hpyfwfczhîço xvf,kczfcgkochlbfczf, ë jhjh gobo <<wkbplfw33 yflhzo jo xvf hgoczfgfv co bvcjo chw ñlzkbhw}kczf f xvhzyo doyhw $^OLM, 9009, p#9:7+#
Wovwh $9006+ hmkybh xvf, jvyhczf zojo o pyogfwwo, o pyomkwwkochl jo aoychlkwbo jf}f zfy o
gobpyobkwwo gob h ëzkgh, gob h }fyjhjf f gob h docfwzkjhjf# Poy kwwo, h yfjhîço aoychlâwzkgh
ë mvcjhbfczhl#
9#7#9 H gocwzyvîço jo zftzo aoychlâwzkgo
O zftzo aoychlâwzkgo jfwzkch"wf, pykbfkyhbfczf f pykcgkphlbfczf, h bhczfy ow
kcmoybhjow# Fwwh mvcîço, yfwwhlzh Wovwh $9006+, hghih poy yfwzykcnky hw moybhw jf fcvcgkhîço
powwâ}fkw f poy kbpoy jfzfybkchjow pykcgâpkow ho zftzo# Wço flfw1 pykcgâpko jh goyyfîço$oifjkácgkh àw yfnyhw nyhbhzkghkw f havwzf è yfhlkjhjf+, jh glhyfqh $cço pojf wfy hbiânvo f
cfb nfyhy jñ}kjhw+, jh wkbplkgkjhjf, jh mvcgkochlkjhjf $o zftzo zfb xvf wf hjhpzhy ho
}fâgvlo+, jh gocgkwço, jh pyfgkwço, jh wfjvîço $zfb xvf zfy vbh lfkzvyh hnyhjè}fl+, jo yknoy,
jh fmkgègkh, jh gooyjfchîço $zftzo zfb xvf zfy oyjfb, l÷nkgh+, wflfzk}kjhjf, vzklkjhjf, kczfyfwwf
f dkfyhyxvkqhîço $hw kcmoybhîöfw jfczyo jo zftzo pyfgkwhb fwzhy
jkwzykivâjhw/oynhckqhjhw+#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 20/86
90
Phyh gocwzyvky h cozâgkh, o aoychlkwzh pyfgkwh yfhlkqhy fczyf}kwzhw gob moczfw
pfywochnfcw, fczyf ovzyow# “H fczyf}kwzh ë o pyogfjkbfczo glèwwkgo jf hpv
kcmoybhîöfw fb aoychlkwbo# Ë vbh ftphcwço jhw gocwvlzhw àw moczfw, oiafzk}hcjo, nfyhlbfczf,
h golfzh jf kczfypyfzhîöfw f h yfgocwzkzvkîço jow mhzow‒ $LHNF, 900=, p#>7+#
Hlëb jkwwo, o pyomkwwkochl jf}f yfhlkqhy pfwxvkwhw, cço wf lkbkzhcjo h vzklkqhy kcmoybhîöfw
jhjhw pflhw moczfw# Jf hgoyjo gob Lhnf $900=+, h pfwxvkwh zoych o aoychlkwbo bfldoy#
H ñlzkbh jhw nyhcjfw jkmkgvljhjfw yfwvlzh jo py÷pyko pyogfwwo jf pyojvîço jh kcmoybhîçoaoychlâwzkgh# O aoychlkwzh ë vb wvafkzo xvf zyhihldh oifjfgfcjo h phvzhw f pyhqow5 Pfwxvkwhftknf zfbpo f zfb yfwvlzhjow kcgfyzow $LHNF, 900=, p#876+#
Aè Wojyë $8;4=+ yfwwhlzh xvf h cozâgkh powwvk jkmfyfcîhw fb yflhîço à yfpoyzhnfb, xvf }ço
hlëb jh ftzfcwço f hiyhcnácgkh# Wfnvcjo o hvzoy, cozkgkhy ë o hzo jf hcvcgkhy jfzfybkchjo
mhzo, o xvf jfpfcjf jkyfzhbfczf jo kczfyfwwf xvf flf }hk jfwpfyzhy f jh wvh hzvhlkjhjf# Aè h
yfpoyzhnfb cço zfb o bfwbo ghyèzfy jf kbfjkhzkwbo f jfzhldh f hpyomvcjh h cozâgkh,
goczftzvhlkqhcjo"h#
Gob yflhîço ho zftzo jh cozâgkh, o zâzvlo ë vbh jhw phyzfw mkchkw co pyogfwwo jf yfjhîço#
Wovwh $9006+ h}hlkh xvf fwzfw jf}fb wfy kcmoybhzk}ow f záb h mvcîço jf wkczfzkqhy h
kcmoybhîço fb vbh myhwf gvyzh f wfjvzoyh# Ow zâzvlow mvcgkochb gobo h poyzh jf fczyhjh phyh
o lfkzoy ch bhzëykh# Jf}f"wf f}kzhy, wfbpyf xvf powwâ}fl, zâzvlow kczfyyonhzk}ow f nfcëykgow#
Wovwh yfwwhlzh hkcjh xvf fwwh phyzf jo zftzo jf}f wfy mfkzh poy ñlzkbo, hpfchw xvhczo zojo o
goczfñjo jh bhzëykh fwzk}fy yfjknkjo, f jf}f goczfy o bètkbo jf kcmoybhîço fb vb bâckbo
jf phlh}yhw# F, o bhkw kbpoyzhczf1 o zâzvlo cço jf}f ahbhkw fcvcgkhy hlno xvf cço fwzè goczkjo
co zftzo#
Fb yfpoyzhnfcw, wfnvcjo Wovwh $9006+, o zâzvlo pojf wfy bhkw lk}yf jo xvf fb cozâgkhw#
Fczyfzhczo, wfv zob jf}f wfbpyf yfwpfkzhy o jo zftzo, kwzo ë, wf moy vb zftzo wëyko, hwwkb jf}f
wfy o zâzvlo# Jflf, o lfkzoy phwwh ho lfhj , xvf ë o pykbfkyo phyènyhmo jf vbh cozâgkh ov
yfpoyzhnfb# Jf hgoyjo gob Wovwh $9006+, o lfhj yfwpocjf àw pfynvczhw “Xvfb?‒ “O xvá?‒
“Xvhcjo?‒ “Ocjf?‒ f “Poyxvá?‒#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 21/86
98
U###R o lfhj ë o phyènyhmo xvf lkjfyh f oykfczh, o phyènyhmo xvf wvnfyf f kcjkgh# Kwzo wknckmkghxvf o lfhj ë, fb pykbfkyo lvnhy, o phyènyhmo xvf kczyojvq o zfbh jh pfîh f, fb wfnvcjolvnhy, o phyènyhmo xvf jè o zob ho yfwzo jh pfîh $###+ $WOVWH, 9006, p#998+#
Aè wfnvcjo Gozzh $9006+, vbh jhw kcmoybhîöfw pykcgkphkw xvf o aoychlkwzh pyfgkwh whify phyhgocwzyvky h cozâgkh ë h jf xvf o zftzo aoychlâwzkgo pyfgkwh wfy gocgkwo# Kwzo ë, o kjfhl ë fbpyfnhy
o bfcoy cñbfyo jf phlh}yhw, bhw xvf wfahb hw phlh}yhw bhkw hjfxvhjhw# H hifyzvyh ‗ ov o
lfhj ‗ jf}f hnhyyhy o lfkzoy, aè xvf ë h phyzf bhkw kbpoyzhczf jh bhzëykh aoychlâwzkgh, f goczfy
hw wfnvkczfw yfwpowzhw1 o xvá, xvfb, ocjf, xvhcjo, gobo f poy xvá# Hw phlh}yhw jf}fb wfy
glhyhw, f, jf pyfmfyácgkh, gvyzhw# Poyzhczo, o zftzo jo yfp÷yzfy ftknf bvkzo gvkjhjo gob o vwo
jhw phlh}yhw f myhwfw#
O zftzo aoychlâwzkgo wfbpyf jfwpfyzh co lfkzoy jk}fywow wknckmkghjow, fwzkbvlhcjo pfcwhbfczowf jhcjo wfczkjo f yozh how hgoczfgkbfczow, hzyh}ëw jhxvklo xvf o aoychlkwzh fwgyf}f ov mhlh#$###+ O jobâcko jh phlh}yh goyyfzh f h fthzkjço fb bowzyhy hw gokwhw mhqfb jo aoychlkwzh vbpyomkwwkochl kcmlvfczf ch gocwgkácgkh gyâzkgh f wogkhl jf vbh gobvckjhjf# $GOZZH, 9006, p#90+#
Poyzhczo, phyh pfywvhjky o lfkzoy h kczfyhnky ch hzykivkîço jf wknckmkghjow how hgoczfgkbfczow
jkèykow, o aoychlkwzh pyfgkwh mhqfy o yflhzo gob glhyfqh, }fyhgkjhjf f pyfgkwço# F, jf hgoyjo
gob Lopfw $900=+, ë o fjkzoy xvfb zfb o pojfy, h gobpfzácgkh f h yfwpocwhiklkjhjf jf
jfgkjky xvhkw wfyço hw pvilkghîöfw f gobo flhw jf}fb wfy#
H bhkw jkmâgkl f fwzkbvlhczf zhyfmh jo fjkzoy ë h jf, ho oynhckqhy o jkwgvywo aoychlâwzkgo,ihlkqhy pflhw yhqöfw jo kczfyfwwf pñilkgo o yflhzo jfwwh hzvhlkjhjf hckbhjh pflow kczfyfwwfwphyzkgvlhyfw, cow xvhkw wf kcglvfb ow py÷pykow kczfyfwwfw jo aoychl fcxvhczo cfn÷gko f p÷lojf pojfy# $LOPFW, 900=, p#87+
O fjkzoy zfb o jf}fy jf pyhzkghy f ftknky vb aoychlkwbo xvf kc}fwzknvf phyh pojfy gobpyo}hy,
wfnvcjo Lopfw $900=+# Jfwwh bhcfkyh, o hvzoy hmkybh xvf ë o kczfyfwwf pñilkgo o ihlkqhjoy
jhw hîöfw jo fjkzoy, aè xvf flf ë o yfwpocwè}fl poy hzykivky ho fjkzoy h yfwpocwhiklkjhjf boyhl
pflo xvf jk}vlnh f ow fmfkzow jo xvf pvilkgh# “Ë o kczfyfwwf pñilkgo xvf pyfwwvpöf co fjkzoy,
gobo fb zojow ow aoychlkwzhw, h }kyzvjf f h fmkgègkh jf pyojvqky }fyhgkjhjf‒ $LOPFW, 900=,
p#8:+#
Lopfw $900=+ hwwfnvyh, poyëb, xvf h zhyfmh jo fjkzoy cço ë wkbplfw, vbh }fq xvf flf fwzè woi
gocwzhczf pyfwwço f zfb h zhyfmh jf zobhy jfgkwöfw xvf pyojvqfb fmfkzow gocgyfzow fb vb
goczftzo yfhl jf kczfyfwwfw lfnâzkbow# Hkcjh jf hgoyjo gob Lopfw $900=+, o fjkzoy zfb o jf}fy
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 22/86
99
jf ozkbkqhy yfwvlzhjow, zhczo lvgyow xvhczo h xvhlkjhjf aoychlâwzkgh# Jfwwh moybh, flf pyfgkwh
zfy vb oldhy phyh h l÷nkgh jo gocwvbo f o ovzyo phyh h gvlzvyh f phyh o wfv gobpyobkwwo gob
o hpfymfkîohbfczo jh wogkfjhjf#
7 FCWKCO JF AOYCHLKWBO F AOYCHL LHIOYHZ×YKO
Ow aoychkw lhioyhz÷ykow moyhb gykhjow phyh jkchbkqhy o fcwkco jf aoychlkwbo co Iyhwkl# Phyh
fczfcjfy fwzf pyogfwwo, fwzf ghpâzvlo hioyjh o wvynkbfczo f h f}olvîço jo fcwkco jf
aoychlkwbo co phâw, wvhw ghyhgzfyâwzkghw, fwpfgkmkgkjhjfw f pykcgkphkw gyâzkghw5 o aoych
lhioyhz÷yko f wfvw flfbfczow ghyhgzfyâwzkgow# Phyh gobpoy fwzf ghpâzvlo zf÷ykgo, moyhb
vzklkqhjow ow hvzoyfw Pfzyhygh, Bflo, Lopfw f ovzyow#
7#8 Jfwfc}ol}kbfczo jo fcwkco jf aoychlkwbo co Iyhwkl
H mkb jf hioyjhy o phpfl f h kbpoyzécgkh xvf ow aoychkw lhioyhz÷yko hjxvkykyhb ch moybhîço
jo pyomkwwkochl fb aoychlkwbo, ë pyfgkwo gobpyffcjfy gobo wf jfv o wvynkbfczo f h f}olvîço
jo fcwkco cow gvywow jf aoychlkwbo co Iyhwkl# Fb co}fbiyo jf 8;7>, o fczço pyfwkjfczf
Nfzñlko ]hynhw kcwzkzvâh, co Iyhwkl, o Fwzhjo Co}o, xvf jvyov hzë 8;:6 f kbpúw yfnkbf
jkzhzoykhl ho phâw# Jf hgoyjo gob Pfzyhygh $900;+, o pyoafzo jf Nfzñlko “zkcdh gobo oiafzk}o
“oynhckqhy‒ zhczo h wogkfjhjf, jf vb bojo nfyhl, xvhczo vb gocavczo jf hzoyfw xvf
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 23/86
97
jfwfbpfcdh}hb hzk}kjhjfw pyomkwwkochkw gobo bëjkgow, fwgykzoyfw, hj}onhjow f aoychlkwzhw‒
$PFZYHYGH, 900;+# O pyfwkjfczf pyfzfcjkh yfnvlhbfczhy hw pyomkwwöfw, hw lfkw zyhihldkwzhw f
zhbiëb wkcjkghkw# Jfwwf bojo, fb 8;74, o aoychlkwbo ë, pflh pykbfkyh }fq, yfnvlhbfczhjo#
Cfwwf goczftzo, ch jëghjh jf 8;:0, gobfîhb h wvynky hw pykbfkyhw mhgvljhjfw jf aoychlkwbo#
Fb 8= jf bhko jf 8;:>, phwwh h mvcgkochy o Gvywo jf Aoychlkwbo jh Mhgvljhjf Gèwpfy Lâifyo
$WP+, }kcgvlhjh ho aoychl “H Nhqfzh‒# H Hwwogkhîço Iyhwklfkyh jf Kbpyfcwh f h Hwwogkhîço
jow Pyomkwwkochkw jf Kbpyfcwh jf Wço Phvlo aè dh}khb mfkzo zfczhzk}hw jf gykhîço jf gvywow jf
aoychlkwbo, bhw mok hpfchw fb jfqfbiyo jf 8;:=, xvf Fycfwzo jf Wovqh Ghbpow, bkckwzyo jh
Fjvghîço f jh Whñjf, pvilkgov o jfgyfzo 99#9:6, xvf yfnvlhbfczh}h o jfgyfzo"lfk c± 6:40,xvf kcwzkzvâh o gvywo jf aoychlkwbo co wkwzfbh jf fcwkco wvpfykoy jo Iyhwkl# O jfgyfzo 99#9:6,
poyzhczo, gykh}h hw gocjkîöfw lfnhkw phyh h kcwzhlhîço f mvcgkochbfczo jfwwfw gvywow co phâw#
“Ow gvywow jf aoychlkwbo wvynkjow cfwwf pfyâojo pyfzfcjkhb moybhy vbh flkzf gvlzvyhl ghphq
jf goczykivky phyh gocwzyvîço jh polâzkgh iyhwklfkyh‒ $PFZYHYGH, 900;, p#=+#
Bflo $8;>9+ jk}kjf o jfwfc}ol}kbfczo jo fcwkco jf aoychlkwbo co Iyhwkl fb xvhzyo
bobfczow1 ëzkgo"wogkhl, zëgckgo"fjkzoykhl, polâzkgo"kjfol÷nkgo f gyâzkgo"pyomkwwkochl# Copykbfkyo bobfczo, wfnvcjo Bflo $8;>9+, ow gvywow jh}hb ácmhwf ho gocd
mklow÷mkgo# Lopfw $8;4;+ zhbiëb goczftzvhlkqh o wvynkbfczo jhw mhgvljhjfw jf aoychlkwbo co
phâw gobo wfcjo gvywow kczfnyhjow àw mhgvljhjfw jf Mklowomkh, o xvf mhqkh gob xvf h moybhîço
jow mvzvyow pyomkwwkochkw mowwf ftgfwwk}hbfczf zf÷ykgh f dvbhckwzh# “Pyfphyh}hb"wf dobfcw
jf lfzyhw, fyvjkzow f fwzklkwzhw jh pfch co lvnhy jf dobfcw jf kbpyfcwh‒ $LOPFW, 8;4;, p#78+#
Fwwh mhwf gokcgkjf gob o mkb jo Fwzhjo Co}o, pfyâojo jkzhzoykhl co Iyhwkl, f, poyzhczo, gob
vb pyogfwwo jf yfjfbogyhzkqhîço jo phâw, o xvf zhbiëb ftplkgh h ácmhwf h hwpfgzow ëzkgow fmklow÷mkgow co aoychlkwbo#
Fb vb wfnvcjo bobfczo, Bflo $8;>9+ fcmhzkqh xvf, fb 78 jf bhyîo jf 8;=:, gob h
kcwzhlhîço jo pojfy jkzhzoykhl, h }olzh jh gfcwvyh, jo goczyolf jhw hzk}kjhjfw kczflfgzvhkw, jhw
jkmkgvljhjfw co ftfygâgko jh lkifyjhjf jf kbpyfcwh f gob h kbpoyzhîço jf zfgcolonkhw phyh h
kbpyfcwh, wvynf vbh pyfogvphîço gob h pyèzkgh aoychlâwzkgh f gob h zëgckgh, o xvf ghyhgzfykqh
h wfnvcjh mhwf jo gvywo jf aoychlkwbo co phâw# Hkcjh jvyhczf fwwf wfnvcjo bobfczo, fb
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 24/86
9:
8;=;, fwzhiflfgfv"wf, gob o jfgyfzo ;>9 jf 8> jf ovzviyo, xvf h pyomkwwço jf aoychlkwbo w÷
pojkh wfy ftfygkjh poy pfwwohw jkplobhjhw ch pyomkwwço# Fwwf mhzo mok jfzfybkchczf phyh o
gyfwgkbfczo jo cñbfyo jf fwgolhw jf aoychlkwbo co Iyhwkl#
Fb 87 jf bhko jf 8;>7, fczyh fb }knoy o Jfgyfzo 47#94:/>;, xvf jè co}h yfnvlhbfczhîço ho
Jfgyfzo"Lfk c#± ;>9, jf 8> jf ovzviyo jf 8;=;, xvf jkwpöf woiyf o ftfygâgko jh pyomkwwço jf
aoychlkwzh, fb jfgoyyácgkh jhw hlzfyhîöfw kczyojvqkjhw pflh Lfk c#± =#=89, jf > jf jfqfbiyo jf
8;>4# Co hyzkno 8; jo co}o jfgyfzo, mkgh fwzkpvlhjo xvf1 “Gocwzkzvk myhvjf h pyfwzhîço jf
wfy}kîow pyomkwwkochkw nyhzvkzow, ov gob phnhbfczow wkbi÷lkgow, woi pyfzftzo jf fwzènko, iolwh
jf fwzvjo, iolwh jf gobplfbfczhîço, goc}ácko ov xvhlxvfy ovzyh bojhlkjhjf, fb jfwyfwpfkzoà lfnkwlhîço zyhihldkwzh f h fwzf yfnvlhbfczo‒# Zyhzh"wf, poyzhczo, jf pyokiky o hpyfcjkqhjo
pyèzkgo, poy bfko jf fwzènko, chw yfjhîöfw jo phâw#
H zfygfkyh mhwf, phyh Bflo $8;>9+, ogoyyf jf}kjo à }kz÷ykh jh opowkîço chw flfkîöfw jo
phylhbfczo fb 8;>:# H phyzky jhâ, dè co}hbfczf o hiyhcjhbfczo jh gfcwvyh à kbpyfcwh f
wvynfb ow pykbfkyow gvywow jf p÷w"nyhjvhîço fb aoychlkwbo# Wvynfb, hkcjh, bo}kbfczow
w÷gko"gvlzvyhkw, jf}kjo à hifyzvyh polâzkgh# H jfbhcjh poy pyomkwwkochkw pflow kcñbfyow}fâgvlow kbpyfwwow fczço ftkwzfczfw co Iyhwkl fyh gyfwgfczf, o xvf kcgfczk}ov h gykhîço jf
co}ow gvywow#
Fczyfzhczo, h hifyzvyh polâzkgh zhbiëb hiykv fwphîo phyh o xvfwzkochbfczo jf bvkzhw
gocxvkwzhw, fczyf flhw, h yfnvlhbfczhîço jo aoychlkwbo# Ow py÷pykow jocow jf aoychkw, wfnvcjo
Bflo $8;>9+, kckgkhyhb vbh ghbphcdh goczyh ow gvywow jf aoychlkwbo, hlfnhcjo xvf flfw cço
jkwpvcdhb jf ioh kcmyh"fwzyvzvyh phyh moybhy pyomkwwkochkw pyfphyhjow phyh o bfyghjo jf
zyhihldo# Fb bfko à gocmvwço, o Gocwfldo Mfjfyhl jf Fjvghîço yfwol}f jfmfcjfy ovzyh
powkîço1 h bfldoykh jhw fwgolhw jf gobvckghîço f aoychlkwbo, xvf jf}fykh, glhyo, wfy mfkzh
pflhw py÷pykhw vck}fywkjhjfw# Ë fthzhbfczf hâ xvf gobfîh h ñlzkbh mhwf jo fcwkco jf
aoychlkwbo co phâw, wfnvcjo Bflo $8;>9+# O ghyèzfy gyâzkgo"pyomkwwkochl gobfîh, poyzhczo,
gob ow jfihzfw fczyf pyomfwwoyfw f fwzvjhczfw woiyf gobo bfldoyhy ow wfvw gvywow#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 25/86
96
H phyzky jhâ, h pyfogvphîço gob h pyomkwwkochlkqhîço jow aoychlkwzhw ë hkcjh bhkoy, f ow gvywow
jf aoychlkwbo cço phyhb jf gyfwgfy co phâw# Wfnvcjo o Gfcwo jo Fcwkco Wvpfykoy, jk}vlnhjo
fb 900> pflo Kcwzkzvzo Chgkochl jf Fwzvjow f Pfwxvkwhw Fjvghgkochkw $KCFP+, ftkwzfb 6:=
gvywow jf aoychlkwbo fb mvcgkochbfczo co phâw, gob bhkw jf 887 bkl }hnhw# Fb 9007, fyhb
::7#
7#8#8 Yfmlftço gyâzkgh jo fcwkco jo aoychlkwbo
Wfnvcjo Bflo $8;=>+, hw mhgvljhjfw jf aoychlkwbo záb gobo mvcîöfw pykboyjkhkw1 h+ moybhy
iocw pyomkwwkochkw hzyh}ëw jf hvlhw jf goczfñjo zhczo zf÷ykgo xvhczo pyèzkgo5 i+ pyobo}fy f
jfwfc}ol}fy kc}fwzknhîöfw f hcèlkwfw woiyf ow bfkow jf gobvckghîço5 g+ wfy vb fwphîo
yfco}hjoy f kbplfbfczhjoy jow pyogfwwow aoychlâwzkgow jf bojo h wfy}ky jf lhioyhz÷yko àw
co}hw ftpfykácgkhw jf goczfñjo f yfjhîço jf bhzëykhw#
Fczyfzhczo, jfwjf ow pykb÷yjkow jo wvynkbfczo jow gvywow jf aoychlkwbo c
pyomfwwoyfw f pfwxvkwhjoyfw jh èyfh pyobo}fb jfihzfw woiyf h cfgfwwkjhjf jf kczfnyhîço
fczyf gocdfgkbfczo hghjábkgo f pyèzkgh aoychlâwzkgh# ]fcgfy h jkgozobkh zf÷ykgo"pyèzkgh ë,poyzhczo, jfwhmko phyh ow pyomfwwow f fwgolhw jf aoychlkwbo f xvf cço ghif hpfchw àw
jkwgkplkchw zëgckghw#
Hjhb $9008+ yfwwhlzh xvf h gvlzvyh hghjábkgh, gob zyhjkîöfw jf fwzvjow jkwpfywow poy èyfhw
kwolhjhw, cço pyopkgkh h gykhîço jf gvyyâgvlow hjfxvhjow h vbh èyfh gobo o aoychlkwbo# Phyh
flf, h pyèzkgh jf}f wfy kcmoybhjh pflh zfoykh, kwzo ë, o ftfygâgko pyomkwwkochl jf}f wf ihwfhy fb
moybhw jf pfcwhbfczo f yfmlftço xvf, poy wvh }fq, jf}fb wfy fwzkbvlhjhw hzyh}ëw jf vbhkczfnyhîço ñckgh fczyf goczfñjow pyèzkgow f zf÷ykgow#
Co kcâgko jh kbplhczhîço jow gvywow jf aoychlkwbo co phâw, fcmhzkqh}h"wf, wfnvcjo Bflo
$8;>9+, jkwgkplkchw lknhjhw à mklowomkh, o xvf zoych}h o fcwkco bhkw jkwgvywk}o f }olzhjo à
moybhîço dvbhcâwzkgh# Wfnvcjo Ekbvyh $900=+, o bozk}o phyh h ácmhwf jf}kh"wf à kbfcwh
oynhckqhîço f fwzyvzvyh bhzfykhl f fwzyvzvyhl ftknkjh poy vb gvywo gob ácmhwf pyèzkgh#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 26/86
9=
Hzvhlbfczf, hpfwhy jh ftknácgkh jf fwzyvzvyh cfgfwwèykh à pyojvîço jf aoychl kbpyfwwo, ë
cfgfwwèyko, hkcjh, xvf hw mhgvljhjfw jf aoychlkwbo zfcdhb fwzñjkow jf yèjk
lhioyhz÷ykow fxvkphjow phyh h pyojvîço jf goczfñjo phyh h kczfycfz# Poyëb, bvkzhw fwgolhw
hkcjh }ffb ow ÷ynçow lhioyhzoykhkw gobo vbh mfyyhbfczh wfb bhkoy kbpoyzécgkh#
Phyh Bfjkzwgd $8;;;+,
Co aoychlkwbo, gowzvbh"wf jkqfy xvf h }fyjhjf ë h pykbfkyh }âzkbh jf xvhlxvfy nvfyyh# Fbcowwh èyfh hghjábkgh, poy hchlonkh, pojf"wf hmkybhy xvf fwzh }âzkbh mok o goczhzo gob hyfhlkjhjf1 h yvpzvyh jh zfoykh gob h pyèzkgh, gob h pfyjh jo oiafzo jf fwzvjo jhgobvckghîço wogkhl# $BFJKZWGD, 8;;;, p#8+
Hkcjh ë phzfczf xvf ow gvywow jf aoychlkwbo co Iyhwkl fwzço ghyfczfw jf vb gvyyâgvlo ov jfbfldoy jkyfgkochbfczo co xvf zhcnf à kczfnyhîço jf zfoykh f pyèzkgh ch wvh moybhîço# Ovzyh
jkwgvwwço jkq yfwpfkzo h wvpfylozhîço ogvphgkochl jf fwgolhw wvpfykoyfw xvf omfyfgfb o gvywo
jf aoychlkwbo wfb vbh hcèlkwf gykzfykowh# O fcoybf cñbfyo jf mhgvljhjfw jf gobvckghîço
zoych o cñbfyo jf pyomkwwkochkw moybhjow bhkoy jo xvf h ghphgkjhjf jf hiwoyîço jo bfyghjo,
o xvf, gocwfxvfczfbfczf, jfw}hloykqh h bço jf oiyh fwpfgkhlkqhjh f hihkth o whlèyko jh
ghzfnoykh#
Nfczklk $8;;4+ jfmfcjf xvf h fwgolh jf aoychlkwbo ë fwxvkqomyáckgh poyxvf fcwkch zfoykh jh
gobvckghîço, ho kc}ëw jf aoychlkwbo, f poy kwwo dov}f hzyomkh co pfymkl jo pyomkwwkochl, xvf
whk jh mhgvljhjf wfb wfy ghphq jf hzfcjfy àw ftknácgkhw jo bfyghjo# Cvqqk, poy wvh }fq,
hmkybh xvf h gyâzkgh ho fcwkco jf aoychlkwbo co Iyhwkl ë “goczfbpoyécfh jf wfv py÷pyko
chwgkbfczo‒ $CVQQK, 8;;4, p#4+#
Fb mf}fyfkyo jf 900;, mok moybhjh vbh gobkwwço jf pyomfwwoyfw, pfwxvkw
fwpfgkhlkwzhw, lkjfyhjh poy Aowë Bhyxvfw jf Bflo, phyh wviwkjkhy o Bkckwzëyko jh Fjvghîço
$BFG+ ch yf}kwço jhw jkyfzykqfw gvyykgvlhyfw jo gvywo jf aoychlkwbo# Fwwhw jkyfzykqfw záb
gobo oiafzk}o oykfczhy hw kcwzkzvkîöfw jf fcwkco wvpfykoy co pyogfwwo jf moybvlhîço jo
pyoafzo pfjhn÷nkgo jow gvywow jf nyhjvhîço# Co ghwo jo aoychlkwbo, hw jkyfzykqfw moyhb
fwzhiflfgkjhw pflo Gocwfldo Chgkochl jf Fjvghîço $GCF+ fb 9008, f, poy kwwo, vbh jhw
jfmfwhw mfkzh poy pyomkwwkochkw jh èyfh ë jf xvf o gvyyâgvlo aè fwzè jfmhwhjo#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 27/86
9>
H gobkwwço, hlëb jo pyomfwwoy Aowë Bhyxvfw, mok gobpowzh poy Hlmyfjo Fvykgo ]kqfv Pfyfkyh
Avckoy $Vck}fywkjhjf Mfjfyhl jf Pfychbivgo+, Fjvhyjo Ihyyfzo ]khcch Bfj
$Vck}fywkjhjf Mfjfyhl jf Whczh Ghzhykch+, Lvgkh Bhykh Hyhñao $Ghchl Mvzvyh+, Lvkq Nocqhnh
Bozzh $Vck}fywkjhjf jf Iyhwâlkh+, Bhcvfl Ghylow jh Gocgfkîço Gdhphyyo $Vck}fywkjhjf jf
Wço Phvlo+, Wëynko Hvnvwzo Wohyfw Bhzzow $Vck}fywkjhjf Mfjfyhl jo Yfgúcgh}o Ihkhco+,
Wúckh ]kynâckh Boyfkyh $Vck}fywkjhjf jo Fwzhjo jo Yko jf Ahcfkyo+#
Hp÷w gvbpykyfb gyoconyhbh jf yfvcköfw, jk}fywow zyhihldow f zyáw hvjkácgkhw pñilkghw phyh
yfgfify goczykivkîço jow jk}fywow wfnbfczow jh wogkfjhjf gk}kl, jhw vck}fywkjhjfw f jf
yfpyfwfczhczfw jo bfyghjo jf zyhihldo, h gobkwwço fczyfnov, fb wfzfbiyo jf 900;, yflhz÷ykoho BFG, co xvhl gocwzhb hw pykcgkphkw bvjhcîhw wvnfykjhw phyh o gvyyâgvlo jow gvywow jf
aoychlkwbo co Iyhwkl# Ow pfwxvkwhjoyfw f pyomfwwoyfw phyzkgkphczfw jfzfybkchyhb h hbplkhîço
jh ghynh"doyèykh jo gvywo jf 9#400 doyhw phyh 7#900 doyhw, hlëb jf wvnfykyfb vbh
jk}fywkmkghîço jow gvyyâgvlow, xvf, phyh Bflo, fwzço dobonfcfkqhjow f jfmhwhjow# Poyëb, h
pykcgkphl wvnfwzço jo nyvpo mok vbh bhkoy kczfnyhîço fczyf pyèzkgh f zfoykh jvyhczf h
moybhîço, gob, poy ftfbplo, o fwzhiflfgkbfczo jh oiyknhzoykfjhjf jo fwzènko wvpfy}kwkochjo
phyh h nyhjvhîço jf aoychlkwzhw#
Co jkh ; jf ovzviyo jf 9080, h pyopowzh flhioyhjh mok jkwgvzkjh co Gocwfldo Chgkochl jf
Fjvghîço# H wfphyhîço jo gvywo jf aoychlkwbo jf ovzyhw èyfhw jh gobvckghîço wogkhl f h
kczyojvîço jf vb fwzènko oiyknhz÷yko moyhb ow poczow bhkw polábkgow jh hvjkácgkh pñilkgh
woiyf jkyfzykqfw jh nyhjvhîço fb aoychlkwbo# Hw pyopowzhw hkcjh fwzço fb mhwf jf hcèlkwf pflo
GCF#
Phyh ]kfkyh Añckoy $9009+,
O phwwhjo hpoczh hw hîöfw klkbkzhjhw f kcmyvzâmfyhw, ch bhkoykh jhw }fqfw, poy phyzf jono}fyco ch fwgoldh jo gvyyâgvlo kjfhl phyh o fcwkco jf Aoychlkwbo, bhwpyk}klfnkhcjo h flkzf iyhwklfkyh# O jkhnc÷wzkgo jo fcwkco jf Aoychlkwbo yfngobplftkjhjf ch ivwgh jf wolvîöfw phyh wvpfyhy h gocwzhczf gykwf# Co nfyhl, hw yfmoybhwgvyykgvlhyfw wço yfgvywow phlkhzk}ow hjozhjow pflo no}fyco# $]KFKYH AÑCKOY, 9009, p#96+
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 28/86
94
Jfwwf bojo, phwwh"wf h ivwghy co}hw hlzfychzk}hw phyh hyzkgvlhy, jf bhcfkyh bhkw fmkgkfczf, h
zfoykh f h pyèzkgh jfczyo jhw whlhw jf hvlh jow gvywow jf aoychlkwbo#
7#9 Wvynkbfczo f kbpoyzécgkh jo aoychl lhioyhz÷yko co fcwkco jf aoychlkwbo
Gob o Jfgyfzo 47#94:/>;, xvf pyoâif o fwzènko jf aoychlkwbo, ogoyyfv vb jkwzhcgkhbfczo
fczyf o xvf o hlvco hpyfcjf ch fwgolh f o xvf wf mhq ch yfjhîço, kwzo ë, dè vbh jkgozobkh
fczyf h zfoykh f h pyèzkgh# Jfwwf bojo, phyh Lopfw $8;4;+, o poczo hlzo jo fcwkco
pyomkwwkochlkqhczf fb aoychlkwbo ghlghjo zhczo ch pyèzkgh xvhcjo ch zfoykh ogoyyfv gob h
Yfwolvîço c#±07/>4, hpyo}hjh pflo Gocwfldo Mfjfyhl jf Fjvghîço, xvf fwzhiflfgkh
oiyknhzoykfjhjf jf ÷ynçow lhioyhzoykhkw jfczyo jhw mhgvljhjfw# Lopfw $8;4;+ hmkybh xvf ow
aoychkw lhioyhzoykhkw wço fwphîow kbpoyzhczfw phyh h pfwxvkwh f h yfpyojvîço jh pyèzkgh
aoychlâwzkgh#
Aè phyh Bflo $8;4:+, moybhy aoychlkwzhw wfb xvf wfah h flfw omfyfgkjh h opoyzvckjhjf jf zfwzhy
ow bojflow hpyffcjkjow fb whlh jf hvlh gocwzkzvk vb bozk}o jf myvwzyhîço nfcfyhlkqhjh phyh h
èyfh jf aoychlkwbo jfwjf h jëghjh jf 8;60# “Ftkwzf poyzhczo vbh gokcgkjácgkh dkwz÷ykgh woiyf
h cfgfwwkjhjf jow lhioyhz÷ykow gobo fwphîow mvcjhbfczhkw phyh h pfwxvkwh, h yfpyojvîço ov h
kco}hîço jh pyèzkgh aoychlâwzkgh‒ $BFLO, 8;4:, p#9+#
Hwwkb, Lopfw $8;4;+ jkq xvf ë pyfgkwo zfy gocwgkácgkh jf xvf cço ftkwzf pyèzkgh wfb zfoykh# F
gobplfzh1 “Ow py÷pykow ÷ynçow lhioyhzoykhkw pojfb wfy vzklkqhjow phyh fwwh hyzkgvlhîço
zf÷ykgo"pyèzkgh‒ $LOPFW, 8;4;, p#7=+, f jhâ wf hmkybh h wvh kbpoyzécgkh# Lopfw $8;4;+ yfwwhlzhxvf o aoychl lhioyhz÷yko zoych powwâ}fl xvf ow hlvcow zfcdhb vbh }kwço nloihl jo pyogfwwo
aoychlâwzkgo, cço hpfchw ch zfoykh, gobo zhbiëb zfcjo vbh coîço jo jkh h jkh jhw yfjhîöfw#
Flf ë o kcwzyvbfczo jkjèzkgo ièwkgo jh mhgvljhjf#
Fczyfzhczo, Bflo $8;4:+ yfwwhlzh xvf
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 29/86
9;
H pyèzkgh aoychlâwzkgh chw vck}fywkjhjfw cço pojf wfy yfwzykcnkjh h vbh bfyh xvfwzçozfgcol÷nkgh ‗ jkwpockiklkjhjf jf fxvkphbfczow f hphyhzow kcwzyvbfczhkw cow lhioyhz÷ykow# Ëpyfgkwo zfy pyoafzow pfjhn÷nkgow xvf oykfczfb o vwo jfwwfw lhioyhz÷ykow, jf bojo h omfyfgfy how fjvghcjow powwkiklkjhjfw jf fcmyfczhbfczo jhw wkzvhîöfw xvf goc}fyzhb o aoychlkwbofb hpyffcwço gocgyfzh jh yfhlkjhjf $BFLO, 8;4:, p#:+#
O aoychl lhioyhz÷yko zfb gobo pykcgkphl oiafzk}o yobpfy h ihyyfkyh jf vb oynhckwbo
hghjábkgo, aè xvf o hlvco jf}f fctfynè"lo gobo vbh mfyyhbfczh phyh h pyèzkgh jhw zhyfmhw
jkèykhw jo mhqfy aoychlâwzkgo# Bflo $8;4:+ jfwzhgh xvf o }fâgvlo lhioyhzoykhl ë kbpoyzhczf aè
xvf mvcgkoch gobo flo fczyf ow hlvcow f h mvzvyh pyomkwwço# O aoychl lhioyhz÷yko pfybkzf xvf
ow fwzvjhczfw zyfkcfb f, jfwwf bojo, fyyfb f fczfcjhb h ftzfcwço f h nyh}kjhjf jf wfvw
fyyow, o xvf, gocwfxvfczfbfczf, ow zoych bhkw gocwgkfczfw jh pyomkwwço#
Fb ovzviyo jf 8;49, jvyhczf o ]KK Fcgoczyo jf Aoychlkwbo Yfnkochl woiyf ÷ynçow
lhioyhzoykhkw kbpyfwwow, yfhlkqhjo ch Mhgvljhjf jf Gobvckghîço jf Whczow, h Gobkwwço jf
Gocgfkzvhîço gdfnov ho wfnvkczf gocgfkzo1 “O aoychl lhioyhz÷yko ë vb }fâgvlo xvf jf}f wfy
mfkzo h phyzky jf vb gocavczo jf zëgckghw fwpfgâmkghw phyh vb pñilkgo zhbiëb fwpfgâmkgo, gob
ihwf fb pfwxvkwhw wkwzfbèzkghw fb zojow ow ébikzow, o xvf kcglvk h ftpfykbfczhîço gocwzhczf
jf co}hw moybhw jf lkcnvhnfb, goczfñjo f hpyfwfczhîço nyèmkgh# F}fczvhlbfczf, wfv pñilkgo
pojf wfy kczfyco, jfwjf xvf cço zfcdh ghyèzfy kcwzkzvgkochl‒#
Hkcjh fb 8;=:, Iflzyço aè fcmhzkqh}h h kbpoyzécgkh jo aoychl lhioyhz÷yko gobo kcwzyvbfczo
jkjèzkgo hmkybhcjo xvf w÷ flf pfybkzkh how pyomfwwoyfw fcwkchy h bfldoy moybh jf phvzhy,
yfjknky, fczyf}kwzhy, jkhnyhbhy, fjkzhy f wfy yfwpocwè}fl gob o pñilkgo# Phyh kwwo, fczyfzhczo, o
pyomfwwoy jf}f yfmoyîhy f o fwzvjhczf hwwkbklhy xvf o goczfñjo jo aoychl lhioyhz÷yko cço jf}f
obkzky kcmoybhîöfw, fcnhchy f cfb gocmvcjky o lfkzoy# Hwwkb, o ÷ynço wf zoychyè mfyyhbfczh
kbpoyzhczf phyh h moybhîço jf pyomkwwkochkw ëzkgow f yfwpocwè}fkw xvf gocjvqfb ow gykzëykow
jf pyojvîço f jkmvwço jf bhcfkyh wëykh#
Ovzyo poczo xvf kcjkgh h yflf}écgkh jo aoychl lhioyhz÷yko jkq yfwpfkzo ho mhzo jf o }fâgvlo
havjhy o hlvco h gocdfgfy o mvcgkochbfczo jf vb aoychl jfwjf h yfvckço jf phvzhw, gdfghnfb
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 30/86
70
jhw moczfw, fczyf}kwzhw, pfwxvkwh fb ihcgow jf jhjow f hyxvk}ow, pyojvîço jo zftzo, fjkîço f
wvh jkmvwço# Ov wfah, o hlvco zyhcwpoyzh phyh o aoychl lhioyhz÷yko zojh h zfoykh fwzvjhjh fb
whlh jf hvlh f xvf, bvkzhw }fqfw, mkgh “wolzh‒, locnf jh pyèzkgh f jh ftpfykbfczhîço#
H }kwço jf xvf o aoychl"lhioyhz÷yko wfy}f hpfchw phyh whzkwmhqfy hw ftknácgkhw jo BFG, ofno jo pyomfwwoy/oykfczhjoy ov jo hlvco, fb hlnvcw ghwow, cço zyhjvq h }fyjhjf jh wvhyfpyfwfczhzk}kjhjf ch moybhîço pyomkwwkochl# Ë ftpfykbfczhcjo xvf o hlvco wfczf ch pflf hwjkmkgvljhjfw jf golfzhy jhjow, fcgoczyhy hw moczfw cfgfwwèykhw phyh wvwzfczhy h wvh pyopowzhjf phvzh f pyo}hy xvf o hwwvczo ë jf kczfyfwwf jh gobvckjhjf# Ho bhczfy goczhzo gob hgobvckjhjf, o hlvco phwwh h zyhihldhy jf bojo bhkw gocwgkfczf, bhkw wëyko f pyomkwwkochl$]KFKYH AÑCKOY, 9009, p#;:+#
Ch }fyjhjf, wfnvcjo Bflo $8;4:+, h pyojvîço f jkmvwço jo ÷ynço lhioyhzoykhl gykh gocjkîöfw
kcwzyvbfczhkw f zf÷ykghw phyh xvf o fwzvjhczf ftfygkzf hw bhkw }hykhjhw mvcîöfw jo aoychlkwzh#
O lhioyhz÷yko jkjèzkgo, poyzhczo, powwkiklkzh xvf o hlvco wf gocwgkfczkqf h yfwpfkzo jh
kbpoyzécgkh jh pyomkwwço#
Hlëb jkwwo, phyh Lopfw $8;4;+, o aoychl lhioyhz÷yko pöf o hlvco fb goczhzo gob h moybhnyèmkgh, “jhcjo"ldf gocdfgkbfczo yhqoè}fl jh hyzf zkponyèmkgh f jow wkwzfbhw jf kbpyfwwço, jf
jkhnyhbhîço f jo vwo jf klvwzyhîöfw f goyfw, bfldoyhcjo"ow ch phyzf fwzëzkgh‒ $LOPFW, 8;4;,
p#60+#
Fb 8;47, o pyomfwwoy Ghylow Fjvhyjo Lkcw jh Wkl}h flhioyov o pyoafzo phyh o Aoychl jo
Ghbpvw, jh Vck}fywkjhjf jf Wço Phvlo $VWP+# Fwwf aoychl lhioyhz÷yko zfykh gobo oiafzk}ow
jkjèzkgow1
pfybkzky o zfwzf jf yfnyhw f coybhw aoychlâwzkghw hgvbvlhjhw ho locno jow hcow5 kczfnyhy hwjkwgkplkchw zëgckghw f, pykcgkphlbfczf, moycfgfy how fwzvjhczfw hw gocjkîöfw jf kcmyh"fwzyvzvyh bhzfykhl f jf gocdfgkbfczow zf÷ykgow, jf bojo h xvf flfw powwhb ftfygkzhy"wf chwbhkw }hykhjhw mvcîöfw jo vck}fywo aoychlâwzkgo5 pyfphyhy ow hlvcow fmfzk}hbfczf phyh oftfygâgko jh pyomkwwço co mkchl jo gvywo $LOPFW, 8;4;, p#64+#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 31/86
78
Poyëb, Lopfw $8;4;+ yflhzh xvf o Aoychl jo Ghbpvw mok vb myhghwwo fb wfvw jokw pykbfkyow
hcow, zfcjo gobfîhjo h oizfy yfwvlzhjow whzkwmhz÷ykow h phyzky jf 8;46, xvhcjo womyfv
bvjhcîhw yhjkghkw# Hp÷w h yfhlkqhîço jf vb fwzvjo, jfwgoiykv"wf xvf fczyf hw ghvwhw jfwwf
myhghwwo fwzh}hb h mhlzh jf yfgvywow bhzfykhkw, oiwzègvlow mkchcgfkyow f ovzyow#
Fb Bkchw Nfyhkw, o pykbfkyo aoychl lhioyhz÷yko mok gykhjo fb 8;>9 pflh
Vck}fywkjhjf Ghz÷lkgh jf Bkchw Nfyhkw $PVG Bkchw+, f mok cobfhjo Bhygo# O oiafzk}o jo
aoychl fyh, ihwkghbfczf, jfwpfyzhy h gobvckjhjf jow hyyfjoyfw jh PVG Bkchw phyh wfvw
pyoilfbhw, f, poy kwwo, hw zfbèzkghw hioyjhjhw fyhb popvlhyfw f loghkw# Wfnvcjo Lopfw
$8;4;+, jokw hcow hp÷w h gykhîço jo Bhygo, o aoychl phwwov h wfy, ho kc}ëw jf bfyokcwzyvbfczo phyh ow fwzvjhczfw, vb aoychl gobvckzèyko, f hwwkb pfyjvyh hzë ow jkhw hzvhkw#
7#7 Ghyhgzfyâwzkghw jo aoychl lhioyhz÷yko
Hpfwhy jf h l÷nkgh jo aoychl lhioyhz÷yko wfy fthzhbfczf h jf mhgklkzhy o hgfwwo jow hlvcow jfaoychlkwbo à pyèzkgh jh pyomkwwço, flf cço jf}f lkbkzhy"wf h fwwf poczo, kwzo ë, wfnvcjo Lopfw
$8;4;+, hw mhgvljhjfw zhbiëb cço jf}fb gologhy wfvw hlvcow phyh fwgyf}fy yfpoyzhnfcw f
bhzëykhw phyh wfvw ÷ynçow lhioyhzoykhkw wfb xvf flfw zfcdhb gocdfgkbfczo zf÷ykgo phyh zhl#
“Cfwwfw }fâgvlow, ho wf mhqfy aoychlkwbo, aè fwzè wf hplkghcjo vb gocavczo jf hpzkjöfw f
hzk}kjhjfw xvf h moybhîço vck}fywkzèykh jf}f jfwfc}ol}fy# Gobo h hzk}kjhjf gvlbkchczf f
kczfnyhjh, o ÷ynço lhioyhzoykhl cço ë hpfchw pyèzkgh, bhw zfoykh"pyèzkgh fb bo}kbfczo‒
$LOPFW, 8;4;, p#7=+#
Hlëb jfwwf gvkjhjo, ftkwzfb hkcjh ovzyow xvf jf}fb wfy gocwkjfyhjow ch pyojvîço jf vb
aoychl lhioyhz÷yko1
H ftkwzácgkh jf vb aoychl lhioyhz÷yko cow gvywow jf aoychlkwbo ë kbpyfwgkcjâ}fl# Poyëb
kwwo cço wknckmkgh xvf xvhlxvfy pyoafzo ë gocjkîço wvmkgkfczf# Zfb xvf zfy pñilkgo jfmkckjo,pfykojkgkjhjf yfwpfkzhjh, phyh xvf o hlvco hgyfjkzf xvf yfhlbfczf flf ftkwzf f xvf o lfkzoy ozfcdh gobo moczf jf kcmoybhîço wfnvyh f gocmkè}fl# $]KFKYH AÑCKOY, 9009, p#800+
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 32/86
79
Lopfw $8;4;+ hmkybh xvf o aoychl lhioyhz÷yko jf}f wfy vb flfbfczo ftpfykbfczhl zhczo fb
zfybow jf lkcnvhnfb, goczfñjo fjkzoykhl f hwpfgzo nyèmkgo, f, poy kwwo, cço dè phjyöfw h wfyfbwfnvkjow, bhw wkb hlnvcw poczow h wfyfb oiwfy}hjow hczfw jh wvh kbplhczhîço# Wço flfw1
Xvfb mhq, phyh xvfb, gobo mhqfy, o phpfl jo pyomfwwoy, o phpfl jo hlvco, gocjkîöfwbhzfykhkw, h hioyjhnfb, ow zfbhw, h moybh, gfcwvyh, gkygvlhîço, jkwzykivkîço, hyxvk}o fpfwxvkwh, jkwgvwwço jo zyhihldo yfhlkqhjo f jkchbkqhîço jh yfjhîço, fczyf ovzyow# $LOPFW,8;4;, p#68+
Poy kwwo, phyh Lopfw $8;4;+, o bozf bhkw kbpoyzhczf co xvf zhcnf à flhioyhîço jo aoychl
lhioyhz÷yko ë h xvfwzço fjkzoykhl# Lopfw $8;4;+ hynvbfczh xvf, fcxvhczo fb xvhlxvfy aoychl
xvfb fxvhgkoch h lkcdh fjkzoykhl ë o joco, co aoychl lhioyhzoykhl h xvfwzço ë bhkw gobplfth,
vbh }fq xvf ë h py÷pykh fwgolh xvf o bhczëb#
Hwwkb, o pyoafzo pfjhn÷nkgo jo aoychl cço jf}f wfy jfpfcjfczf jh jkyfîço jh vck}fywkjhjf f
cfb wf lkbkzhy h pyoilfbhw hghjábkgow xvf pyopoygkochb pyèzkgh yfwzykzh, wfnvcjo ]kfkyh
Añckoy $9009+#
O goczfñjo jo aoychl"lhioyhz÷yko jf}f wf }olzhy phyh hwwvczow jf kczfyfwwf jh gobvckjhjffb xvf flf fwzè kcwfykjo ov bfwbo phyh nyhcjfw yfpoyzhnfcw# H }hloykqhîço jf zfbhwyfnkochkw bowzyh xvf o aoychl"lhioyhz÷yko cço ë hpfchw vb zyfkchbfczo bfyhbfczflhioyhzoykhl, bhw xvf pojf lf}hy o hlvco h wf powkgkochy jf moybh gyâzkgh f yfmlfzky woiyf hwogkfjhjf xvf o gfygh# $]KFKYH AÑCKOY, 9009, p#;>+
Lopfw $8;4;+, poy wvh }fq, zhbiëb jfmfcjf xvf fwwfw aoychkw wfahb fwphîow }kcgvlhjow h vbh
gobvckjhjf à xvhl flfw wf jkyknfb, f, poyzhczo, wvh lkcdh fjkzoykhl jf}f wfy fwzhiflfgkjh h
phyzky jfwwh gobvckjhjf# “W÷ kwwo nhyhczkyè h kcjfpfcjácgkh jhw hjbkckwzyhîöfw vck}fywkzèykhw,
jhw zfcjácgkhw fwzvjhczkw ov jow kczfyfwwfw jhw goypoyhîöfw jow jogfczfw#‒ $LOPFW, 8;4;,
p#66+#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 33/86
77
Phyh o átkzo jh kczfyhîço vck}fywkjhjf"gobvckjhjf, ë pyfgkwo xvf o aoychl lhioyhz÷yko wf
kcwkyh, jf mhzo, co fwpâykzo jh bfwbh f wf pyfogvpf gob hw opkcköfw f gob o gobpoyzhbfczo
jo lfkzoy# Phyh ]kfkyh Añckoy $9009+, o lfkzoy jf}f wfczky xvf o aoychl fwzè hzfczo h zvjo o xvf
hgoczfgf ch gobvckjhjf, f fwwh ftpfgzhzk}h jh gobvckjhjf zfb xvf wfy}ky gobo oykfczhîço
co pyogfwwo jf fcwkco f hpyfcjkqhnfb jo aoychl lhioyhz÷yko# Aè Lopfw $8;4;+ hgyfwgfczh xvf h
gobvckjhjf pojf f jf}f phyzkgkphy jh gykhîço jo pyoafzo f phyzkgkphy jhw yfvcköfw jf phvzh,
hbplkhcjo hwwkb wfv }âcgvlo gob o aoychl#
Jfwwf bojo, zfy vb pñilkgo jfmkckjo ë vbh jhw pykcgkphkw ghyhgzfyâwzkghw jo aoychl
lhioyhz÷yko, f, h phyzky jhâ, zhbiëb wfyè powwâ}fl jfmkcky h lkcdh fjkzoykhl jo bfwbo f f}kzhy pyoilfbhw fb wvh }fkgvlhîço#
W÷ vb aoychl"lhioyhz÷yko gob pñilkgo jfmkckjo f moyh jhw whlhw jf hvlh wfyè ghphq jf }fcgfy vb jow pyoilfbhw bhkw gobvcw cfwzh hzk}kjhjf1 h kczfyyvpîço h ghjh pfyâojo jf mëykhw $o
xvf jfwghyhgzfykqh o ÷ynço gobo pfyk÷jkgo+ ov hw iyvwghw bvjhcîhw jh lkcdh fjkzoykhl fgoczfvjâwzkgh xvf womyf gob h bvjhcîh jhw zvybhw jkwgfczfw# $LOPFW, 8;4;, p#6>+
Phyh ]kfkyh Añckoy $9009+, phyh wfy lkjo yfnvlhybfczf, kwzo ë, phyh xvf o boyhjoy jh
gobvckjhjf h xvhl o aoychl ë }kcgvlhjo f h py÷pykh gobvckjhjf hghjábkgh gykfb o dèikzo jf
lfy o aoychl lhioyhz÷yko, ë pyfgkwo bhczfy wfv phjyço fjkzoykhl f, pykcgkphlbfczf, wvh
pfykojkgkjhjf# “O lhioyhz÷yko cço jf}f wfy kczfyyobpkjo poyxvf o zyfkchbfczo pyomkwwkochl ë
vb pyogfwwo goczkcvhjo gobo ogoyyf ch nyhcjf bâjkh# Ovzyo mhzoy cfnhzk}o ë xvf o hlvco mkghhmhwzhjo jh bozk}hîço jo mhqfy aoychlâwzkgo‒ $]KFKYH AÑCKOY, 9009, p#808+#
Fczyf 8;;> f 8;;4, Bflo, Lopfw f Lkbh Avckoy mkqfyhb vbh pfwxvkwh phyh jfmkcky hw
ghyhgzfyâwzkghw f o pfymkl jow aoychkw lhioyhz÷ykow jf aoychlkwbo co Iyhwkl# O fwzvjo, xvf zkcdh
hpoko jh Kczfygob7, gocglvkv xvf h bhkoykh jow ÷ynçow lhioyhzoykhkw pfwxvkwhjow fyh bfcwhl f
7 H Wogkfjhjf Iyhwklfkyh jf Fwzvjow Kczfyjkwgkplkchyfw jf Gobvckghîço ‗ Kczfygob ë vbh hwwogkhîço gkfczâmkghwfb mkcw lvgyhzk}ow, mvcjhjh fb Wço Phvlo fb jfqfbiyo jf 8;>>#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 34/86
7:
fb moybhzo zhil÷kjf# Hlëb jkwwo, o goczfñjo fyh kcmoybhzk}o nfcfyhlkwzh f bfcow jh bfzhjf
jow aoychkw zkcdh wvh lkcdh fjkzoykhl jfmkckjh poy pyomfwwoyfw f hlvcow, wfcjo xvf h bhkoykh fyh,
poyzhczo, jfmkckjh zhbiëb pflh jkyfîço jo gvywo jf aoychlkwbo, poy lfkzoyfw f hkcjh boyhjoyfw
jo ihkyyo ocjf h vck}fywkjhjf wf loghlkqh}h#
Jow 80; aoychkw lhioyhz÷ykow pfwxvkwhjow, 4= vzklkqh}hb h kbpyfwwço fb pyfzo f iyhcgo f o
phpfl aoychl# Fb yflhîço à zkyhnfb f jkwzykivkîço, o fwzvjo hpoczov xvf fyhb kbpyfwwow fczyf
bkl h 80 bkl ftfbplhyfw jf ghjh, f hw fjkîöfw fyhb jkwzykivâjhw pflow hlvcow f mvcgkocèykow jh
vck}fywkjhjf#
Xvhczo à jkwzykivkîço jow aoychkw, ]kfkyh Añckoy jfmfcjf xvf ë mvcjhbfczhl xvf flh wfah, jf
mhzo, mfkzh pflow hlvcow#
Ë mvcjhbfczhl xvf ow hlvcow, oykfczhjow pflo pyomfwwoy yfwpocwè}fl pflo pyoafzo, zhbiëbmhîhb h wvh jkwzykivkîço# Ë ch jkwzykivkîço xvf flf zfb vb goczhzo jkyfzo gob o lfkzoy# Fwwf
goypo"h"goypo o havjh co jkyfgkochbfczo jf vbh phvzh, h oiwfy}hy ow fyyow gobfzkjow chpyojvîço jf vbh bhzëykh, gobo zhbiëb gykh co}hw moczfw jf kcmoybhîço# Ho jkwzykivky oftfbplhy jo aoychl"lhioyhz÷yko o hlvco phwwh h zfy vbh }kwço bhkw hiyhcnfczf jo xvf pfcwho pñilkgo lfkzoy# $]KFKYH AÑCKOY, 9009, p#;4+
Poy mkb, Lopfw $8;4;+ yfwwhlzh xvf h fjkîço jow aoychkw lhioyhz÷yko ftknf vbh ftzfcwh
pyfphyhîço jow pyomfwwoyfw f hlvcow, o xvf fc}ol}f hvlhw zf÷ykghw woiyf o aoychl gobo pyojvzo
bfyghjol÷nkgo $hkcjh xvf o aoychl lhioyhz÷yko cço o wfah+, lkcdh fjkzoykhl jh fbpyfwh
aoychlâwzkgh f hzë gocgfkzow jf mklzyow kczfycow f ftzfycow xvf }ço kczfymfyky ch fjkîço, gobo hphvzh, o fjkzoy, o yfp÷yzfy, o gopkjfwxvf, o hcvcgkhczf, h moczf, fczyf ovzyow#
H kbpoyzécgkh jo ÷ynço lhioyhzoykhl fwzè pykcgkphlbfczf fb cço hpfchw mhqfy, bhw yfmlfzky woiyf o mhqfy# Fwwh yfmlftço f gyâzkgh woiyf h pyèzkgh pyomkwwkochlkqhczf goczykivk phyh hhyzkgvlhîço zfoykh"pyèzkgh jfwfc}ol}kjh cow ÷ynçow lhioyhzoykhkw# $LOPFW, 8;4;, p#7>+
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 35/86
76
Fczyfzhczo, o pyogfwwo cço wf mkcjh gob h jkwzykivkîço jo aoychl lhioyhz÷yko# Lopfw $8;4;+
jfmfcjf h cfgfwwkjhjf pyfbfczf jf o pyomfwwoy mhqfy vbh h}hlkhîço pfyk÷jkgh jo zyhihldo
jfwfc}ol}kjo pflow hlvcow, h mkb jf fwzhiflfgfy vb jkhnc÷wzkgo woiyf hw jfmkgkácgkhw
hpyfwfczhjhw pflow hlvcow/yfp÷yzfyfw#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 36/86
7=
: HCÈLKWF JO AOYCHL LHIOYHZ×YKO GOBO HYZKGVLHJOY FCZ
ZFOYKH F PYÈZKGH
H pyfwfczf pfwxvkwh zfb gobo oiafzk}o hpvyhy wf o aoychl lhioyhz÷yko Kbpyfwwço pojf wfy
gocwkjfyhjo vb kcwzyvbfczo phyh h hpyfcjkqhnfb jh pyèzkgh f jow gykzëykow aoychlâwzkgow# Phyh
kwwo, mhq"wf cfgfwwèyko fczfcjfy o aoychl lhioyhz÷yko gobo bfko jf hplkghîço jow gocgfkzow
hpyffcjkjow fb whlh jf hvlh, ivwghcjo hkcjh }fykmkghy h wvh kbpoyzécgkh f fmkgègkh phyh h
moybhîço jo hlvco jf aoychlkwbo#
Poyzhczo, ivwgh"wf hchlkwhy hw ghyhgzfyâwzkghw f o goczfñjo jhw bhzëykhw jo Kbpyfwwço woi h÷zkgh jh pyèzkgh aoychlâwzkgh, }fykmkghy gobo ow gykzëykow jf cozkgkhiklkjhjf fwzço pyfwfczfw co
aoychl, ifb gobo wvh yozkch f fwzyvzvyh jf pyojvîço# Hlëb jkwwo, h pyfwfczf pfwxvkwh zfb
gobo oiafzk}ow hchlkwhy o Kbpyfwwço h phyzky jow pyfgfkzow jo aoychlkwbo lhioyhzoykhl f
fwzhiflfgfy vb }âcgvlo fczyf aoychl lhioyhz÷yko f moybhîço jo hlvco, }fykmkghcjo, phyh zhczo, h
fmkgègkh jh pyèzkgh lhioyhzoykhl phyh h moybhîço pyomkwwkochl#
:#8 O aoychl lhioyhz÷yko Kbpyfwwço
O aoychl lhioyhzoykhl Kbpyfwwço gobplfzov 9> hcow fb hiykl jf 9080 f zfb
gobo pykcgkphl ghyhgzfyâwzkgh o wfv ghyèzfy jf ftpfykbfczhîço# Fb 900;,
o Kbpyfwwço nhcdov co}o pyoafzo nyèmkgo, phwwhcjo jo moybhzo wzhcjhyz
ho zhil÷kjf# Coybhlbfczf, wço pyojvqkjhw jvhw fjkîöfw poy wfbfwzyf,zozhlkqhcjo xvhzyo fjkîöfw poy hco# Jfwzhw jvhw fjkîöfw wfbfwzyhkw, vbh
ë flhioyhjh f pyojvqkjh poy hlvcow jo xvkczo pfyâojo jo zvyco jh bhcdç,
ch jkwgkplkch Fjkîço Aoychlâwzkgh, f h ovzyh ë pyojvqkjh poy hlvcow jo
bfwbo pfyâojo, jo zvyco jh cokzf#
Dè jvhw bojhlkjhjfw jf pvilkghîço jo aoychl1 zfbèzkgh, ch xvhl o ghjfyco pykcgkphl ë
gobpowzo poy bhzëykhw jf vb zfbh fwpfgâmkgo, fwgoldkjo pflow hlvcow, ov fglëzkgh, gob
jk}fywhw fjkzoykhw f zfbhw lk}yfw, xvf zhbiëb gobpöfb o ghjfyco pykcgkphl, xvf goczëb 8=
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 37/86
7>
pènkchw# O aoychl zfb hkcjh o ghjfyco gvlzvyhl Jokw, gob 89 pènkchw, gocwzkzvâjo poy
yfpoyzhnfcw, gyúckghw, fcwhkow mozonyèmkgow f gyâzkghw# Fwwf ghjfyco, poy wvh }fq, ë pyojvqkjo
fb phygfykh gob h jkwgkplkch jf Aoychlkwbo Gvlzvyhl, jo wftzo pfyâojo#
Cço w÷ h pyojvîço, gobo zhbiëb h fjkîço f h jkhnyhbhîço jf zojow ow zftzow jo Kbpyfwwço
wço mfkzhw poy hlvcow iolwkwzhw f }olvczèykow# H fwgoldh jhw phvzhw ov jo zfbh pykcgkphl ‗
xvhcjo h fjkîço ë zfbèzkgh ", ë mfkzh pflow hlvcow, xvf wço fwzkbvlhjow h phyzkgkphy jf zojh h
yozkch pyojvzk}h jo aoychl# Zojo o pyogfwwo ë hgobphcdhjo jf pfyzo poy pyomfwwoyfw
oykfczhjoyfw# Dè 80 hcow, o pyomfwwoy yfwpocwè}fl pflo Kbpyfwwço ë o pyomfwwoy Mhiyâgko
Bhyxvfw, xvf bkckwzyh h bhzëykh jf Fjkîço Aoychlâwzkgh# H fxvkpf jo aoychl ë gobpowzh poy
gkcgo fwzhnkèykow f gkcgo bockzoyfw, f h zkyhnfb jo aoychl hzvhlbfczf ë jf jokw bklftfbplhyfw#
Jf}kjo ho ghyèzfy jf ftpfykbfczhîço jo aoychl, cço ftkwzfb fjkzoykhw zozhlbfczf mkthw# Ch
ñlzkbh fjkîço hchlkwhjh phyh h pfwxvkwh, jf avcdo jf 9080, o ghjfyco pykcgkphl jo Kbpyfwwço
powwvâh wfzf fjkzoykhw1 “Pykbfkyhw phlh}yhw‒, “JFQgoifyzhw‒, “]kjh pñilkgh‒, “Ovzyow phpow‒,
“Gocftöfw Bkjkèzkghw‒, “Fwpfgkhl‒ f “Jowwká‒# Aè o ghjfyco Jokw, hlëb jh yfpoyzhnfcw,
kcglvkv hw wfîöfw “Fcwhko‒ f “Gyâzkgh‒# Fczyfzhczo, h ghjh fjkîço wço gykhjhw co}hw wfîöfw,ovzyhw wço wviwzkzvâjhw, jfpfcjfcjo jh jfgkwço jh zvybh xvf }hk pyojvqky h }fywço hzvhl#
:#9 Yfgoyzf zfbpoyhl f bfzojolonkh jf hcèlkwf
H pfwxvkwh zf}f gobo oiafzk}o }fykmkghy h hplkghîço pyèzkgh jow gykzëykow f flfbfczow
aoychlâwzkgow co aoychl lhioyhz÷yko jo gvywo jf aoychlkwbo jo Gfczyo Vck}fywkzèyko jf IfloDoykqoczf $Vck"ID+, o Kbpyfwwço# Phyh yfhlkqhy fwzf fwzvjo mok pyfgkwo fczfcjfy jf xvf moybh
f poy xvfb ë pyojvqkjo o goczfñjo jfwwf }fâgvlo f oiwfy}hy ow gykzëykow f pyèzkghw
aoychlâwzkghw fbpyfnhjhw co aoychl#
Phyh o yfgoyzf zfbpoyhl, mok fwzhiflfgkjh h hbowzyh jf gkcgo fjkîöfw jo Kbpyfwwço, jf
cñbfyow 8>=, 8>>, 8>4, 8>; f 840, jf 9004, 900; f 9080# Hwwkb, moyhb
yfhlkqhjhw zyáw hcèlkwfw xvhczkzhzk}hw phyh h}fyknvhy, fb pykbfkyo lvnhy, xvhkw nácfyow
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 38/86
74
kcmoybhzk}ow fwzh}hb pyfwfczfw co aoychl lhioyhz÷yko, fb wfnvcjo lvnhy xvhkw wço ow gykzëykow
jf cozkgkhiklkjhjf bhkw fbpyfnhjow chw bhzëykhw jo Kbpyfwwço, f, poy mkb, xvhkw ow zkpow jf
moczfw gocwvlzhjhw phyh hpvyhîço f yfjhîço jhw bhzëykhw#
Fb wfnvkjh, vzklkqov"wf o bëzojo jh hcèlkwf xvhlkzhzk}h phyh h }fykmkghîço jh pyfwfcîh ov
hvwácgkh jf ovzyow flfbfczow f gykzëykow co aoychl lhioyhz÷yko# Moyhb hchlkwhjhw gkcgo
xvfwzöfw# Ch pykbfkyh, }fykmkghyhb"wf hw ghyhgzfyâwzkghw jh fjkîço jo Kbpyfwwço# H wfnvcjh
ivwgov ow flfbfczow f h gobpowkîço jhw ghphw jhw fjkîöfw wflfgkochjhw# O zfygfkyo hwpfgzo
oiwfy}hjo mok h yozkch jf pyojvîço jo aoychl lhioyhz÷yko# Phyh zhczo, mok yfhlkqhjh vbh
fczyf}kwzh gob o pyomfwwoy Mhiyâgko Bhyxvfw, yfwpocwè}fl pflo }fâgvlo $hpácjkgf :+ # Fbwfnvkjh, }fykmkgov"wf fb xvf bfjkjh ow pyfgfkzow jf vb aoychl lhioyhz÷yko, jfwgykzo pflow
pykcgkphkw hvzoyfw vzklkqhjow, gobo Lopfw f Bflo, fwzço pyfwfczfw co Kbpyfwwço#
Poy mkb, opzov"wf poy hplkghy xvfwzkocèykow fwzyvzvyhjow h hlvcow f ft"hlvcow xvf zk}fyhb ov
hkcjh záb hlnvbh ftpfykácgkh gob o Kbpyfwwço, jf bojo h powwkiklkzhy h hcèlkwf jh ñlzkbh
xvfwzço1 h}fyknvhy wf oKbpyfwwço mvcgkoch gobo mfyyhbfczh jf hyzkgvlhîço fczyf zfoykh fpyèzkgh aoychlâwzkgh# Hwwkb, ivwgov"wf }fykmkghy h fmkgègkh jh pyèzkgh lhioyhzoykhl phyh h
moybhîço jow hlvcow jf aoychlkwbo jo Vck"ID# Xvhyfczh f gkcgo hlvcow f ft"hlvcow
yfwpocjfyhb ho xvfwzkocèyko, fc}khjo co jkh 8: jf ovzviyo jf 9080#
:#7 Hcèlkwf Xvhczkzhzk}h
:#7#8 Nácfyow kcmoybhzk}ow pyfwfczfw co Kbpyfwwço
Poy wfy vb ÷ynço lhioyhzoykhl phyh ow hlvcow jf aoychlkwbo, fczfcjf"wf xvf o aoychl
lhioyhz÷yko jf}f wfy ghphq jf pyopoygkochy o bètkbo powwâ}fl jf hpyfcjkqhjo how fwzvjhczfw,
o xvf wknckmkgh, poy ftfbplo, fwzkbvlè"low h pyojvqky bhzëykhw jf jkmfyfczfw nácfyow
aoychlâwzkgow, aè xvf cfcdvb }fâgvlo ë gobpowzo poy hpfchw vb jflfw# Chw gkcgo fjkîöfw
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 39/86
7;
hchlkwhjhw jo Kbpyfwwço, jf cñbfyow 8>=, 8>>, 8>4, 8>; f 840, jf 9004, 900; f
9080, zojhw hw bhzëykhw moyhb wfphyhjhw jf hgoyjo gob wfvw nácfyow
aoychlâwzkgow f hnyvphjhw ch zhiflh 8 $hpácjkgf 8+# Ow yfwvlzhjow fwzço
jfbocwzyhjow co nyèmkgo 8 hihkto#
Jo zozhl jf 80; bhzëykhw chw gkcgo fjkîöfw, oiwfy}h"wf h wfnvkczf
jkwzykivkîço1
Mknvyh 8 " Nácfyow kcmoybhzk}ow
Jf hgoyjo gob h zhiflh 8 $hpácjkgf 8+, pfygfif"wf xvf o aoychl pykoykqh h
vzklkqhîço jf yfpoyzhnfcw, mhzo avwzkmkghjo pflo pyomfwwoy yfwpocwè}fl
Mhiyâgko Bhyxvfw jf}kjo à pfykojkgkjhjf joKbpyfwwço# Poy wfyfb
kbpyfwwhw jvhw fjkîöfw poy wfbfwzyf, o pyhqo cço pfybkzf h pvilkghîço
jf bvkzhw cozâgkhw, xvf pojfb mkghy mykhw# O gocgfkzo vzklkqhjo phyh
jkmfyfcgkhîço fczyf yfpoyzhnfb f cozâgkh mok o bfwbo jfmfcjkjo poy Wovwh
$9006+, xvf hmkybh xvf h yfpoyzhnfb ë vbh “cozâgkh hpyomvcjhjh‒, kwzo ë,flh kczfypyfzh, ftpöf ghvwhw f gocwfxvácgkhw jf vb hgoczfgkbfczo, o
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 40/86
:0
goczftzvhlkqh, fcnloih flfbfczow jh fczyf}kwzh, jh cozâgkh, jh gyúckgh, jow
hyzknow f jf ovzyow, f, poy mkb, ivwgh fbfynky o lfkzoy ch dkwz÷ykh# Hlëb
jkwwo, phyh Wovwh $9006+, h yfpoyzhnfb cço powwvk zhczh kcmlvácgkh jo
mhzoy zfbpo, gobo ogoyyf ch cozâgkh# Hwwkb, o yfp÷yzfy pojf, poy ftfbplo,
pfwxvkwhy, pyogvyhy fb hyxvk}ow, pfjky jhjow f jkwgvzky xvf moczfw wfyço
fwgvzhjhw#
Jfwwf bojo, moyhb goczhiklkqhjhw >: yfpoyzhnfcw f hpfchw wfzf cozâgkhw chw gkcgo fjkîöfw, o
xvf aè fyh fwpfyhjo# Fczyfzhczo, zhbiëb moyhb povgo vzklkqhjow ow nácfyow gyúckgh f fcwhko,
xvf hphyfgfyhb gkcgo }fqfw, wfnvkjow jh fczyf}kwzh $moyhb wfkw+ f jhw gyâzkghw, xvf moyhb
goczhiklkqhjhw wfzf }fqfw# Hlëb jkwwo, o Kbpyfwwço powwvk fjkzoykhl mkto, o xvf avwzkmkgh h
goczhnfb jf gkcgo# O aoychl cço vzklkqh cozhw#
:#7#9 Ow gykzëykow jf cozkgkhiklkjhjf co Kbpyfwwço
Phyh xvf h fwgoldh jow hgoczfgkbfczow xvf wfyço zyhcwmoybhjow fb cozâgkhw cço wfah
gobplfzhbfczf wviafzk}h, ftkwzfb bfghckwbow phyh mhgklkzhy h wflfîço jow bfwbow f, fczyf
flfw, fwzço ow gykzëykow jf cozkgkhiklkjhjf# H phyzky jfwwfw gykzëykow, ow ÷ynçow jf kcmoybhîço
fwgoldfb, jkhykhbfczf, o xvf wfyè cozkgkhjo jfczyf vb cñbfyo fcoybf jf mhzow#
Hwwkb, zoych"wf cfgfwwèyko hchlkwhy zhbiëb wf dè pyfwfcîh jfwwfw gykzëykow, kcjkwpfcwè}fkw, co
aoychl Kbpyfwwço# Phyh kwwo, moyhb vzklkqhjow ow pykcgkphkw gykzëykow hpoczhjow poy Wovwh
$9006+1 pyotkbkjhjf $xvhczo bhkw py÷tkbo hgoczfgf vb f}fczo, bhkw gdhcgfw flf zfb jf
}kyhy cozâgkh+, wknckmkgécgkh $xvhczo bhkw pfwwohw fwwf f}fczo hzkcnky ov xvhczo bhkoy moy h wvh
jkbfcwço, bhkw gdhcgfw jf wf zoychy cozâgkh+, goczkcvkjhjf $jfwfc}ol}kbfczo jf hlno aè
cozkgkhjo+, kbpyf}kwkiklkjhjf, hzvhlkjhjf, pyofbkcácgkh wogkhl jow fc}ol}kjow, cfnhzk}kjhjf,
kbphgzo woiyf h chîço f yflf}écgkh#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 41/86
:8
H phyzky jh zhiflh 9 $hpácjkgf 9+, yfmfyfczf àw gkcgo fjkîöfw jo Kbpyfwwço, gdfnov"wf ho
nyèmkgo 9, woiyf h vzklkqhîço jow gykzëykow bfcgkochjow hgkbh#
Mknvyh 9 ‗ Gykzëykow jf cozkgkhiklkjhjf
Pojf"wf kcmfyky xvf ow gykzëykow bfcow vzklkqhjow wço gykzëykow xvf jfpfcjfb, jf gfyzh moybh,
jh pfykojkgkjhjf jo aoychl# H goczhnfb jf povghw bhzëykhw xvf vzklkqhb o gykzëyko jf
goczkcvkjhjf, poy ftfbplo, ftplkgh"wf jf}kjo ho kczfy}hlo jf gfygh jf vb ov jokw bfwfw fczyf
vbh fjkîço f ovzyh jf ghjh wfbfwzyf f ho kczfy}hlo hkcjh bhkoy fczyf o ñlzkbo aoychl jf vb
wfbfwzyf f o pykbfkyo jo ovzyo# Hwwkb, zoych"wf gobplkghjo goczkcvhy vb hwwvczo hioyjhjo
fb bhzëykh hczfykoy# W÷ dov}f vbh ogoyyácgkh# Ow gykzëykow jf kbpyf}kwkiklkjhjf f kbphgzowoiyf h chîço zhbiëb pojfb zfy yflhîço gob h pfykojkgkjhjf, aè xvf vb mhzo kbpyf}kwâ}fl ov
jf nyhcjf kbpoyzécgkh f kbphgzo woiyf h chîço wço coybhlbfczf cozkgkhjow pflh zflf}kwço f
pflow }fâgvlow kbpyfwwow# Nfyhlbfczf fwwfw hwwvczow wço mykow phyh vb aoychl lhioyhz÷yko xvf
zfb jvhw fjkîöfw poy wfbfwzyf#
Aè fczyf ow gykzëykow bhkw vzklkqhjow fwzè h wknckmkgécgkh, xvf jkq yfwpfkzo ho cñbfyo jf pfwwohw
xvf o mhzo ov f}fczo hzkcnf ov à wvh jkbfcwço# Xvhczo bhkw pfwwohw moyfb hzkcnkjhw ovxvhczo bhkoy o zhbhcdo jo f}fczo, bhkw gdhcgfw flf zfyè jf wf zoychy cozâgkh# Ë o ghwo jh
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 42/86
:9
pykbfkyh yfpoyzhnfb jh fjkîço 8>= jo Kbpyfwwço, kczkzvlhjh “Pyoilfbh golfzk}o‒ $Hcfto 4+#
H bhzëykh zyhzh jh bè xvhlkjhjf jow }fâgvlow golfzk}ow jf Iflo Doykqoczf f jo zfbpo jf
fwpfyh fcmyfczhjo pflow phwwhnfkyow, f, poy kwwo, ë vb glhyo ftfbplo jh pyfwfcîh jo gykzëyko
jf wknckmkgécgkh, aè xvf o zyhcwpoyzf pñilkgo ë lhynhbfczf vzklkqhjo pflow gkjhjçow jf Iflo
Doykqoczf#
Fb wfnvkjh, o nyèmkgo hpoczh h hzvhlkjhjf gobo wfnvcjo gykzëyko bhkw vzklkqhjo, fb xvhwf
90& jhw bhzëykhw# Hlëb jh bhzëykh ftfbplkmkghjh hgkbh, dè nyhcjf xvhcz
yfpoyzhnfcw xvf zyhzhb jf zfbhw goczfbpoyécfow f xvf, ch bhkoykh jhw }fqfw, wf yfmfyfb à
gkjhjf jf Iflo Doykqoczf f wfvw boyhjoyfw ov h zfbhw nloihkw# H bhzëykh woiyf hw Kz Nkylw,
ghph jo ghjfyco Jokw ch fjkîço 8>; $Hcfto =+, ë vb ftfbplo poy zyhzhy jf vbh zfcjácgkhoiwfy}hjh fb zojo o bvcjo#
H yflf}écgkh jo mhzo f h pyotkbkjhjf hphyfgfb, yfwpfgzk}hbfczf, fb zfygfkyo f xvhyzo lvnhyfw
co nyèmkgo# Jf mhzo, o Kbpyfwwço pykoykqh yfpoyzhnfcw gob zfbhw yflf}hczfw f xvf fc}ol}fb
ow gkjhjçow jf Iflo Doykqoczf, aè xvf, jf hgoyjo gob h zhiflh 9 $hpácjkgf 9+, ch xvhl o
gykzëyko jf cozkgkhiklkjhjf mok jk}kjkjo fczyf cozâgkhw woiyf h gobvckjhjf co fczoyco jh
mhgvljhjf, woiyf h gkjhjf ov woiyf h py÷pykh vck}fywkjhjf, pfygfif"wf xvf h bhkoy phyzf jhwbhzëykhw xvf hpyfwfczhb o gykzëyko pyotkbkjhjf jkq yfwpfkzo à ghpkzhl bkcfkyh#
Hkcjh hchlkwhcjo h zhiflh 9 $hpácjkgf 9+, ë powwâ}fl h}fyknvhy xvf bvkzhw yfpoyzhnfcw f
cozâgkhw vzklkqhb bhkw jf vb gykzëyko jf cozkgkhiklkjhjf ho bfwbo zfbpo, o xvf wknckmkgh xvf
}èykow hwwvczow hioyjhjow wço jf nyhcjf }hlkh f kczfyfwwf, aè xvf hnyfnhb gykzëykow jf
cozkgkhiklkjhjf, xvf, poy wvh }fq, jkqfb yfwpfkzo jkyfzhbfczf ho lfkzoy#
Vb ftfbplo ë h yfpoyzhnfb “Nhwzow wfb gocwgkácgkh‒ $Hcfto ;+, ch pènkch 7 jo ghjfyco
pykcgkphl jh fjkîço 8>;# Poy fcnloihy okzo jow co}f gykzëykow jf cozkgkhiklkjhjf hchlkwhjow, ë
pyo}è}fl xvf zfcdh hzyhâjo ihwzhczf hzfcîço jo lfkzoy# H bhzëykh zyhzh o jfwpfyjâgko jf ènvh f
jf lvq cço w÷ poy phyzf jh popvlhîço, ifb gobo pflh hjbkckwzyhîço pñilkgh jf Iflo
Doykqoczf# O oldo nyèmkgo gob mhlh jf pfywochnfb xvf jkq “Fv phwwo poy hxvk zojow ow jkhw f
hw lvqfw fwzço wfbpyf hgfwhw# Cço fczfcjo poyxvf, aè xvf o jkh fwzè glhyo‒ f h vzklkqhîço jf
mozow gob ftfbplow jf ghcow xvf aoyyhb ènvh jvyhczf zojo o jkh fb h}fckjhw jh Ghpkzhl f
zhbiëb jf powzfw hgfwow jvyhczf o jkh wço ovzyow yfgvywow vzklkqhjow# Hwwkb, h bhzëykh
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 43/86
:7
hpyfwfczh ow gykzëykow jf pyotkbkjhjf, wknckmkgécgkh, kbpyf}kwkiklkjhjf $vbh }fq xvf o pojfy
pñilkgo ë xvf jf}fykh jhy o ftfbplo how wfvw gkjhjçow+, hzvhlkjhjf, pyofbkcácgkh wogkhl jow
fc}ol}kjow, cfnhzk}kjhjf, kbphgzo woiyf h chîço $h py÷pykh gdhbhjh ch ghph $Hcfto :+ jkq1
“]ogá phnh o jfwpfyjâgko‒+ f yflf}écgkh#
:#7#7 Vzklkqhîço jf moczfw co Kbpyfwwço
Hw moczfw jf kcmoybhîço wço vb kbpoyzhczf flfbfczo phyh o aoychlkwbo, poy powwvâyfb jhjow
xvf pojfb wfy vzklkqhjow pflo aoychlkwzh f zhbiëb poy, bvkzhw }fqfw, wfyfb h py÷pykh moczf jf
yf}flhîço jh cozâgkh# Poy kwwo, nyhcjf phyzf jh kcmoybhîço aoychlâwzkgh pyo}h}flbfczf cfb
ftkwzkykh wfb hw moczfw jf kcmoybhîço#
Fb vbh bhzëykh jo nácfyo kcmoybhzk}o, zoych"wf hkcjh bhkw yflf}hczf h vzklkqhîço jhw moczfw,
xvf }ço gocmfyky gyfjkiklkjhjf f lfnkzkbkjhjf h flh# Ghif ho aoychlkwzh hpvyhy gob hw moczfw
hjfxvhjhw f whify wflfgkocè"lhw, ifb gobo h kcmoybhîço zyhcwbkzkjh poy flhw# Wfnvcjo Wovwh
$9006+, vbh ioh moczf jf}f zfy yfpyfwfczhzk}kjhjf $ov wfah, xvhczo bhkw pfwwohw flh
yfpyfwfczhy bfldoy+, gyfjkiklkjhjf f hvzoykjhjf#
Jfwwf bojo, hw gkcgo fjkîöfw xvf gobpöfb f}kjácgkhw fbpâykghw phyh h pfwxvkwh moyhb
hchlkwhjhw jf hgoyjo gob hw moczfw vzklkqhjhw fb ghjh bhzëykh jo nácfyo kcmoybhzk}o# Ch
zhiflh 7 $hpácjkgf 7+, ë powwâ}fl oiwfy}hy h pyfwfcîh jf moczfw omkgkhkw, fwpfgkhlkqhjhw ov jf
pfywochnfcw fb ghjh bhzëykh, o xvf mok zyhjvqkjo co nyèmkgo 71
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 44/86
::
Mknvyh 7 " Moczfw
Jo zozhl jf 947 moczfw vzklkqhjhw chw bhzëykhw jo nácfyo kcmoybhzk}o, >& moyhb omkgkhkw f
povgo bhkw jf 70& fyhb moczfw fwpfgkhlkqhjhw, o xvf jfbocwzyh nyhcjf vzklkqhîço $=9&+ jf
hpfchw pfywochnfcw f jf ocjf wf gocglvk xvf nyhcjf phyzf jhw bhzëykhw cço powwvkpowkgkochbfczo jf moczfw omkgkhkw ov fwpfgkhlkqhjhw, ov jf cfcdvbh jhw jvhw, o xvf pojf
gobpyobfzfy h lfnkzkbkjhjf jh kcmoybhîço, aè xvf o lfkzoy w÷ yfgfif vb lhjo jh kcmoybhîço#
Poy ovzyo lhjo, zhbiëb pojf gobpyobfzfy o py÷pyko hpyfcjkqhjo, vbh }fq xvf goczhzhy f
fczyf}kwzhy moczfw omkgkhkw ë pyèzkgh gocwzhczf jh hzk}kjhjf jo aoychlkwzh co jkh h jkh jhw
yfjhîöfw# Mhqá"lo co aoychl lhioyhz÷yko powwkiklkzh ho hlvco hpyfcjfy h zfy powzvyh hjfxvhjh
hlëb jf hjxvkyky bhkw wfnvyhcîh fb mvcîço jh ftpfykácgkh hgvbvlhjh#
:#: Hcèlkwf xvhlkzhzk}h
:#:#8 Ghyhgzfyâwzkghw jh fjkîço jo aoychl lhioyhz÷yko
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 45/86
:6
Vb jow pyfgfkzow jf vb aoychl lhioyhz÷yko ë wfv ghyèzfy jf ftpfykbfczhîço# Gob o
Kbpyfwwço, cço ë jkmfyfczf# Chw gkcgo fjkîöfw hchlkwhjhw, jf cñbfyow 8>=, 8>>, 8>4, 8>;
f 840, jf 9004, 900; f 9080, oiwfy}h"wf xvf cço dè yfnyhw jfmkckjhw, o
aoychl fwzè fb gocwzhczf bvjhcîh# Hw jvhw pykbfkyhw fjkîöfw xvf
gocwzkzvfb f}kjácgkhw fbpâykghw phyh h pfwxvkwh fwzço fb moybhzo wzhcjhyz , f hw zyáw
ñlzkbhw fb zhil÷kjf#
Vbh jhw pyo}hw jfwwf ghyèzfy jf ftpfykbfczhîço ë o mhzo jf cço dh}fy
fjkzoykhw mkthw co aoychl, hlëb jh bvjhcîh co moybhzo# Ch ñlzkbh fjkîço
hchlkwhjh phyh h pfwxvkwh, jf avcdo jf 9080, o ghjfyco pykcgkphl jo Kbpyfwwço powwvâh hw
fjkzoykhw1 “Pykbfkyhw phlh}yhw‒, “JFQgoifyzhw‒, “]kjh pñilkgh‒, “Ovzyow phpow‒, “Gocftöfw
Bkjkèzkghw‒, “Fwpfgkhl‒ f “Jowwká‒# Aè o ghjfyco Jokw, hlëb jhw yfpoyzhnfcw, zfb hw wfîöfw
“Fcwhko‒ f “Gyâzkgh‒# Fczyfzhczo, flhw cfb wfbpyf fwzk}fyhb pyfwfczfw fb zojhw hw fjkîöfw, f
gowzvbhb wfy wviwzkzvâjhw, fwpfgkhlbfczf fb fjkîöfw zfbèzkghw#
Fb lkcdhw nfyhkw, oiwfy}h"wf xvf o aoychl lhioyhz÷yko Kbpyfwwço mhq vwo jf zâzvlow gdhbhzk}owf xvf, poy }fqfw, iykcghb gob hw phlh}yhw# H pykbfkyh yfpoyzhnfb jo ghjfyco pykcgkphl jh
fjkîço jf cñbfyo 8>= jo aoychl Kbpyfwwço, jf bhko jf 900;, poy ftfbplo, yfgfifv o zâzvlo
“Pyoilfbh golfzk}o‒ $Hcfto 4+ f zyhzh}h jh bè xvhlkjhjf jow }fâgvlow golfzk}ow jf Iflo
Doykqoczf f jo zfbpo jf fwpfyh fcmyfczhjo pflow phwwhnfkyow# O zâzvlo, gvyzo, }hlf"wf jh
gykhzk}kjhjf, aè xvf vzklkqh h phlh}yh “golfzk}o‒ co wfczkjo jf gocavczo jf pfwwohw, bhw mhq
zhbiëb hlvwço ho wkwzfbh jf zyhcwpoyzf pñilkgo, aè xvf ow úckivw wço gdhbhjow golfzk}ow#
Hlëb jkwwo, flf jfkth glhyo o zfbh jh bhzëykh f gdhbh h hzfcîço jo lfkzoy# Wvh woiyfpowkîço hvbh mozo jf vb úckivw xvf ogvph bfkh pènkch havjh o lfkzoy h mhqfy h lknhîço fczyf zâzvlo f
zfbh#
Ovzyo iob ftfbplo ë o zâzvlo “Xvhcjo h pykbfkyh }fq ë kcfwxvfgâ}fl‒ $Hcfto 80+, jh
yfpoyzhnfb pyfwfczf ch pènkch > jo ghjfyco pykcgkphl jh fjkîço 840# H bhzëykh mhq phyzf jo
fwpfgkhl woiyf h Goph jo Bvcjo f zyhzh avwzhbfczf jo mhzo jf h Èmykgh jo Wvl yfgfify, pflh
pykbfkyh }fq, vb bvcjkhl fb wfv zfyykz÷yko# O zâzvlo monf vb povgo jo zyhjkgkochl, jo wëyko,
wfcjo lf}f f kcmoybhl#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 46/86
:=
Zojhw hw bhzëykhw zhbiëb powwvfb iknojf, h bhkoykh jflfw wkczëzkgow f ftplkghzk}ow# Ch
bhzëykh gkzhjh hgkbh, poy ftfbplo, o iknojf jkq1 “Phwwhnfkyow jf úckivw jh ghpkzhl yfglhbhb
jh bè xvhlkjhjf jow }fâgvlow f jo zfbpo jf fwpfyh# Hvbfczo jf myozh, pyf}kwzo co co}o
fjkzhl, ifcfmkgkh hpfchw vb zfyîo jhw lkcdhw‒# Hwwkb, yfwvbf gob glhyfqh o zfbh xvf wfyè
jkwgvzkjo ch yfpoyzhnfb f jfbocwzyh o xvf hgoczfgf fb nfyhl co aoychl#
Co xvf zhcnf àw moczfw vzklkqhjhw, oiwfy}h"wf vbh nyhcjf jkwgyfpécgkh $]fy nyèmkgo 8+# Ch
fjkîço 8>=, poy ftfbplo, jhw := moczfw vzklkqhjhw fb 8> bhzëykhw jo nácfyo kcmoybhzk}o,
hpfchw wfzf fyhb fwpfgkhlkqhjhw f ovzyhw wfzf omkgkhkw# Oiwfy}hcjo zojhw hw gkcgo fjkîöfw, jo
zozhl jf 947 moczfw vzklkqhjhw chw bhzëykhw jo nácfyo kcmoybhzk}o, >& fyhb omkgkhkw f povgo
bhkw jf 70& fyhb moczfw fwpfgkhlkqhjhw, o xvf jfbocwzyh nyhcjf vzklkqhîço jf hpfchw
pfywochnfcw f jf ocjf wf gocglvk xvf nyhcjf phyzf jhw bhzëykhw cço powwvk powkgkochbfczo jf
moczfw omkgkhkw ov fwpfgkhlkqhjhw, ov jf cfcdvbh jhw jvhw, o xvf pojf gobpyobfzfy h
lfnkzkbkjhjf jh kcmoybhîço# Jf hgoyjo gob Wovwh $9006+, vbh ioh moczf j
yfpyfwfczhzk}kjhjf $ov wfah, xvhczo bhkw pfwwohw flh yfpyfwfczhy bfldoy+, gyfjkiklkjhjf f
hvzoykjhjf# Jhâ h kbpoyzécgkh jf dh}fy vb fxvklâiyko ch vzklkqhîço jf moczfw fwpfgkhlkqhjhw f
omkgkhkw, xvf gocmfyfb gyfjkiklkjhjf f hvzoykjhjf à bhzëykh#
O lfhj cço wfnvf h fwzyvzvyh zyhjkgkochl, xvf yfwpocjf àw gkcgo pfynvczhw $O xvá? Xvfb?
Xvhcjo? Ocjf? Gobo? Poy xvf?+, o xvf, wfnvcjo o pyomfwwoy yfwpocwè}fl pflo Kbpyfwwço,
Mhiyâgko Bhyxvfw, jf}f"wf ho mhzo jh pfykojkgkjhjf jo aoychl cço pfybkzky xvf flf wfah wfbpyf
mhgzvhl# Hwwkb, o lfhj ë, nfyhlbfczf, bhkw lk}yf f lkzfyèyko# Hkcjh vzklkqhcjo gobo ftfbplo h
bhzëykh “Pyoilfbh golfzk}o‒ $Hcfto 4+, jh fjkîço 8>=, h hifyzvyh jh yfpoyzhnfb ë bhkwkcmoybhl, aè xvf gobfîh jh wfnvkczf bhcfkyh1 “O bhy jf nfczf xvf gkygvlh cow golfzk}ow jf
Iflo Doykqoczf zojow ow jkhw womyf gob h ihkth omfyzh jf }fâgvlow#‒# H vzklkqhîço jh
ftpyfwwço “Bhy jf nfczf‒ jfcozh h kcmoybhlkjhjf f o ghyèzfy jf ftpfykbfczhîço jo }fâgvlo#
Ovzyh bhzëykh xvf ftfbplkmkgh ifb h kcmoybhlkjhjf jo lfhj fwzè pyfwfczf ch pènkch 7 jh
fjkîço 840, ch fjkzoykh “]kjh pñilkgh‒# H yfpoyzhnfb $Hcfto 88+, gob Nhvjácgko Zoyxvhzo,
mhlh woiyf bhyefzkcn polâzkgo f gobfîh jh wfnvkczf bhcfkyh1 “Co goczo jf mhjhw Iyhcgh jf
Cf}f f ow Wfzf Hcöfw h bhjyhwzh ë gocdfgkjh gobo h bhkw iflh jf zojo o yfkco‒#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 47/86
:>
Coybhlbfczf, hw bhzëykhw jo aoychl lhioyhz÷yko goczáb vbh ov jvhw yfzyhcghw, hlëb jf vbh
bëjkh jf jvhw ov zyáw mozow poy pènkch# Zhbiëb dè vzklkqhîço jf kcmonyèmkgow, fbioyh kwwoogoyyh fb bfcoy xvhczkjhjf# Dè povgh vzklkqhîço jf yfgvywow nyèmkgow bhkw gobplftow, gobo
hyzfw gykhjhw pflow hlvcow# Fb nfyhl, dè vzklkqhîço jf xvhjyow gob cñbfyow f jhjow# Ovzyo
yfgvywo ifb vzklkqhjo ë o oldo nyèmkgo# Fb nyhcjf phyzf jhw yfpoyzhnfcw, dè o jfwzhxvf ch
pènkch jf hlnvbh mhlh jf vbh jhw moczfw# Ch fjkzoykh “Gyâzkgh‒ $Hcfto 89+, jh fjkîço 840, poy
ftfbplo, o oldo nyèmkgo jfwzhgh vbh mhlh jf I#I# Ekcn1 “Bkcdhw pfychw cço fwzço iohw,
bkcdhw gowzhw zhbiëb cço, f h ghifîh aè cço ë bhkw h bfwbh‒#
Aè fb yflhîço à lkcnvhnfb, kcmfyf"wf xvf cço dè yfnyhw# Pflo mhzo jf hw bhzëykhw wfyfb
pyojvqkjhw poy hlvcow jkmfyfczfw, hlnvbhw powwvfb zftzo bhkw kcmoybhl, ovzyhw wço lkzfyèykhw,
f, poy mkb, hlnvbhw wço moybhkw# Co ghjfyco gvlzvyhl Jokw cço ë jkmfyfczf, oiwfy}hb"wf hw
bfwbhw ogoyyácgkhw fb yflhîço ho zftzo, zâzvlow, moczfw f yfgvywow nyèmkgow#
:#:#9 Hcèlkwf jhw ghphw jo Kbpyfwwço
Hw ghphw jo aoychl lhioyhz÷yko Kbpyfwwço chw gkcgo fjkîöfw hchlkwhjhw, jf cñbfyow 8>=,
8>>, 8>4, 8>; f 840, jf 9004, 900; f 9080, wço yflhzk}hbfczf phyfgkjhw#
H ñckgh ftgfîço hgoczfgf xvhcjo h fjkîço ë zfbèzkgh, aè xvf, cfwwf ghwo,
h ghph jfwzhgh, pykcgkphlbfczf, o zfbh gfczyhl#
Ch fjkîço jf 8>=, xvf hkcjh fwzh}h fb moybhzo wzhcjhyz , povgo bhkw jh
bfzhjf jh ghph $Hcfto 8+ ë jfwzkchjh àw gdhbhjhw jo ghjfyco pykcgkphl,
f o yfwzhczf jfwzhgh ow hwwvczow jo ghjfyco Jokw fb vb xvhjyo gob
mvcjo hlhyhcahjo, xvf mhq h wfphyhîço jhw bhcgdfzfw jf ghjh ghjfyco
phyh o lfkzoy# O ghjfyco pykcgkphl mhlh jh dkwz÷ykh jf boyhjoyfw xvf wf
jfwzhghb fb Iflo Doykqoczf, f, poy kwwo, h mozo pykcgkphl ë vbh hyzf ch
xvhl dè vb bvyhl jf mozow gob h mozo jf ghjh vb jow gkcgo boyhjoyfw
pyfwfczfw ch yfpoyzhnfb# Aè h mozo co xvhjyo yfmfyfczf ho ghjfyco Jokw,
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 48/86
:4
hpfwhy jf fwzhy ho lhjo jhw bhcgdfzfw, cço jkq yfwpfkzo h cfcdvbh jflhw,
bhw ho fcwhko mozonyèmkgo woiyf o ihkyyo Lhnokcdh: goczkjo co aoychl#
Zojhw hw bhzëykhw gdhbhjhw powwvfb vb yfwvbo jf gfygh jf jfq lkcdhw
f h kcjkghîço jh pènkch ch xvhl h bhzëykh wf fcgoczyh#
Aè h fjkîço 8>>, zhbiëb fb moybhzo wzhcjhyz , zfb gobo zfbh jo jowwká
o mhchzkwbo $Hcfto 9+# H bhcgdfzf f o iknojf fwzço woiyfpowzow à mozo ch
xvhl ë bowzyhjh bfzhjf jo yowzo jf vbh bvldfy, xvf fwzè }fcjhjh# Cço
dè xvhlxvfy lknhîço ÷i}kh fczyf h mozo f o zfbh# H ghph zfb goyfw fwgvyhw
f w÷iykhw xvf goczykivfb phyh jhy ho lfkzoy vbh kjfkh jh wfykfjhjf jo
zfbh hioyjhjo pflo aoychl# H moczf fwgoldkjh zhbiëb ë bhkw yñwzkgh# Ch
ñlzkbh lkcdh jh pènkch, hw ftpyfwwöfw f phlh}yhw “Jvflo jf BGw‒, “Zvzzk
Bhyh}kldh‒, “Jkèykow ch kczfycfz‒ f “Gkcfbhw‒ wço hw “bhcgdfzfw‒ jo
ghjfyco Jokw#
Pykbfkyh fb moybhzo zhil÷kjf, h ghph jo aoychl Kbpyfwwço cñbfyo 8>4 $Hcfto 7+ bowzyh xvf
h fjkîço zhbiëb ë zfbèzkgh# Vbh bèxvkch hczknh jf fwgyf}fy yfjknf fb vb phpfl o zfbh jo
aoychl1 “Bobfczow dkwz÷ykgow jf ID‒# H moczf vzklkqhjh zhbiëb ë bhkw hczknh, hwwkb gobo hmozo jh bèxvkch, o xvf goczftzvhlkqh o zfbh ch ghph# Ogvphcjo gfygh jf ¼ jh ghph, fwzço zyáw
bhcgdfzfw jo ghjfyco Jokw, jfwwh }fq hgobphcdhjhw jf vb pfxvfco yfwvbo
jhw bhzëykhw f jf jvhw mozow#
O cñbfyo 8>; jo aoychl lhioyhz÷yko cço zfb zfbh fwpfgâmkgo# Jfwwh }fq, h
ghph $Hcfto :+ mok jk}kjkjh fb jvhw golvchw, wfcjo xvf h xvf fwzè
avwzkmkghjh à fwxvfyjh f ogvph ⅗ jh pènkch ë jfwzkchjh àw bhcgdfzfw joghjfyco Jokw# Hlëb jkwwo, flh yfgfifv mvcjo hbhyflhjo, o xvf h jfwzhgh
jo yfwzhczf jh ghph# H bhcgdfzf jh yfpoyzhnfb pykcgkphl fwzè gob moczf
bhkoy jo xvf zojhw hw ovzyhw, f mhlh woiyf o jfwpfyjâgko jf yfgvywow
chzvyhkw pflh hjbkckwzyhîço pñilkgh# Ë vbh bhzëykh jf jfcñcgkh, f h mozo
bowzyh glhyhbfczf hw lvqfw jf powzfw ch gkjhjf hgfwhw jvyhczf o jkh# H
bhcgdfzf jh fczyf}kwzh mok wviwzkzvâjh poy vb oldo gob vbh gkzhîço jo
fczyf}kwzhjo f o wfv cobf#: O Lhnokcdh ë o ihkyyo co xvhl wkzvh"wf o Gfczyo Vck}fywkzèyko jf Iflo Doykqoczf
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 49/86
:;
Poy mkb, h ñlzkbh fjkîço hchlkwhjh, cñbfyo 840 jo Kbpyfwwço, jf avcdo jf
9080, cço powwvk xvhjyo jf goy jkmfyfczf $Hcfto 6+# H fjkîço powwvk vb
jowwká fwpfgkhl woiyf ow wfzf pfghjow ghpkzhkw, bhw zhbiëb mok yfgdfhjh
jf bhzëykhw jk}fywhw# Hwwkb, h bhcgdfzf phyh o fwpfgkhl mkgov avwzkmkghjh à
fwxvfyjh, gob vbh mozo xvf wf hwwfbfldh h vb xvhjyo hczkno# Poyëb, o
zhbhcdo jh mozo pyfavjkgov wvh xvhlkjhjf f fczfcjkbfczo# H bhzëykh xvf
yfgfif bhkoy jfwzhxvf ë woiyf h Goph jo Bvcjo 9080 f cço powwvk mozow#
Hihkto, vbh mozo xvf jfwzhgh o fcwhko mozonyèmkgo pyfwfczf ch fjkîço# Fb
nfyhl, h ghph hwwfbfldh"wf àw ovzyhw, goczfcjo zhbiëb vb yfwvbo jf
povghw lkcdhw woiyf ghjh vbh jhw bhcgdfzfw ftplkgkzhjh#
:#:#7 Yozkch pyojvzk}h jo Kbpyfwwço
Goczhcjo, hzvhlbfczf, gob fxvkpf jf gkcgo fwzhnkèykow f gkcgo bockzoyfw6, o aoychl
lhioyhz÷yko Kbpyfwwço gobfîh h nhcdhy moybh h phyzky jh phyzkgkphîço jow hlvcow jo xvkczo
pfyâojo, xvf wço fwzkbvlhjow, jfwjf o kcâgko jo wfbfwzyf, jvyhczf h jkwgkplkch Fjkîço
Aoychlâwzkgh, bkckwzyhjh pflo pyomfwwoy yfwpocwè}fl pflo ÷ynço lhioyhzoykhl, Mhiyâgko Bhyxvfw,h pfcwhy fb phvzhw phyh o aoychl#
Wço jvhw fjkîöfw pyojvqkjhw poy wfbfwzyf, wfcjo xvf vbh ë yfjknkjh pflow hlvcow jo zvyco
bhcdç, f h ovzyh pflow fwzvjhczfw jo zvyco cokzf# Wfnvcjo o pyomfwwoy Mhiyâgko Bhyxvfw=, h
pyojvîço jo aoychl gobfîh gob vbh }ozhîço ch whlh, xvf ë mfkzh phyh h zvybh jfgkjky wf h
fjkîço zfyè moybhzo zfbèzkgo ov lk}yf# Hp÷w h jfgkwço nfyhl jow hlvcow, phyzf"wf phyh h jfgkwço
jhw phvzhw xvf wfyço hioyjhjhw# Hw phvzhw wço wvnfykjhw ftglvwk}hbfczf pflow fwzvjhczfw, xvfgoczhb gob h oykfczhîço f gocwvlzoykh jo pyomfwwoy h yfwpfkzo jh }khiklkjhjf jh bhzëykh,
wvnfwzço jf moczfw, fczyf ovzyow# Xvhcjo h zvybh ë cvbfyowh, pojf wfy pyfgkwo xvf hw bhzëykhw
wfahb mfkzhw fb jvplhw ov zykow, bhw cço dè yfnyh, vbh }fq xvf o hlvco pojf opzhy poy yfjknky
o zfbh jf wfv kczfyfwwf kcjk}kjvhlbfczf#
6 Ow fwzhnkèykow f bockzoyfw wf jk}kjfb fczyf hw èyfhw jf fjkîço jf zftzo, mozonyhmkh f jkhnyhbhîço= Fczyf}kwzh gocgfjkjh co jkh 8:/80/9080 $hpácjkgf :+
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 50/86
60
Phyh o pyomfwwoy yfwpocwè}fl pflo Kbpyfwwço, o pyogfwwo jf pyojvîço chwgf gobplfzhbfczf
jfczyo jf whlh jf hvlh# Ow hlvcow goczhb gob o doyèyko jf hvlh cow lhioyhz÷ykow phyh
yfhlkqhyfb pfwxvkwhw xvf moyfb cfgfwwèykhw phyh o gvbpykbfczo jh phvzh f zhbiëb phyh h
yfjhîço jh yfpoyzhnfb#
Jfwwf bojo, ow hlvcow záb h opoyzvckjhjf jf zkyhy jñ}kjhw gob o pyomfwwoy jvyhczf hw hvlhw f
bowzyhy }fywöfw jh bhzëykh, hzë o jfhj"lkcf jf fczyfnh jh }fywço mkchl# Xvhcjo kwwo hgoczfgf,
ow bockzoyfw f fwzhnkèykow jo Kbpyfwwço mhqfb vbh yfvckço jf phvzh, ch xvhl hchlkwhb hw
yfpoyzhnfcw pyojvqkjhw pflow hlvcow f ow jfzhldfw jf jkhnyhbhîço, powkgkochbfczo jhw
bhzëykhw, fczyf ovzyow# Dè zhbiëb h jk}kwço jf zhyfmhw fczyf h fxvkpf jo aoychl lhioyhz÷yko, aè
xvf hw bhzëykhw hkcjh pyfgkwhyço wfy fjkzhjhw f hjfxvhjhw ho aoychl#
Zojo o pyogfwwo jf fjkîço ë mfkzo pflow bockzoyfw, bhw zhbiëb ë go
wvpfy}kwkochjo pflow pyomfwwoyfw># Xvhcjo, fb mvcîço jf zftzow jf xvhlkjhjf yvkb ov
kcgobplfzow, ë cfgfwwèykh h flhioyhîço jf co}hw yfpoyzhnfcw phyh gobplfbfczhy h fjkîço, h
zhyfmh mkgh ho fcghyno jow bockzoyfw f fwzhnkèykow jo Kbpyfwwço#
Jf hgoyjo gob Mhiyâgko Bhyxvfw, o aoychl zfb h polâzkgh jf }hloykqhy hw mozow pyojvqkjhwpflow py÷pykow hlvcow, hkcjh xvf wfahb jf xvhlkjhjf kcmfykoy h vbh mozo jf hyxvk}o ov
jk}vlnhîço# Xvhcjo hw bhzëykhw mkghb pyoczhw, fjkzhjhw f gob wvhw yfwpfgzk}hw mozow f
kbhnfcw, flhw wço jkhnyhbhjhw pflo fwzhnkèyko jf jkhnyhbhîço5 powzfykoybfczf phwwhb pflh
fjkîço f yf}kwço mkchkw, zhbiëb mfkzhw pflow hlvcow gob oykfczhîço f wvpfy}kwço mkchl jow
pyomfwwoyfw#
:#:#: O Kbpyfwwço jo poczo jf }kwzh jf vb aoychl lhioyhz÷yko
Ow aoychkw lhioyhzoykhkw jf}fb wfy vzklkqhjow gobo hyzkgvlhîço fczyf zfoykh f pyèzkgh cow gvywow
jf aoychlkwbo# Jf}kjo à wvh kbpoyzécgkh f ho mhzo jf xvf, bvkzhw }fqfw, o aoychl lhioyhz÷yko ë
vbh jhw ñckghw mfyyhbfczhw phwwâ}fkw jf moycfgfy ho hlvco vbh }kwço bhkw nloihl jo pyogfwwo
> Hlëb jo pyomfwwoy yfwpocwè}fl pflh gooyjfchîço jo aoychl lhioyhz÷yko, o Kbpyfwwço goczh gob vb pyomfwwoy yfwpocwè}fl pflh phyzf jf yfjhîço aoychlâwzkgh f ovzyo yfwpocwè}fl pflh èyfh jf jkhnyhbhîço#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 51/86
68
aoychlâwzkgo ch zfoykh f ch pyèzkgh, fwwf }fâgvlo jf}f zfy ghyèzfy pyomkwwkochl# W÷ hwwkb flf wfyè
vb }fâgvlo yfhlbfczf jkjèzkgo#
Jfwwf bojo, vbh jhw jkyfzykqfw jo aoychl lhioyhz÷yko ë h ftkwzácgkh jf pñilkgo jfmkckjo, xvf
pojf wfy kczfyco, bhw cço jf}f zfy ghyèzfy f cfb goczfñjo kcwzkzvgkochl# Hlëb jkwwo, Lopfw
$8;4;+ fwglhyfgf xvf, hpfwhy jf zfy gobo l÷nkgh mhgklkzhy o hgfwwo jow hlvcow jf aoychlkwbo à
pyèzkgh jh pyomkwwço, o aoychl lhioyhz÷yko cço jf}f lkbkzhy"wf h fwwf poczo, kwzo ë, hw mhgvljhjfw
zhbiëb cço jf}fb gologhy wfvw hlvcow phyh fwgyf}fy yfpoyzhnfcw f bhzëykhw phyh wfvw ÷ynçow
lhioyhzoykhkw wfb xvf flfw zfcdhb gocdfgkbfczo zf÷ykgo phyh zhl# Co ghwo jo Kbpyfwwço, fwwh
yfgobfcjhîço wf gocmkybh, aè xvf ow bockzoyfw f fwzhnkèykow w÷ pojfb zyhihldhy co aoychlxvhcjo fwzço gvbpykcjo hw jkwgkplkchw jo xvhyzo pfyâojo, xvf wço bhkw fwpfgâmkghw#
Ovzyo poczo kbpoyzhczf jkq yfwpfkzo à pfykojkgkjhjf jo aoychl lhioyhz÷yko, xvf jf}f wfy ifb
jfmkckjh f yfwpfkzhjh, hzë bfwbo phyh xvf ow lfkzoyfw f h py÷pykh gobvckjhjf hghjábkgh gykfb
o dèikzo jh lfkzvyh# H phyzky jhw kcmoybhîöfw oizkjhw gob o pyomfwwoy gooyjfchjoy jo
Kbpyfwwço, Mhiyâgko Bhyxvfw, pfygfif"wf xvf o }fâgvlo aè zf}f pfykojkgkjhjfw }hykhjhw, f hzë9004 fyhb pyojvqkjhw xvhzyo fjkîöfw poy wfbfwzyf# Gobo aè bfcgkochjo fb z÷pkgow
hczfykoyfw, h pfykojkgkjhjf hzvhl jo Kbpyfwwço ë jf jokw aoychkw poy wfbfwzyf, xvf záb
kczfy}hlo }hykè}fl fczyf flfw, jf, fb bëjkh, vb báw#
O aoychl lhioyhz÷yko jf}f, hkcjh, zfy h lkifyjhjf jf cço zfy phjyöfw jfmkckjow, vbh }fq xvf flf
phyzf jo pykcgâpko jh ftpfykbfczhîço# Ow lfhjw bhkw kcmoybhkw f lkzfyèykow, ow jowwkáw f
fwpfgkhkw xvf wço mfkzow co aoychl lhioyhz÷yko jo Vck"ID f hzë bfwbo o mhzo jf hw mozow wfyfb
mfkzhw poy hlvcow, bowzyhb xvf o ghyèzfy ftpfykbfczhl fwzè pyfwfczf co }fâgvlo f ë kcgfczk}hjo
pflo pyomfwwoy gooyjfchjoy jo aoychl, Mhiyâgko Bhyxvfw#
Lopfw hmkybh hkcjh xvf, bfwbo gob o ghyèzfy jf ftpfykbfczhîço, hlnvcw poczow jf}fb wfy
oiwfy}hjow f zhbiëb mkghy bvkzo glhyow, gobo, poy ftfbplo, xvfb mhq o aoychl lhioyhz÷yko, o
phpfl jo pyomfwwoy f jo hlvco, hw gocjkîöfw bhzfykhkw# Co ghwo jo Kbpyfwwço, xvf ë
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 52/86
69
zozhlbfczf pyojvqkjo pflow golhioyhjoyfw, fwzhnkèykow f bockzoyfw, cço fczyh goczfñjo
pyojvqkjo poy pyomfwwoyfw, f o phpfl jfwwfw ë wobfczf oykfczhy f wvpfy}kwkochy h hzk}kjhjf
jfwfc}ol}kjh co lhioyhz÷yko# Hlëb jkwwo, o aoychl goczh gob vbh fwzyvzvyh ch xvhl ow
fwzhnkèykow f bockzoyfw powwvfb fwzhîöfw jf zyhihldo ch mhgvljhjf f vb lhioyhz÷yko fwpfgâmkgo
phyh zyhihldhyfb# Aè h hioyjhnfb f ow zfbhw jo Kbpyfwwço cço wço zozhlbfczf jfmkckjow,
pykcgkphlbfczf poyxvf o aoychl powwvk hlnvbhw fjkîöfw zfbèzkghw f ovzyhw lk}yfw#
Vb jow nyhcjfw bozfw jh pyojvîço jo aoychl lhioyhz÷yko ë wvh lkcdh fjkzoykhl, aè xvf,
nfyhlbfczf, xvfb h fxvhgkoch ë o pyopykfzèyko jo }fâgvlo# Fczyfzhczo, co ghwo jo ÷ynço
lhioyhzoykhl, h wkzvhîço wf zoych bhkw gobplfth, aè xvf h py÷pykh fwgolh o bhczëb, bhw cçojf}f kcmlvfcgkhy fb wfv ghyèzfy f goczfñjo# O pyoafzo pfjhn÷nkgo jo Kbpyfwwço, wfnvcjo
Mhiyâgko Bhyxvfw, kcjfpfcjf gobplfzhbfczf jh jkyfîço jo Gfczyo Vck}fywkzèyko jf Iflo
Doykqoczf# Poy fwzhy dè jfq hcow ch myfczf jh gooyjfchîço jo aoychl, Mhiyâgko yfwwhlzh xvf ë
vb ghyno jf gocmkhcîh, vbh }fq xvf h fwgolh cço zobh gocdfgkbfczo pyë}ko jf cfcdvb
hwwvczo hioyjhjo#
Ovzyo kbpoyzhczf jfzhldf ë h jkwzykivkîço jo aoychl# H yfgobfcjhîço ë xvf flh wfah, jf
pyfmfyácgkh, mfkzh pflow py÷pykow hlvcow, jf bojo h powwkiklkzhy xvf flfw zfcdhb goczhzo jkyfzo
gob wfvw lfkzoyfw# Hlëb jf pojfy yfgfify mffjihgew woiyf hw fjkîöfw f pfcwhy fb co}hw
phvzhw, o fwzvjhczf phwwh h zfy vbh }kwço bhkw hiyhcnfczf jh opkckço jow lfkzoyfw# Co
Kbpyfwwço, ow hlvcow cço jkwzykivfb o aoychl, xvf ë jfpowkzhjo fb fwzhczfw f bfwhw fb
poczow fwzyhzënkgow jo Vck"ID#
Poyëb, o pyogfwwo cço hghih gob h jkwzykivkîço jo aoychl lhioyhz÷yko# Dè hkcjh h cfgfwwkjhjf
pyfbfczf jf o pyomfwwoy mhqfy vbh h}hlkhîço pfyk÷jkgh jo zyhihldo jfwfc}ol}kjo pflow hlvcow,
h mkb jf fwzhiflfgfy vb jkhnc÷wzkgo woiyf hw jfmkgkácgkhw hpyfwfczhjhw
hlvcow/yfp÷yzfyfw# Co aoychl lhioyhz÷yko jo Vck"ID, hlëb jf yfvcköfw fczyf pyomfwwoyfw f
bockzoyfw f fwzhnkèykow, o pyomfwwoy gooyjfchjoy Mhiyâgko Bhyxvfw kcgfczk}h ow hlvcow h
flhioyhyfb vbh hcèlkwf gyâzkgh jh fjkîço hczfykoy à xvf wfyè pyojvqkjh co wfbfwzyf# Fwwhw
opkcköfw wço lf}hjhw how phyzkgkphczfw jo Kbpyfwwço, f, fb hlnvbhw opoyzvckjhjfw, zyfgdow jf
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 53/86
67
gyâzkghw wço kcglvwk}f pvilkghjhw co aoychl, gobo ë o ghwo jh fjkîço 8>=, xvf hpyfwfczh, ch
pènkch >, hpoczhbfczow mfkzow poy fwzvjhczfw#
Ovzyo poczo lhynhbfczf hioyjhjo poy Lopfw $8;4;+ f poy ]kfkyh Añckoy $9009+ ë o
fc}ol}kbfczo xvf o aoychl lhioyhz÷yko jf}f zfy gob h gobvckjhjf# Hwwkb, o goczfñjo
hioyjhjo jf}f wfy wfbpyf }olzhjo phyh h gobvckjhjf ch xvhl o aoychl fwzè kcwfykjo# Phyh
fwwfw hvzoyfw, h }hloykqhîço jf zfbhw yfnkochkw ë xvf lf}h o hlvco h wf powkgkochy jf moybh
gyâzkgh f yfmlfzky woiyf h wogkfjhjf ho wfv yfjoy# Hlëb jkwwo, o ÷ynço lhioyhzoykhl cço jf}f
lkbkzhy"wf h hioyjhy zfbhw xvf jkqfb yfwpfkzo à py÷pykh vck}fywkjhjf, o xvf o zoychykh
kcwzkzvgkochl f pyopoygkochykh pyèzkgh yfwzykzh how hlvcow#
Ch zhiflh 9 $hpácjkgf 9+, woiyf ow gykzëykow jf cozkgkhiklkjhjf, o gykzëyko jf pyotkbkjhjf mok
jk}kjkjo fb ovzyow zyáw1 fczoyco, gkjhjf f vck}fywkjhjf# Co Kbpyfwwço, poyzhczo, jf 80;
bhzëykhw hchlkwhjhw $nácfyow1 cozâgkh, yfpoyzhnfb f fczyf}kwzh+, zykczh f jvhw hioyjh}hb
hwwvczow yflhgkochjow à gkjhjf jf Iflo Doykqoczf# Wfkw jkqkhb yfwpfkzo à vck}fywkjhjf, f
cfcdvbh zyhzh}h jf mhzow jh gobvckjhjf jo fczoyco jh mhgvljhjf# Hpfwhy jf cço mhlhy joihkyyo, o aoychl hioyjh hwwvczow jf Iflo Doykqoczf, f, poyzhczo, pyopoygkoch vbh yfmlftço
gyâzkgh woiyf h wogkfjhjf ho wfv yfjoy#
:#:#6 O Kbpyfwwço gobo mfyyhbfczh jf hplkghîço pyèzkgh jow gykzëykow aoychlâwzkgow
Phyh mhqfy vbh hcèlkwf fmfzk}h jh hplkghîço jf zojow ow gocgfkzow bfcgkochjow f yflhzhjow
hgkbh co aoychl lhioyhzoykhl Kbpyfwwço, ivwgov"wf zhbiëb goldfy h opkckço jf hlvcow f ft"
hlvcow xvf aè fwgyf}fyhb ov moyhb bockzoyfw jo aoychl, ov xvf hkcjh o mhqfb# Hwwkb, 86 ft"
hlvcow f 70 hlvcow jo gvywo jf aoychlkwbo jo Vck"ID xvf zk}fyhb ov záb hlnvbh ftpfykácgkh
gob o Kbpyfwwço yfwpocjfyhb h xvfwzkocèykow fwzyvzvyhjow, gob pfynvczhw hifyzhw4# O
xvfwzkocèyko phyh ow ft"hlvcow $hpácjkgf 6+ powwvâh vbh pfynvczh h bhkw jo xvf o jfwzkchjo
how hlvcow $hpácjkgf =+, xvf jkqkh yfwpfkzo à h}hlkhîço jh ftpfykácgkh co Kbpyfwwço hp÷w h
moybhîço fb aoychlkwbo#
4 Moyhb fczyf}kwzhjow 80& jo zozhl jf hlvcow jo gvywo jf aoychlkwbo jo Vck"ID
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 54/86
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 55/86
66
O ft"hlvco Oyoqkbio Bhgdhjo, bockzoy jf jkhnyhbhîço jo aoychl jvyhczf o hco jf 900:,
hmkybov xvf w÷ zf}f coîço jo xvf ë o aoychlkwbo jf mhzo hp÷w o goczhzo gob ow pyomfwwoyfw
oykfczhjoyfw jo Kbpyfwwço# Bhykhch Bfjyhco, hzvhl fwzhnkèykh f bockzoyh jf zftzo, yfmoyîov
xvf “wf zk}ëwwfbow bhkw hlvcow jo aoychlkwbo golhioyhcjo gob gobpyobfzkbfczo, f wf cço
mowwf pflh kcmyhfwzyvzvyh pyfgèykh, zfyâhbow vb jfwfbpfcdo bfldoy f pyojvqkyâhbow bhkw‒#
Ow :6 hlvcow f ft"hlvcow zhbiëb moyhb xvfwzkochjow h yfwpfkzo jo phpfl jo Kbpyfwwço co
hpyfcjkqhjo jhw zëgckghw jf aoychlkwbo# Zojhw hw opkcköfw goldkjhw moyhb powkzk}hw# Chzèlkh
]klhîh, xvf mok fwzhnkèykh jo aoychl jf mf}fyfkyo jf 900> h co}fbiyo jf 9004, yfwpocjfv xvf
“h }k}ácgkh jkèykh jfczyo jf vb aoychl, bfwbo xvf lhioyhz÷yko, ë jf nyhcjf }hlkh phyh o hlvcoxvf whif hpyo}fkzhy zhl opoyzvckjhjf# Ë lè xvf pojfbow ovwhy f fyyhy wfb bfjo f, hgkbh jf
zvjo, ë lè xvf hpyfcjfbow gobo o aoychlkwbo mvcgkoch ch pyèzkgh‒#
Phyh Lfhcjyo Jkckq, zhbiëb aè nyhjvhjo fb aoychlkwbo, o Kbpyfwwço “gvbpyf o kbpoyzhczf
phpfl jf poy fb pyèzkgh zvjo o xvf hpyfcjfbow ch whlh jf hvlh# Jf mhzo, fyh hlk xvf, jvyhczf h
mhgvljhjf, bhkw pvjf fwzhy fb goczhzo jkyfzo gob hw zëgckghw jo aoychlkwbo‒5 O hlvco LvghwHl}hyfcnh, xvf gvywh o =± pfyâojo jf aoychlkwbo f ë golhioyhjoy jo aoychl jfwjf o 8±,
yfwpocjfv xvf “o Kbpyfwwço ë fwphîo jf ftpfykbfczhîço# F, ho ftpfykbfczhy, o hlvco
hpyfcjf# Xvfb fwpfyh jo aoychl lhioyhz÷yko vb fwphîo phyh kbkzhîço jo xvf ë yfhlkqhjo co
bfyghjo gobfygkhl, cço gocwfnvkyè hwwkbklhy zvjo xvf flf omfyfgf# F fwzf lhioyhz÷yko ë, wfb
jñ}kjh, o bhkw kbpoyzhczf phyh o hlvco jf Aoychlkwbo jo Vck"ID, poy zfy pyfogvphîço cço w÷
gob o goczfñjo, bhw zhbiëb gob h moybh‒#
O hlvco Añlko ]kfkyh, hvzoy jh yfpoyzhnfb “Hvbfczh h goczyhzhîço jf wfnvyhcîhw fb ID‒,
pvilkghjh ch fjkîço 8>4 f pyojvqkjh jvyhczf h jkwgkplkch Fjkîço Aoychlâwzkgh, h}hlkh xvf “pvjf
gologhy fb pyèzkgh jvyhczf h pyojvîço jh bhzëykh phyh o Kbpyfwwço, fczyf ovzyow gocgfkzow
hpyfcjkjow fb hvlhw zf÷ykghw, ow gykzëykow jf cozkgkhiklkjhjf, o xvf ë yflf}hczf phyh h
popvlhîço, hpvyhîço ifb mfkzh, dkfyhyxvkqhîço jh cozâgkh, xvhlkjhjf jo zftzo f yflhgkochbfczo
gob hw moczfw, poy ftfbplo‒# H hlvch Aohch Wohyfw, xvf mok fwzhnkèykh }olvczèykh jo aoychl
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 56/86
6=
jvyhczf o xvkczo pfyâojo, gobplfzh1 “pvjf hplkghy h zfoykh f ow mvcjhbfczow hpyfcjkjow fb
whlh jf hvlh ch ftpfykácgkh xvf zk}f co Aoychl Kbpyfwwço‒#
Jfwwf bojo, oiwfy}h"wf xvf, fb nfyhl, h nyhcjf bhkoykh jow hlvcow f ft"hlvcow jo gvywo jf
aoychlkwbo jo Vck"ID f xvf phyzkgkphyhb jo Kbpyfwwço, wfah gobo fwzhnkèykow, bockzoyfw ov
golhioyhjoyfw, h}hlkhb jf bhcfkyh powkzk}h o aoychl, zhczo h fjkîço, o wfv mvcgkochbfczo f h
wvh vzklkqhîço gobo mfyyhbfczh jf hplkghîço jh zfoykh hpyffcjkjh fb whlh jf hvlh#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 57/86
6>
6 GOCGLVWÇO
Gob 9> hcow jf ftkwzácgkh, o Kbpyfwwço, aoychl lhioyhz÷yko jo Gfczyo Vck}fywkzèyko jf Iflo
Doykqoczf $Vck"ID+, aè phwwov poy jk}fywhw bvjhcîhw, zhczo co pyoafzo nyèmkgo xvhczo fb wfv
goczfñjo# Ch }fywço hzvhl, moybhzo zhil÷kjf, o }fâgvlo cço powwvk lkcdh fjkzoykhl mkth, aè xvf
hw fjkîöfw $jvhw poy wfbfwzyf+ wço pyojvqkjhw poy hlvcow jo xvkczo pfyâojo, xvf záb
mlftkiklkjhjf f hvzocobkh ch fwgoldh jow zfbhw h wfyfb hioyjhjow, yfgfifcjo hpfchw
oykfczhîöfw jo pyomfwwoy gooyjfchjoy f yfwpocwè}fl pflo aoychl, Mhiyâgko Bhyxvfw, jvyhczf h
pyojvîço f hpvyhîço jhw bhzëykhw# Co lhioyhz÷yko jo Kbpyfwwço, vbh fxvkpf jf gkcgo
fwzhnkèykow f gkcgo bockzoyfw yfhlkqh h fjkîço, h jkhnyhbhîço f h fjkîço mkchl jo aoychl, gobwvpfy}kwço jf zyáw pyomfwwoyfw#
Jfwwf bojo, phyh hchlkwhy wf o aoychl lhioyhz÷yko jo Vck"ID pojf ov cço wfy gocwkjfyhjo vb
kcwzyvbfczo phyh h hpyfcjkqhnfb jh pyèzkgh f jow gykzëykow aoychlâwzkgow, pykcgkphl oiafzk}o jh
pfwxvkwh, mok pyfgkwo }fykmkghy o zkpo f o goczfñjo jhw bhzëykhw jo aoychl, ow gykzëykow jf
cozkgkhiklkjhjf pyfwfczfw, h vzklkqhîço jhw moczfw chw yfpoyzhnfcw, h yozkch f fwzyvzvyh jfpyojvîço# Hlëb jkwwo, ivwgov"wf, avczo h hlvcow f ft"hlvcow xvf zk}fyhb phwwhnfb pflo
Kbpyfwwço, opkcköfw woiyf o }fâgvlo f woiyf wvh mvcîço#
Cfwwf wfczkjo, h hcèlkwf xvhczkzhzk}h kcjkgov xvf o aoychl pykoykqh h vzklkqhîço jf
yfpoyzhnfcw, gob xvhwf =4& jo goczfñjo jhw gkcgo fjkîöfw }fykmkghjhw
gobpowzo poy zhl nácfyo# Jf}kjo à pfykojkgkjhjf jo aoychl, aè fyh fwpfyhjo
xvf dov}fwwf cñbfyo bhkoy jf yfpoyzhnfcw fb jfzykbfczo jh vzklkqhîço
jf cozâgkhw# Fczyfzhczo, ow nácfyow gyúckgh, fcwhko, fczyf}kwzhw f gyâzkghw
zhbiëb moyhb povgo vzklkqhjow, nfyhlbfczf gob vbh goczhnfb poy
fjkîço# Fwwf cñbfyo pojfykh wfy flf}hjo, jf bojo h fwzkbvlhy ow
fwzvjhczfw h pyhzkghyfb ovzyow nácfyow aoychlâwzkgow xvf cço
yfpoyzhnfb#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 58/86
64
Gob yflhîço à hcèlkwf jow gykzëykow jf cozkgkhiklkjhjf vzklkqhjow co
Kbpyfwwço, pfygfifv"wf xvf ow bfcow vzklkqhjow fyhb ow xvf bhkw
jfpfcjkhb jf vb aoychl mhgzvhl, gob hlzh pfykojkgkjhjf, o xvf cço ë o
ghwo jo aoychl lhioyhz÷yko# Gykzëykow kbpoyzhczfw, gobo wknckmkgécgkh,
hzvhlkjhjf, yflf}écgkh f pyotkbkjhjf, fczyfzhczo, wço ow bhkw pyfwfczfw, o
xvf jfbocwzyh xvf ow hlvcow vzklkqhb kbpoyzhczfw gocgfkzow aoychlâwzkgow
phyh h fwgoldh jhw phvzhw f pyojvîço jhw bhzëykhw#
Vbh gocwzhzhîço wknckmkghzk}h jkq yfwpfkzo à vzklkqhîço jhw moczfw co
aoychl# ]fykmkgov"wf xvf, jo zozhl jf 947 moczfw vzklkqhjhw chw bhzëykhw jo nácfyo
kcmoybhzk}o, >& moyhb omkgkhkw f povgo bhkw jf 70& fyhb moczfw fwpfgkhlkqhjhw, o xvf
jfbocwzyh nyhcjf vzklkqhîço $=9&+ jf hpfchw pfywochnfcw5 jf ocjf wf gocglvk xvf nyhcjf
phyzf jhw bhzëykhw cço powwvk powkgkochbfczo jf moczfw omkgkhkw ov fwpfgkhlkqhjhw, ov jf
cfcdvbh jhw jvhw, o xvf pojf gobpyobfzfy h lfnkzkbkjhjf jh kcmoybhîço, aè xvf o lfkzoy w÷
yfgfif vb lhjo jh kcmoybhîço#
Jfwwf bojo, zoych"wf cfgfwwèyko xvf ow hlvcow zobfb fwwh gocwgkácgkh f wfahb oykfczhjow
pflo pyomfwwoy yfwpocwè}fl h zfczhy vzklkqhy, fb ghjh bhzëykh, pflo bfcow vbh moczf omkgkhl ov
fwpfgkhlkqhjh, hlëb jo pfywochnfb# Hmkchl, h wvh cço vzklkqhîço zhbiëb pojf gobpyobfzfy o
py÷pyko hpyfcjkqhjo, vbh }fq xvf fczyf}kwzhy moczfw omkgkhkw ë pyèzkgh gocwzhczf jh hzk}kjhjf
jo aoychlkwzh co jkh h jkh jhw yfjhîöfw# Mhqá"lo co aoychl lhioyhz÷yko powwkiklkzh ho hlvco
hpyfcjfy h zfy powzvyh hjfxvhjh, hlëb jf hjxvkyky bhkw wfnvyhcîh fb mvcîço jh ftpfykácgkh
hgvbvlhjh#
Xvhczo à hcèlkwf jh fjkîço jo aoychl Kbpyfwwço, ow zâzvlow, iknojfw, ow lfhjw, hw yfzyhcghw,
iotfw f ow kcmonyèmkgow wço ifb vzklkqhjow, bhw dè povgow yfgvywow nyèmkgow bhkw gobplftow,
gobo hyzfw# Fb nfyhl, o xvf wf oiwfy}h wço xvhjyow goczfcjo cñbfyow f jhjow#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 59/86
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 60/86
=0
Ë kbpoyzhczf yfwwhlzhy xvf ow yfwvlzhjow oizkjow cfwzh pfwxvkwh wf yfmfyfb hpfchw ho aoychl
lhioyhz÷yko Kbpyfwwço, jo Gfczyo Vck}fywkzèyko jf Iflo Doykqoczf, cço pojfcjo wfy hplkghjowhow jfbhkw aoychkw lhioyhz÷ykow jf ovzyhw mhgvljhjfw f vck}fywkjhjfw#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 61/86
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 62/86
=9
YOJYKNVFW, Hjykhco Jvhyzf# “O hgoczfgkbfczo‒, fb ZYHXVKCH, Cflwoc $OAoychlkwbo, xvfwzöfw, zfoykhw f fwz÷ykhw, 8;;;#
WOVWH, Aoynf Pfjyo#Flfbfczow jf Aoychlkwbo Kbpyfwwo# Mloykhc÷polkw1 LfzyhwGoczfbpoyécfhw, 9006#
WOVWH, Aoynf Pfjyo# Zfoykhw jh cozâgkh f jo aoychlkwbo# Gdhpfg÷1 Hynow, 9009#
ZYHXVKCH, Cflwoc# “Hw cozâgkhw‒, fb ZYHXVKCH Cflwoc $Oyn#+1 Aoychlkwbo, xvfwzöfw,
zfoykhw f fwz÷ykhw, 8;;;#
]KFKYH AÑCKOY, Hczúcko# Vbh pfjhnonkh phyh o aoychl lhioyhz÷yko# Zfwf jf jovzoyhjo#Wço Phvlo1 VWP, 9009#
^OLM, Bhvyo# Zfoykhw jh Gobvckghîço# Lkwioh1 Pyfwfcîh, 9009#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 63/86
=7
HPÁCJKGFW
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 64/86
=:
HPÁCJKGF 8 ‗ Zhiflh 8 " Nácfyow Kcmoybhzk}ow
Fjkîço
Nácfyow Kcmoybhzk}ow
Fjkzoykhl Hyzkno Gyúckgh Wfîço CozâgkhYfpoyzh"nfb
Fcwhko Fczyf}kwzh Cozh Gyâzkgh
8>=
8
"
8
"
9
8:
8
8
"
8
8>>
8
"
8
"
8
87
8
8
"
9
8>4
8
"
8
"
7
86
8
8
"
"
8>;
8
"
9
"
"
84
8
8
"
"
840 8
"
"
"
8
8:
8
9
"
:
6
"
6
"
>
>:
6
=
"
>
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 65/86
=6
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 66/86
==
HPÁCJKGF 9 ‗ Zhiflh 9 " Gykzëykow jf Cozkgkhiklkjhjf
Gykzë
ykow
kcmoyb
hzk}ow
Fjk
îho Pyotkbkjhjf
Hzvhl
kjhjf
Wknckmkgécgkh
Pyofbkcácgkh
Kbphgzo woiyf
h ch
îço
Kbpyf}
kwkiklk"
jh
jf
Goczkc
vkjhjf
Cfnhzk
}kjhjf
Yflf}
çcgkh
Gkjhjf
Vck}fyw#
Fczoyco
Yfp# 8
8>= T " " " T " " " " T T
8>> " " " " T " T " " T T
8>4 " " " " " " T T " " T
8>; T " " T T T T T " T T
840 " " " " " " " " " " T
Yfp# 9
8>= T " " " " " " " " " T
8>> T " " T T " " " " " T
8>4 T " " " " " " " " " "
8>; " " " T T " " " " " T
840 " " " T " T " " " " T
Yfp# 7
8>= " T " " T " " " " " "
8>> " T " " T " T " " " "
8>4 " " " " " " T " " " T
8>; T " " " T " " " " T T
840 " " " T T " T " " " T
Yfp# :
8>= " " " " " " " T " " "
8>> " " " " " " " " " " T
8>4 T " " T T " " " " " T
8>; " " " T T T T " " T T
840 " " " T T " T " T " T
Yfp# 6
8>= " " " T " " " " " " T
8>> " " " T T " T " " " T
8>4 T " " " T " T " " " T
8>; " " " T T " T " " T T
840 " " " T T " " " " T T
Yfp# =
8>= " " " " " " " " " " "
8>> " " " T " " T " " " T
8>4 T " " " " " T " " " "
8>; " " " T T " T " " T T
840 " " " T T " T " " T T
Yfp# >
8>= T " " " T " T " " " "
8>> " " " T T " " " " " "
8>4 T " " " T " " " " " "
8>; T " " " " " " " " " "
840 " " " T T " T " " T T
Yfp# 4
8>= T " " " " " " " " " "
8>> T " " T T " " " " " "
8>4 T " " " T " " " " " "
8>; " " " " " " " " " " "
840 " " " T T " T " " T T
Yfp# ;
8>= T " " " " " " T " " "8>> " " " T " " " " " " "
8>4 T " " " " " " " " " "
8>; T " " T " " " T " " "
840 " " " T T " T " " T T
Yfp# 80
8>= T " " " T " " " " " "
8>> " " " " T " " " " " "
8>4 " " " T T " " " " T T
8>; T " " T T " " " " " "
840 " " " T T " T " " T T
Yfp# 88
8>= " " " T T " " " " " "
8>> " " " " T " " " " " "
8>4 " " " T " " " " " " "
8>; " " " T T " " " " " "
840 " " " T T " T " " T T
Yfp# 89
8>= " " " " " " " " " " "
8>> T " " " T " " " " " "
8>4 T " " " " " " " " " "
8>; " " " T T " " " " " T
840 " " " T T " " " " " "
Yfp# 87
8>= " " " " " " " T " " "
8>> T " " " " " " " " " "
8>4 T " " " T " " " " " "
8>; " " " " " " " T " " "
840 " " " " " " " " " " "
Yfp# 8:
8>= " " " " " " " " " " "
8>> " " " " T " " " " " "
8>4 " " " T T " " " " " "
8>; T " " " " " " " " " "
840 " " " " " " " " " " "
Yfp# 868>4 " " " " " " " " " " "
8>; " " " T T " " " " " "
Yfp# 8= 8>; " " " " " " " " " " "
Yfp# 8> 8>; T " " T T " " " " " T
Yfp# 84 8>; T " " " " " " " " " T
Coz# 8
8>= " T " T " " " " " " T
8>> " T " T T " " " " " T
8>4 " T " T T " " " " " T
840 " T " T T " " " " " T
Coz# 98>= T " " T T " " " " " T
8>4 " " " T T " " " " " T
Coz# 7 8>4 T " " T T " " " " " T
Fcz# 8
8>= T " " " T " " " " " "
8>> T " " " " " " " " " "
8>4 T " " " " " T " " " "
8>; " " " T T " " " " " "840 " " " T T " " " " " T
Fcz# 9 840 " " " " " " " " " " T
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 67/86
=>
HPÁCJKGF 7 ‗ Zhiflh 7 " Moczfw
Moczf Omkgkhl Pfywochnfb Moczf Fwpfgkhlkqhjh
8>=
8>>
8>4
8>;
840
8>= 8>>8>4
8>; 8408>=
8>>8>4
8>; 840
Yfp#8 7 8 " 7 " 4 8 8 6 9 Yfp#9 8 " " " " 8 9 8 6 " Yfp#7 " " " 8 9 7 7 " 9 "
Yfp#: " " " " " 8 8 " 9 8 Yfp#6 " " " 8 " 9 > 8 " " Yfp#= " " " 8 " 8 7 8 7 : Yfp#> 9 " " " " 8 9 7 7 : Yfp#4 " " " 8 " 8 7 9 " : Yfp#; " " " " " 8 9 " 8 6 Yfp#80 " " " " " : 7 8 7 9 Yfp#88 " " " " " 9 : 9 9 : Yfp#89 " " " " " 8 6 " 8 " Yfp#87 " " " " " 8 : 7 8 8
Yfp#8: " " " 9 " 8 7 7 9 " Yfp#86 " " " " " " " 7 7 " Yfp#8= " " " " " " " " 8 Yfp#8> " " " " " " " " " Yfp#84 " " " " " " " " 9 Coz#8 " " 8 " " 9 7 8 " 8 Coz#9 " " " " " 8 " 9 " " Coz#7 " " 9 " " " " 8 " Fcz#8 " " " " " " 8 8 8 "
Fcz#9 " " " " " " " " " 87
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 68/86
=4
HPÁCJKGF : ‗ Fczyf}kwzh gob o pyomfwwoy gooyjfchjoy jo Kbpyfwwço
Fczyf}kwzh mfkzh co jkh 8:/80/9080 gob o pyomfwwoy gooyjfchjoy jo aoychl lhioyhz÷yko
Kbpyfwwço f pyomfwwoy jo Gfczyo Vck}fywkzèyko jf Iflo Doykqoczf $Vck"ID+, Mhiyâgko
Bhyxvfw#
Dè xvhczo zfbpo o wfcdoy fwzè ch gooyjfchîço jo Kbpyfwwço?
Mhiyâgko1 Dè jfq hcow#
Gobo mvcgkoch h yozkch jf pyojvîço jo aoychl Kbpyfwwço?
Mhiyâgko1 ]hykh bvkzo# Hzvhlbfczf, fwzhbow gob vbh fxvkpf jf gkcgo fwzhnkèykow f gkcgo
bockzoyfw# Hczknhbfczf, zâcdhbow xvhzyo fjkîöfw poy wfbfwzyf, f hnoyh zfbow jvhw# Doaf, o
moybhzo jo Kbpyfwwço ë zhil÷kjf, f hczfw fyh wzhcjhyz , hzë 9004# Fczço, vbh fjkîço ë
yfwfy}hjh phyh o xvkczo pfyâojo jh bhcdç, xvf pyojvq hw bhzëykhw jvyhczf h jkwgkplkch jf
Fjkîço Aoychlâwzkgh, jh xvhl wov pyomfwwoy, f h ovzyh ë kczfkyhbfczf pyojvqkjh pflow hlvcow jo
xvkczo pfyâojo cokzf# O kczfy}hlo fczyf h pvilkghîço jf ghjh fjkîço ë jf vb h jokw bfwfw#O
pyogfwwo gobfîh xvhcjo, ch bkcdh jkwgkplkch, mhqfbow vbh yfvckço jf phvzh phyh jfgkjky o
xvf wfyè hioyjhjo co aoychl lhioyhz÷yko# Hczfw jfwwh yfvckço fv kcgfczk}o ow hlvcow h
ivwghyfb zfbhw kczfyfwwhczfw# Fb wfnvkjh, mhqfbow vbh }ozhîço phyh jfgkjky wf h fjkîço wfyè
zfbèzkgh ov lk}yf# Hp÷w h pyojvîço jhw bhzëykhw, ow hlvcow hw fczyfnhb, f h fxvkpf jo aoychl
mhq vbh yfvckço jf phvzh phyh jk}kjky mvcîöfw, plhcfahy h jkhnyhbhîço f ovzyow jfzhldfw# O
ghjfyco pykcgkphl jo aoychl zfb 8= pènkchw, f o Jokw zfb 89#
Xvfb mhq h fjkîço jhw bhzëykhw?
Mhiyâgko1 Wço ow bockzoyfw xvf fjkzhb hw bhzëykhw jo aoychl, wvpfy}kwkochjow poy bkb# Zvjo
phwwh poy bkb zhbiëb#
F h fjkîço mkchl?
Mhiyâgko1 Zojo o pyogfwwo jo aoychl lhioyhz÷yko mvcgkoch jfwwh bhcfkyh, h fxvkpf ë xvfb mhq
o zyhihldo f fv hpfchw wvpfy}kwkoco f oykfczo# Poy ftfbplo, h py÷tkbh fjkîço xvf fwzhbowpyojvqkcjo fwzè wfcjo mfgdhjh, fczço fwzhbow zojow yf}fcjo zvjo avczow, ghjh jfzhldf#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 69/86
=;
O wfcdoy hgdh xvf o Kbpyfwwço powwvk ghyèzfy jf ftpfykbfczhîço?
Mhiyâgko1 Hgdo xvf o aoychl zfb fwwf ghyèzfy wkb, bhw ë glhyo xvf ftkwzfb bvkzow mklzyow,
fczço h ftpfykbfczhîço hghih mkghcjo lkbkzhjh# Ë o xvf h nfczf mhlh1 hzë h gykhzk}kjhjf zfblkbkzfw# Zfbow hlnvcw lkbkzfw xvf h py÷pykh hzk}kjhjf aoychlâwzkgh f ow pyhqow cow kbpöfb, f
hzë bfwbo o mhzo jf ow py÷pykow hlvcow fwzhyfb hpyfcjfcjo, jf h mfyyhbfczh wfy jf
hpyfcjkqhjo# Bhw h py÷tkbh fjkîço, xvf fwzhbow mfgdhcjo, zfyè ghyèzfy ifb ftpfykbfczhl1 ow
hlvcow yfwol}fyhb mhqfy, ch bfwbh fjkîço, hw bhzëykhw “coybhkw‒ f wvhw yfwpfgzk}hw }fywöfw
wfcwhgkochlkwzhw# Fczço, o Kbpyfwwço zfyè okzo pènkchw jf bhzëykhw zyhjkgkochkw f okzo
wfcwhgkochlkwzhw# Ë ifb ftpfykbfczhl# Fwzov hxvk dè jfq hcow, f h nfczf zf}f bvkzhw fjkîöfw
ifb zyhjkgkochkw f bvkzhw jkmfyfczfw# H ftpfykbfczhîço fczyh chw phvzhw, chw moczfw xvf }ogá
pyogvyh, fczyf ovzyow# Zk}fbow vbh }fywço jo aoychl, poy ftfbplo, co xvhl vzklkqhbow w÷
moczfw xvf cço wço nfyhlbfczf pyogvyhjhw1 boyhjoyfw jf yvh, pyowzkzvzhw, fczyf ovzyow# Cço ë
hlno zyhjkgkochl f cfb gozkjkhco# Mok vbh ftpfykbfczhîço# Ë vbh jkmkgvljhjf, poyxvf fv
powwo, pflh bkcdh ftpfykácgkh, zfczhy phvzhw jkmfyfczfw, bhw gobo o hlvco xvf fwgoldf, h
bhkoykh jflfw aè fwzè }kgkhjh, f hâ, coybhlbfczf hphyfgfb povghw phvzhw jkmfyfczfw# O hlvco
ivwgh phvzhw bhkw wkbplfw# Zfbow lkbkzhîöfw jo pyogfwwo pfjhn÷nkgo f ovzyhw# Bhw, o ghyèzfy
ftpfykbfczhl ë wfbpyf pyogvyhjo#
O aoychl Kbpyfwwço yfgfifv jk}fywow pyábkow# Xvhkw moyhb?
Mhiyâgko1 Fb 9008, yfgfifbow o pyábko Bkckwzëyko jo Bfko Hbikfczf Jogol jf Aoychlkwbo
Yfpoyzhnfb# O Kbpyfwwço mkgov fb 8± lvnhy ch Ghzfnoykh Aoychl Hghjábkgo pflh yfpoyzhnfb1
“H ènvh poy vb mko‒# Fb 9007, zk}fbow o 9± lvnhy ch ghzfnoykh Aoychl Lhioyhz÷yko, co 80±
Ftpogob, f zhbiëb o 9± lvnhy gobo Aoychl Hghjábkgo co pyábko Bkckwzëyko jo Bfko
Hbikfczf Jogol jf Aoychlkwbo, gob h yfpoyzhnfb1 “O plhcfzh ènvh ivwgh vb mvzvyo‒#
Fb 9006, yfgfifbow o 8± lvnhy co Pyábko Mfhb $Mvcjhîço Fwzhjvhl jo Bfko Hbikfczf+ phyh
aoychkw lhioyhz÷ykow gob h bhzëykh “O kcwvpoyzè}fl pfwo jo lkto‒, f zhbiëb o 7± lvnhy ch
bfwbh pyfbkhîço pflh yfpoyzhnfb “Jfwpfyjâgko ch gkjhjf‒# Co bfwbo hco, o Kbpyfwwço
yfgfifv bfcîço docyowh ch ghzfnoykh Mozo Aoychlâwzkgh, gob h mozo “Kcogfczf lf}fqh‒, jvyhczf
o 89± Ftpogob, f o 8± lvnhy co pyábko Gyfh"BN jf Aoychlkwbo, ghzfnoykh Fwzvjhczf, gob h
yfpoyzhnfb1 “H dfy÷kgh lvzh jf povgow‒, pvilkghjh co aoychl Doaf fb Jkh#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 70/86
>0
Fb 900=, h yfpoyzhnfb1 “Owzfopoyowf hzkcnf dobfcw bhkw }fldow‒ mkgov fb 8± lvnhy co
pyábko ^{fzd jf Aoychlkwbo, ghzfnoykh “vck}fywkzèykow‒, f zk}fbow hkcjh o 8± lvnhy co pyábko
ICI jf Aoychlkwbo 9006, ch ghzfnoykh Vck}fywkzèyko Bkchw Nfyhkw, gob h yfpoyzhnfb
“Pfxvfcow cfn÷gkow, nyhcjfw kjëkhw‒# Fb 900>, mkghbow zhbiëb fb pykbfkyo lvnhy co
pyábko
Wfchk jf Yfpoyzhnfb 900>, ghzfnoykh Fwpfgkhl Vck}fywkzèyko, gob h bhzëykh1 “Kcafîço jf }kjh
ch bhkoykjhjf‒ # Co bfwbo hco, yfgfifbow o “Pyábko PXC jf Ovyo‒, ch ghzfnoykh “Bfldoy
Aoychl Yf}kwzh‒ jo Gvywo jf Gobvckghîço#
Fb 9004, oizk}fbow o 9± lvnhy co pyábko FWBPV jf Aoychlkwbo Vck}fywkzèyko $Fwgolh
Wvpfykoy jo Bkckwzëyko Pñilkgo+, gob h yfpoyzhnfb1 “Jf oldo co hivwo‒, f zk}fbow vbhpyfbkhîço fwpfgkhl co “TT] Pyábko Jkyfkzow Dvbhcow jf Aoychlkwbo‒, gob o ghjfyco
fwpfgkhl1 “Jkyfkzow jf phpfl‒# Poy mkb, fb 900; mobow o 8± lvnhy ch ghzfnoykh “Aoychl
Lhioyhzoykhl Kbpyfwwo‒ jvyhczf o 79± Ftpogob#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 71/86
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 72/86
>9
HPÁCJKGF = " Xvfwzkocèyko phyh yfwpowzh jf hlvcow jf aoychlkwbo jo Vck"ID
Cobf Gobplfzo1
Zflfmocf f fbhkl1
Pfyâojo1
8# Fb xvf pfyâojo }ogá fwgyf}fv ov phyzkgkpov jo aoychl Kbpyfwwço? Ftfygfcjo xvhkwhzk}kjhjfw?
9# Gkzf pflo bfcow vb zfbh jf bhzëykh xvf }ogá fwgyf}fv/fjkzov co Kbpyfwwço f
o poyxvá jh fwgoldh jfwwf zfbh?
7# Gobo }ogá h}hlkh hw oykfczhîöfw yfgfikjhw phyh h yfjhîço/fjkîço jhw bhzëykhw
jo Kbpyfwwço?
:# Gobo }ogá h}hlkh h fjkîço jh$w+ bhzëykh$w+?
6# Gobo }ogá h}hlkh wfv câ}fl jf jkmkgvljhjf ch flhioyhîço/fjkîço jo zftzo?
Avwzkmkxvf#
=# Xvhl ë h wvh opkckço woiyf o mvcgkochbfczo jo aoychl Kbpyfwwço? Avwzkmkxvf#
># Xvhl ë h wvh opkckço fb yflhîço ho phpfl jo Kbpyfwwço co hpyfcjkqhjo jhw zëgckghw jf
aoychlkwbo?
4# Xvhl ë wvh h}hlkhîço jo aoychl Kbpyfwwço? $Moybhzo, lh{ovz, goczfñjo, fzg+ Avwzkmkxvf#
;# Gobo }ogá h}hlkh wfv câ}fl jf hpyfcjkqhjo jo pyogfwwo jf fjkîço f jf fjkîço mkchl jo
Kbpyfwwço? Avwzkmkxvf#
80#]ogá hgyfjkzh xvf h wvh phyzkgkphîço co aoychl Kbpyfwwço hvtklkh wvh moybhîço fb
aoychlkwbo? Avwzkmkxvf#
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 73/86
>7
88#]ogá fctfynh o aoychl Kbpyfwwço gobo vbh mfyyhbfczh phyh hplkghîço jow gykzëykow f
flfbfczow aoychlâwzkgow hpyffcjkjow fb whlh jf hvlh? Avwzkmkxvf#
HCFTOW
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 74/86
>:
HCFTO 8 ‗ Ghph Kbpyfwwço Fjkîço 8>=
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 75/86
>6
HCFTO 9 ‗ Ghph Kbpyfwwço Fjkîço 8>>
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 76/86
>=
HCFTO 7 ‗ Ghph Kbpyfwwço Fjkîço 8>4
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 77/86
>>
HCFTO : ‗ Ghph Kbpyfwwço Fjkîço 8>;
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 78/86
>4
HCFTO 6 ‗ Ghph Kbpyfwwço Fjkîço 840
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 79/86
>;
HCFTO = ‗ Ghph Ghjfyco Jokw Fjkîço 8>;
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 80/86
40
HCFTO > ‗ Bhzëykh Fjkîço 8>4
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 81/86
48
HCFTO 4 ‗ Bhzëykh Fjkîço 8>= ‗ “Pyoilfbh Golfzk}o‒
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 82/86
49
HCFTO ; ‗ Bhzëykh Fjkîço 8>; ‗ “Nhwzow wfb gocwgkácgkh‒
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 83/86
47
HCFTO 80 ‗ Bhzëykh Fjkîço 840 ‗ “Xvhcjo h pykbfkyh }fq ë kcfwxvfgâ}fl‒
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 84/86
4:
HCFTO 88 ‗ Bhzëykh Fjkîço 840 ‗ “H moyîh jh kbhnfb‒
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 85/86
46
HCFTO 89 ‗ Bhzëykh Fjkîço 840 ‗ “Xvhcjo I#I# Ekcn }fb à gkjhjf‒
8/7/2019 JORNAL LABORATÓRIO: uma análise da aplicação prática de critérios e conceitos jornalísticos no jornal Impressão
http://slidepdf.com/reader/full/jornal-laboratorio-uma-analise-da-aplicacao-pratica-de-criterios-e-conceitos 86/86
4=