Our future is being designed today. For Bonnie Siefers, the designer behind the fashion brand Jonäno, eco-consciousness is not just a buzz word, it’s a lifestyle. With a wide range of offerings, from romantic printed maxi dresses to soft, slouchy tees to flirty, figure-flattering skirts in a slew of environmentally friendly fabrics, Jonäno is the perfect one-stop shop for mindful and modern fashionista.

The Scandinavian/American fashion brand Jonäno was founded in 2006 by international designer Bonnie Siefers. Jonäno is an eco-fashion house that developed the concept of ‘organic essentialism’ that underpins the collection; an advocate of slow fashion, Jonäno believes that style and quality are essential to sustainable design. The company’s mission is to create cohesive collections that attract both those devoted to style and fashion, as well as the environmentally conscious consumers.Jonäno has over the last years developed into a strong eco fashion brand in the USA and internationally, that appeals to a broad range of women from all segments of lifestyles and ages. In 2010 a CORE (trans-seasonal) and ESSENCE (lounge and lingerie) lines were added, offering the same superior attributes as Jonäno COLLECTION.

The company’s philosophy is shaped by the designer’s passion for the environmental movement. Since 2006, Jonäno has been committed to the eco fashion movement, never compromising on quality of design nor quality of fabrics in her garments, she coined the phrase “Eco Couture.” Inspiration for the collections comes from travel, art, film, music and social movements. Jonäno is an accessible brand that unites vintage inspirations with modern shape with materials and techniques of the future to create a versatile, long-lasting garment. The signature marks are luxurious and organic materials with high quality and sensual design with nostalgic elements.

What makes Jonäno especially unique is that exotic natural fabrics including wild silk, bamboo, hemp, cotton and chenille lace .The carefully chosen crops are SKAL certified organically grown, and Jonäno’s choice of a green and socially responsible fulfillment center emphasizes our commitment to implementing environmental sustainability and social responsibility along every step of the path. From the material elements selected to the creation of Jonäno eco chic collections to the recycled tissue paper and reusable zip packaging Jonäno is making mindful choices by design.

Editorial

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